1) The document describes editing a photograph for a magazine advertisement. Key steps included opening the photo in Photoshop, duplicating the background layer, adjusting levels and curves, and resizing the photo to magazine dimensions. 2) An action was used to give the photo a vintage look, and opacity was adjusted to tone down the yellow tint added by the action. Text and design elements were added to the photo. 3) Final touches included adding drop shadows, including the album cover, and blending the edges with effects to create a polished advertisement.

1. DEVELOPMENT DIARY
MAGAZINE ADVERTISEMENT
To begin editing my photograph for me and my partners
magazine advertisement, i first opened the application Adobe
Photoshop and went to FILE>OPEN>MY PICTURES and
chose the image that we wanted. I then duplicated the
background layer so that if i made any mistakes, i could
always return to the original image. Next i made some simple
standard changes to the duplicate layer by changing the Levels and the Curves. To complete this step i went to
IMAGE>ADJUSTMENTS>LEVELS & IMAGE>ADJUSTMENTS>CURVES.
By dragging the arrows at the bottom of the Levels allowed me to change the
darkness and light within the image and by making a slight S shape in the
Curves mades the darker parts of the image darker and the lighter parts lighter.
In the mock up of our magazine advertisement, we had a portraiture image but
in our actual shoot, we got a landscape image. This meant that we had to change
the size of the picture so that it would be a double page advertisement. To do
this we clicked CTRL>ALT>I and changed the width and height to the
standard magazine, double page measurements of w=42cm and h=27.9cm.
Now that this was done, we could move on to adding everything else in but
before we did we thought about the colours and tones within the image.
Previously in our questionnaire we had asked what kind of colours people in our target market preferred and we
stuck to them throughout the making. In the digi-pak, we used an Action in
Adobe Photoshop to give a vintage atmosphere to it and to keep our products
consistent; we did the same in our magazine advertisement. To get to actions
we clicked the history icon in the top right hand corner then clicked on the
Action button. To get the same action as previously used, we clicked on
Forgotten Flowers and clicked the ‘Play’ button
at the bottom of the box.
The two images to the left show the result of the action. The top image is
what the
photograph looked
like when the
action was complete,
however, we
thought that it looked too yellow so we took the opacity
down to 68% which is what the bottom image shows. The
next
thing we added
was a square
by
using the Rectangle Tool and changed the colour to a dark brown to
match the colour of the photograph. When we tried placeing the box on the
picture it did’nt look right as it covered the models legs.
To change this we went to IMAGE>CANVAS SIZE and
then changed the height to 35cm so
that there was extra space at the
bottom. Since this left whitc space we
used the Clone Stamp tool to ‘copy &
paste’ parts of the road into it to make

2. it looke like one image. After this we re-positioned the box and added the text onto
it. This was very easy and simple because all we had to do was refer back to our
mock up for the text.
Now that we had the text on the box, we needed to make it look more like a
professional magazine. For this we used simple lines and shapes and placed
them alongside the text. The simple text and shapes look good but to add
more style to the advertisement we added a Drop shadow effect on the text
and shapes. As the text in the box was made to promote the album we
obviously had to include a picture of the album cover, which we took from
our digi-pak. Like before we also added
the Drop Shadow effect to the cover.
The next thing to add was the masthead
which was the name of the band ‘Secondhand Serenade’. After adding it to the top of the page, the
text looked too dark against the colour of the trees so we had to change it to a lighter colour. This
looked better but it was still quite difficult to read. To make it easier we added another drop shadow
but made the distance of the shadow travel further out. To finish the magazine advertisement off we
used the Paint Brush tool and painted around the corners of the image.
Next we went to FILTER>NOISE>ADD NOISE and then
clicked on FILTER>BLUR>GAUSSIAN BLUR. By using the
Gaussian Blur effect, meant that the black
was not opaque and bended into the rest of
the photo. The final outcome of the
magazine advertisement is shown below.