1. RESUME
TONY FORSTER
Phone: 0487 018 382
E-mail: 4startony@gmail.com
PERSONAL PROFILE
I have an extensive background of over 27 years in sales and management.
This experience allows me to consultatively sell, understand client problems then provide value
added solutions. I thrive on creating value to customers resulting in strong long-term
relationships resulting in healthier business over the lifetime of any customer.
I am a multi-skilled, goal driven with great interpersonal skills coupled with a passion for success.
My experience allows me to excel in both team environments and autonomously. My
management background also provides me with the understanding of the importance of timely
and accurate reporting.
As a naturally gregarious person I am a very effective communicator allowing me to reduce
timelines of any task.
SKILLS AND ATTRIBUTES
• Always exceed targets and KPI’s
• Excellent customer service and leadership skills
• Work independently or as team member
• Excellent research and networking skills
• Effective Time Management
EMPLOYMENT HISTORY
2. 2012 – Current Visy Board, Australia’s largest packaging company
Account Manager New Business
Responsibilities:
• Serviced 200 SME accounts to achieve monthly budgets.
• Serviced account base product lines, new art, new designs, resolved quality issues.
• Liaise with Commercial Department, Design, New work and Logistics
• Provide regular reporting to management on sales area
Achievements:
• Increased client satisfaction through cross promotions between other Visy divisions.
• Promoted to Metro account manager in June 2012, $5 million annual budget with 10%
growth target.
• Constantly achieved targets with linearity
• Built productive internal relationships producing excellent service to customers
• Three years in the Visy triathlon team.
Oct 2010 to Jan 2012 Titan Packaging, New business needing growth
Business Development Manager
Responsibilities:
• Maintain existing account base nationally, specializing in high quality rotogravure printed
laminated packaging in stand up diy pouches; quad sealed bags; flat bottom bags;
spouted bags; coffee bags; rewind stock and printed shrink wrap
• Introduce new product lines to customers, advising them on product specification and
printing options. Liaising with overseas production facility
• Grow new accounts organically
• Organize and facilitate trade shows nationally e.g. Foodpro, Fine Foods
Achievements:
• Have increased customer base by 30% and sales by 38%
• Have implemented and maintained a national database
• Designed and developed a new trade show stand
• Gained $150k in new businesses Brookfarm, Vetafarm pet foods, Paradise pet foods and
Beraldo coffee
3. April 2010 – Oct 2010 Cordell/Reed
Tender Consultant
Responsibilities:
• Cold call customers in various industries to promote and sell Cordell complete tender
system
• Meet monthly sales targets
• Work closely with management to maximise results
• Continuous training in software processes and increasing industry knowledge
• Assist businesses in utilising Cordell’s database to win tenders and maximise profit
Achievements:
• Consistently met monthly targets
• Implemented process improvements
• Increased portfolio via networking and approaching new industries
• Achieved bonuses every month
April 2009 - April 2010 Knowledge Based Systems, Software
Business Development Manager
Responsibilities:
• Servicing and maintaining account base nationally in the on-call nursing software industry
• Liaising with nursing homes, hospitals and the medical industry to improve their
effectiveness with KBS software
• Research customers’ needs and provide solutions using state of the art software
• Grow account base through construction industry contacts. Manage and maintain tenders
nationally
Achievements:
• Constantly met targets and provided access to large projects via tenders and
construction contacts
• Won contract for Cancer Council Australia worth $800k
• Implemented national CRM
4. April 2007 – April 2009 Ringwood & Ply, Oxley, 4075
Account Manager,
Responsibilities:
•Manage account base Brisbane North, Sunshine Coast & Nth Qld, manage BCI
tender database and prospect new opportunities
•Specify decorative acoustic panels to architects and advise builders on installation
•Meet monthly targets
•Take off for builders from plans to installation
•Cold call on opportunities for new business
Achievements:
•Won contract to supply form ply to Tank St & Hales Bridge construction in Brisbane
•Constantly meet monthly budget
•Opened Scooter Commercial account, which became the second biggest client
•Added acoustic panels to product range at above normal profit
2000 – April 2007 Parbury Building Products, Northgate, 4508
Specification Manager,
Responsibilities:
•Specify large range of kitchen and bathroom products to the building industry in QLD
•Manage BCI and Cordell Tender database
•Liaise with cabinetmaker reps to maximise large project specifications
•Work closely with management to implement better procedures to maximise results
•Build exceptionally close relationships with architects, project builders and designers
Achievements:
•Promoted to Specification Manager from Sales Rep
•Selected by management to attend Alesco Future Management Program
•Constantly meet budget
•Became well-respected member of the Parbury sales team
•Specified Colourform Door range to Aveo large retirement builder
•Specified Silestone into large unit and commercial developments through architects,
builders & cabinetmakers
5. 1996 – 2000 Kleenmaid, High end appliance importer
Assistant Manager
Responsibilities:
•Sell full range of kitchen packages to client base form retail store. Assist manager
with training budgets and presentations
•Meet budget every month
Achievements:
• Million Dollar Club participant two years running (for sales over 1 million dollars in
12 months). Awarded trip round the world twice
• Promoted to assistant manager offered share in franchise
• Built excellent rapport with builders, cabinet makers, architects and designers
• Number 1 sales for induction cook tops and side-by-side fridges in country
1991- 1996 GEC Electronics, Rydalmere, 2116
Senior Account Manager,
Responsibilities.
•Manage top 10 accounts for firm (with responsibility for $15 million of business)
•Managed tenders to gain contracts
•Specify electronic/electrical components to the electronic/electrical industry
•Manage internal sales team
•Continuous learning of new technology
•Train new staff
Achievements:
•Promoted from internal sales to sales rep to senior account manager
•Consistently exceeded budget requirements
•Managed in-house quality assurance program AS3902
•Won contract from Alcatel 10 million annually
•Built outstanding relationships with in the industry and within my company
EDUCATION & QUALIFICATIONS
•Associate Diploma Electronics & Communication Meadowbank TAFE
•Alesco Future Managers Training
•In-house Freedman Sales Course, Kleenmaid
6. •AS3902 Quality control certificate course
•Master Builder Timber Grading & Take Off Cert
•High School Certificate - Yr 10 Essendon Grammar
•Australian Institute management 4 sales and management courses
•Tender writing course through Cordell
COMPUTER SKILLS
•Microsoft Office
•CAD
•Salesforce
•Multiple CRMs
•SAP
•MYOB
•Cordell
HOBBIES AND INTERESTS
• Cooking
• Golf
• Squash
• Fishing
• Reading
REFERENCES
To be provided upon request
7. •AS3902 Quality control certificate course
•Master Builder Timber Grading & Take Off Cert
•High School Certificate - Yr 10 Essendon Grammar
•Australian Institute management 4 sales and management courses
•Tender writing course through Cordell
COMPUTER SKILLS
•Microsoft Office
•CAD
•Salesforce
•Multiple CRMs
•SAP
•MYOB
•Cordell
HOBBIES AND INTERESTS
• Cooking
• Golf
• Squash
• Fishing
• Reading
REFERENCES
To be provided upon request