Recognizing the importance of the "personal brand" image we project is a critical first step in developing and growing our careers. But conventional thinking on the topic is beginning to shift and the importance of our "personality brand" has become an increasingly important dimension. That, and the rapidly escalating use of social media tools makes the art of presenting ourselves a whole new ballgame!
We are all purpose-made. A simple process to discover your personal purpose. Join a Purpose-made workshop in Singapore. This is an initiative of Invitro Innovation, an Ideas and Innovation consultancy that works with Purpose in the Brand and Innovation spaces.
Personal Branding Presentation Kansas University, School of Business 4-6-2009Alicia Falcone
The document discusses the importance of personal branding and developing a personal brand through a four step process of discovering your brand attributes, developing your brand message and unique value proposition, communicating your brand consistently across various platforms, and maintaining your brand over time to stay relevant and achieve your goals. It provides tips and tools for personal branding, including using LinkedIn to develop your professional personal brand online.
How to be yourself a good deal? Personal BrandingSilvio Raij
The document discusses personal branding and provides tips for discovering, expressing, and building your personal brand in 3 steps:
1) Discover your brand by identifying your personal identity, promise, and how others perceive you. Ask yourself how you see yourself and how others see you.
2) Express yourself by showing who you are through written articles, volunteering, blogs, social networks, books, and public speaking. Make a plan to offer yourself consistently.
3) Build your network by having an online presence where potential clients can find value, diversity, and validation when searching for you online or in person. Clients buy you and your solutions, so they are your best ambassadors.
The document provides an overview of pixels and digital storytelling. It discusses how people now consume 72 hours of video per minute and share 4 million photos per hour online. Stories are how people and organizations learn, so it is important to represent others and their needs online. The creator believes in describing experiences rather than prescribing to others, and that beauty, learning and wonder should come first. Images were then shared as examples of digital storytelling and archiving online content. In conclusion, students are now able to create videos and tell stories using images in new ways.
The document discusses the environment and lifestyle that allows creative heroes to thrive. It describes how the bookshop Shakespeare and Company in Paris, created by Sylvia Beach, provided a relaxed environment that supported creativity. It allowed freedom and individuality, which are important for creative types. The document also notes that creatives often have non-traditional schedules, sleep patterns, and work habits compared to others, so adapting one's work environment and schedule to their natural preferences helps them feel more comfortable and productive.
Personal Branding: Developing Brand YU.0 (2.0)Hajj Flemings
Hajj Flemings presents Personal Branding: Developing Brand YU.0 (2.0) at Brand Camp University on September 27, 2008 @ Lawrence Technological University and Personal Branding 2.0 Tele-Seminar (PRSA)
We are all purpose-made. A simple process to discover your personal purpose. Join a Purpose-made workshop in Singapore. This is an initiative of Invitro Innovation, an Ideas and Innovation consultancy that works with Purpose in the Brand and Innovation spaces.
Personal Branding Presentation Kansas University, School of Business 4-6-2009Alicia Falcone
The document discusses the importance of personal branding and developing a personal brand through a four step process of discovering your brand attributes, developing your brand message and unique value proposition, communicating your brand consistently across various platforms, and maintaining your brand over time to stay relevant and achieve your goals. It provides tips and tools for personal branding, including using LinkedIn to develop your professional personal brand online.
How to be yourself a good deal? Personal BrandingSilvio Raij
The document discusses personal branding and provides tips for discovering, expressing, and building your personal brand in 3 steps:
1) Discover your brand by identifying your personal identity, promise, and how others perceive you. Ask yourself how you see yourself and how others see you.
2) Express yourself by showing who you are through written articles, volunteering, blogs, social networks, books, and public speaking. Make a plan to offer yourself consistently.
3) Build your network by having an online presence where potential clients can find value, diversity, and validation when searching for you online or in person. Clients buy you and your solutions, so they are your best ambassadors.
The document provides an overview of pixels and digital storytelling. It discusses how people now consume 72 hours of video per minute and share 4 million photos per hour online. Stories are how people and organizations learn, so it is important to represent others and their needs online. The creator believes in describing experiences rather than prescribing to others, and that beauty, learning and wonder should come first. Images were then shared as examples of digital storytelling and archiving online content. In conclusion, students are now able to create videos and tell stories using images in new ways.
The document discusses the environment and lifestyle that allows creative heroes to thrive. It describes how the bookshop Shakespeare and Company in Paris, created by Sylvia Beach, provided a relaxed environment that supported creativity. It allowed freedom and individuality, which are important for creative types. The document also notes that creatives often have non-traditional schedules, sleep patterns, and work habits compared to others, so adapting one's work environment and schedule to their natural preferences helps them feel more comfortable and productive.
