The document provides 15 steps to optimize a Twitter profile and account for business purposes. It discusses setting up the profile name, photo, bio, location and website link. It also covers engaging with others on Twitter by following people, favoriting tweets, direct messaging and blocking users if needed. The document emphasizes providing value to followers through regular updates and participating in conversations.
The Circuit on September 24, 2009 - Breakfast BYTES
Doug Ross, Vice President and Chief Technology Officer Western & Southern Financial Group (W&S) presented this outstanding Breakfast BYTES presentation on the Enterprise Use of Twitter.
Universal Search Optimization - SearchFest 2011 by John ShehataJohn Shehata
60+ Slides presentation on Universal Search Optimization presented at searchFest Portland 2011. It includes Images and Videos Optimization, blog optimization, news optimization and Products / Shopping optimization. presented by John Shehata (http://john-shehata.com)
The Circuit on September 24, 2009 - Breakfast BYTES
Doug Ross, Vice President and Chief Technology Officer Western & Southern Financial Group (W&S) presented this outstanding Breakfast BYTES presentation on the Enterprise Use of Twitter.
Universal Search Optimization - SearchFest 2011 by John ShehataJohn Shehata
60+ Slides presentation on Universal Search Optimization presented at searchFest Portland 2011. It includes Images and Videos Optimization, blog optimization, news optimization and Products / Shopping optimization. presented by John Shehata (http://john-shehata.com)
A quick look at how brands are using Twitter for business purposes. Includes an introduction on Twitter, updated statistics, case studies and useful tools.
Get Hyper-local with SMM/SEO to Grow Your Business Online (Locally, Nationall...Matthew O'Brien
This presentation shares strategies for connecting your message with the new normal, multi-screening. Content marketing, geo-tagging content are a few tactics for social and mobile marketing.
- Mapping & Implementing your Social Media Strategy
- Building your Social Media Publishing Engine
- Social Media Measurement and ROI
- Google+ & The Content Wheel
Learn more at http://www.mintsocial.com/content-marketing/
This is the presentation which I have helped to put together with Simon Smith from BBC Training. It's intended to introduce various staff in BBC Vision who work within factual programming to social media. It covers the things which might be important to think about when creating a branded social media presence.
AACS Conference Owners Only Social Media Marketing WorkshopMatthew O'Brien
Have you "Googled" your beauty school lately? Our ever changing technology landscape requires cosmetology business owners to stay on top with online marketing to get a competitive edge. This presentation shares best practices for enhancing your website (responsive design), achieve more online reviews and understand the top social networks to drive inbound opportunities.
Intro to social media for nonprofits, focusing on benefits to using social media and 4 keys to success. Given at Google Cambridge as part of HandsOnTech Boston workshop series 3/6/13. Presented by David Crowley, Social Capital Inc. President & Founder
Why Google Plus is the Only Social Network That Matters SMAZ 6Matthew O'Brien
http://bit.ly/UwCcOd Content marketing is the hot topic and focus for most marketers...and it should be. What is odd is how few have a content marketing startegy in place, and those that do are not including Google Plus. At the start of my presentation at SMAZ 6, I polled the room and found about 5% of the audience admitted to having a Google Plus account and only half of them are active with their account. This just shows that people are not paying attention to #gplus.
This presentation and my supporting blog post (http://bit.ly/UwCcOd) should help influence where your marketing efforts will be most fruitful.
Notes from a day-long training seminar which covers the effective use of social media, from developing a strategy, to looking at how to use a variety of social networking platforms, and where to get help!
Tweetup Michiana Facebook Fan Page Tips & TabSite ToolMike Gingerich
Slides from the September 14, Tweetup Michiana Event in South Bend, IN where Mike Gingerich of Digital Hill Multimedia, Marketing Manager for Facebook TabSite, presented on why Facebook matters for businesses and how TabSite can be used to easily customize a fan page.
