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Social Media: Taking It to the Next Level - Business application

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Cindy Royal
Cindy Royal

Taking Social Media to the Next Level - Business Application

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Social Media: Taking It to the Next Level Cindy Royal, Ph.D Associate Professor Texas State University School of Journalism and Mass Communication croyal@txstate.edu www.cindyroyal.com www.onthatnote.com tech.cindyroyal.net twitter.com/cindyroyal facebook.com/cindyroyal slideshare.net/clroyal
Social's Influence • Facebook – 800 million active users; added 200 million in 2011 • Twitter – more than 140 millions active users making 340 million tweets per day. • LinkedIn has 150 million + active users • Experian estimates that 91% of online American adults (approx. 129 million) access some form of social media each month. • 98% of 18- to 24-year-olds access social accounts monthly. • Approximately 40% access accounts through mobile • Social media adoption amongst small business doubled from 2009 to 2010. • 51% of Facebook users and 64% Twitter users are more likely to buy from a brand they follow. *http://www.socialmediaexaminer.com/26-promising-social-media-stats- for-small-businesses/ Find this presentation at slideshare.net/clroyal
Social Media Musts Find this presentation at slideshare.net/clroyal
Twitter: some hidden benefits • Don't need to be a user to see someone's tweets • Use a widget to repurpose tweets on your site. • Twitter is one-way, not a reciprocal relationship • Twitter is a better for connecting with those you don't already know • Real-time search – can see what people are saying about something right now. • Use a Twitter Alert tool to get immediate updates. Find this presentation at slideshare.net/clroyal
Give it a try Find this presentation at slideshare.net/clroyal
TXST in Fast Company Find this presentation at slideshare.net/clroyal
GSD&M SXSW Pinterest Find this presentation at slideshare.net/clroyal
Keep an eye on Find this presentation at slideshare.net/clroyal
Social Media Strategy • The 3 most important reasons small businesses leverage social media are: – Connecting with customers – Visibility – Self-promotion • What are your goals for social media? – Outreach – Engagement/Interaction – Promotion • How does social fit into larger company or digital strategy? – Web presence – Mobile • What is the value you are adding to the community? – Thought leadership – Resources – Discussion • What value is your social media activity bringing to you? How can you measure effectiveness? • Develop guidelines, support best practices Find this presentation at slideshare.net/clroyal
Key Considerations • Strong website/blog is still important • Authenticity • Transparency • Engagement • Fostering community • Thought leadership • Branding • Promotion • Sharing – How easy do you make it? Find this presentation at slideshare.net/clroyal
How are you integrating your social platforms? Find this presentation at slideshare.net/clroyal
How are you integrating your social platforms? Find this presentation at slideshare.net/clroyal
How are you integrating your social platforms? Find this presentation at slideshare.net/clroyal
How are you integrating your social platforms? Find this presentation at slideshare.net/clroyal
Measurement • Traffic • Followers/Fans • Retweets • Replies • Mentions • What people are saying about you online – mine blogs, Twitter, Facebook, even Yelp Find this presentation at slideshare.net/clroyal
Google Analytics Find this presentation at slideshare.net/clroyal
Twitter Analytics Find this presentation at slideshare.net/clroyal
Twitter Analytics Tweet Stats Find this presentation at slideshare.net/clroyal
Twitter Analytics Find this presentation at slideshare.net/clroyal
Twitter Analytics Find this presentation at slideshare.net/clroyal
Facebook Insights Find this presentation at slideshare.net/clroyal
Ustream Analytics Find this presentation at slideshare.net/clroyal
Klout Find this presentation at slideshare.net/clroyal
Klout Find this presentation at slideshare.net/clroyal
Klout Find this presentation at slideshare.net/clroyal
Klout Find this presentation at slideshare.net/clroyal
Klout Find this presentation at slideshare.net/clroyal
Klout Find this presentation at slideshare.net/clroyal
Search Engine Optimization • Can get complicated, but the basics are: – Incoming Links • Interaction on social media • Commenting • Excellent content – Keywords/phrases Find this presentation at slideshare.net/clroyal
Consider How to Incorporate Data Find this presentation at slideshare.net/clroyal
Consider How To Incorporate Data Find this presentation at slideshare.net/clroyal
Tips • The biggest mistakes you can make are not trying, not paying attention • Have qualified, related person/people working with your social media • Engage, don't just promote • Regular maintenance and updates • Must try tools on your own to understand how you might use professionally • Emulate best practices • Have fun; be creative • Remember, customers/clients are making judgments about your schools and programs based on the social media presence. Find this presentation at slideshare.net/clroyal
Best Practices Find this presentation at slideshare.net/clroyal
Best Practices Find this presentation at slideshare.net/clroyal
Best Practices Find this presentation at slideshare.net/clroyal
Best Practices Find this presentation at slideshare.net/clroyal
Best Practices Find this presentation at slideshare.net/clroyal
Best Practices Find this presentation at slideshare.net/clroyal
Resources • Crush It and Thank You Economy by Gary Vaynerchuk • Delivering Happiness by Tony Hsieh • Read Tech blogs like Mashable, Read Write Web, TechCrunch, SmashingMag, 10,000 Words; Wired; tech section of NY Times and FastCompany.com • SXSW Interactive - sxsw.com • Links – www.inc.com/john-brandon/9-tips-boost-your-business-pinterest.html – www.usatoday.com/money/smallbusiness/story/2012-03-11/cnbc- pinterest/53443230/1 – pinterest.com/mshahab/brands-businesses-blogs-on-pinterest/ – www.mediabistro.com/alltwitter/small-business-social-media_b14294 – www.socialmediaexaminer.com/26-promising-social-media-stats-for-small- businesses/ – searchenginewatch.com/article/2163408/Twitter-Turns-6-From-140-Characters- to-140-Million-Users – econsultancy.com/us/blog/7171-the-top-50-brands-in-social-media – wiki.kenburbary.com/social-meda-monitoring-wiki – www.socialable.co.uk/12-killer-analytic-tools-to-measure-your-success/ – mashable.com/2012/02/09/social-media-analytics-spreadsheets Find this presentation at slideshare.net/clroyal

