This keynote address that was given during the Snohomish County Focus On Farming event in November, 2013 stresses the value of differentiation and storytelling.
Good morning snohomish county 2014 preso pdfRod Brooks
It all starts with a story! Today's most trusted marketing isn't delivered as you might expect. Today's best marketing are the stories that are shared between friends and neighbors. What are your stories? Who tells them on your behalf? Let's examine "why" stories really matter.
If She had a Choice, Would She Buy from You?
This session will reveal how Dealerships can maneuver a complex market segment by providing the tools to customize the dealership experience to women, and then to everybody else.
How do we learn about various group identities such as female, African-American or middle class? What messages do children internalize about themselves and others? How can you guide effective conversations with your elementary age child about race, bias, diversity, and inclusivity? Rosetta Lee, a local educator, diversity consultant and activist, will teach us how to instill positive self-identity in our children and coach them to be positive influences on the identities of others. Join us for a presentation and Q&A.
How much do your teens know about race and racism? In what ways do our students experience the effects of implicit bias? Does your family want to know how to be an ally? Join Rosetta Lee, local educator, diversity consultant and activist, for this opportunity to learn how to address the complexities of race, racism, privilege, bias and inclusivity. Walk away with increased confidence and tools to help you handle conversations on tough topics. Students in grades 6-12 are encouraged to attend with supervision.
NCE Summer Leadership Institute - Major Gifts and Planned GivingDave Tinker, CFRE
Dave Tinker, CFRE's slides for presentation on how Arc chapter leaders can start up a major gifts and planned giving program.
Presentation given on 7/25/14 at the National Conference of Executives (NCE) of the Arc of the US's Summer Leadership Institute in Chicago.
Good morning snohomish county 2014 preso pdfRod Brooks
It all starts with a story! Today's most trusted marketing isn't delivered as you might expect. Today's best marketing are the stories that are shared between friends and neighbors. What are your stories? Who tells them on your behalf? Let's examine "why" stories really matter.
If She had a Choice, Would She Buy from You?
This session will reveal how Dealerships can maneuver a complex market segment by providing the tools to customize the dealership experience to women, and then to everybody else.
How do we learn about various group identities such as female, African-American or middle class? What messages do children internalize about themselves and others? How can you guide effective conversations with your elementary age child about race, bias, diversity, and inclusivity? Rosetta Lee, a local educator, diversity consultant and activist, will teach us how to instill positive self-identity in our children and coach them to be positive influences on the identities of others. Join us for a presentation and Q&A.
How much do your teens know about race and racism? In what ways do our students experience the effects of implicit bias? Does your family want to know how to be an ally? Join Rosetta Lee, local educator, diversity consultant and activist, for this opportunity to learn how to address the complexities of race, racism, privilege, bias and inclusivity. Walk away with increased confidence and tools to help you handle conversations on tough topics. Students in grades 6-12 are encouraged to attend with supervision.
NCE Summer Leadership Institute - Major Gifts and Planned GivingDave Tinker, CFRE
Dave Tinker, CFRE's slides for presentation on how Arc chapter leaders can start up a major gifts and planned giving program.
Presentation given on 7/25/14 at the National Conference of Executives (NCE) of the Arc of the US's Summer Leadership Institute in Chicago.
Youth Grantmaking-The future of philanthropyEPIPNational
November 19, 2014
EPIP Webinar: The Future of Philanthropy: A Closer Look at Youth Grantmaking
The greatest intergenerational transfer of wealth is upon us. The good news: there are many youth grantmaking initiatives happening around the world to help support this. Join us to learn what is happening in the field of youth philanthropy to prepare for this massive shift. Foundation Center and Youth Philanthropy Connect partnered to conduct the first landscape scan of this scale on youth grantmaking. Hear what we discovered, learn from dynamic youth about the impact it has made on their lives, and find out how you can take part in their inspiring movement!
