Conventions and Comparisons of Music Posters
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Comparing my music poster to other examples of posters, as well as research into the conventions of Music Posters
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Conventions of Digipaks
The document discusses conventions for digipak album covers and compares them to the digipak a student created. It notes several common elements of digipaks including featuring the artist prominently, including a parental advisory warning if needed, using bright colors to catch the eye, displaying the album and artist name, including the record label logo, and listing the songs. It then describes the specific elements included in the student's digipak, such as the artist and album name on the front and back, consistent coloring, a song listing, and parental advisory warning.
Digipak and Poster planning
The digipak and poster provide information about an upcoming album, including the artist name, album title, release date, featured songs, and ways to access additional content online. Social media links and hashtags are included to help promote the artist and album. A QR code allows people to access the music video and website. The visual design incorporates a pill bottle motif in pastel colors to represent the album's themes and fit within the electropop genre.
Evaluation question 2
The document discusses how the creator linked together their main media product (a music video) with ancillary texts (a CD cover and poster). Specifically:
- The CD cover and poster used the same font and certain colors like pinks and purples to create a consistent brand identity and make it clear they were related.
- Photographs from the music video shooting were used on the CD cover and poster to directly connect the visuals between the products.
- Locations and clothing featured on the CD cover matched what appeared in the music video to help the audience understand the connections.
- The logo, font, and colors were carried through all pieces to tie them together as a cohesive package representing
Breaking benjamin colour palette
The color palette for Breaking Benjamin's album PHOBIA consists mainly of dark browns and blacks that mix together to give the album artwork a dark feeling, conveying the genre of music. Although dark colors were used, they allow the album cover to stand out from others on store shelves. The image and color palette are a good match that create a cover that stands out when displayed.
Digipak analysis 2
This document analyzes the front and back cover design of the Muse album "Digipak Analysis 2". On the front cover, the band name is prominently displayed in blue font on a grey background. Unlike conventions, the band does not feature themselves on the front cover. Instead, there is a graphical image of a universe. On the back cover, the band uses a blurred photo and features the track list in varied bright colors against a grey background. Throughout, consistent color schemes and imagery are used to link the front and back covers and create a cohesive album design.
Analysis of music advert
This advertisement for a pop artist's album uses bold imagery, styling, and positioning to promote the artist's brand and appeal to fans. The artist is heavily made up and airbrushed, positioned intimately with the audience as a confident and attractive performer. Popular songs from the album are highlighted using the album's color scheme. Key information stands out clearly to allow audiences to easily identify the artist, album name, record label, and other important details to encourage sales.
Dvd Cover Analysis and Magazine
This document analyzes the cover of a Celine Dion DVD of a live performance. It summarizes that the cover promotes Celine Dion as a famous artist through images of her performing live in elegant outfits and a listing of songs. It targets a female audience by representing Dion as feminine and focusing on love themes. The cover conveys that the recording captures Dion's live performance and promotes her style of music and persona.
Creating a logo
The student has created an artist persona named Tim Starr with a quirky style inspired by musicians like Morrissey and Robert Smith. They are working on designing a digipack to promote their album. Through brainstorming and gathering feedback from their target audience online, they have chosen the album name "Sanity of a Different Kind". This name captures the theme of being different or strange while avoiding a too deterministic meaning. The student will now focus on designing the logo and visual presentation of the artist name and album title on the digipack to successfully brand their artist.
Recommended
Conventions of Digipaks
The document discusses conventions for digipak album covers and compares them to the digipak a student created. It notes several common elements of digipaks including featuring the artist prominently, including a parental advisory warning if needed, using bright colors to catch the eye, displaying the album and artist name, including the record label logo, and listing the songs. It then describes the specific elements included in the student's digipak, such as the artist and album name on the front and back, consistent coloring, a song listing, and parental advisory warning.
Digipak and Poster planning
The digipak and poster provide information about an upcoming album, including the artist name, album title, release date, featured songs, and ways to access additional content online. Social media links and hashtags are included to help promote the artist and album. A QR code allows people to access the music video and website. The visual design incorporates a pill bottle motif in pastel colors to represent the album's themes and fit within the electropop genre.
Evaluation question 2
The document discusses how the creator linked together their main media product (a music video) with ancillary texts (a CD cover and poster). Specifically:
- The CD cover and poster used the same font and certain colors like pinks and purples to create a consistent brand identity and make it clear they were related.
- Photographs from the music video shooting were used on the CD cover and poster to directly connect the visuals between the products.
- Locations and clothing featured on the CD cover matched what appeared in the music video to help the audience understand the connections.
