1. C u r r i c u l u m V i t a e
Andrea Sawers
52 Blackrock Road, Newlands, Wellington 6037
027 302 7123
andybrookecaleb@hotmail.com
P R O F I L E
I am a self motivated individual with proven skills in key account management, sales success and product
promotion. My employment history demonstrates my business development, communication and
relationship building skills, which enables me to achieve quality service, client engagement and sales
growth. I take responsibility for every key performance area, deliver results under pressure and would
appreciate the opportunity to contribute my skills and experience to your team.
K E Y S K I L L S
• Territory Management – proven skills overseeing all aspects of day to day business and client service
throughout the Wellington region in several sales roles
• Sales and Product Promotion – achieved area sales targets and managed product promotions in a
range of business and retail environments
• Key Account Management – proven skills developing and managing key accounts based on strengths in
communication and genuine relationship building abilities
• Business Development – demonstrated success identifying and developing new business,
accomplishing sales growth and expanding customer base
• Merchandising – skillfully plans and develops strategies to enable the sale of a range of products that
deliver sales and profit targets
• Communication – excellent communication skills as well as a high level of negotiation, networking and
presentation abilities
• Relationship Building – maintained regular contact and constructive relationships with people at every
level from merchandisers to store owners, key accounts, colleagues and management
• Client Service – provided quality service and key outcomes for all clients, applying respect, integrity and
passion for the role to build positive client relationships
• Technical Skills – computer literate in MS Word – Internet (Email and Browser) – experienced in Sales
Link, Opmetrix and internal Intranet systems
• Team Contribution – a supportive and inclusive team member and leader who can also succeed
independently – creates a co-operative and positive working environment
• Problem Solving – identifies potential issues and risks, devises realistic strategies and communicates
these with honesty and clarity, seeking input from all those involved to achieve constructive outcomes
• Organisation and Planning – able to multi-task under pressure, completing all work projects and duties
to strict deadlines and standards using effective time management and thorough attention to detail
Andrea Sawers: Curriculum Vitae -1-
2. E M P L O Y M E N T H I S T O R Y
KML Retail Management Mar 2014 – Mar 2015
Sales Representative, Wellington Central
− Managed daily operations and performance of the product promotion and customer relations team
− Achieved profitable sales and category growth in key lines across territory
− Managed relationships with key accounts and customers
− Delivered promotional programs to optimise results at business and customer level
− Grew sales revenue, margins and customer base through established and new channels
− Identified additional sales opportunities across all product ranges and categories
− Maintained market intelligence through analysis of competitor activity
Achievements:
− Established excellent relationships with key accounts, based on quality service and advanced
communication skills, ensuring high levels of repeat and referral business
− Accomplished 100% in new product distribution as well as 100% in indent orders and 100% in relay
plans
− Expanded and gained new distribution for every company I represented, having built strong
communication channels in my territory reports back to head office
BDM Grange Feb 2011 –
Mar 2014
Sales Support Merchandiser, Wellington to Masterton
− Managing sole responsibility for sales support and merchandising across the Wellington to Masterton
region
− Other duties as described above in KML Role
Achievements
− Managed sole responsibility for sales results and performance within the Wellington to Masterton region,
building positive relationships with key Progressive and Foodstuff stores and earning high levels of respect
Painting and Landscaping Contractor Jul 2010 – Feb 2011
− Managing quality customer service, business development and administration, quotes, product
purchase, stock control and provision of gardening advice
Yarrows, The Baker Ltd Apr 2007 –
Jul 2010
Area Sales Representative/Merchandiser
− Managing key accounts and customer relationships with over 40 Four Square Shops and Supermarkets
throughout the Wellington region
− Promoting new products, managing in-store promotions and demonstrations, overseeing stock control and
achieving increasing sales targets
Achievements:
− Responsible for sales and management of all Yarrows stock including product ordering and credits, setting
up displays and problem solving
− Build excellent relationships with client base and continually achieved outstanding sales of all products
from bread to small goods
Creative Field Marketing Jan – Apr 2007
Sales and Promotions Representative (contract role)
Scope of contract: Management of five specific projects:
− Approached over 300 AMEX merchants to promote a sales competition and product placement as a
representative of American Express
− Promoted Wearable Arts Event through placement of Wearable Arts merchandise and oversight of a
daily award to merchants throughout the Wellington area as a representative of American Express
Andrea Sawers: Curriculum Vitae -2-
3. − Established relationships with Vodafone merchants in Wellington gaining their support for the Silly
Santa promotion and placement of POP merchandise
− Created window displays and stands, promoting Playstation2, Playstation3 and PSP products across the
Wellington region
− Completed a full audit of the Westfield Mall in Lower Hutt each month
Achievements:
− Proud to represent all companies driving results for every producer with passion and ownership for
results
− Acknowledged by management for diligence, focus and motivation in completing each contract
Career summary prior to sales career:
− Self Employed Contractor providing painting, landscaping, house cleaning and maintenance services
− Head Bartender, 2nd
Cook, Waitress – Magill’s Bar and Restaurant
− Sole Charge Bartender/Waitress – Mezzines Bar and Cafe
− Receptionist – Just Magic Removals
− Nanny – Private Clients
P R O F E S S I O N A L D E V E L O P M E N T
• Core Standard 167 (2009)
• Certificate for Practice Food Safety Methods in Food Business
• Store Safe Passport (2007)
• Word XP Elementary (2004)
• Nanny Course (1995)
• Tourism Course (1993)
I N T E R E S T S
• Meeting people and creating new relationships
• Running and walking my dog on the beach
• Interior design
• Gardening
• House Maintenance
• Supporting children’s sporting teams as either team manager or coach
• Bikrim yoga
R E F E R E E S
Referee details will be supplied on request
Andrea Sawers: Curriculum Vitae -3-