What the difference between routine and remarkable? How would you turn touch points into talking points? Are you aware of the four key decisions that every marketer can make... or not? This presentation introduces answers to those questions and the five principles of great Word of Mouth Marketing. Enjoy.
An overview of what we went over the first week in class. A broad overview of the social media sphere and the potentials it brings for marketing a business. All aspect are covered from humorous viral videos to coporate blogging.
Talk given by Chris Klaehn, Partner & Director of Brand Strategy, Corey McPherson Nash at the Association of Fundraising Professionals, Conference on Philanthropy.
When Warren Buffet donated the bulk of his vast fortune to the Gates Foundation, did the Gates Foundation’s donations dry up because people felt the foundation had enough money, and their money would be needed more elsewhere? Nope. The Gates Foundation donor base got bigger. Why? Because people want to be around winners. A wider and deeper donor base is built on the understanding and belief that your organization is a winning brand. Learn how to develop and communicate your 5 Top Winning Attributes and how to use this message framework to engage your audience and grow over time.
The Seahawks went to Super Bowl XLVIII and the team at PEMCO Insurance went to work. We created a highly engaging and visible social experience in just 12 days from start to finish and joined the conversation of the Supercharged 12th Man. Supercharged Seahawk Fans... You're One Of Us!
This presentation was prepared for a PR Newswire hosted event in Seattle on October 10, 2012. PEMCO CMO, Rod Brooks, discusses the importance of monitoring customer conversations when developing meaningful brand content.
An overview of what we went over the first week in class. A broad overview of the social media sphere and the potentials it brings for marketing a business. All aspect are covered from humorous viral videos to coporate blogging.
Talk given by Chris Klaehn, Partner & Director of Brand Strategy, Corey McPherson Nash at the Association of Fundraising Professionals, Conference on Philanthropy.
When Warren Buffet donated the bulk of his vast fortune to the Gates Foundation, did the Gates Foundation’s donations dry up because people felt the foundation had enough money, and their money would be needed more elsewhere? Nope. The Gates Foundation donor base got bigger. Why? Because people want to be around winners. A wider and deeper donor base is built on the understanding and belief that your organization is a winning brand. Learn how to develop and communicate your 5 Top Winning Attributes and how to use this message framework to engage your audience and grow over time.
The Seahawks went to Super Bowl XLVIII and the team at PEMCO Insurance went to work. We created a highly engaging and visible social experience in just 12 days from start to finish and joined the conversation of the Supercharged 12th Man. Supercharged Seahawk Fans... You're One Of Us!
This presentation was prepared for a PR Newswire hosted event in Seattle on October 10, 2012. PEMCO CMO, Rod Brooks, discusses the importance of monitoring customer conversations when developing meaningful brand content.
How did this conservative brand reverse declining trends in sales and marketing and experience double digit growth within six months? They dared to be different and found new and meaningful ways to engage with customers. PEMCO's "We're A Lot Like You. A Little Different" campaign has been one of the companies most successful campaigns moving them into first place for brands most likely to be shopped in their category. In this session you'll hear how PEMCO developed a detailed branding strategy rooted in a series of decisions all brands can (and the smart ones do) make, which have helped pave the way for their brands success.
Content Marketing - A CMO's View (w/o speakers notes due to PDF upload)Rod Brooks
The voice of the customer plays an increasingly important role in the development and use of timely and relevant content – “Content Excellence."
Developing the right content strategy to drive the desired outcome requires, once again, that we exercise new muscles and build new behaviors.
This deck supports the story of PEMCO's early development and successful implementation of social engagemeng strategy and the use of social media tool. Presented by Rod Brooks, PEMCO CMO
Social Media for Financial Services Providers: How to Engage with IFAs and F...Philip Calvert
How Financial Services brands: life, pension, investment and protection providers can use Social Media, LinkedIn and conversational marketing to engage with IFAs and financial advisers online.
Contact Philip Calvert for information on conference speaking, in-house training and consultancy for Financial Services and regulated industries.
http://www.philipcalvert.com and http://www.ifalife.com
Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiamiPam Moore
What is Your Social Brand Zoom Factor? This is the keynote deck I used at the Social Media Week Miami event 2014. http://www.socialzoomfactor.com http://www.themarketingnutz.com http://www.pammarketingnut.com
Understanding Social Media Networks for Financial Advisors - A Webinar for Ac...Jay Palter Social Advisory
Social media networks are rapidly changing the communications landscape for many businesses, including financial services. There is an explosion of new ways to connect and new places to do so online. Consumers are leading the way, armed with a dizzying array of new devices and tools - and businesses risk being left behind.
In this webinar, we will introduce Financial Advisors to the human and technological aspects of social media networks and how consumers are using them to find, research and engage with professional service providers. Emphasis will be placed on understanding the key elements of effective social media strategy and not on any specific tactics.
Jay Palter is a social media consultant with a career spanning two decades in financial services, software development and marketing. He writes a regular column for Advisor.ca on social media strategies.