- The logo, font, and colors were carried through all pieces to tie them together as a cohesive package representing
Breaking benjamin colour palette
The color palette for Breaking Benjamin's album PHOBIA consists mainly of dark browns and blacks that mix together to give the album artwork a dark feeling, conveying the genre of music. Although dark colors were used, they allow the album cover to stand out from others on store shelves. The image and color palette are a good match that create a cover that stands out when displayed.
Digipak analysis 2
This document analyzes the front and back cover design of the Muse album "Digipak Analysis 2". On the front cover, the band name is prominently displayed in blue font on a grey background. Unlike conventions, the band does not feature themselves on the front cover. Instead, there is a graphical image of a universe. On the back cover, the band uses a blurred photo and features the track list in varied bright colors against a grey background. Throughout, consistent color schemes and imagery are used to link the front and back covers and create a cohesive album design.
Analysis of music advert
This advertisement for a pop artist's album uses bold imagery, styling, and positioning to promote the artist's brand and appeal to fans. The artist is heavily made up and airbrushed, positioned intimately with the audience as a confident and attractive performer. Popular songs from the album are highlighted using the album's color scheme. Key information stands out clearly to allow audiences to easily identify the artist, album name, record label, and other important details to encourage sales.
Dvd Cover Analysis and Magazine
This document analyzes the cover of a Celine Dion DVD of a live performance. It summarizes that the cover promotes Celine Dion as a famous artist through images of her performing live in elegant outfits and a listing of songs. It targets a female audience by representing Dion as feminine and focusing on love themes. The cover conveys that the recording captures Dion's live performance and promotes her style of music and persona.
Creating a logo
The student has created an artist persona named Tim Starr with a quirky style inspired by musicians like Morrissey and Robert Smith. They are working on designing a digipack to promote their album. Through brainstorming and gathering feedback from their target audience online, they have chosen the album name "Sanity of a Different Kind". This name captures the theme of being different or strange while avoiding a too deterministic meaning. The student will now focus on designing the logo and visual presentation of the artist name and album title on the digipack to successfully brand their artist.
Kasabian Poster Analysis
The poster advertises a new Kasabian album, using their typical font and logo to identify it as being by the band. The black and white color scheme and layout with larger text at the top conveys that the band is in the indie genre. Additional details like the band's website, image placement, and listings of platforms to listen to the album provide further promotion and information to the target audience.
Digipak analysis 1
Kasabian's debut album features only their band name on the digipak cover to attract attention as a new band. The name is in a large, bold font at the bottom for emphasis. This simple, two-color black and white design has been consistent across their albums. While unconventional to not include the album name or band photos, this allows the music to stand on its own for their first release. The mysterious graphic image is continued throughout, intriguing listeners about the band's identity and sound.
Exisiting products and fonts
The document discusses fonts used on existing music products such as posters and digital packs. It notes that artists often use custom fonts to advertise themselves which become associated with their brand. Bruno Mars' name uses a distinctive font while "Live" stands out in a different, bold font. Katy Perry also uses an electro pink font that people associate with her brand. The Beatles keep their poster minimalistic with just their name in their iconic font. For a music poster and digital pack, the document recommends using consistent fonts throughout but featuring the artist's name in a different font to draw attention, mimic existing successful designs, and make the products look realistic.
Ancillary Task research - Catherine
This is my research for my ancillary tasks into Indie artists and looks into how different products (the DigiPak, website homepage and in two instances the music videos) are used to create synergy.
Evaluation
This document evaluates how the media products use, develop, or challenge conventions of real products. It summarizes the key aspects of a CD digipack and advert created for a music album. The digipack contains typical elements like the artist name and album title on the front and back, and song list on the back. The full-page advert in a magazine also features standard elements such as the prominent display of the artist name and album title, an image of the artist, and information about song releases. Elements were chosen to effectively promote the artist and album to the target audience. The products reference each other through consistent visual elements and themes to appear cohesive.
Digipak analysis 3
This document analyzes the album artwork for Disclosure's album "Settle". It discusses several key elements of the cover:
1) The front cover features two young boys resembling the band members, establishing familiarity for fans but departing from conventions of featuring the artists.
2) The boys' alternative clothing style mirrors the electronic music genre.
3) Font colors and positioning on the cover and spine allow key text to stand out against monochrome backgrounds for visibility.
4) Color schemes and design elements like the disk imprint create cohesion across the front, back, and disk while reflecting the vibrant electronic dance style.
5) Legal requirements like credits and barcodes are also prominently
Question 2
The document discusses how three promotional products for an indie pop artist - a digipak, album poster, and music video - work together effectively. The digipak includes the artist's tour dates to promote her first tour to fans. Both the digipak and poster feature the artist prominently and use consistent typography, color schemes, and fonts to clearly associate the products. While the music video lacks the full color scheme due to technology limitations, overall the products work well together to promote the artist and boost sales by creating brand recognition across the synced visual identity.