Speakers:
Annie Hernandez, Executive Director, Frieda C. Fox Family Foundation
Amanda Dillon, Manager of Strategic Philanthropy, Foundation Center
Zach Whitten, Founding Member of Junior Board, Lumpkin Family Foundation
Khayriyyah Muhammad Smith, Committee Member, Michigan Community Foundations Youth Project
Suicide and Creativity: Shona Hammond Boys address to National Suicide Preven...msatbms
Shona Hammond Boys is the founder of New Zealand Children’s Art Houses and has traveled the world promoting the power of art for children. Shona has witnessed the power of art in enlivening the creativity in people facing desperate circumstances, and has written and talked extensively on the subject. This influenced her to produce the short film and novel “Oku Moe Moea – The dream which is bigger than I am”.
This address was given as a keynote speech to the National Suicide Prevention Conference held in Rotorua, New Zealand 24-26 May 2015.
Village Community School Talking to Youth About Complicated Current EventsRosetta Eun Ryong Lee
Young people bear witness to challenging or traumatic events in current events, media, and our local communities. They are often trying to process thoughts, feelings, and reactions without our explicit help and guidance - thereby increasing their confusion and anxiety. We adults have a natural instinct to protect our children from harsh realities and yet prepare them to navigate this complex world - is it possible to do both? What are ways to talk about identity, difference, and justice in age appropriate ways? How do you reinforce your family's values without instilling disrespect for other perspectives? How do you coach them toward authentic and respectful dialogue across difference? Engage in these questions and more through this interactive session.
Finding Your Sizzle: the Importance of Emotions in FundraisingBloomerang
https://bloomerang.co/resources/webinars/
Wendy Dyer will explore the importance of emotions in fundraising among the growing movement of “effective altruism,” which encourages funding decisions based solely on intellect.
Connections are your greatest sources of power. They serve as personal consultants, mentors, teachers, and resources. The ability to build effective power networks will increase your ability to learn and grow. Learn how to step out of your comfort zone and be assertive about seeking and developing key relationships. This seminar will help you create a power network map that will keep you at the top of your game.
At the end of this seminar, participants will be able to:
a. Explore tools and techniques to gain access to wider networks
b. Examine communication skills that will engage leaders and managers
c. Identify ways to provide value to personal networks
d. Identify the people that everyone should have in his/her network
e. Explore common networking/relationship building mistakes and approaches
From the story of creation to the flood of Noah to the Gilgamesh Epic, our ancestors have taught us that the most effective device for learning and engagement as well as to motivate action is the story.
This Webinar will apply the art of storytelling to the development process–most particularly the major gifts face-to-face solicitation and stewardship functions.
The webinar is intended for senior professionals and volunteers who engage with the public, both one-on-one or in group settings.
Stop Chasing Rankings - Start Building Authentic RelationshipsFliptop Media
Scott Eklund teaches Plastic Surgeons and Cosmetic Surgeons how to better market their practice online. Presentation recorded at the 2014 American Academy of Cosmetic Surgery's Annual Conference
'Making all the right moves?' - Shaun Horan and Elisabeth Anderson Olivia Dunn
Shaun Horan (CEO, Halpin Partnership) and Elisabeth Anderson (Development Director, Bryanston School) discuss major gifts and offer great advice on moves management in their recent session at the IDPE Annual Conference. #IDPE18
Social - A PEMCO story in under 20 minutesRod Brooks
A twenty minute hole appeared in the 2011 Social 301 Conference agenda and I got the call. This short story includes a video case and an example of how PEMCO has entered into social engagement with an integrated, online and offline approach.
Youth Grantmaking-The future of philanthropyEPIPNational
November 19, 2014
EPIP Webinar: The Future of Philanthropy: A Closer Look at Youth Grantmaking
The greatest intergenerational transfer of wealth is upon us. The good news: there are many youth grantmaking initiatives happening around the world to help support this. Join us to learn what is happening in the field of youth philanthropy to prepare for this massive shift. Foundation Center and Youth Philanthropy Connect partnered to conduct the first landscape scan of this scale on youth grantmaking. Hear what we discovered, learn from dynamic youth about the impact it has made on their lives, and find out how you can take part in their inspiring movement!
Speakers:
Annie Hernandez, Executive Director, Frieda C. Fox Family Foundation
Amanda Dillon, Manager of Strategic Philanthropy, Foundation Center
Zach Whitten, Founding Member of Junior Board, Lumpkin Family Foundation
Khayriyyah Muhammad Smith, Committee Member, Michigan Community Foundations Youth Project
Suicide and Creativity: Shona Hammond Boys address to National Suicide Preven...msatbms
Shona Hammond Boys is the founder of New Zealand Children’s Art Houses and has traveled the world promoting the power of art for children. Shona has witnessed the power of art in enlivening the creativity in people facing desperate circumstances, and has written and talked extensively on the subject. This influenced her to produce the short film and novel “Oku Moe Moea – The dream which is bigger than I am”.
