DEVELOPMENT DIARY - EMMA SUGARMAN AND GEORGIA WILSON


The background image we used for the final poster is an original image taken
                            at a local forest (Hatfield
                            Forest). It will be heavily
                            edited on Photoshop to
                            give the illusion of a night
                            sky. Firstly, we changed
                            the resolution of the image
                            to 300 and the image size
                               to 20cm x 13.34cm. Using
                               the ‘Selective Colour tool,
                               we picked ‘Neutrals’ from
                               the drop down menu and
                               altered the colouring so
                               that it was now a purplish
                               night-sky colour. We also
                               edited the blacks so that
                               they were more opaque
                               and silhouette-like. We
                               then used the Burn Tool
                               to blacken the corners of
                               the image to make room
                               for stars. Using a ‘star’
                               brush         that        we
                               downloaded from the
                               Internet,      we       then
                               randomly           ‘painted’
                               different sized ‘stars’ onto
                               the black parts of the




                                     1
DEVELOPMENT DIARY - EMMA SUGARMAN AND GEORGIA WILSON


image on a new layer. We first used a white brush, then we also added
                            ‘cosmic’ colours such as
                            pastel pink and pastel
                            orange. We also used the
                            ‘star’ brush in light blue to
                            fade in the other colours




                            used in order to create a
                            more realistic night sky.
                            We then decided that the
                            right side of the image
                            was a little empty and we
                            wanted it to be balanced.
                            We were also thinking
                            about making the image
                            portrait, so we needed a
                            main focal point at the

                            time. We wanted to use a
                            night time image because
                            most of our shooting for
                            the video is going to be at
                            night. The music that we
                            are using could also be
                            described     as     rather
                            ‘dreamy,’ which we feel
                            correlates     with     the
                            atmospheric nature of the
                            image we are using. Using
                            the Magic Wand tool, we
                            selected the tree that we intended to use.
                            We then dragged it onto the main image
                            and erased any extra ‘foliage’ using the
                            Eraser Tool that wasn’t part of the tree,
                            and then changed its size using the Free


                                  2
DEVELOPMENT DIARY - EMMA SUGARMAN AND GEORGIA WILSON


Transform Tool. We then placed it in the appropriate place. The finishing
touches were minor edits such as the erasing of stars that had overlapped the
black silhouettes of trees using the Eraser Tool.




      After a while of looking at this image, we felt that the colours didn’t
                                      represent the artist that we’re using.




Although purple is often a mystical colour, the oranges bring out the warmth in
the music. We felt that the original version of the image looked more realistic
than we wanted and we wanted to make the dream-like qualities stand out
and we felt that orange and pink tones did this. These colours would also
appeal to the audience as the original colours could be seen as negative. To
change the colours we used the Selective Colour tool. Once we had the
orange and pink tones incorporated in the image, we felt that more ‘stars’
needed to be added, despite the fact that some of them looked too artificial.


                                      3
DEVELOPMENT DIARY - EMMA SUGARMAN AND GEORGIA WILSON


We decided to decrease the opacity of the ‘stars’ slightly. Once this was done,
we felt that the tree we had placed on the ‘before’ poster looked out of place
and took away from the ‘feel’ of the image. Using the Free Transform Tool we
made the tree smaller and placed it to the side of the image. We decided to
add a unique logo for the piece; we thought using the colours we had on the
                               black of the picture was a good idea.To make
                               this logo we decided to use Image within Text.
                               We opened a new PSD, and transferred the final
                               image on to it and duplicated the layer. We then
                               added a white layer between
                               the two and the triangle text
                               just above it. Then, we created
                               a clipping mask of the top
image thus allowing the top image to appear within the
triangle text. We then dragged our new logo onto our
original image and placed it in the corner. We knew we
               wanted to use the large triangle shape, and incorporating the
               main image ties the whole poster together. We then added text.
               We chose this font because whilst we were conducting our
               research, we found that a slim and tall font
               appeared most professional. It is easy to read
               and the text is quite futuristic which fits with the
theme of fantasy. As our poster is landscape, it can also be
displayed in magazines as a double page spread or on
billboards to reach a larger target audience.