Evaluation Question 1
The document discusses how the author analyzed existing music videos, magazines, and albums to identify common codes and conventions. They then applied these conventions, such as shots of the band performing and lyrics matching the visuals, to their own music video, magazine ad, and album cover while conforming to an indie genre. Some conventions were challenged, like not showing the artist's face on the cover or having the male body as the object of voyeurism, to widen the target audience and show nonconformity to mainstream styles. Research into other products informed creative choices to connect the author's pieces and engage intended explorers and reformers as an audience.
Ancillary 2 anaylsis
The font used in the advert is large and bold to stand out from other fonts and be memorable. A pink color was added to portray a feminist view, though the sexualized images of women contrast this. The main image takes up the most space to indicate her importance and draw attention, potentially leading viewers to research her and the album. Background details like the CD and release date information help viewers find and engage with the album. The plain background makes the colorful text and images pop out to attract and engage the audience.
In what ways does your media product use, develop or challenge forms and conv...
The poster summarizes how a media product they created for the band Alt-J's album "Breezeblocks" both follows and challenges conventions of real media products. The poster includes the album name, release date, and reviews as typical posters do. However, it challenges conventions by using an enlarged album cover as the background rather than a solid color, and including a partial face image rather than avoiding images of the band members. Similarly, the tour poster includes the tour name, dates, locations, and ticket website as normal, but challenges conventions by using an album art background and band performance image rather than more typical designs. The digipak also follows conventions by including the album art, song list, and barcode, but challenges
Artists logos and motifs
Artists use logos and motifs to promote themselves and make their brand easily recognizable. Logos help consumers differentiate artists' products and help the artists become recognizable brands. They project professionalism in the industry and help artists stand out from one another. Fans learn to associate logos with certain artists, helping the artists get noticed by wider audiences.
Analyse
The document discusses the design and conventions used in the media products created by the student, including an album cover, inside cover, back cover, poster, and music video for a rock/punk band. The front cover uses conventions like advisory warnings and placing the artist and album names at the top. The inside cover and elements of the covers link together through consistent fonts, colors, and imagery. Audience feedback was incorporated to improve the designs. Research involved analyzing other album covers and music videos, and media technologies like Yahoo, Macromedia Fireworks, iMovie, and PowerPoint were used in planning, constructing, and evaluating the media products.
AM Poster Analysis
The poster advertises an indie band's new album "AM" through a black and white, quirky design featuring obscure soundwaves spelling out the album name, with the name shown more clearly in bold at the bottom in case it is not noticeable in the sounds waves. Additional information at the bottom includes the album's availability on different platforms and its release date.
Advert and album covers
The document provides an analysis of various album cover designs and what they may imply about the music. Key details that are highlighted include the use of bold text and bright colors to make elements stand out, images that relate to the tone of the music (such as an aggressive dog), and inclusions like the parental advisory logo that indicate the content may have strong views. Phrases and designs are discussed that represent concepts like the end of an artist's career or type of reception the album has received from reviews.
Audience feedback on ancillary task
The document summarizes feedback from 5 participants on album covers and posters created as part of an ancillary task. Participants felt the products captured the artist's personality through facial expressions and consistent outfit. They also noted the animated drapes and hanging CD as unique elements. However, some felt the background was too plain. Overall, participants saw a clear fun and energetic brand image conveyed through the colorful designs and fonts used. The creator was pleased with the positive feedback but also saw room for improvement by adding new outfits and a more interesting background.
Poster analysis 1
The poster for Kasabian's debut album uses the same color scheme and font style as their CD packaging to create familiarity for fans. It prominently displays the band's name and website at the top to catch viewers' eyes and promote the website. Towards the bottom, it highlights that this is the debut album in large font to generate hype, and lists some of the best tracks to encourage listening. More details are provided in smaller font at the bottom about streaming the album on different platforms. The simple yet effective design style represents the band well and directs attention to the most important elements for their success.
How effective is the combination of your main products and ancillary texts?
The document discusses how the author created a cohesive package of products for a pop artist that incorporated the codes and conventions of the pop genre. The author conducted research on other pop artists like Adele and Sam Smith to understand how their products created a recognizable brand. The author found that Sam Smith used consistent fonts, colors, and imagery across all of his products to establish a clear "house style." The author then created a poster, digipak, and music video for their pop artist that all featured the same house style elements to effectively promote the artist as a recognizable brand.