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Social Media: Taking It to the Next Level - Business application

  • 1. Social Media: Taking It to the Next Level Cindy Royal, Ph.D Associate Professor Texas State University School of Journalism and Mass Communication croyal@txstate.edu www.cindyroyal.com www.onthatnote.com tech.cindyroyal.net twitter.com/cindyroyal facebook.com/cindyroyal slideshare.net/clroyal
  • 2. Social's Influence • Facebook – 800 million active users; added 200 million in 2011 • Twitter – more than 140 millions active users making 340 million tweets per day. • LinkedIn has 150 million + active users • Experian estimates that 91% of online American adults (approx. 129 million) access some form of social media each month. • 98% of 18- to 24-year-olds access social accounts monthly. • Approximately 40% access accounts through mobile • Social media adoption amongst small business doubled from 2009 to 2010. • 51% of Facebook users and 64% Twitter users are more likely to buy from a brand they follow. *http://www.socialmediaexaminer.com/26-promising-social-media-stats- for-small-businesses/ Find this presentation at slideshare.net/clroyal
  • 3. Social Media Musts Find this presentation at slideshare.net/clroyal
  • 4. Twitter: some hidden benefits • Don't need to be a user to see someone's tweets • Use a widget to repurpose tweets on your site. • Twitter is one-way, not a reciprocal relationship • Twitter is a better for connecting with those you don't already know • Real-time search – can see what people are saying about something right now. • Use a Twitter Alert tool to get immediate updates. Find this presentation at slideshare.net/clroyal
  • 5. Give it a try Find this presentation at slideshare.net/clroyal
  • 6. TXST in Fast Company Find this presentation at slideshare.net/clroyal
  • 7. GSD&M SXSW Pinterest Find this presentation at slideshare.net/clroyal
  • 8. Keep an eye on Find this presentation at slideshare.net/clroyal
  • 9. Social Media Strategy • The 3 most important reasons small businesses leverage social media are: – Connecting with customers – Visibility – Self-promotion • What are your goals for social media? – Outreach – Engagement/Interaction – Promotion • How does social fit into larger company or digital strategy? – Web presence – Mobile • What is the value you are adding to the community? – Thought leadership – Resources – Discussion • What value is your social media activity bringing to you? How can you measure effectiveness? • Develop guidelines, support best practices Find this presentation at slideshare.net/clroyal
  • 10. Key Considerations • Strong website/blog is still important • Authenticity • Transparency • Engagement • Fostering community • Thought leadership • Branding • Promotion • Sharing – How easy do you make it? Find this presentation at slideshare.net/clroyal
  • 11. How are you integrating your social platforms? Find this presentation at slideshare.net/clroyal
  • 12. How are you integrating your social platforms? Find this presentation at slideshare.net/clroyal
  • 13. How are you integrating your social platforms? Find this presentation at slideshare.net/clroyal
  • 14. How are you integrating your social platforms? Find this presentation at slideshare.net/clroyal
  • 15. Measurement • Traffic • Followers/Fans • Retweets • Replies • Mentions • What people are saying about you online – mine blogs, Twitter, Facebook, even Yelp Find this presentation at slideshare.net/clroyal
  • 16. Google Analytics Find this presentation at slideshare.net/clroyal