Social Media New Tips & Tricks June 2016 #SocialRemadanNight event at Zain Innovation Campus (ZINC) by DigiArabs
Facebook, LinkedIn & Instagram new tips & tricks
It All Starts With A Story (Focus On Farming)Rod Brooks
This keynote address that was given during the Snohomish County Focus On Farming event in November, 2013 stresses the value of differentiation and storytelling.
Social - A PEMCO story in under 20 minutesRod Brooks
A twenty minute hole appeared in the 2011 Social 301 Conference agenda and I got the call. This short story includes a video case and an example of how PEMCO has entered into social engagement with an integrated, online and offline approach.
A quick look at how brands are using Twitter for business purposes. Includes an introduction on Twitter, updated statistics, case studies and useful tools.
Get Hyper-local with SMM/SEO to Grow Your Business Online (Locally, Nationall...Matthew O'Brien
This presentation shares strategies for connecting your message with the new normal, multi-screening. Content marketing, geo-tagging content are a few tactics for social and mobile marketing.
- Mapping & Implementing your Social Media Strategy
- Building your Social Media Publishing Engine
- Social Media Measurement and ROI
- Google+ & The Content Wheel
Learn more at http://www.mintsocial.com/content-marketing/
This is the presentation which I have helped to put together with Simon Smith from BBC Training. It's intended to introduce various staff in BBC Vision who work within factual programming to social media. It covers the things which might be important to think about when creating a branded social media presence.
AACS Conference Owners Only Social Media Marketing WorkshopMatthew O'Brien
Have you "Googled" your beauty school lately? Our ever changing technology landscape requires cosmetology business owners to stay on top with online marketing to get a competitive edge. This presentation shares best practices for enhancing your website (responsive design), achieve more online reviews and understand the top social networks to drive inbound opportunities.
Intro to social media for nonprofits, focusing on benefits to using social media and 4 keys to success. Given at Google Cambridge as part of HandsOnTech Boston workshop series 3/6/13. Presented by David Crowley, Social Capital Inc. President & Founder
Why Google Plus is the Only Social Network That Matters SMAZ 6Matthew O'Brien
http://bit.ly/UwCcOd Content marketing is the hot topic and focus for most marketers...and it should be. What is odd is how few have a content marketing startegy in place, and those that do are not including Google Plus. At the start of my presentation at SMAZ 6, I polled the room and found about 5% of the audience admitted to having a Google Plus account and only half of them are active with their account. This just shows that people are not paying attention to #gplus.
This presentation and my supporting blog post (http://bit.ly/UwCcOd) should help influence where your marketing efforts will be most fruitful.
Notes from a day-long training seminar which covers the effective use of social media, from developing a strategy, to looking at how to use a variety of social networking platforms, and where to get help!
Tweetup Michiana Facebook Fan Page Tips & TabSite ToolMike Gingerich
Slides from the September 14, Tweetup Michiana Event in South Bend, IN where Mike Gingerich of Digital Hill Multimedia, Marketing Manager for Facebook TabSite, presented on why Facebook matters for businesses and how TabSite can be used to easily customize a fan page.
Social Media New Tips & Tricks June 2016 #SocialRemadanNight event at Zain Innovation Campus (ZINC) by DigiArabs
Facebook, LinkedIn & Instagram new tips & tricks
It All Starts With A Story (Focus On Farming)Rod Brooks
This keynote address that was given during the Snohomish County Focus On Farming event in November, 2013 stresses the value of differentiation and storytelling.
Social - A PEMCO story in under 20 minutesRod Brooks
A twenty minute hole appeared in the 2011 Social 301 Conference agenda and I got the call. This short story includes a video case and an example of how PEMCO has entered into social engagement with an integrated, online and offline approach.
These are links to a variety of resources regarding personal brand and social media. Some were used in the development of my presentation to Eastlake DECA Founding 54.