Personal Branding: Developing Brand YU.0 (2.0)Hajj Flemings
Hajj Flemings presents Personal Branding: Developing Brand YU.0 (2.0) at Brand Camp University on September 27, 2008 @ Lawrence Technological University and Personal Branding 2.0 Tele-Seminar (PRSA)
Deborah L. Sprague is a creative visionary with over 15 years of experience in marketing, project management, and non-profit work. She has a proven track record of leading large collaborations involving multiple partners and designing integrated social media campaigns. Sprague is passionate about using her skills to create positive change and bring people together around important causes.
How did this conservative brand reverse declining trends in sales and marketing and experience double digit growth within six months? They dared to be different and found new and meaningful ways to engage with customers. PEMCO's "We're A Lot Like You. A Little Different" campaign has been one of the companies most successful campaigns moving them into first place for brands most likely to be shopped in their category. In this session you'll hear how PEMCO developed a detailed branding strategy rooted in a series of decisions all brands can (and the smart ones do) make, which have helped pave the way for their brands success.
Rod Brooks is the Vice President and Chief Marketing Officer of PEMCO Insurance. He is also the Chairman of WOMMA (Word of Mouth Marketing Association) in 2011. The document discusses PEMCO's social media strategy and engagement over time, moving from a traditional approach to becoming fully engaged on social media. It outlines PEMCO's vision, social media mantra, and strategies to build advocacy and positive word of mouth by listening to customers and enabling two-way conversations.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Your brand is your nonprofit's personality AND your brand is more than a cosm...Jocelyn Harmon
The document provides an overview of nonprofit branding and strategies for developing a strong brand. It discusses that a brand represents an organization's personality and DNA. A strong brand can help nonprofits attract more funding, gain recognition, and become more effective. The document recommends that nonprofits conduct an audit of their mission, values, and competition before developing branding elements like their name, logo, and visual identity. It emphasizes the importance of creating high-quality multimedia content like photos, videos, and websites that are designed with the audience in mind.
This document provides a guide to personal branding in 3 sections - What, Why, and How. It defines a personal brand as a promise that communicates your identity, values, personality and expertise. Developing a strong personal brand is important in today's changing career landscape as it allows you to stand out from competitors and control how others perceive you. To brand yourself, you must figure out your core identity, what your goals and dreams are, then develop a story and strategies to authentically and compellingly communicate your brand to others.
This document discusses the importance of personal branding, especially in today's economy. It outlines a three stage process for developing a strong personal brand: 1) Believe in your brand by discovering your authentic self, 2) Become your brand by creating goals and defining your brand attributes, and 3) Be your brand by living your brand values. The document provides tips for taking action to start branding yourself, such as getting a professional headshot, assessing your online identity, buying your name as a domain, and engaging on social media. It emphasizes that your personal brand is how others see you based on your online presence and story.
Personal Branding: Creating and Managing an Identity that Promotes Mission & ...Christopher Allen
Personal branding involves creating and managing an identity that promotes one's mission and vision. The document discusses creating a name badge with one's name and tagline, giving an elevator pitch, and discovering one's personal brand through exercises like identifying passions and strengths. It emphasizes being consistent, using one's face for branding, choosing an evocative brand name, and getting feedback from brand buddies when creating one's personal brand.
The document discusses personal branding and provides tips to help people become more memorable and improve their chances of getting job opportunities. It emphasizes that personal branding consists of many factors like personal style, signature behaviors, and online presence. It then gives practical advice on how to develop and reinforce one's personal brand through props, passion, competencies, social media usage, and consistency in representing oneself.
Jean-Guy (JG) Francoeur is the co-author of MESSY Manager, and three other books. Jean-Guy was featured on the Success Today TV Show and has written hundreds of articles for international business publications and also speaks to large groups and conventions with other bestselling authors and business experts. You can keep up with him through his website: http://www.jgfmarketing.com or http://www.facebook.com/jgfmarketing or http://www.twitter.com/jgfmarketing
Our money-making formula: We do 5 things: Generate Traffic (a lot of eye balls), Capture Leads (build a database so you can market to them long-term), Qualify prospects (eliminate tire kickers so people you talk to are ready, willing and able to buy), Convert Sales (money for you in your bank!) and Nurture (create long-term customers who give you raving review and generate a massive amount of referrals)
Our money-making formula: We do 5 things: Generate Traffic (a lot of eye balls), Capture Leads (build a database so you can market to them long-term), Qualify prospects (eliminate tire kickers so people you talk to are ready, willing and able to buy), Convert Sales (money for you in your bank!) and Nurture (create long-term customers who give you raving review and generate a massive amount of referrals)
The document discusses the importance of personal branding and how to build your personal brand. It states that we are all CEOs of our own companies, called "Me Inc.", and our most important job is to market the brand called "You". It then provides guidance on focusing on your core competency and strengths, packaging yourself appropriately, leveraging your network, and persevering to develop your personal brand over time. The overall message is that personal branding allows you to control how others perceive you and that you should start developing your personal brand today.
