The document discusses how the creator linked three media products - two ancillary products and a music video - by using consistent conventions. Specifically, the creator used similar costumes, fonts, and color schemes across all three products to make clear they were all from the same band. Casual costumes were chosen to fit the indie/rock genre. Bold, large fonts in titles were used on the digipak and advert to stand out, as bands in the genre traditionally do. Pink, black, and white colors were featured on all products as they are commonly used in the genre and help the products be recognized as coming from the same band.

1. During the creation stage of my two ancillary products and my music video I wanted to make
all my three products relate to each other in a certain way. I chose three conventions to link
between the three products; these were the, costumes, fonts and the colour schemes.
Firstly, it was very important that I chose the right costumes that fitted with our chosen genre.
This meant that I needed to take time in researching into what clothes existing bands in the
Indie/rock genre have worn, before in their own ancillary products and music videos. During
my research I found that the styling is very casual in which is what I tried to carry across into
all three of my media products. This is so that I kept all the conventions of the Indie/rock
genre realistic and recognisable. By keeping this element the same throughout all three of my
products this will help the audience associate all of my products to one and other, as this is
also a common convention used in existing, professional media products. For example
Kasabian used this convention in their Eez-eh video, as they kept the same outfits during
certain shots and then changed for another which involved different lyrics and camera angles,
they then changed back into the previous outfits when they went back to the other shots.
Secondarily, too keep all three of my media products associated with each other I needed to
keep the fonts that I had used similar throughout all of my ancillary products and music video,
this meant that I needed to chose a font that was associated with the Indie/rock genre and used
it on both my diggipak and advert. The fonts that I used were bold and in big sized writing for
the titles. This was so that the words stuck out on the page and were easily recognisable for
my audience. This is important because I want my audience to be able to see my products and
instantly remember which album is coming out and that it is my band. During my research I
found that this type of font is used throughout the indie/rock genre. This is another reason
why I chose to use this, because I wanted to use similar elements in my work so that my
products have the same conventions to fit in with the Indie/rock genre. On my digipak I chose
to use a basic white colour over a very bright pink, this is because I wanted the words to stand
out on the page. I then chose to use the same style of font for my advert and again use the
same colours to help it stand out. For example bands like Kasabian and The Arctic Monkeys
also used these sharp, bold fonts in their media products.
Finally, I wanted to use the same colours throughout all three of my media products,
especially my advert and my digipak. This is because I want my audience to be able to see the
connection and instantly recognise that it is a media product by The One Second Riot (my
band). The colours that I used in were pink, black and white. These colours are traditionally
used throughout the Indie/rock genre, which is one of the reasons why I chose these, because
I wanted to use the same conventions so that my work could relate to the chosen genre. For
example, Kasabian used pink and black for their 48:13 album and The Arctic Monkeys used
black and white for their AM album digipak and advert. This wasn’t the only reason for my
decision; I also wanted to use colours that are going to stand out to my audience’s eyes, as
this is very import when marketing my product, as I want to sell. As I didn’t use these colours
as much during my music video I still tried to add a small element of this, by using the
negative effects with the bright colours, in order to link all three of my media products. I tried
to link all three of these products in order for my audience to recognise all three product
belonged to my band.