Evaluation Question 1
This document discusses the conventions used in real media products like album digipaks and advertising campaigns and how the student's media products challenge or develop those conventions. It explains that the digipak uses consistent fonts, photos of the artist, a recurring motif, and the artist/album name. The advertising campaign similarly features the artist/album name, links to the digipak, the release date, consistent fonts, and bright colors. The student aims to follow conventions like these to appeal to their target audience while developing conventions through elements like a recurring doodling motif rather than an official logo.
John Boundy Ancillary Task
The document discusses how various musical artists, including The 1975, Ed Sheeran, and Passenger, employ consistent conventions in the visual design of their album packaging and promotional materials like tour posters. This helps develop a clear, recognizable identity and brand. Common techniques mentioned include using consistent color schemes, fonts, and imagery that tie the different materials together and convey the tone and style of the artist. Simplistic, retro-inspired designs are often employed to match the intended aesthetics and target audiences.
Poster powerpoint
This document discusses the design process for a promotional poster for a new artist's album. The initial photo was selected to highlight the artist's sophisticated style. A red bar was added to draw the eye and make space for other elements. The iconic logo was positioned in the middle to identify the artist. Then, the album title was placed under the logo in a different color with lines on either side. Finally, additional photos, website links, a magazine quote and rating were included to complete the poster.
3. research final product
This document summarizes the responses to a questionnaire about audience preferences for music tour merchandise and promotions. Key findings include:
- The target audience is mostly female but products should appeal to both genders.
- Respondents ranged in age but were mostly in the same range, requiring catering to a broad audience.
- Over half of respondents follow artist update accounts on social media for tour news in addition to official artist accounts.
- Most respondents said they would be interested in a picture of the artist on a tour poster.
- A majority of respondents said they purchase merchandise at concerts, with t-shirts, hoodies, and wristbands being most popular items.
- Including
Analysis of posters and adverts.
The document discusses conventions of tour posters and magazine advertisements. It analyzes several examples of tour posters from different genres to understand what elements make an effective poster. Key conventions included are the artist name, tour dates and locations, special guests, and website. Magazine advertisements similarly include the artist name and album/song title but may omit release dates as a marketing strategy. Color choice and imagery are also important design elements analyzed across the examples.
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What's hot
Kasabian Poster Analysis
The poster advertises a new Kasabian album, using their typical font and logo to identify it as being by the band. The black and white color scheme and layout with larger text at the top conveys that the band is in the indie genre. Additional details like the band's website, image placement, and listings of platforms to listen to the album provide further promotion and information to the target audience.
Digipak analysis 1
Kasabian's debut album features only their band name on the digipak cover to attract attention as a new band. The name is in a large, bold font at the bottom for emphasis. This simple, two-color black and white design has been consistent across their albums. While unconventional to not include the album name or band photos, this allows the music to stand on its own for their first release. The mysterious graphic image is continued throughout, intriguing listeners about the band's identity and sound.
Exisiting products and fonts
The document discusses fonts used on existing music products such as posters and digital packs. It notes that artists often use custom fonts to advertise themselves which become associated with their brand. Bruno Mars' name uses a distinctive font while "Live" stands out in a different, bold font. Katy Perry also uses an electro pink font that people associate with her brand. The Beatles keep their poster minimalistic with just their name in their iconic font. For a music poster and digital pack, the document recommends using consistent fonts throughout but featuring the artist's name in a different font to draw attention, mimic existing successful designs, and make the products look realistic.
Ancillary Task research - Catherine
This is my research for my ancillary tasks into Indie artists and looks into how different products (the DigiPak, website homepage and in two instances the music videos) are used to create synergy.
Evaluation
This document evaluates how the media products use, develop, or challenge conventions of real products. It summarizes the key aspects of a CD digipack and advert created for a music album. The digipack contains typical elements like the artist name and album title on the front and back, and song list on the back. The full-page advert in a magazine also features standard elements such as the prominent display of the artist name and album title, an image of the artist, and information about song releases. Elements were chosen to effectively promote the artist and album to the target audience. The products reference each other through consistent visual elements and themes to appear cohesive.
Digipak analysis 3
This document analyzes the album artwork for Disclosure's album "Settle". It discusses several key elements of the cover:
1) The front cover features two young boys resembling the band members, establishing familiarity for fans but departing from conventions of featuring the artists.
2) The boys' alternative clothing style mirrors the electronic music genre.
3) Font colors and positioning on the cover and spine allow key text to stand out against monochrome backgrounds for visibility.
4) Color schemes and design elements like the disk imprint create cohesion across the front, back, and disk while reflecting the vibrant electronic dance style.