This address was given as a keynote speech to the National Suicide Prevention Conference held in Rotorua, New Zealand 24-26 May 2015.
Village Community School Talking to Youth About Complicated Current EventsRosetta Eun Ryong Lee
Young people bear witness to challenging or traumatic events in current events, media, and our local communities. They are often trying to process thoughts, feelings, and reactions without our explicit help and guidance - thereby increasing their confusion and anxiety. We adults have a natural instinct to protect our children from harsh realities and yet prepare them to navigate this complex world - is it possible to do both? What are ways to talk about identity, difference, and justice in age appropriate ways? How do you reinforce your family's values without instilling disrespect for other perspectives? How do you coach them toward authentic and respectful dialogue across difference? Engage in these questions and more through this interactive session.
Finding Your Sizzle: the Importance of Emotions in FundraisingBloomerang
https://bloomerang.co/resources/webinars/
Wendy Dyer will explore the importance of emotions in fundraising among the growing movement of “effective altruism,” which encourages funding decisions based solely on intellect.
Connections are your greatest sources of power. They serve as personal consultants, mentors, teachers, and resources. The ability to build effective power networks will increase your ability to learn and grow. Learn how to step out of your comfort zone and be assertive about seeking and developing key relationships. This seminar will help you create a power network map that will keep you at the top of your game.
At the end of this seminar, participants will be able to:
a. Explore tools and techniques to gain access to wider networks
b. Examine communication skills that will engage leaders and managers
c. Identify ways to provide value to personal networks
d. Identify the people that everyone should have in his/her network
e. Explore common networking/relationship building mistakes and approaches
From the story of creation to the flood of Noah to the Gilgamesh Epic, our ancestors have taught us that the most effective device for learning and engagement as well as to motivate action is the story.
This Webinar will apply the art of storytelling to the development process–most particularly the major gifts face-to-face solicitation and stewardship functions.
The webinar is intended for senior professionals and volunteers who engage with the public, both one-on-one or in group settings.
Stop Chasing Rankings - Start Building Authentic RelationshipsFliptop Media
Scott Eklund teaches Plastic Surgeons and Cosmetic Surgeons how to better market their practice online. Presentation recorded at the 2014 American Academy of Cosmetic Surgery's Annual Conference
'Making all the right moves?' - Shaun Horan and Elisabeth Anderson Olivia Dunn
Shaun Horan (CEO, Halpin Partnership) and Elisabeth Anderson (Development Director, Bryanston School) discuss major gifts and offer great advice on moves management in their recent session at the IDPE Annual Conference. #IDPE18
Social - A PEMCO story in under 20 minutesRod Brooks
A twenty minute hole appeared in the 2011 Social 301 Conference agenda and I got the call. This short story includes a video case and an example of how PEMCO has entered into social engagement with an integrated, online and offline approach.
These are links to a variety of resources regarding personal brand and social media. Some were used in the development of my presentation to Eastlake DECA Founding 54.
Differentiating In An Undifferentiated IndustryRod Brooks
When your business or product lines are being outspent, misunderstood, and commoditized what can you do? What do you do to be the challenger brand that takes on the Goliaths? This presentation about a challenger insurance brand may give you a few ideas that you can apply. (Disclosure: I am the CMO at PEMCO Insurance)
Anatomy of Twitter - Establishing YourselfRod Brooks
This excellent overview of Twitter and the best practices for creating an account was presented byJulio Fernandez ~ @SocialJulio
VP Enterprise Search & Social SEO for Global Strategies at a WOMMA event in 2009.
Reasons why smart marketers and business leaders need to pay close attention to the voice of the customer as a significant part of their business strategy.
Branding Playbook: Your Company Or Your AgenciesRod Brooks
Insights from CMO of NW challenger brand, PEMCO Mutual Insurance Company, on topic of branding your company while working closely with partner agency brands.
