Consider first that platforms are becoming a dominant form of business organization. Then consider how you transition an existing product to a platform. This talk illustrates steps to make the transition. It then describes what an open business model looks like and compares differences in openness of Apple, Google, Microsoft and others.
These slides discuss Network Effects, Platforms, Standards, and Complex Systems. All of these concepts continue to become more important as the digital economy progresses. From Uber to Instacart, and from smart phones to driverless vehicles, these concepts are playing an increasingly important role in the global economy. Their impact is most obvious when one thinks of the winner take all markets that are becoming increasingly common.
Consider first that platforms are becoming a dominant form of business organization. Then consider how you transition an existing product to a platform. This talk illustrates steps to make the transition. It then describes what an open business model looks like and compares differences in openness of Apple, Google, Microsoft and others.
These slides discuss Network Effects, Platforms, Standards, and Complex Systems. All of these concepts continue to become more important as the digital economy progresses. From Uber to Instacart, and from smart phones to driverless vehicles, these concepts are playing an increasingly important role in the global economy. Their impact is most obvious when one thinks of the winner take all markets that are becoming increasingly common.
This presentation briefly analyses the characteristics and timeline of the diffusion of Netflix by assessing Rogers' five diffusion characteristics. for different steps in their company history. It analyses the surrounding of this innovation via PESTEL-analysis and gives brief hints on how to intensify the diffusion of Netflix further globally.
"The New Wave of Marketing Technologies" - an Adobe webinar on 05.06.09 by The1stMovement\'s CEO Ming Chan, and Creative Director David Schell
The Platform Manifesto - 16 principles for digital transformationSangeet Paul Choudary
The Platform Manifesto is a collection of principles that succinctly defines how different aspects of business transform in a world of digital platforms.
Strategic Storytelling | Business Presentation TechniquesJeremey Donovan
Learn how to: (a) craft persuasive business presentations using proven narrative frameworks, (b) design data-driven slides, and (c) master your verbal and non-verbal delivery.
A Level Media Studies (Daily Mail) How to analyse newspaper front pagesBryan Langley
A companion presentation to this video https://youtu.be/w60DWBNRLsc analysing how newspapers (Daily Mail) present a particular view of a story - spin, bias, language analysis.
Marketplace Product Management by Tal FlanchraychProduct School
Product Management Event Held at the Product Conference in San Francisco.
A great interface does not equal a healthy marketplace.
Tal talked about the difference between interfaces and marketplaces, and the importance in knowing both. She used real-life examples from both interface and marketplace point of view.
First 90 Days as a New Product Manager by former Flipkart PMProduct School
Joining a company as a new product hire is an exciting opportunity to kickstart or fuel your product career. How you establish yourself, as a role/function in your company will play a huge role in determining your success as a Product Manager.
Ramping up to start owning the company goals and building a product is an incredible trajectory. This session attempted to lay out recommendations on how to go about this new journey you have embarked on.
Understanding Reddit: The Social Media Superpower You've Probably Never Heard OfBrent Csutoras
Http://www.kairaymedia.com
With over 230 million visitors viewing almost 8 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. This presentation will break down everything you need to know about Reddit to engage effectively on the site and have success.
Learn how to deconstruct what it means to be "Open," as well as how to engage developers, leverage users, and shape your data to make your platform ready for commercial use.
Presented April 14th, 2009, at BayCHI: http://www.baychi.org/calendar/20090414/
This presentation briefly analyses the characteristics and timeline of the diffusion of Netflix by assessing Rogers' five diffusion characteristics. for different steps in their company history. It analyses the surrounding of this innovation via PESTEL-analysis and gives brief hints on how to intensify the diffusion of Netflix further globally.
"The New Wave of Marketing Technologies" - an Adobe webinar on 05.06.09 by The1stMovement\'s CEO Ming Chan, and Creative Director David Schell
The Platform Manifesto - 16 principles for digital transformationSangeet Paul Choudary
The Platform Manifesto is a collection of principles that succinctly defines how different aspects of business transform in a world of digital platforms.
Strategic Storytelling | Business Presentation TechniquesJeremey Donovan
Learn how to: (a) craft persuasive business presentations using proven narrative frameworks, (b) design data-driven slides, and (c) master your verbal and non-verbal delivery.
A Level Media Studies (Daily Mail) How to analyse newspaper front pagesBryan Langley
A companion presentation to this video https://youtu.be/w60DWBNRLsc analysing how newspapers (Daily Mail) present a particular view of a story - spin, bias, language analysis.
Marketplace Product Management by Tal FlanchraychProduct School
Product Management Event Held at the Product Conference in San Francisco.
A great interface does not equal a healthy marketplace.
Tal talked about the difference between interfaces and marketplaces, and the importance in knowing both. She used real-life examples from both interface and marketplace point of view.
First 90 Days as a New Product Manager by former Flipkart PMProduct School
Joining a company as a new product hire is an exciting opportunity to kickstart or fuel your product career. How you establish yourself, as a role/function in your company will play a huge role in determining your success as a Product Manager.
Ramping up to start owning the company goals and building a product is an incredible trajectory. This session attempted to lay out recommendations on how to go about this new journey you have embarked on.
Understanding Reddit: The Social Media Superpower You've Probably Never Heard OfBrent Csutoras
Http://www.kairaymedia.com
With over 230 million visitors viewing almost 8 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. This presentation will break down everything you need to know about Reddit to engage effectively on the site and have success.
Learn how to deconstruct what it means to be "Open," as well as how to engage developers, leverage users, and shape your data to make your platform ready for commercial use.
Presented April 14th, 2009, at BayCHI: http://www.baychi.org/calendar/20090414/
2. The Long Tail Theory 2006
Chris Anderson
The Long Tail Theory describes how the Internet has influenced
economics, commerce and consumption. Since Broadband was
introduced in 2001, these impacts have been most prominent.
i.e. The Head is ONE shop that has 50 customers.
The Long Tail is 50 websites than each have 1 customer.
3. The Film Industry
The Long Tail theory can be applied to the film industry in terms of how
films are distributed.
i.e. The Head is a high street film retailer such as Blockbuster.
The Long Tail is an online film distribution service such as
Amazon.
4. The Film Industry
This means that high street shops (the Head) that sell films are gradually becoming
less popular due to the restrictions they experience in terms of shelf-space.
Internet retailers (the Long Tail) do not experience this as they do not have a
physical shop. Their unlimited space shelf allows them to provide for niche
markets, increasing their customers as they have a wider variety of products.
5. For example…
Head Long Tail
The Head may contain: Cinema chains such as Cineworld, Odeon; film retailers such as
HMV, Blockbuster etc.
The Long Tail may contain: Internet sites such as Netflix, YouTube, LOVEFiLM etc.; iTunes
etc.
Due to the growing accessibility of the Internet, more and more films are being
downloaded online rather than bought in the shops.
6. Impacts on the Film
Industry
Advantages Disadvantages
Films are more available Illegal downloads i.e.
online, increasing views and Putlocker, Sockshare,
popularity. 1channel.
Facilities such as film forums High street shops lose sales
allow customers to give as customers resort to online
feedback, helping the film purchases.
industry to improve.
People can narrow down Those without internet
their choices of film via access are limited to only
filtering services. films that are in shops.
Customers can see what films The atmosphere of going to
are similar to those that they the cinema is lost.
like, broadening target
audiences for other films.
7. Amazon (hard copy and
HMV, Blockbuster (stores) digital such as Ebooks
or DVDs and Digital
Downloads)
Purely online – LoveFilm, Netflix