5) Legal requirements like credits and barcodes are also prominently
Question 2
The document discusses how three promotional products for an indie pop artist - a digipak, album poster, and music video - work together effectively. The digipak includes the artist's tour dates to promote her first tour to fans. Both the digipak and poster feature the artist prominently and use consistent typography, color schemes, and fonts to clearly associate the products. While the music video lacks the full color scheme due to technology limitations, overall the products work well together to promote the artist and boost sales by creating brand recognition across the synced visual identity.
Evaluation Question 1
The document discusses how the author analyzed existing music videos, magazines, and albums to identify common codes and conventions. They then applied these conventions, such as shots of the band performing and lyrics matching the visuals, to their own music video, magazine ad, and album cover while conforming to an indie genre. Some conventions were challenged, like not showing the artist's face on the cover or having the male body as the object of voyeurism, to widen the target audience and show nonconformity to mainstream styles. Research into other products informed creative choices to connect the author's pieces and engage intended explorers and reformers as an audience.
Ancillary 2 anaylsis
The font used in the advert is large and bold to stand out from other fonts and be memorable. A pink color was added to portray a feminist view, though the sexualized images of women contrast this. The main image takes up the most space to indicate her importance and draw attention, potentially leading viewers to research her and the album. Background details like the CD and release date information help viewers find and engage with the album. The plain background makes the colorful text and images pop out to attract and engage the audience.
In what ways does your media product use, develop or challenge forms and conv...
The poster summarizes how a media product they created for the band Alt-J's album "Breezeblocks" both follows and challenges conventions of real media products. The poster includes the album name, release date, and reviews as typical posters do. However, it challenges conventions by using an enlarged album cover as the background rather than a solid color, and including a partial face image rather than avoiding images of the band members. Similarly, the tour poster includes the tour name, dates, locations, and ticket website as normal, but challenges conventions by using an album art background and band performance image rather than more typical designs. The digipak also follows conventions by including the album art, song list, and barcode, but challenges
Artists logos and motifs
Artists use logos and motifs to promote themselves and make their brand easily recognizable. Logos help consumers differentiate artists' products and help the artists become recognizable brands. They project professionalism in the industry and help artists stand out from one another. Fans learn to associate logos with certain artists, helping the artists get noticed by wider audiences.
Analyse
The document discusses the design and conventions used in the media products created by the student, including an album cover, inside cover, back cover, poster, and music video for a rock/punk band. The front cover uses conventions like advisory warnings and placing the artist and album names at the top. The inside cover and elements of the covers link together through consistent fonts, colors, and imagery. Audience feedback was incorporated to improve the designs. Research involved analyzing other album covers and music videos, and media technologies like Yahoo, Macromedia Fireworks, iMovie, and PowerPoint were used in planning, constructing, and evaluating the media products.
AM Poster Analysis
The poster advertises an indie band's new album "AM" through a black and white, quirky design featuring obscure soundwaves spelling out the album name, with the name shown more clearly in bold at the bottom in case it is not noticeable in the sounds waves. Additional information at the bottom includes the album's availability on different platforms and its release date.
Advert and album covers
The document provides an analysis of various album cover designs and what they may imply about the music. Key details that are highlighted include the use of bold text and bright colors to make elements stand out, images that relate to the tone of the music (such as an aggressive dog), and inclusions like the parental advisory logo that indicate the content may have strong views. Phrases and designs are discussed that represent concepts like the end of an artist's career or type of reception the album has received from reviews.
Audience feedback on ancillary task
The document summarizes feedback from 5 participants on album covers and posters created as part of an ancillary task. Participants felt the products captured the artist's personality through facial expressions and consistent outfit. They also noted the animated drapes and hanging CD as unique elements. However, some felt the background was too plain. Overall, participants saw a clear fun and energetic brand image conveyed through the colorful designs and fonts used. The creator was pleased with the positive feedback but also saw room for improvement by adding new outfits and a more interesting background.
Poster analysis 1
The poster for Kasabian's debut album uses the same color scheme and font style as their CD packaging to create familiarity for fans. It prominently displays the band's name and website at the top to catch viewers' eyes and promote the website. Towards the bottom, it highlights that this is the debut album in large font to generate hype, and lists some of the best tracks to encourage listening. More details are provided in smaller font at the bottom about streaming the album on different platforms. The simple yet effective design style represents the band well and directs attention to the most important elements for their success.
How effective is the combination of your main products and ancillary texts?
The document discusses how the author created a cohesive package of products for a pop artist that incorporated the codes and conventions of the pop genre. The author conducted research on other pop artists like Adele and Sam Smith to understand how their products created a recognizable brand. The author found that Sam Smith used consistent fonts, colors, and imagery across all of his products to establish a clear "house style." The author then created a poster, digipak, and music video for their pop artist that all featured the same house style elements to effectively promote the artist as a recognizable brand.