Your Brand Studio is India's First and Only, One of its Kinds - Experiential Personal Branding Workshop that equips you with the tools that help you Discover and Communicate Your Brand
The document discusses personal branding and provides tips for developing a personal brand. It defines branding as including a name, logo, slogan and design associated with a product or service. It emphasizes that personal brands allow individuals to differentiate themselves by articulating their unique value proposition. The document encourages the reader to reflect on what problems they are solving, what they do, how they do it, and why, in order to begin defining their own personal brand.
This document discusses how to build a personal brand for job searching. It explains that personal branding involves creating a "trademark" around your name and career that communicates your skills, personality, and values in order to build your reputation and network. This helps you achieve career goals. Some key aspects of personal branding discussed are developing a personal statement or elevator pitch that articulates your unique value proposition for your target audience in a memorable yet authentic way. Personal brands allow individuals to differentiate themselves by consistently communicating what problem they solve and how they do so uniquely.
This document discusses personal branding as the process of marketing oneself and one's values and strengths to others. It explains that a personal brand provides a unique identity and competitive advantage. Developing a clear personal brand helps guide life decisions and gives courage to face challenges. The document encourages finding one's passions, getting feedback from others, and using strengths and uniqueness to create a brand that is unique yet useful in order to publish it and share it with others.
This document discusses the importance of branding for businesses. It states that a brand is defined by what customers think and feel about a business based on their perceptions, reputation, experiences, and ideas. It emphasizes that everything a business does, including its products, employees, marketing, business practices, location, and philanthropic efforts impact its brand. The document advises businesses to develop a simple, unique, and focused brand identity that demonstrates its goals, values, strengths, and passions. It stresses that a brand should never be an afterthought and can be built or destroyed through online reviews, so businesses must live their brand 24/7.
The document discusses personal branding for career success. It defines personal branding as differentiating yourself by identifying your unique value and leveraging it consistently. An effective personal brand conveys what you do best, what you're passionate about, and what organizations value. The document provides tips for crafting a personal brand statement, including researching how others see your value and making your statement authentic, brief, and memorable.
This document discusses the importance of personal branding and perception. It emphasizes that you are already a brand that is projecting an image and narrative that influences how others perceive you. Your personal brand and how you are perceived can impact your career opportunities, partnerships, and earning potential. Therefore, it is your responsibility to consciously craft your personal brand online and offline to ensure others perceive you in the way you want to be seen.
Deborah L. Sprague is a creative visionary with over 15 years of experience in marketing, project management, and non-profit work. She has a proven track record of leading large collaborations involving multiple partners and designing integrated social media campaigns. Sprague is passionate about using her skills to create positive change and bring people together around important causes.
How did this conservative brand reverse declining trends in sales and marketing and experience double digit growth within six months? They dared to be different and found new and meaningful ways to engage with customers. PEMCO's "We're A Lot Like You. A Little Different" campaign has been one of the companies most successful campaigns moving them into first place for brands most likely to be shopped in their category. In this session you'll hear how PEMCO developed a detailed branding strategy rooted in a series of decisions all brands can (and the smart ones do) make, which have helped pave the way for their brands success.
Rod Brooks is the Vice President and Chief Marketing Officer of PEMCO Insurance. He is also the Chairman of WOMMA (Word of Mouth Marketing Association) in 2011. The document discusses PEMCO's social media strategy and engagement over time, moving from a traditional approach to becoming fully engaged on social media. It outlines PEMCO's vision, social media mantra, and strategies to build advocacy and positive word of mouth by listening to customers and enabling two-way conversations.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Your brand is your nonprofit's personality AND your brand is more than a cosm...Jocelyn Harmon
The document provides an overview of nonprofit branding and strategies for developing a strong brand. It discusses that a brand represents an organization's personality and DNA. A strong brand can help nonprofits attract more funding, gain recognition, and become more effective. The document recommends that nonprofits conduct an audit of their mission, values, and competition before developing branding elements like their name, logo, and visual identity. It emphasizes the importance of creating high-quality multimedia content like photos, videos, and websites that are designed with the audience in mind.
This document provides a guide to personal branding in 3 sections - What, Why, and How. It defines a personal brand as a promise that communicates your identity, values, personality and expertise. Developing a strong personal brand is important in today's changing career landscape as it allows you to stand out from competitors and control how others perceive you. To brand yourself, you must figure out your core identity, what your goals and dreams are, then develop a story and strategies to authentically and compellingly communicate your brand to others.