Differentiating In An Undifferentiated IndustryRod Brooks
When your business or product lines are being outspent, misunderstood, and commoditized what can you do? What do you do to be the challenger brand that takes on the Goliaths? This presentation about a challenger insurance brand may give you a few ideas that you can apply. (Disclosure: I am the CMO at PEMCO Insurance)
Reasons why smart marketers and business leaders need to pay close attention to the voice of the customer as a significant part of their business strategy.
Branding Playbook: Your Company Or Your AgenciesRod Brooks
Insights from CMO of NW challenger brand, PEMCO Mutual Insurance Company, on topic of branding your company while working closely with partner agency brands.
Includes discussion of brand ladder, brand advocacy, and effective collaboration techniques. Presented at NAMIC Personal Lines Seminar, April 2011 by CMO Rod Brooks
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
I give talks, provide training and work one-on-one with business owners, executives and staff to teach how to use Facebook, Twitter, LinkedIn, Google+ and blogging for business. This slide set is from my Aptos Chamber of Commerce talk, "Twitter for Business," Feb. 9.
An overview of Social Networks and which ones matter for businesses, especially local businesses and their associated social marketing efforts. Examples of how to use social networks for marketing are included.
Beyond the basics, most social media initiatives crash and burn because of the lack of a cohesive strategic process. Learn the details to creating and implementing a social media plan that produces tangible results and accomplishes critical objectives.
How To Talk Twitter: Presented by Nisha Maxwell and Jaclyn Mullen Jaclyn Mullen
As marketers, particularly social media marketers who operate our own agencies, the most common questions that we get asked by our clients regarding Twitter go a little something like this:
Is Twitter effective?
How can I measure my Twitter success?
Am I "tweeting" correctly?
Who should I be tweeting to?
While we're on the topic of "should"-- should I schedule my tweets or do I actually have to send them out myself?
How do I hire someone to help me with Twitter?
Do I tweet 2-3 times per day, 5-6, ten? What's the proper amount?
To answer those questions, Nisha Maxwell of Ideations and I taught a workshop on May 20th, 2014 at the Microsoft Store in Los Angeles, CA.
The presentation shared here is the very information we shared and presented to our attendees.
Learn more about Ideations: https://www.ideations.biz
Learn more about Jaclyn Mullen: https://www.Facebook.com/jaclynmullenmedia
Branding you and your business across Social Media platforms, some WordPress plugins to use, basic uses & tips for popluar social media sites such as Facebook, Twitter, Linkedin, Pinterst, YouTube.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
The Seahawks went to Super Bowl XLVIII and the team at PEMCO Insurance went to work. We created a highly engaging and visible social experience in just 12 days from start to finish and joined the conversation of the Supercharged 12th Man. Supercharged Seahawk Fans... You're One Of Us!
Good morning snohomish county 2014 preso pdfRod Brooks
It all starts with a story! Today's most trusted marketing isn't delivered as you might expect. Today's best marketing are the stories that are shared between friends and neighbors. What are your stories? Who tells them on your behalf? Let's examine "why" stories really matter.
PEMCO Insurance (where I am the CMO) ran a contest to generate consumer auditions to be the next NW Profile. Many of the submissions were outstanding. This is a deck that I used when share the case study at the Word of Mouth Marketing Association's annual summit meeting in Las Vegas. (11/2012)
This presentation was prepared for a PR Newswire hosted event in Seattle on October 10, 2012. PEMCO CMO, Rod Brooks, discusses the importance of monitoring customer conversations when developing meaningful brand content.
This deck supports the story of PEMCO's early development and successful implementation of social engagemeng strategy and the use of social media tool. Presented by Rod Brooks, PEMCO CMO
How did this conservative brand reverse declining trends in sales and marketing and experience double digit growth within six months? They dared to be different and found new and meaningful ways to engage with customers. PEMCO's "We're A Lot Like You. A Little Different" campaign has been one of the companies most successful campaigns moving them into first place for brands most likely to be shopped in their category. In this session you'll hear how PEMCO developed a detailed branding strategy rooted in a series of decisions all brands can (and the smart ones do) make, which have helped pave the way for their brands success.