Evaluation Question 1
This document discusses the conventions used in real media products like album digipaks and advertising campaigns and how the student's media products challenge or develop those conventions. It explains that the digipak uses consistent fonts, photos of the artist, a recurring motif, and the artist/album name. The advertising campaign similarly features the artist/album name, links to the digipak, the release date, consistent fonts, and bright colors. The student aims to follow conventions like these to appeal to their target audience while developing conventions through elements like a recurring doodling motif rather than an official logo.
John Boundy Ancillary Task
The document discusses how various musical artists, including The 1975, Ed Sheeran, and Passenger, employ consistent conventions in the visual design of their album packaging and promotional materials like tour posters. This helps develop a clear, recognizable identity and brand. Common techniques mentioned include using consistent color schemes, fonts, and imagery that tie the different materials together and convey the tone and style of the artist. Simplistic, retro-inspired designs are often employed to match the intended aesthetics and target audiences.
Poster powerpoint
This document discusses the design process for a promotional poster for a new artist's album. The initial photo was selected to highlight the artist's sophisticated style. A red bar was added to draw the eye and make space for other elements. The iconic logo was positioned in the middle to identify the artist. Then, the album title was placed under the logo in a different color with lines on either side. Finally, additional photos, website links, a magazine quote and rating were included to complete the poster.
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In what ways does your media product use, develop or challenge forms and conv...
In what ways does your media product use, develop or challenge forms and conv...
How effective is the combination of your main products and ancillary texts?
How effective is the combination of your main products and ancillary texts?
Similar to Conventions and Comparisons of Music Posters
3. research final product
This document summarizes the responses to a questionnaire about audience preferences for music tour merchandise and promotions. Key findings include:
- The target audience is mostly female but products should appeal to both genders.
- Respondents ranged in age but were mostly in the same range, requiring catering to a broad audience.
- Over half of respondents follow artist update accounts on social media for tour news in addition to official artist accounts.
- Most respondents said they would be interested in a picture of the artist on a tour poster.
- A majority of respondents said they purchase merchandise at concerts, with t-shirts, hoodies, and wristbands being most popular items.
- Including
Analysis of posters and adverts.
The document discusses conventions of tour posters and magazine advertisements. It analyzes several examples of tour posters from different genres to understand what elements make an effective poster. Key conventions included are the artist name, tour dates and locations, special guests, and website. Magazine advertisements similarly include the artist name and album/song title but may omit release dates as a marketing strategy. Color choice and imagery are also important design elements analyzed across the examples.
Analysis of posters and adverts.
The document discusses conventions of tour posters and magazine advertisements. It analyzes several examples of tour posters from different genres to understand what elements make an effective poster. Key conventions included are the artist name, tour dates and locations, special guests, and website. Magazine advertisements promote specific albums or songs rather than full tours. They may omit release dates as a marketing strategy. Overall the document examines various advertising examples to inform the design of a media coursework product.
Example magazine advert analysis
The document is a concert tour advertisement that lists the names of the promoting companies, websites to purchase tickets, an accompanying opening act to attract more fans of the headlining artist, and individual location phone numbers. It emphasizes an added date in bold and color due to the artist's popularity and includes a picture of the artist with half his face in light and half in dark, possibly representing the duality of his music. The artist's name is in big bold letters as the central focus of the tour.
Example magazine advert analysis
The document is a concert tour advertisement that lists the names of the promoting companies, websites to purchase tickets, an accompanying opening act to attract more fans of the headlining artist, individual venue phone numbers, an additional date added due to popularity emphasized in bold colors, a picture of the artist half-lit to represent their music style, and the artist's name in big bold letters as the central focus of the tour.
Album ad
The poster advertises a concert tour for a rock band. It prominently displays the band's name and logo at the top to draw the viewer's eye. It also features an iconic image of the band's lead singer to give viewers a sense of their style. Additional information like the concert dates and featured opening acts are included in large, clear font to attract attention and convey key details about the event. The colorful, eye-catching design is representative of the band's unconventional aesthetic.
Digi pack (billy)
The document discusses different album cover designs and how they are used to promote music. It analyzes how vibrant colors draw attention to important details like the artist, album title, and tour dates. Pictures of the artists are sometimes included to put a face to the music and make it more personal, though some album covers like Nero's focus solely on promoting the music instead of the artists' images.
Product comparisons
This document discusses strategies for designing effective promotional album posters and covers. It examines how to apply the "route of the eye" concept to guide the viewer's attention in a quick and impactful way. Key elements discussed include placing the band name and album title prominently, including images of the band and CD for recognition, highlighting new releases or reviews to generate hype, and showing the record label for branding. Color, font, and layout are also addressed to make the design appealing, identifiable within the genre, and similar to successful existing products. Comparing to other examples allows one to determine if their own design achieves these goals of attracting attention, conveying necessary information efficiently, and relating appropriately to the target market.