Includes discussion of brand ladder, brand advocacy, and effective collaboration techniques. Presented at NAMIC Personal Lines Seminar, April 2011 by CMO Rod Brooks
How did this conservative brand reverse declining trends in sales and marketing and experience double digit growth within six months? They dared to be different and found new and meaningful ways to engage with customers. PEMCO's "We're A Lot Like You. A Little Different" campaign has been one of the companies most successful campaigns moving them into first place for brands most likely to be shopped in their category. In this session you'll hear how PEMCO developed a detailed branding strategy rooted in a series of decisions all brands can (and the smart ones do) make, which have helped pave the way for their brands success.
This deck supports the story of PEMCO's early development and successful implementation of social engagemeng strategy and the use of social media tool. Presented by Rod Brooks, PEMCO CMO
What the difference between routine and remarkable? How would you turn touch points into talking points? Are you aware of the four key decisions that every marketer can make... or not? This presentation introduces answers to those questions and the five principles of great Word of Mouth Marketing. Enjoy.
Content Marketing - A CMO's View (w/o speakers notes due to PDF upload)Rod Brooks
The voice of the customer plays an increasingly important role in the development and use of timely and relevant content – “Content Excellence."
Developing the right content strategy to drive the desired outcome requires, once again, that we exercise new muscles and build new behaviors.
This presentation was prepared for a PR Newswire hosted event in Seattle on October 10, 2012. PEMCO CMO, Rod Brooks, discusses the importance of monitoring customer conversations when developing meaningful brand content.
Dr. Lawrence Firkins - Becoming an Employer of Choice: This Isn’t Your Fathe...John Blue
Becoming an Employer of Choice: This Isn’t Your Father’s Oldsmobile - Dr. Lawrence Firkins, University of Illinois, from the 2020 Minnesota Pork Congress, held January 28 - 29, 2020, Minneapolis, MN, USA.
More presentations at https://www.youtube.com/playlist?list=PL_5bHW6MgRAxDHcrbY42-xvfSZdMGNdQD
10 Lessons from a First Time Entrepreneur. Scot Chisholm
10 key lessons I've learned over an eight year (and counting) journey as a first time entrepreneur. First presented at Lean Startup Machine in San Diego, CA on May 19, 2013. http://www.stayclassy.org
Keynote presentation by Margaret Sumption at the American Hospital Association marketing executives covference in New York City on April 4,2013. "The Reluctant Customer" focuses on how marketing and PR executives serving member hospitals and their representatives can improve success and increase satisfaction. Three steps are discussed: "Stop Begging," "Frame Your Argument," and "Execute, Evaluate, and Proclaim."
Build a Powerful Web Presence with Content, Social Media, User Experience Str...Stoney deGeyter
Achieving growth through digital marketing requires more than a good optimization strategy.
Digital marketing success now requires building a strong, overall web presence that incorporates quality content, engaging social media activity, and a compelling user experience.
This workshop will help you put all those pieces together. Specifically, you will learn:
Searcher Intent-focused keyword research strategies.
Steps and tips for building solutions-driven content that compels conversions.
How to build user-friendly navigation that guides visitors to the sale.
Social media tactics that break through social network algorithms and strengthen search performance.
Testing techniques to ensure best practices are really the best for your unique audience and web presence.
Achieving Irresistible Results In An Unsexy Industry (HubSpot Inbound 13 Conf...Stream Creative
Inbound Marketing Presentation from Inbound 13 Conference by Jeff Coon | Partner and Creative Director of Stream Creative, an Inbound Marketing Agency.
The Seahawks went to Super Bowl XLVIII and the team at PEMCO Insurance went to work. We created a highly engaging and visible social experience in just 12 days from start to finish and joined the conversation of the Supercharged 12th Man. Supercharged Seahawk Fans... You're One Of Us!
PEMCO Insurance (where I am the CMO) ran a contest to generate consumer auditions to be the next NW Profile. Many of the submissions were outstanding. This is a deck that I used when share the case study at the Word of Mouth Marketing Association's annual summit meeting in Las Vegas. (11/2012)
Recognizing the importance of the "personal brand" image we project is a critical first step in developing and growing our careers. But conventional thinking on the topic is beginning to shift and the importance of our "personality brand" has become an increasingly important dimension. That, and the rapidly escalating use of social media tools makes the art of presenting ourselves a whole new ballgame!