What the difference between routine and remarkable? How would you turn touch points into talking points? Are you aware of the four key decisions that every marketer can make... or not? This presentation introduces answers to those questions and the five principles of great Word of Mouth Marketing. Enjoy.
Content Marketing - A CMO's View (w/o speakers notes due to PDF upload)Rod Brooks
The voice of the customer plays an increasingly important role in the development and use of timely and relevant content – “Content Excellence."
Developing the right content strategy to drive the desired outcome requires, once again, that we exercise new muscles and build new behaviors.
Recognizing the importance of the "personal brand" image we project is a critical first step in developing and growing our careers. But conventional thinking on the topic is beginning to shift and the importance of our "personality brand" has become an increasingly important dimension. That, and the rapidly escalating use of social media tools makes the art of presenting ourselves a whole new ballgame!
Word of mouth marketing has been part of cultures for centuries. People share with other people and we tend to believe what our friends, family, neighbors, and now, even strangers on line have to say. The importance of referrals and recommendations is growing year over year. Isn't it time you took word of mouth and the power of the consumer seriously?
"Taking It Offline" (With Speaker's Notes)Rod Brooks
PDF With Speaker Notes
This PEMCO case study showing how a hyper-local Northwest insurance company took word of mouth marketing offline was chosen to be a featured presentation at the 2011 WOMMA School of WOM.
Word of mouth marketing - Taking it offlineRod Brooks
This PEMCO case study showing how a hyper-local Northwest insurance company took word of mouth marketing offline was chosen to be a featured presentation at the 2011 WOMMA School of WOM.
How a regional challenger brand in the uninteresting insurance business has been repositioned into one of the Northwest's most talked about brands. PEMCO's Playbook.
What lawyers need to know about social engagementRod Brooks
I was recently invited to share some of the socal engagement basics to a division of the King County Bar Association. It's surprising how few of the attorneys in attendance were taking the use of social media seriously.
Getting Social. A vision. A commitment. A plan.Rod Brooks
I first gave this presentation at Blogwell Seattle in May of 2010. It summarizes the progress that PEMCO has made on the path to becoming world class in the use of word of mouth marketing and social media tools. I continue to think of myself as a student in this space... a student with a few lessons to share. Thanks for checking it out.
1. Anatomy of a
Twitter Account
15 steps to optimize your prole
Presented by:
Julio Fernandez ~ @SocialJulio
VP Enterprise Search & Social SEO
www.GlobalStrategies.com 1
2. www.GlobalStrategies.com
Presentation to WOMMA.org
• Twitter Basics
• Social Listening
• Identifying Inuencers
• Engaging the Community
• Message Distribution
• Reputation Management
• Action: Optimize your Prole,
help Google nd you!
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3. www.GlobalStrategies.com
Twitter Basics
More than “Geeks”
@aplusk 1,827,199 followers
@BarackObama 1,206,284 followers
@Oprah 1,095,704
@The_Real_Shaq 1,028,347 followers
@NYTimes 898,295 followers
@RickSanchezCNN 90,088 followers
@2DrinksBehind, 3,834 followers
Users
• 4 to 5 million users (Nov. 2008) Current estimates: 31 million
• After the “Oprah effect”, 43% lift. 17 million users (May 2009)
• 5 to 10 thousand new accounts per day
• Average number of followers is 70
• 35% of Twitter users have 10 or fewer followers
• 9% of Twitter users follow no one at all
• Top users tend to have more followers than the number of people they follow
• Bottom users tend to follow more people than follow them
• 0.6% of all Twitter users have more than 1,000 followers SOURCE: Twitter & HubSpot Twitter
Grader, which has information on over
500,000 Twitter proles.