This document discusses the importance of personal branding, especially in today's economy. It outlines a three stage process for developing a strong personal brand: 1) Believe in your brand by discovering your authentic self, 2) Become your brand by creating goals and defining your brand attributes, and 3) Be your brand by living your brand values. The document provides tips for taking action to start branding yourself, such as getting a professional headshot, assessing your online identity, buying your name as a domain, and engaging on social media. It emphasizes that your personal brand is how others see you based on your online presence and story.
Personal Branding: Creating and Managing an Identity that Promotes Mission & ...Christopher Allen
Personal branding involves creating and managing an identity that promotes one's mission and vision. The document discusses creating a name badge with one's name and tagline, giving an elevator pitch, and discovering one's personal brand through exercises like identifying passions and strengths. It emphasizes being consistent, using one's face for branding, choosing an evocative brand name, and getting feedback from brand buddies when creating one's personal brand.
The document discusses personal branding and provides tips to help people become more memorable and improve their chances of getting job opportunities. It emphasizes that personal branding consists of many factors like personal style, signature behaviors, and online presence. It then gives practical advice on how to develop and reinforce one's personal brand through props, passion, competencies, social media usage, and consistency in representing oneself.
Jean-Guy (JG) Francoeur is the co-author of MESSY Manager, and three other books. Jean-Guy was featured on the Success Today TV Show and has written hundreds of articles for international business publications and also speaks to large groups and conventions with other bestselling authors and business experts. You can keep up with him through his website: http://www.jgfmarketing.com or http://www.facebook.com/jgfmarketing or http://www.twitter.com/jgfmarketing
Our money-making formula: We do 5 things: Generate Traffic (a lot of eye balls), Capture Leads (build a database so you can market to them long-term), Qualify prospects (eliminate tire kickers so people you talk to are ready, willing and able to buy), Convert Sales (money for you in your bank!) and Nurture (create long-term customers who give you raving review and generate a massive amount of referrals)
Our money-making formula: We do 5 things: Generate Traffic (a lot of eye balls), Capture Leads (build a database so you can market to them long-term), Qualify prospects (eliminate tire kickers so people you talk to are ready, willing and able to buy), Convert Sales (money for you in your bank!) and Nurture (create long-term customers who give you raving review and generate a massive amount of referrals)
The document discusses the importance of personal branding and how to build your personal brand. It states that we are all CEOs of our own companies, called "Me Inc.", and our most important job is to market the brand called "You". It then provides guidance on focusing on your core competency and strengths, packaging yourself appropriately, leveraging your network, and persevering to develop your personal brand over time. The overall message is that personal branding allows you to control how others perceive you and that you should start developing your personal brand today.
Your Brand Studio is India's First and Only, One of its Kinds - Experiential Personal Branding Workshop that equips you with the tools that help you Discover and Communicate Your Brand
The document discusses personal branding and provides tips for developing a personal brand. It defines branding as including a name, logo, slogan and design associated with a product or service. It emphasizes that personal brands allow individuals to differentiate themselves by articulating their unique value proposition. The document encourages the reader to reflect on what problems they are solving, what they do, how they do it, and why, in order to begin defining their own personal brand.
This document discusses how to build a personal brand for job searching. It explains that personal branding involves creating a "trademark" around your name and career that communicates your skills, personality, and values in order to build your reputation and network. This helps you achieve career goals. Some key aspects of personal branding discussed are developing a personal statement or elevator pitch that articulates your unique value proposition for your target audience in a memorable yet authentic way. Personal brands allow individuals to differentiate themselves by consistently communicating what problem they solve and how they do so uniquely.
This document discusses personal branding as the process of marketing oneself and one's values and strengths to others. It explains that a personal brand provides a unique identity and competitive advantage. Developing a clear personal brand helps guide life decisions and gives courage to face challenges. The document encourages finding one's passions, getting feedback from others, and using strengths and uniqueness to create a brand that is unique yet useful in order to publish it and share it with others.
This document discusses the importance of branding for businesses. It states that a brand is defined by what customers think and feel about a business based on their perceptions, reputation, experiences, and ideas. It emphasizes that everything a business does, including its products, employees, marketing, business practices, location, and philanthropic efforts impact its brand. The document advises businesses to develop a simple, unique, and focused brand identity that demonstrates its goals, values, strengths, and passions. It stresses that a brand should never be an afterthought and can be built or destroyed through online reviews, so businesses must live their brand 24/7.
The document discusses personal branding for career success. It defines personal branding as differentiating yourself by identifying your unique value and leveraging it consistently. An effective personal brand conveys what you do best, what you're passionate about, and what organizations value. The document provides tips for crafting a personal brand statement, including researching how others see your value and making your statement authentic, brief, and memorable.