Customer Experience Management: The Key to Continued Business Growth and Succ...VIPdesk
Presented by: Joel Warady, Principal Joel Warady Group
Hosted by: VIPdesk
-The importance of a customer‐centric organization
-The influence of the customer experience on consumer wallet and market share
-How to create greater loyalty within your customer base
-Knowing all of your customer touch points, and their effect on customer value
-The role of influencers, advocates, and connectors in Web 2.0 world
-The difference between customer experience and customer relationship marketing, and the pitfalls of both
-The 10 Commandments of Creating Customers for Life
Status Quo Disrupted: Brand Transformation Lessons that Drive ResultsAquent
Anaezi Modu of REBRAND believes customer experience must be the core focus of all decisions you make about your brand in order to succeed over time. In this session you will learn:
• Time-tested secrets of strong, successful brands and effective transformations
How the “walls” between industries are breaking and how to take advantage of those
• How universal, human emotions are still at the core of loyal, long-term customers
• How to integrate mobile and social media tools smartly to build real brand value
• How to bring your brand and customers back into clear focus and deliver on what makes you unique and valuable
Discussion around how to improve the way you engage with your customers to increase wallet share and reduce churn. The twist is to take advantage of the window of opportunity that 2 seconds when the customer is on your website, on a call, chatting with a teller.
Good morning snohomish county 2014 preso pdfRod Brooks
It all starts with a story! Today's most trusted marketing isn't delivered as you might expect. Today's best marketing are the stories that are shared between friends and neighbors. What are your stories? Who tells them on your behalf? Let's examine "why" stories really matter.
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How did this conservative brand reverse declining trends in sales and marketing and experience double digit growth within six months? They dared to be different and found new and meaningful ways to engage with customers. PEMCO's "We're A Lot Like You. A Little Different" campaign has been one of the companies most successful campaigns moving them into first place for brands most likely to be shopped in their category. In this session you'll hear how PEMCO developed a detailed branding strategy rooted in a series of decisions all brands can (and the smart ones do) make, which have helped pave the way for their brands success.
Content Marketing - A CMO's View (w/o speakers notes due to PDF upload)Rod Brooks
The voice of the customer plays an increasingly important role in the development and use of timely and relevant content – “Content Excellence."
Developing the right content strategy to drive the desired outcome requires, once again, that we exercise new muscles and build new behaviors.
This deck supports the story of PEMCO's early development and successful implementation of social engagemeng strategy and the use of social media tool. Presented by Rod Brooks, PEMCO CMO
Social Media for Financial Services Providers: How to Engage with IFAs and F...Philip Calvert
How Financial Services brands: life, pension, investment and protection providers can use Social Media, LinkedIn and conversational marketing to engage with IFAs and financial advisers online.
Contact Philip Calvert for information on conference speaking, in-house training and consultancy for Financial Services and regulated industries.
http://www.philipcalvert.com and http://www.ifalife.com
Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiamiPam Moore
What is Your Social Brand Zoom Factor? This is the keynote deck I used at the Social Media Week Miami event 2014. http://www.socialzoomfactor.com http://www.themarketingnutz.com http://www.pammarketingnut.com
Understanding Social Media Networks for Financial Advisors - A Webinar for Ac...Jay Palter Social Advisory
Social media networks are rapidly changing the communications landscape for many businesses, including financial services. There is an explosion of new ways to connect and new places to do so online. Consumers are leading the way, armed with a dizzying array of new devices and tools - and businesses risk being left behind.
In this webinar, we will introduce Financial Advisors to the human and technological aspects of social media networks and how consumers are using them to find, research and engage with professional service providers. Emphasis will be placed on understanding the key elements of effective social media strategy and not on any specific tactics.
Jay Palter is a social media consultant with a career spanning two decades in financial services, software development and marketing. He writes a regular column for Advisor.ca on social media strategies.
Customer Experience Management: The Key to Continued Business Growth and Succ...VIPdesk
Presented by: Joel Warady, Principal Joel Warady Group
Hosted by: VIPdesk
-The importance of a customer‐centric organization
-The influence of the customer experience on consumer wallet and market share
-How to create greater loyalty within your customer base
-Knowing all of your customer touch points, and their effect on customer value
-The role of influencers, advocates, and connectors in Web 2.0 world
-The difference between customer experience and customer relationship marketing, and the pitfalls of both
-The 10 Commandments of Creating Customers for Life
Status Quo Disrupted: Brand Transformation Lessons that Drive ResultsAquent
Anaezi Modu of REBRAND believes customer experience must be the core focus of all decisions you make about your brand in order to succeed over time. In this session you will learn:
• Time-tested secrets of strong, successful brands and effective transformations
How the “walls” between industries are breaking and how to take advantage of those
• How universal, human emotions are still at the core of loyal, long-term customers
• How to integrate mobile and social media tools smartly to build real brand value
• How to bring your brand and customers back into clear focus and deliver on what makes you unique and valuable
Discussion around how to improve the way you engage with your customers to increase wallet share and reduce churn. The twist is to take advantage of the window of opportunity that 2 seconds when the customer is on your website, on a call, chatting with a teller.