Poster analysis
The poster advertises an upcoming concert by displaying key information such as the band's name, logo, management, special guests, date, location, and ticket sale details. The band's logo is the largest text to attract fans and new audiences. Additional details like the concert radio announcement and album information are included to further promote the show and band. The colorful background and placement of important details aim to catch attention and effectively advertise the concert.
A2 Poster analysis
The poster advertises an upcoming concert by displaying key information such as the band's name, logo, management, special guests, date, location, and ticket sale details. The band's logo is the largest text to attract fans and new audiences. Additional details like the concert radio announcement and album information are included to further promote the show and band. The colorful background and placement of important details aim to catch attention and effectively advertise the concert.
Recovered file 1
The main image features the artist, Lana Del Rey, directly addressing the camera. She has a vintage, retro style conveyed through her hair, makeup, and the background inclusion of a vintage car. While her appearance seems hyper-realistic, it presents her as an indie artist rather than a mainstream pop star. Large bold text spans the top of the image advertising the album title. The color scheme matches the American flag, relating to her patriotic identity. Overall, the advert subverts some conventions by portraying Del Rey in a vintage, classy manner to appeal to indie fans rather than using sex to sell to mainstream audiences.
Textual analysis
The band Foster the People uses album cover advertisements to promote their new album. The ad features the band's name in large font, the album name, an eye-catching image similar to the album design, and lists the hit song "Pumped Up Kicks" to draw attention and encourage fans to purchase the album. Additional information on the ad includes an album cover image, tour dates, and where fans can buy the album and tickets.
Advert analysis
The document analyzes an advertisement for the band The Killers concert. It summarizes the key elements of the ad, including the simple layout focused on images of the band members in black clothing against a red background. It also describes the bold title text styled like spotlights that balances well with the images. The ad represents the band's style through their leather jackets and hair, promoting their rock/alternative genre. The target audience is described as hardcore fans of that genre, though some songs may appeal more broadly from teens to those in their mid-30s.
A2 advert mag
The document analyzes two magazine advertisements for albums in the synthpop genre. It discusses common conventions seen across both ads, such as the use of black and white colors to connote darkness and mystery fitting for the genre. Key information like the artist's name, album name, and release date are prominently displayed. Including track names with other famous artists can attract audiences outside the target demographic. Analyzing these ads helped the author understand typical features of music magazine advertisements, like font, text placement, and ratings, to inform planning their own ad.
A2 advert mag
The document analyzes two magazine advertisements for albums in the synthpop genre. It discusses common conventions seen across both ads, such as the use of black and white colors to connote darkness and mystery fitting for the genre. Key information like the artist's name, album name, and release date are prominently featured. Including track names with other popular artists can widen the target audience. Analyzing these ads helped the author understand typical features of music magazine advertisements, like font, text placement, and ratings, to inform planning their own ad.
magazine poster analysis
This poster advertises Katy Perry's album. It uses bright pink colors and features a large image of Katy Perry in the garden setting from the album cover to target her core audience of "girly girls". It prominently displays the album name and release date, as well as the name of a hit single, to inform viewers about the album and attract their interest. The poster also includes Katy Perry's website to provide additional information and opportunities to purchase the album.
Tour poster research
The document outlines common features found on successful tour posters. These include displaying the artist or band's name prominently to grab attention, listing tour dates and locations, including information on purchasing tickets, and centering a picture of the artist to identify them as the main feature. Several example tour posters are shown to illustrate these typical components.
You me at six 'hold me down'
This advertisement promotes the album "Hold Me Down" by the band You Me At Six. The layout follows conventions with the band name and album prominently displayed above abstract, colorful imagery relating to the band's genre. The band focuses more on their music than image. The design draws attention through unique artwork, record-style background, and contrasting typography between the band and album name to highlight them. Links are included for the band's website and where to purchase the album, as well as the record label logo to indicate quality. The consistent branding of the band's name makes it recognizable across materials.
1. initial plans final product
The document discusses initial plans for a media project involving creating a music tour promotion. It includes mind maps outlining ideas for a tour advertisement video using footage from live concerts, designing merchandise items, and creating a concert vlog. The proposed final idea is to combine the tour advertisement and merchandise mind maps to promote an existing or fictional artist. Mood boards are presented analyzing color schemes and design changes for tour posters and merchandise between artist tours.