This document discusses the importance of personal branding and perception. It emphasizes that you are already a brand that is projecting an image and narrative that influences how others perceive you. Your personal brand and how you are perceived can impact your career opportunities, partnerships, and earning potential. Therefore, it is your responsibility to consciously craft your personal brand online and offline to ensure others perceive you in the way you want to be seen.
This document discusses branding your blog and outlines key considerations for developing a strong, consistent brand. It defines a brand as the emotional response and set of expectations that influence a consumer's choice. Strong brands have a unique offering and positioning communicated through consistent design, voice, and messaging across online and offline platforms. The document encourages bloggers to understand their target audience and reflect their brand's personality in all aspects of their online presence and design. It also provides tips for monitoring how your brand is discussed online through tools like Google Alerts and Curalate.
What is personal branding, why does it matter (specifically for young professionals), and how do you even begin to discover your own, let alone maintain one?! We take our stab at answering these questions and more.
This document provides steps and guidance for building a personal brand. It defines personal branding as marketing yourself and your career as a brand through a process of self-packaging. Building a personal brand is important as it allows you to be yourself, gain credibility, highlight your specialties, and distinguish yourself from competition. Key aspects of a personal brand include talents, skills, passions, strengths, and expertise. The document outlines steps to build a brand which include leveraging your unique qualities, being memorable, assessing your talents and values, and developing a concise brand mantra.
Similar to Personal Brand & Social Media Tools (20)
The Grandpa Project aims to promote generational love and connected families by celebrating the role of grandfathers. It was started by Rod Brooks after a conversation with his son made him realize he didn't want his grandchildren to not know him like the past three generations. The project informs and inspires about the importance of the grandpa role through sharing stories from grandfathers and children. It also creates experiences like Grandpa Camp to bring generations together and volunteer opportunities for grandfathers to spend time with children. The goal is for every child to have the benefit of experiencing a grandpa.
The Seahawks went to Super Bowl XLVIII and the team at PEMCO Insurance went to work. We created a highly engaging and visible social experience in just 12 days from start to finish and joined the conversation of the Supercharged 12th Man. Supercharged Seahawk Fans... You're One Of Us!
Good morning snohomish county 2014 preso pdfRod Brooks
It all starts with a story! Today's most trusted marketing isn't delivered as you might expect. Today's best marketing are the stories that are shared between friends and neighbors. What are your stories? Who tells them on your behalf? Let's examine "why" stories really matter.
It All Starts With A Story (Focus On Farming)Rod Brooks
This keynote address that was given during the Snohomish County Focus On Farming event in November, 2013 stresses the value of differentiation and storytelling.
Social Trends and Word of Mouth - PCEA 2013Rod Brooks
Rod Brooks is the Vice President and Chief Marketing Officer of PEMCO Insurance. He serves on the board of directors for WOMMA. Brooks advocates for word-of-mouth marketing and social engagement. He discusses challenges in the insurance industry and strategies for building brands through socially engaged conversations. Brooks emphasizes the importance of listening to customers, being transparent and trustworthy, and making it easy for positive recommendations to spread.
The document discusses the importance of word-of-mouth marketing and creating remarkable customer touchpoints. It provides statistics on daily brand discussions and emphasizes focusing on customers who will talk about the brand. Businesses are encouraged to give these customers something noteworthy to share and make it easy for them to spread the word. The goal is to convert routine interactions into memorable experiences throughout the customer experience.
This document contains slides from a presentation given by Rod Brooks, VP and CMO of PEMCO Insurance. The presentation focuses on word-of-mouth marketing and customer engagement. It discusses the power of word-of-mouth recommendations, highlights key decisions and strategies for businesses to implement more effective word-of-mouth marketing, and emphasizes the importance of converting routine customer touchpoints into remarkable experiences.
PEMCO Insurance (where I am the CMO) ran a contest to generate consumer auditions to be the next NW Profile. Many of the submissions were outstanding. This is a deck that I used when share the case study at the Word of Mouth Marketing Association's annual summit meeting in Las Vegas. (11/2012)
This presentation was prepared for a PR Newswire hosted event in Seattle on October 10, 2012. PEMCO CMO, Rod Brooks, discusses the importance of monitoring customer conversations when developing meaningful brand content.
What the difference between routine and remarkable? How would you turn touch points into talking points? Are you aware of the four key decisions that every marketer can make... or not? This presentation introduces answers to those questions and the five principles of great Word of Mouth Marketing. Enjoy.
Content Marketing - A CMO's View (w/o speakers notes due to PDF upload)Rod Brooks
The voice of the customer plays an increasingly important role in the development and use of timely and relevant content – “Content Excellence."
Developing the right content strategy to drive the desired outcome requires, once again, that we exercise new muscles and build new behaviors.