                                      4

Ancillary Task - Poster - Development Diary

  • 1.
    DEVELOPMENT DIARY -EMMA SUGARMAN AND GEORGIA WILSON The background image we used for the final poster is an original image taken at a local forest (Hatfield Forest). It will be heavily edited on Photoshop to give the illusion of a night sky. Firstly, we changed the resolution of the image to 300 and the image size to 20cm x 13.34cm. Using the ‘Selective Colour tool, we picked ‘Neutrals’ from the drop down menu and altered the colouring so that it was now a purplish night-sky colour. We also edited the blacks so that they were more opaque and silhouette-like. We then used the Burn Tool to blacken the corners of the image to make room for stars. Using a ‘star’ brush that we downloaded from the Internet, we then randomly ‘painted’ different sized ‘stars’ onto the black parts of the 1
  • 2.
    DEVELOPMENT DIARY -EMMA SUGARMAN AND GEORGIA WILSON image on a new layer. We first used a white brush, then we also added ‘cosmic’ colours such as pastel pink and pastel orange. We also used the ‘star’ brush in light blue to fade in the other colours used in order to create a more realistic night sky. We then decided that the right side of the image was a little empty and we wanted it to be balanced. We were also thinking about making the image portrait, so we needed a main focal point at the time. We wanted to use a night time image because most of our shooting for the video is going to be at night. The music that we are using could also be described as rather ‘dreamy,’ which we feel correlates with the atmospheric nature of the image we are using. Using the Magic Wand tool, we selected the tree that we intended to use. We then dragged it onto the main image and erased any extra ‘foliage’ using the Eraser Tool that wasn’t part of the tree, and then changed its size using the Free 2
  • 3.
    DEVELOPMENT DIARY -EMMA SUGARMAN AND GEORGIA WILSON Transform Tool. We then placed it in the appropriate place. The finishing touches were minor edits such as the erasing of stars that had overlapped the black silhouettes of trees using the Eraser Tool. After a while of looking at this image, we felt that the colours didn’t represent the artist that we’re using. Although purple is often a mystical colour, the oranges bring out the warmth in the music. We felt that the original version of the image looked more realistic than we wanted and we wanted to make the dream-like qualities stand out and we felt that orange and pink tones did this. These colours would also appeal to the audience as the original colours could be seen as negative. To change the colours we used the Selective Colour tool. Once we had the orange and pink tones incorporated in the image, we felt that more ‘stars’ needed to be added, despite the fact that some of them looked too artificial. 3
  • 4.
    DEVELOPMENT DIARY -EMMA SUGARMAN AND GEORGIA WILSON We decided to decrease the opacity of the ‘stars’ slightly. Once this was done, we felt that the tree we had placed on the ‘before’ poster looked out of place and took away from the ‘feel’ of the image. Using the Free Transform Tool we made the tree smaller and placed it to the side of the image. We decided to add a unique logo for the piece; we thought using the colours we had on the black of the picture was a good idea.To make this logo we decided to use Image within Text. We opened a new PSD, and transferred the final image on to it and duplicated the layer. We then added a white layer between the two and the triangle text just above it. Then, we created a clipping mask of the top image thus allowing the top image to appear within the triangle text. We then dragged our new logo onto our original image and placed it in the corner. We knew we wanted to use the large triangle shape, and incorporating the main image ties the whole poster together. We then added text. We chose this font because whilst we were conducting our research, we found that a slim and tall font appeared most professional. It is easy to read and the text is quite futuristic which fits with the theme of fantasy. As our poster is landscape, it can also be displayed in magazines as a double page spread or on billboards to reach a larger target audience. 4