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4. www.GlobalStrategies.com
Twitter Basics
Prole
• 80% added a bio to their prole
• 63% have uploaded a photo to their prole
Top 5 “locations”
• London, USA, San Francisco, New York, Chicago
Tweet Stats
• 30% decrease in activity over the weekend.
• Wed & Thur are the most popular days of the week to Tweet
• Trafc to Twitter.com has grown over 800% in the past 12 months (Compete.com)
Does not include phones or Twitter clients.
• After the Oprah's show, Hitwise reported a 43 percent spike over the previous Friday.
Though much of that critical mass could be attributed to Ashton Kutcher’s and CNN’s
publicity stunt race to a million followers, 37 percent of visitors to Twitter were new on
Friday.
SOURCE: Twitter, Hitwise &
HubSpot Twitter Grader, which
has information on over 500,000
Twitter proles. 4
6. www.GlobalStrategies.com
Twitter ~ Social Listening
http://search.twitter.com
• Real time feed about your brand and related topics
• Track keywords related to your brand
• Understand how the community talks about you or
competitors
• Identify trends of
positive or negative
conversation early
• Understand the
language and tone
the community uses
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10. www.GlobalStrategies.com
Twitter ~ Identifying Inuencers
• Identify individuals talking about your brand or related topics
• Determine their authority
• ReTweets?
• # of followers?
• Are they afliated with other channels – a blog linked
from their prole, for example?
• Engage the user if possible on the conversations they initiate
or participate in
• Develop credibility to raise the odds that inuencers will help
spread your message
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11. www.GlobalStrategies.com
Twitter ~ Engage the Community
• Engage in conversations that you identify as related to
your brand or product
• Answer questions that you see if you are able to
• If you need to nd the answer, let them know you heard the
question and will go nd the answer
• Make statements of agreement when community members
make a good point
• Allow personality into your accounts
• Let the other users know that it’s a real person
• Effective to allow some personality messaging alongside
brand / product-driven messaging
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12. www.GlobalStrategies.com
Twitter ~ Message Distribution
• Once you have people “following” your Twitter account,
they can help you distribute your messages
• Cross post from other publishing channels
• Announce blog posts
• Announce new videos
• Announce news articles, etc.
• Other users can “ReTweet” and pass along content into their
social networks – this expands the “reach” of the message
• The more often you present valuable content, the more
often your users will push your messages out further
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13. www.GlobalStrategies.com
Twitter ~ Reputation Management
• Identify threats to your brand
• Respond quickly
• Engage with respect
• Provide information
• Establish what the account owner should /
shouldn’t respond to
• Establish a chain of command if the account
owner is unsure of response strategy
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14. www.GlobalStrategies.com
Twitter ~ Must Proved Value
• Be a user – a member of the community,
not an exploiter
• To attract worthwhile followers you must
provide value
• Quality over quantity (though quantity is
nice & will help you with some tools)
• Followers who value your engagement will
be your advocates within Twitter
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22. www.GlobalStrategies.com
Twitter Account Optimization
1. Twitter Handle
Optimize your user name
• Related to brand / product
• Short, easy to read
• Avoid underscores ( _ ) and numbers
• Understand what happens if you change your handle
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23. www.GlobalStrategies.com
Twitter Account Optimization
2. Prole Photo
Choose a good photo
• Preferably a picture of
a person, perhaps with a
logo superimposed over the corner
• If there are multiple branded accounts, link them by using
same logo, border design, and / or photo style for each
• If the picture is just a corporate logo it is too impersonal
and gives no information about the personality manning the
account – Twitter is a social tool
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24. www.GlobalStrategies.com
Twitter Account Optimization
3. Name
Name, different than your
user name
• This is the actual name of the
person using the account
• You can make the handle a
branded or product name and use the person’s
rst and last name here
• Use full name with spaces; add corporate info or job title
• Google indexes this information
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25. www.GlobalStrategies.com
