Learn how to use Klout to build a personal brand and what you can do to maximize your score and brand on social media

1. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
Hacking Your Personal Brand with Klout
Todd Burgess
Social Media Guy,
Android App Developer
&
Cat Lover
todd@toddburgessmedia.com
Twitter: @tburgess57

2. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
Bit About Me
Degree in Computer Science
Worked as a software engineer in Silicon Valley
Worked as a Funeral Director
Spending most of my time working with social media
Devoting most of my time lately to Android app and Android Wear
Development
Been online since 1990

3. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
What's My Score – Android Klout App

4. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
Outline
1) Introduce some Definitons
2) Introduce Klout
3) Hacking Your Social Networks
4) Social Media Practises to Build a Brand
5) Some Tools to Help Build Your Brand
6) Demos
7) Questions

5. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
Personal Branding
Personal branding is the process of developing a “mark” that is
created around your personal name or your career. You use this
“mark” to express and communicate your skills, personality and
values. The end goal is that the personal brand that you develop
will build your reputation and help you to grow your network in a
way that interests others. They will then seek you out for your
knowledge and expertise.
Source: about.com
http://marketing.about.com/od/marketingglossary/g/definition-of-personal-branding.htm

6. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
Personal Branding in a Nutshell
What You are Known For
What Can You Contribute

7. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
What is Hacking
Things you do to not only get noticed but resonate

8. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
Klout
1)social media measurement tool
2)measures your engagement and interactions
(likes, shares, comments) on social media and
how others interact with you
3)By measuring these interactions across various
networks you are assigned a score out of 100

9. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
Klout Scores
Will fluctuate
Higher scores are harder to increase
People's love of Klout depends on their score
Average Klout score is 40
Scores 63 and higher are top 5%

10. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
How Does Klout Work
Give Klout access to your social media networks
and it uses the APIs to assess and measure

11. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
Social Media Metrics
Measure Social Media Performance and
outcomes
Most metrics designed for brands
Individuals typically focus on vanity metrics like
follower counts
Are you doing it right?

12. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
Why Klout?
It is a starting point
Many use it as a reference

13. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
Social Media Networks Measured
Facebook
Twitter
Google Plus
LinkedIn
Instagram
Klout
Foursquare

14. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
Facebook
20% of friends will see your posts
Brand pages will see even less
Priority goes to paid posts
Second is posts most engaged and commented
on

15. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
Hack Facebook
Get engagement with funny and cute content
Getting people to like your content increases
reach
Use birthdays to expand your audience

16. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
Twitter
Level playing field
Tweets have short life
Easier to get your message out there

17. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
Hack Twitter
Use Twitter Lists with awesome names
Use hashtags
Participate in Twitter Chats
Don't worry about your follower count

18. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
Instagram
Great place for pictures (and video)
Popular with a wide demographic range
Most popular visual medium

19. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
Hack Instagram
Use hashtags (maximum is 30)
Preference is for more natural photos as opposed
to Photoshopped images
Instagram users are forgiving of poor quality

20. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
Google Plus aka Google+
G+ is the glue that unites the Google experience
Great for SEO
Loyal following

21. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
Hacking Google Plus
Use communities
Feed your network
Use hashtags
Check out What's Hot/Explore for content to share
across other networks

22. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
Best Practises
Social Media Personal
Branding Best Practises

23. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
Best Practise Number 1
Your personal brand on social media
is not about you. It is about what
you are doing for others

24. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
What Does it Mean
Share
Mention
Say good things about others
Help other people's social media efforts

25. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
Best Practise Number 2
If you can't create, curate

26. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
What Does it Mean
Be known as the person who knows where to go
Use the social media share buttons on articles
Only share the stuff you like
Make comments on the stuff you share

27. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
Best Practise Number 3
Connect your social media networks
and share content across your
networks

28. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
What Does it Mean
If your tool allows you to publish across networks
then do it (Wordpress, Instagram)
Utilize cross promotion to drive traffic to other
networks

29. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
Best Practise Number 4
Start a blog

30. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
What Does it Mean
Use a blog to create content, show off your
knowledge and create some authority

31. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
Best Practise Number 5
Just don't use hashtags. Use them wisely

32. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
What Does it Mean
Use hashtags that are popular, current and
trending
Research what hashtags are popular on the
platform

33. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
Third Party Tools
Take advantage of third party tools that will
enhance your ability to curate, follow and engage

34. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
Curation Tools
Klout
http://www.klout.com
Buffer
http://www.bufferapp.com
Paper.li
http://paper.li
Etc.

35. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
Enagement Tools
Klout
http://www.klout.com
Tags4Likes
http://www.tagsforlikes.com/
Commun.it
http://commun.it/
Empire Avenue
http://www.empireavenue.com/

36. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
Social Media Managment Tools
Hootsuite
https://hootsuite.com/
Tweetdeck
https://tweetdeck.twitter.com/

37. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
Building a Personal Brand
Takes time. There are no shortcuts
Fake it till you make it
Use social media like no one is watching
Never appear desperate
Don't buy followers

38. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
Reccomended Reading
Klout Matters
Gina Karr & Terry Brock
Think Like a Rock Star
Mack Collier

39. Hacking Your Personal Brand With Klout
@tburgess57 http://bit.ly/hackklout
In Conclusion
Best of luck
Go out and change the world
If you can't change the world adopt a cat
Follow me on Twitter: @tburgess57