The Grandpa Project aims to promote generational love and connected families by celebrating the role of grandfathers. It was started by Rod Brooks after a conversation with his son made him realize he didn't want his grandchildren to not know him like the past three generations. The project informs and inspires about the importance of the grandpa role through sharing stories from grandfathers and children. It also creates experiences like Grandpa Camp to bring generations together and volunteer opportunities for grandfathers to spend time with children. The goal is for every child to have the benefit of experiencing a grandpa.