Emily Shepherd created a 10 question music video questionnaire to learn about viewers' demographics, music and viewing preferences, and what they look for in a music video. Respondents are asked about their age, gender, favorite music genres, how often they watch music videos, where they watch them, if they can recall a memorable video and why, and if they prefer performance, narrative or conceptual elements and why.

1. Emily Shepherd’s Music Video Questionnaire
1. How old are you?
Under 10 11- 15 16-18 19-21 22-25 26-30 30-39 40-49 50-59 60+
2. Are you...
Male or Female?
3. What genre do you listen to? (Top Three)
Pop RnB Rock Alternative Dubstep Grime Indie Folk Metal Blues Country Dance
Electroic Hip-hop Rap House Drum and Bass
4. Do you Watch Music Videos?
Yes
No
5. How Often do you watch music videos?
Everyday
Every other day
Every other week
Every Month
6. What source would you or mainly watch a music video?
Youtube Phone I-Pod Music channels Computer Tv
Other? _______
7. Is there a memorable music video? If yes please state what and why?
____________________________________________________
____________________________________________________
8. Would you like the music video to contain a performance aspect and why?
____________________________________________________
____________________________________________________
9. Would you like the music video to contain a narrative aspect and why?
____________________________________________________
____________________________________________________
10. Would you like the music video to contain a conceptual (abstract) aspect and why?
____________________________________________________
____________________________________________________