  • 17. Twitter Analytics Find this presentation at slideshare.net/clroyal
  • 18. Twitter Analytics Tweet Stats Find this presentation at slideshare.net/clroyal
  • 19. Twitter Analytics Find this presentation at slideshare.net/clroyal
  • 20. Twitter Analytics Find this presentation at slideshare.net/clroyal
  • 21. Facebook Insights Find this presentation at slideshare.net/clroyal
  • 22. Ustream Analytics Find this presentation at slideshare.net/clroyal
  • 23. Klout Find this presentation at slideshare.net/clroyal
  • 24. Klout Find this presentation at slideshare.net/clroyal
  • 25. Klout Find this presentation at slideshare.net/clroyal
  • 26. Klout Find this presentation at slideshare.net/clroyal
  • 27. Klout Find this presentation at slideshare.net/clroyal
  • 28. Klout Find this presentation at slideshare.net/clroyal
  • 29. Search Engine Optimization • Can get complicated, but the basics are: – Incoming Links • Interaction on social media • Commenting • Excellent content – Keywords/phrases Find this presentation at slideshare.net/clroyal
  • 30. Consider How to Incorporate Data Find this presentation at slideshare.net/clroyal
  • 31. Consider How To Incorporate Data Find this presentation at slideshare.net/clroyal
  • 32. Tips • The biggest mistakes you can make are not trying, not paying attention • Have qualified, related person/people working with your social media • Engage, don't just promote • Regular maintenance and updates • Must try tools on your own to understand how you might use professionally • Emulate best practices • Have fun; be creative • Remember, customers/clients are making judgments about your schools and programs based on the social media presence. Find this presentation at slideshare.net/clroyal
  • 33. Best Practices Find this presentation at slideshare.net/clroyal
  • 34. Best Practices Find this presentation at slideshare.net/clroyal
  • 35. Best Practices Find this presentation at slideshare.net/clroyal
  • 36. Best Practices Find this presentation at slideshare.net/clroyal
  • 37. Best Practices Find this presentation at slideshare.net/clroyal
  • 38. Best Practices Find this presentation at slideshare.net/clroyal
  • 39. Resources • Crush It and Thank You Economy by Gary Vaynerchuk • Delivering Happiness by Tony Hsieh • Read Tech blogs like Mashable, Read Write Web, TechCrunch, SmashingMag, 10,000 Words; Wired; tech section of NY Times and FastCompany.com • SXSW Interactive - sxsw.com • Links – www.inc.com/john-brandon/9-tips-boost-your-business-pinterest.html – www.usatoday.com/money/smallbusiness/story/2012-03-11/cnbc- pinterest/53443230/1 – pinterest.com/mshahab/brands-businesses-blogs-on-pinterest/ – www.mediabistro.com/alltwitter/small-business-social-media_b14294 – www.socialmediaexaminer.com/26-promising-social-media-stats-for-small- businesses/ – searchenginewatch.com/article/2163408/Twitter-Turns-6-From-140-Characters- to-140-Million-Users – econsultancy.com/us/blog/7171-the-top-50-brands-in-social-media – wiki.kenburbary.com/social-meda-monitoring-wiki – www.socialable.co.uk/12-killer-analytic-tools-to-measure-your-success/ – mashable.com/2012/02/09/social-media-analytics-spreadsheets Find this presentation at slideshare.net/clroyal

Editor's Notes

  1. Teach Web design and online journalism Dramatic, unpredictable changes over the past decade Blogs, podcasts, social media Online audio, video, slideshows, animated graphics Wikipedia, Craigslist, MySpace, YouTube, Flickr, Google Maps, Second Life