Word of mouth marketing has been part of cultures for centuries. People share with other people and we tend to believe what our friends, family, neighbors, and now, even strangers on line have to say. The importance of referrals and recommendations is growing year over year. Isn't it time you took word of mouth and the power of the consumer seriously?
"Taking It Offline" (With Speaker's Notes)Rod Brooks
PDF With Speaker Notes
This PEMCO case study showing how a hyper-local Northwest insurance company took word of mouth marketing offline was chosen to be a featured presentation at the 2011 WOMMA School of WOM.
Word of mouth marketing - Taking it offlineRod Brooks
This PEMCO case study showing how a hyper-local Northwest insurance company took word of mouth marketing offline was chosen to be a featured presentation at the 2011 WOMMA School of WOM.
How a regional challenger brand in the uninteresting insurance business has been repositioned into one of the Northwest's most talked about brands. PEMCO's Playbook.
What lawyers need to know about social engagementRod Brooks
I was recently invited to share some of the socal engagement basics to a division of the King County Bar Association. It's surprising how few of the attorneys in attendance were taking the use of social media seriously.
Getting Social. A vision. A commitment. A plan.Rod Brooks
I first gave this presentation at Blogwell Seattle in May of 2010. It summarizes the progress that PEMCO has made on the path to becoming world class in the use of word of mouth marketing and social media tools. I continue to think of myself as a student in this space... a student with a few lessons to share. Thanks for checking it out.
Having your corporate logo, your product merchandising, your marketing materials, and your advertising is just the beginning when it comes to brand management today. At the most fundamental level our corporate brand positioning comes to life at the touchpoint between employees and customers. After all, your brand isn't what you say it is, it's what your customers say it is. This presentation was originally created and shared by Watson Wyatt. It has been shared several times with audiences ranging from PEMCO Insurance's board members to front line staff. Hope you enjoy it.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
It All Starts With A Story (Focus On Farming)
1. Rod Brooks – NW Marketing Guy
VP & CMO
PEMCO Mutual Insurance
Seattle, Washington
Past Chairman &
Current Board Member
WOMMA
Word of Mouth Marketing Assn
source | Nielsen study (August 2010)
2. Rod Brooks – NW Marketing Guy
Twitter
Hashtag
#Farming10
@NW_Mktg_Guy
source | Nielsen study (August 2010)
14. 1
Customer
I can only win
by losing!
• Integrity
• Responsibility
• Courage
And I really
don’t want to
talk about it.
15. 2
Industry
• Highly regulated industry
• Product perceived as a commodity, little innovation
• Occasionally sought, seldom talked about product
• Industry ad spending at astronomically high levels
3
Environment
• Integrity
• Responsibility
• Courage
• New Influence by peers, friends, and strangers online
• New & unfamiliar channels sustain brand conversations
20. 92% of global
consumers say they
trust recommendations
above all other forms
of advertising
source | A.C. Nielsen Report – “Global Trust In Advertising & Brand Messages” (2012)
22. 70% of global
consumers say they
trust ratings and reviews
found on online platforms
and websites.
source | A.C. Nielsen Report – “Global Trust In Advertising & Brand Messages” (2012)
62. 2. Decide to be affected
• Integrity
• Responsibility
• Courage
63. We love our
evergreen
trees… but
we despise
telephone
trees!
Please make • Integrity
real people • Responsibility
• Courage
available to
answer your
phone!
73. Our Belief:
There is no such thing as a
commodity. All products and
• Integrity
services can be made to be
• Responsibility
• Courage
differentiated, remarkable
and talkable!
74. Our Mantra:
Turning touchpoints into
talking points and making the
• Integrity
routine remarkable!
• Responsibility
• Courage
80. Big Family Farmer
Thank You To
Northwest Artist Guy:
www.samday.com
source | Nielsen study (August 2010)
81. Rod Brooks – NW Marketing Guy
PEMCO Insurance:
V.P. and CMO
----------Follow Rod on
Twitter:
@NW_Mktg_Guy
Facebook:
Northwest Marketing Guy
Blog:
www.SeeingTheEdge.com
source | Nielsen study (August 2010)