Twitter Account Optimization
4. Location
Don’t leave it blank
• Use a city or something else
relevant if you can
• Integrates with Brightkite.com
and other services to
automatically change location as you travel
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26. www.GlobalStrategies.com
Twitter Account Optimization
5. Website
Link to your site
• You should link to your Web
site, or to a specic page
related to the objectives of
this account
• Use a personalized tracking URL (http://cli.gs or http://bit.ly)
to track the number of clicks from your Twitter bio
6. Bio
• Use all the space to describe the person, their position, as
well as the brand / product / organization 26
27. www.GlobalStrategies.com
Twitter Account Optimization
7. Following
You must interact with people
• Search for people using your
keywords and follow them
• Don’t auto-follow – you may
end up following spam accounts
• Don’t auto-reply – anything too generic or automated will
reduce your authority and you’ll lose followers
• Welcome followers if you have the time
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28. www.GlobalStrategies.com
Twitter Account Optimization
8. Followers
# of followers is not equal
to authority
• Authority and trust are not
related to the number of
followers you have
• Offer value to your followers through your messages
• Valuable messages will be pushed out further into the
community through “ReTweets”
• Participate in ongoing conversations
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29. www.GlobalStrategies.com
Twitter Account Optimization
9. Updates
Send out regular updates
• At least 3 posts per week is a
good minimum, offer
information regularly
• Correct frequency depends
on the account, your goals, your target audience, and the
information you’re sharing
• It’s OK to Tweet more at rst – you need to practice
messaging in 140 characters, and users will see you’ve been
using the tool on your prole 29
30. www.GlobalStrategies.com
Twitter Account Optimization
10. Favorites
“Favorite” the things you like
• You can “favorite” a Tweet that
you like by clicking on the outline
of a star next to the message
• Easy way to archive messages
to nd later
• Other users can see what your marked – good way to let
others know what this account is all about, by “favoriting”
messages related to your brand, product, & social goals
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31. www.GlobalStrategies.com
Twitter Account Optimization
11. Actions / Direct Messages / Block
A “DM” is a private message
• Direct Messages (DMs) are
private messages from
one user to another
• DMs do not go into the
public cloud
• To send a DM, the user has to follow you
• Users can also “Block” one another, then they cannot
follow or DM your account
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32. www.GlobalStrategies.com
Twitter Account Optimization
12. Background
Optimize the screen
behind your prole
• You can upload images or have a
designer create a custom image
that ts the screen area exactly
• Background can have text giving
more information about you /
your brand – but it can’t be copied, pasted, clicked-on
• Same way you have a style guide for your Web site, you
should have a style guide for corporate Twitter accounts
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33. www.GlobalStrategies.com
Twitter Account Optimization
13. About
Information about
the posted message
• When the message was posted
• Twitter is a global tool, remember
that your AM is someone else’s PM
• A permanent URL to link to
the specic message
• As Twitter messages stream through time this is the only
way to link directly and permanently to a message after it
passes through your screen
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34. www.GlobalStrategies.com
Twitter Account Optimization
14. Twitter Client
How was the message sent
• This appears next to
the “About” information
for each message
• Tells you what tool was used
to send the message, test
different tools as they have
different features
• Visit http://twitter.com/downloads and
http://twitter.pbworks.com/Apps 34
35. www.GlobalStrategies.com
Twitter Account Optimization
15. The Message
What you are saying
• Optimize with keywords
• Each message should be able
to stand alone and make
sense to a new reader today
and in a month.
• Messages should use hash tags (#tag) for relevant internal
Twitter searches/trends/themes (http://tagal.us)
• Use personalized tracking URLs (http://cli.gs or http://bit.ly)
to see useful metrics 35
36. www.GlobalStrategies.com
Next Steps
• Follow @SocialJulio
VP Enterprise Search & Social SEO
• Twitter addict for over 2 years Julio Fernandez
• Visit our Web site: www.GlobalStrategies.com
• Twitter: http://twitter.com/SocialJulio
Thank You!
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