The document discusses conventions seen in grime music digipaks and magazine advertisements that were analyzed and researched. It notes that grime digipaks typically feature prominent images of the artist to promote recognition. The front covers focus most on the artist and have the artist name in the largest, boldest text. The digipak images are often edited for a filtered black-and-white effect for continuity. Magazine advertisements also aim to prominently feature the artist name in large text and use vibrant colors and images to catch attention, mirroring conventions of artists like Skepta and Wiley.

1. Ancillary texts – Magazine
Advert and Digipak
and conforming to real media texts

2. Digipak’s that I had researched

3. Like grime music videos, a convention that is seen in many of the
digipaks/album covers that I had analysed and researched, is the focus on
the artist. It is important for the audience to be able to recognise the artist
in order to promote them and their music. Therefore, the main images in
my digipak include images of Morgan (supposedly the artist of the album
‘Don’t worry about me’). This is very common in real media texts,
especially in the digipaks. This is because it causes people to be drawn to
the digipak if they recognise the artist.
The front cover mainly focuses on the artist and it is vital to grab the
attention of the audience to promote them. Therefore, it is essential to
have the artist name be the biggest and boldest piece of text seen.
All the images in the digipak have been edited using Photoshop to create
filtered effect look. I find that this finish really conforms to the grime
genre, the black and white effect runs throughout the entire digipak to
make it as continuous and fluent as possible. It is important for all the print
products to follow the same appearance and formats as this is also a
convention seen in many of the digipaks that I had researched. For
example, here with ASAP Rocky’s digipak, all of the images are from the
same photo shoot with the artist wearing the same clothing, props and the
same location. This continuity and consistency within the products help
create that synergistic element making it as professional and real as
possible
Real Media product
Digipak

4. Digipak
Again to add that synergistic element that is seen in most digipaks of any
genre, I wanted to connect my print products with my music video
therefore I used a screen grab of a location shot also seen in my music
video for the back cover. I found that using a location shot as my inside
cover image really enhanced the text making it clearer and more visible to
read. My front cover can be compared to a real media text, Skepta’s front
cover of his digipak for the album ‘Community payback’. The text is very
clear as the background image is not as sharp, similar to my own. The
focus of the front cover is on the Artists name and the albums name also
what the album contains. Therefore I wanted to keep the main artist image
for the front cover as it focuses more on the artist there.

5. Magazine adverts that I had researched

6. Design When it comes to magazine adverts the Grime genre can be very versatile.
Some artists decide to make their adverts vibrant and eye catching
whereas other decide to stay simple and make their posters have a similar
feel to their music videos that follow the grime conventions. Therefore, I
wanted mine to be big, bold and eye-catching to the viewer. Therefore, I
decided to go for a landscape design that would initially be placed into
magazine.
Similar to mine, artists like Skepta and Wiley, also have magazine adverts
designed in the same layout and I find that this helped catch my attention
also through the use of the vibrant colours, bold fonts and appealing
images. So I also tried incorporating this in my own layout.

7. Production company logo: Another
convention of real existing print
products.
Album name: The font is clear
and easy to read similar to the
features of the album. It is placed
above the artist name and in the
centre of the entire advert to
make it clear that this is the
album name.
Artist name: The
biggest and most
visible piece of text
on the magazine
advert. This self
promotes the artist
as it is placed in the
centre of the advert
and at a big sized
font.
The variety of platform that the album
will be able to be bought and streamed.
This is very helpful for the audience.
Reviews are extremely helpful of albums
that have just been released as it notifies
the audience on weather it is worth to
purchase/listen to the album.