The document describes the process of creating artwork and a poster for a band's magazine advertisement. Key details include: 1) The band chose animals like honey badgers and owls to represent their style of conflicting music, drawing them in Photoshop with tools like brushes and adjusting colors and layers. 2) Typography, logos, release dates and other elements were added to the poster design using techniques like layering, opacity adjustments, and effects to draw attention while maintaining a blue-to-black color scheme matching the album's style. 3) Additional drawings and the album cover were incorporated into the poster's layout to clearly promote the product and appeal to audiences through memorable visuals and organization

1. Development Diary: Magazine Advertisement
Before we started the actual poster page, we decided to start on
the artwork we wanted for our band’s image. We decided on
animals to represent our band. We started to draw the animals
using Photoshop tools such as the brush, smudge and colour tools
to create the drawing we have now. We added detail with colours
and shading to make it look as good as possible, we used the
Graphic Tablet to make sure we get the right detail into the
image.
We did the same for another drawing on Photoshop using the
same tools and also using the Graphic Tablet so the colour and
detail was a precise as possible. Using an original photograph
from the Internet, we drew an outline on paper and
photographed it to put it onto the computer. We then made the
outline more contrasted and darker to make a black outline for
the drawing. We then used the original image’s colours to match
the colours for this drawing. This
helped to get the right and precise
colours for the image.
For both images to be placed in the
ancillary tasks, we had to flatten
them in order to keep all the layers in
the same places and to make it easier
to edit the drawings and place them
wherever we want on the page.
We chose these animals because they show a
sense of conflict, which suits the style of music
we have chosen. We also chose these particular
animals because their colours contrast with the
blue colour scheme we have chosen, making
them and the poster stand out more. We
chose the colour scheme of blue because
we think the different shades of blue
represent completely different things.
Light blue and turquoise are known to
mean serenity or tranquility. The darker
shades of blue represent navy, night and
darkness creating a complete contrast
within the album, which represents their
music style.

2. We created the logo for the record company using
typography from the Internet and coloured it to make it
the same colour scheme as a Honey Badger. We also
added a drawing of a Honey Badger behind the typography to make
it more memorable for the audience.
To create the background for the page we have
chosen a turquoise blue to start with. We then used
the gradient tool to make it look more interesting
with the page leaking from a light colour to black.
We duplicated the background layer to make sure
we had a backup incase anything happened to the
second layer.
The background of the poster ranges from blue to black, matching the house
style of the album. We have also put a noise effect on the background to give the
page a slight static style. This makes the whole poster more interesting to the
audience.
We then added the release date of the digipack with a scattered background,
drawing the audience’s attention. To do this, we used the box tool to create the
first step of the effect. We then put a larger box on top of the smaller box. Using
the masking tool and inverting one of the masks, we can ‘erase’ parts of the
square using the white and black coloured brushes on the layer masks. We also
softened the rushes to get a faded effect making it more interesting.
We then found typography from the Internet for the date, we screenshot and
copied it onto the poster and inverted the colours using the levels tool.

3. We then added the drawings to the poster, we uses the eraser tool to get rid of
the background of the drawing to make it look transparent. We added the
drawings in first and then turned the opacity down to make them more in the
background instead of the drawings standing out too much. Only the most
important information and images are in front of everything else to make them
stand out more. This also makes them more memorable for the audience to gain
popularity.
We then started to do another drawing, this time it was
an owl. We added the image the same way as the others
using the eraser tool to make it transparent and turning
the opacity down. However, we want the drawing to fit
together a bit more, so y creating a layer mask on the
owl and using the gradient tool again, we made part of
the image fade into the background giving more room
for the album cover an other important information.
To make the poster more interesting, we created a
logo for the band. We drew an outline and coloured
it in with Photoshop brushes. We then added the
same logo behind the main one and turned the
opacity down to make it stand out more. We copied
the main logo layers four times to make the logos
behind and turned the opacity down different
percentages on each layer to give it more emphasis
on the clouded areas of the logos.

4. We created the digipack with the same
colour scheme and a few of the same
drawings. We put the front cover of
the digipack onto the poster so the
audience can see what they are
looking for if they were to buy it. We
put a border around the cover to make
it stand out from the background a bit
more and to emphasis that this is what
the poster is selling.