Magazine advertising analysis
Magazine advertisements for music artists typically feature the artist prominently at the center of the ad to draw attention. Additional information like the album name, release date, and popular tracks are also included below the image to provide details. If an image of the artist is not used, iconic symbols associated with the artist are displayed instead along with bolder colors and effects to attract viewers attention without a recognizable face. The record label and publishing house are consistently shown somewhere on the ad as well.
Similar to Conventions and Comparisons of Music Posters (20)
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Storm Thorgerson: Production Process
Storm Thorgerson had a 6-stage process for designing album covers:
1. The brief involved listening to the music and discussing concepts with the band.
2. Rough designs were created exploring themes and ideas.
3. Prototypes were tested with the band's target audience for feedback.
4. A photo shoot was conducted to capture images for the cover.
5. The best images from the shoot were edited down for the final cover.
6. Additional details were added to produce the finished album artwork.
Target audience for our Music Video
The document discusses the target audience for a music video, digipak, and advertisements. It identifies three types of people in the target audience: David (age 19), Annie (age 22), and Bret (age 27). David enjoys comedy rock bands and is studying filmmaking. Annie recently graduated in audio production and enjoys comedy albums. Bret recently moved to Oregon for a job and enjoys rock bands with a sense of humor. The target audience appreciates bands that use comedy and satire in their music and public image.
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The document reports on survey responses from a target audience of 16-30 year old males about an opening title sequence for a new media product. Most respondents were male, between 16-18 years old, and enjoyed thrillers. The majority identified the genre as thriller. Respondents particularly liked the soundtrack, camera work, and eerie atmosphere, but noted issues with inconsistent sound levels and video quality that distracted from the narrative. The creator is pleased with capturing the intended target audience and genres, and now knows to improve sound and video quality in the future.
Evaluation: Question 3
Vertigo Films and Revolver Entertainment are potential film distributors discussed in the document. Vertigo Films specializes in distributing smaller, independent films from the UK and has found box office success with low budget films. However, Revolver Entertainment's strategy of straight-to DVD or limited theatrical releases could cause a flop for a film without an existing audience like "Tarot". Ultimately, the document suggests self-distributing initially through local cinemas, film festivals, and online to build an audience before pursuing a larger distributor. However, this approach carries high financial risk if the film fails to gain traction and recoup its budget.
Editing 'Tarot'
The document discusses the editing process of a film project titled 'Tarot'. It describes how various transitions, music, shots, sounds, and effects were used and edited. Specific techniques included fading music in and out to match the narrative, lowering sound volumes, adding text overlays, moving and overlaying shots, splitting and adjusting music, adding distortion effects to shots, and distorting audio to match. The goal was to create a dark and unsettling tone through these editing choices.
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This document discusses how films are distributed after production. It explains that films are typically distributed through cinema releases, DVDs, and digital releases. It then provides details on different distribution methods like finding a distribution company to handle marketing and releasing the film in theaters, or self-distributing. The document also discusses how distribution budgets affect marketing through television ads, posters, and social media presence. Overall merchandising and star power in marketing are emphasized as important ways to promote new films.
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Conventions and Comparisons of Music Posters
- 1. Conventions and Comparisons of Music Posters
- 2. Examples Main Image to catch the viewers attention The name of the artist/band visible so the viewer knows the main artist on tour. The name of the tour to be able to identify the name of the tour when buying tickets Dates of the tour so the viewer knows where and when they are performing Other bands/guest performers to convince the viewer to see the tour if they also enjoy the special guest artists.
- 3. Examples Shows that have sold out will be on the posters as to make sure those who want to see the band live won’t try to book for a sold out show. Image in the centre of the poster to attract the viewer and because it is most likely what the viewer will look to first. Artists name is visible for the viewer to know who is touring. Both use a colour scheme (Blue and Gold, Black and Yellow) that they have used in the past for albums or promotional material to make it easier for viewers to identify the band. Dates of tour are visible for viewers to know where and when artist is performing
- 4. My Poster For my poster I wanted to give a colour scheme that looked like a propaganda poster (examples above) and to connote with the tour name ‘Propaganda Ganja’ The image is also the main part of the poster as the view will be drawn in by the image first which also has connotations to other examples shown which will have the image as the largest thing the viewer can see compared to the rest of the poster.
- 5. My Poster Text on my poster was also needed to promote the band so like other examples I made sure that the Name of the Band ‘Espionage Sabotage’ and the Tour name was the largest text the viewer can see so they can identify who is touring and the name of the tour if they decide they want to buy tickets to see the band. Underneath I had added additional information which many posters I had found also used. Such as tour dates so the viewer knows where and when the band plan on performing (although I should have included a name of a stadium rather than just the city) and reviews of the band and tour to convince the viewer to buy tickets to see the band perform.