The document discusses word of mouth marketing and social media engagement. It provides statistics on consumer brand conversations, both offline and online. It also outlines strategies for companies to listen to customer conversations, engage with customers, and empower customer advocacy. The goal is for companies to harness the power of word of mouth by facilitating positive consumer-generated conversations.
Differentiating In An Undifferentiated IndustryRod Brooks
This document discusses the marketing strategy and initiatives of PEMCO Insurance. It notes that PEMCO aims to differentiate itself in an undifferentiated industry by focusing on building strong local community relationships and empowering customers and agents to promote the brand through word-of-mouth marketing. Some key tactics mentioned include sponsoring numerous local events, empowering employees to support local causes, leveraging local retailers and services to promote shared community interests, and facilitating customer and agent engagement through service-oriented initiatives to generate positive conversations about the brand.
The document discusses word of mouth marketing and social media engagement. It provides statistics on consumer brand conversations and social media usage among Fortune 100 companies. It emphasizes the importance of listening to consumers, responding authentically to feedback, and empowering advocates. The goal is to make word of mouth and customer relationships the center of marketing strategy.
Social - A PEMCO story in under 20 minutesRod Brooks
A twenty minute hole appeared in the 2011 Social 301 Conference agenda and I got the call. This short story includes a video case and an example of how PEMCO has entered into social engagement with an integrated, online and offline approach.
"Taking It Offline" (With Speaker's Notes)Rod Brooks
PDF With Speaker Notes
This PEMCO case study showing how a hyper-local Northwest insurance company took word of mouth marketing offline was chosen to be a featured presentation at the 2011 WOMMA School of WOM.
Word of mouth marketing - Taking it offlineRod Brooks
This PEMCO case study showing how a hyper-local Northwest insurance company took word of mouth marketing offline was chosen to be a featured presentation at the 2011 WOMMA School of WOM.
Branding Playbook: Your Company Or Your AgenciesRod Brooks
Insights from CMO of NW challenger brand, PEMCO Mutual Insurance Company, on topic of branding your company while working closely with partner agency brands.
Includes discussion of brand ladder, brand advocacy, and effective collaboration techniques. Presented at NAMIC Personal Lines Seminar, April 2011 by CMO Rod Brooks
Joyce M Sullivan, Founder & CEO of SocMediaFin, Inc. shares her "Five Questions - The Story of You", "Reflections - What Matters to You?" and "The Three Circle Exercise" to guide those evaluating what their next move may be in their careers.
Success is often not achievable without facing and overcoming obstacles along the way. To reach our goals and achieve success, it is important to understand and resolve the obstacles that come in our way.
In this article, we will discuss the various obstacles that hinder success, strategies to overcome them, and examples of individuals who have successfully surmounted their obstacles.
In the intricate tapestry of life, connections serve as the vibrant threads that weave together opportunities, experiences, and growth. Whether in personal or professional spheres, the ability to forge meaningful connections opens doors to a multitude of possibilities, propelling individuals toward success and fulfillment.
Eirini is an HR professional with strong passion for technology and semiconductors industry in particular. She started her career as a software recruiter in 2012, and developed an interest for business development, talent enablement and innovation which later got her setting up the concept of Software Community Management in ASML, and to Developer Relations today. She holds a bachelor degree in Lifelong Learning and an MBA specialised in Strategic Human Resources Management. She is a world citizen, having grown up in Greece, she studied and kickstarted her career in The Netherlands and can currently be found in Santa Clara, CA.
Learnings from Successful Jobs SearchersBruce Bennett
Are you interested to know what actions help in a job search? This webinar is the summary of several individuals who discussed their job search journey for others to follow. You will learn there are common actions that helped them succeed in their quest for gainful employment.
We recently hosted the much-anticipated Community Skill Builders Workshop during our June online meeting. This event was a culmination of six months of listening to your feedback and crafting solutions to better support your PMI journey. Here’s a look back at what happened and the exciting developments that emerged from our collaborative efforts.
A Gathering of Minds
We were thrilled to see a diverse group of attendees, including local certified PMI trainers and both new and experienced members eager to contribute their perspectives. The workshop was structured into three dynamic discussion sessions, each led by our dedicated membership advocates.
Key Takeaways and Future Directions
The insights and feedback gathered from these discussions were invaluable. Here are some of the key takeaways and the steps we are taking to address them:
• Enhanced Resource Accessibility: We are working on a new, user-friendly resource page that will make it easier for members to access training materials and real-world application guides.
• Structured Mentorship Program: Plans are underway to launch a mentorship program that will connect members with experienced professionals for guidance and support.
• Increased Networking Opportunities: Expect to see more frequent and varied networking events, both virtual and in-person, to help you build connections and foster a sense of community.
Moving Forward
We are committed to turning your feedback into actionable solutions that enhance your PMI journey. This workshop was just the beginning. By actively participating and sharing your experiences, you have helped shape the future of our Chapter’s offerings.
Thank you to everyone who attended and contributed to the success of the Community Skill Builders Workshop. Your engagement and enthusiasm are what make our Chapter strong and vibrant. Stay tuned for updates on the new initiatives and opportunities to get involved. Together, we are building a community that supports and empowers each other on our PMI journeys.
Stay connected, stay engaged, and let’s continue to grow together!
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For more, visit pmissc.org.
A Guide to a Winning Interview June 2024Bruce Bennett
This webinar is an in-depth review of the interview process. Preparation is a key element to acing an interview. Learn the best approaches from the initial phone screen to the face-to-face meeting with the hiring manager. You will hear great answers to several standard questions, including the dreaded “Tell Me About Yourself”.
3. What
do
you
see?
What
will
be
seen
in
you?
What’s
YOUR
edge?
4. Brand...
What
is
it?
Definition?
“A
brand
is
a
collection
of
perceptions
in
the
mind
of
the
consumer.”
5. Personal
Brand...
What
is
it?
Definition?
A
personal
brand
is
how
people
perceive
you.
It’s
the
way
they
describe
you
to
friends.
It’s
the
way
they
differentiate
you
from
someone
else.
It’s
the
things
they
remember
about
you
when
you
aren’t
around.
6. Personal
Brand...
What
is
it?
Definition?
A
personal
brand
is
how
people
perceive
you.
It’s
the
way
they
describe
you
to
friends.
It’s
the
way
they
differentiate
you
from
someone
else.
It’s
the
things
they
remember
about
you
when
you
aren’t
around.
7. Personal
brand...
How
do
you
want
to
be…
Perceived?
Described?
Differentiated?
Remembered?
8. “Your
‘personal
brand’
is
based
on
the
impression
you
want
to
create.
It’s
about
packaging
yourself
in
a
certain
way
to
appeal
to
a
certain
audience.”
9. Your
brand
framework
What’s
inside
your
personal
brand?
Brand
Attributes
Brand
Brand
Personality
Promise
Brand
Brand
Driver
Positioning
10. The
power
of
one...
You
are
one
person.
You
have
one
life.
You
have
one
personality.
You
have
one
set
of
values.
You
have
one
future.
You
have
one
brand.
Offline
and
online
are
one.
Bring
your
one
(whole)
self
to
all
you
do.
11. “They
don’t
by
what
you
do,
they
buy
why
you
do
it.”
-‐
Simon
Sinek
Why?
-‐
Belief
Purpose
-‐
Cause
How?
Guiding
Principles
What?
Tangible
Proof
-‐
Results
The
Why
is
your
driving
The
Hows
are
the
specific
The
Whats
are
tangible
motivation
for
action.
actions
that
are
taken
to
ways
in
which
you
bring
Your
purpose!
realize
your
Why.
your
Why
to
life.
12. Heroes
&
Zombies
Differences?
Design
their
own
lives
Wander
aimlessly
through
life
Driven
by
a
compelling
purpose
No
true
rhyme
nor
reason
Admired
for
their
achievements
Little
to
show
for
their
effort
Wage
a
triumphant
battle
Walks
away
from
adversity
Thrilled
by
overcoming
challenges
Putting
in
their
time
until
expiring
13. Your
“WHY”
is
your
purpose
What
motivates
and
excites
you?
What
do
you
love
to
do?
Where
do
you
like
to
be?
How
do
you
like
to
act?
What
are
your
core
values?
What
in
life
is
important
to
you
and
WHY?
14. Go
to
fun!
Identify
your
passion.
“People
rarely
succeed
unless
they
have
fun
in
what
they
are
doing.”
~
Dale
Carnegie
15. Go
to
fun!
Identify
your
passion.
Do
Be
Act
Integrity
Responsibility
Courage
18. Why
is
personal
branding
so
important?
At
least
half
of
all
companies
conduct
background
checks
on
social
networks.
Careerbuilder
2009
Two-‐thirds
of
job-‐hunting
college
grads
aren’t
cleaning
up
their
social
network
profiles.
CollegeGrad.com,
September
2009
Hiring
managers
are
paying
attention.
Are
you?
19. The
Permatail
Impact.
Search
can
be
both
powerful
and
scary
-‐-‐
the
good,
the
bad
and
the
dumb
will
show
up
on
the
web.
Search
doesn't
have
a
half-‐
life,
it
not
only
has
a
long
tail,
but
a
permatail.
20. Housekeeper
wanted...
Craig’s
List
MySpace
Page
Personal
Blog
Local
Police
A
picture
of
the
"I
am
applying
Only
six
applicant,
for
some
menial
matches.
The
drinking
beer
jobs
that
are
sixth
indicated
from
a
funnel.
below
me,
and
that
the
Under
hobbies,
I'm
annoyed
by
applicant
had
the
first
entry
it.
I'll
certainly
been
arrested
was,
"binge
quit
the
minute
I
for
shoplifting
drinking."
sell
a
few
two
years
paintings."
earlier.
21. Be
aware
of
potential
missteps!
tifi cial
A r
Phony
Stagnant
G reed
Consumed
22. Phony:
Your
personal
brand
is
based
on
what
your
audience
wants
you
to
be
rather
than
who
you
are.
Your
Personal
Brand
23. Artificial:
Your
personal
brand
is
manufactured,
rather
than
a
living,
breathing
part
of
your
personality.
Your
Personal
Brand
24. Average:
Your
personal
brand
strategies
are
based
on
a
set
of
one-‐size-‐fits-‐all
techniques.
Your
Personal
Brand
25. Stagnant:
Your
personal
brand
is
stale
and
is
not
evolving
with
your
career.
Your
Personal
Brand
26. Greed:
Your
personal
brand
is
designed
to
maximize
your
profit
rather
than
serving
your
purpose.
Your
Personal
Brand
27. Consumed:
You’re
so
wrapped
up
in
building
a
“personal
brand”
that
you
forget
your
own
natural
personality.
Your
Personal
Brand
28. The
Lesson:
Never,
ever
sacrifice
your
personality
for
your
personal
brand
Your
Personal
Brand
29. The
Lesson:
Never,
ever
sacrifice
your
personality
for
your
personal
brand
Perso nality
Your
Brand
30. “Your
‘personality
brand’
is
based
on
who
you
actually
are.
It’s
about
identifying
and
expressing
your
unique
personality
strengths…
in
a
way
that
connects
and
communicates.”
31. Social
media
building
blocks
What
you
say
and
do
online
matters.
How
do
you
choose
to
use
the
tools?!
32. Social
media
building
blocks
“The
single
most
important
first
impression
you
make
is
with
the
3600
to
5000
pixels
you
get
for
your
tiny
photograph”
–
Seth
Godin
Your
photo
is
your
best
choice.
Communicate
openness
The
real
you.
and
enthusiasm.
Use
a
white
or
neutral
background.
Don’t
try
too
hard
to
stand
out.
• .
• .
sense
of
any
detail
you
Make
Be
consistent.
add
to
your
avatar.
Use
the
same
avatar
everywhere
33. Social
media
building
blocks
“Social
media
resumes
are
important
for
attracting
hiring
managers
directly
to
you,
without
having
to
submit
your
resume,
blindly,
to
them.”
–
Dan
Schawbel
Keep
it
simple.
Start
with
a
website,
Your
name
as
your
URL
is
key.
a
blog,
or
both.
yourname.com,
or
yourname.net
Match
your
brand
to
your
Integrate
social
network
profiles.
• .
design
style.
resume
Linked
In,
Facebook,
Twitter,
etc
.
•
Enhance
with
multi-‐media.
Make
it
easy
to
share.
34. Social
media
building
blocks
“Whether
you
know
it
or
not,
your
profile,
your
feed,
the
groups
you
belong
to,
the
events
you
attend
and
the
friends
you
share
say
everything
about
you.”
–
Brian
Solis
Fill
your
profile
out
completely
…
Know
your
audience
and
and
accurately!
update
your
status
regularly.
Listen
and
explore,
but
be
The
pictures
you
post
and
the
• .
thoughtful
with
your
“likes”
pictures
you
are
tagged
in.
.
•
Set
your
privacy
settings.
Share
relevant
information.
35. Social
media
building
blocks
“A
powerful
tool
for
college
students
seeking
internships
and
jobs…
the
way
that
you
conduct
yourself
has
far-‐reaching
implications
as
you
start
your
career.”
Create
a
solid,
branded
profile.
Be
flawless!
Correct
grammar,
Have
a
unique
URL.
spelling,
and
be
complete.
Join
relevant
groups
and
Find
and
connect
with
• .
in
group
discussions
engage
relevant
contacts.
.
•
Connect
website
&
twitter
accounts
Position
yourself
as
a
leader.
36. Social
media
building
blocks
“Just
being
on
Twitter
isn’t
enough.
You
have
to
participate.
Join
the
conversation.
Create
conversation.”
–
Jennifer
Horowitz
Claim
your
twitter
handle
and
Be
an
active
listener
and
a
synchronize
your
avatars.
valued
contributor
Identify
communities
of
interest
and
Pay
it
forward:
Promote
others
by
• .
introduce
yourself.
sharing
content
and
retweeting
• .
Become
a
recognized
enthusiast,
Be
yourself…
Authentic,
expert
or
resource.
Answer
transparent
and
real.
questions.