Good morning snohomish county 2014 preso pdfRod Brooks
It all starts with a story! Today's most trusted marketing isn't delivered as you might expect. Today's best marketing are the stories that are shared between friends and neighbors. What are your stories? Who tells them on your behalf? Let's examine "why" stories really matter.
It All Starts With A Story (Focus On Farming)Rod Brooks
This keynote address that was given during the Snohomish County Focus On Farming event in November, 2013 stresses the value of differentiation and storytelling.
PEMCO Insurance (where I am the CMO) ran a contest to generate consumer auditions to be the next NW Profile. Many of the submissions were outstanding. This is a deck that I used when share the case study at the Word of Mouth Marketing Association's annual summit meeting in Las Vegas. (11/2012)
Recognizing the importance of the "personal brand" image we project is a critical first step in developing and growing our careers. But conventional thinking on the topic is beginning to shift and the importance of our "personality brand" has become an increasingly important dimension. That, and the rapidly escalating use of social media tools makes the art of presenting ourselves a whole new ballgame!
Reasons why smart marketers and business leaders need to pay close attention to the voice of the customer as a significant part of their business strategy.
Differentiating In An Undifferentiated IndustryRod Brooks
When your business or product lines are being outspent, misunderstood, and commoditized what can you do? What do you do to be the challenger brand that takes on the Goliaths? This presentation about a challenger insurance brand may give you a few ideas that you can apply. (Disclosure: I am the CMO at PEMCO Insurance)
Word of mouth marketing has been part of cultures for centuries. People share with other people and we tend to believe what our friends, family, neighbors, and now, even strangers on line have to say. The importance of referrals and recommendations is growing year over year. Isn't it time you took word of mouth and the power of the consumer seriously?
Social - A PEMCO story in under 20 minutesRod Brooks
A twenty minute hole appeared in the 2011 Social 301 Conference agenda and I got the call. This short story includes a video case and an example of how PEMCO has entered into social engagement with an integrated, online and offline approach.
"Taking It Offline" (With Speaker's Notes)Rod Brooks
PDF With Speaker Notes
This PEMCO case study showing how a hyper-local Northwest insurance company took word of mouth marketing offline was chosen to be a featured presentation at the 2011 WOMMA School of WOM.
Word of mouth marketing - Taking it offlineRod Brooks
This PEMCO case study showing how a hyper-local Northwest insurance company took word of mouth marketing offline was chosen to be a featured presentation at the 2011 WOMMA School of WOM.
Branding Playbook: Your Company Or Your AgenciesRod Brooks
Insights from CMO of NW challenger brand, PEMCO Mutual Insurance Company, on topic of branding your company while working closely with partner agency brands.
Includes discussion of brand ladder, brand advocacy, and effective collaboration techniques. Presented at NAMIC Personal Lines Seminar, April 2011 by CMO Rod Brooks
How a regional challenger brand in the uninteresting insurance business has been repositioned into one of the Northwest's most talked about brands. PEMCO's Playbook.
What lawyers need to know about social engagementRod Brooks
I was recently invited to share some of the socal engagement basics to a division of the King County Bar Association. It's surprising how few of the attorneys in attendance were taking the use of social media seriously.
Getting Social. A vision. A commitment. A plan.Rod Brooks
I first gave this presentation at Blogwell Seattle in May of 2010. It summarizes the progress that PEMCO has made on the path to becoming world class in the use of word of mouth marketing and social media tools. I continue to think of myself as a student in this space... a student with a few lessons to share. Thanks for checking it out.
Having your corporate logo, your product merchandising, your marketing materials, and your advertising is just the beginning when it comes to brand management today. At the most fundamental level our corporate brand positioning comes to life at the touchpoint between employees and customers. After all, your brand isn't what you say it is, it's what your customers say it is. This presentation was originally created and shared by Watson Wyatt. It has been shared several times with audiences ranging from PEMCO Insurance's board members to front line staff. Hope you enjoy it.
These are links to a variety of resources regarding personal brand and social media. Some were used in the development of my presentation to Eastlake DECA Founding 54.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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2. WOMMA
The act of
sharing something
• Integrity
• Responsibility
with someone else.
• Courage
3. WOMMA
Any business
action that earns a
• Integrity
• Responsibility
recommendation.
• Courage
4. WOMMA
A community of
marketers shaping how
• Integrity
businesses effectively
• Responsibility
• Courage
use WOMM.
5. Teach Share tips, tools, techniques and tactics in
approachable, practical ways.
Advocate Promote high quality standards,
legislation, and ethical WOMM.
Lead
• Integrity
Serve as the community leader by
recognizing and rewarding great WOMM.
• Responsibility
• Courage
Know Be the knowledge expert of the past
and thought leader of the future.
11. Touchpoint or Talking Point?
Touchpoint:
the point of contact, especially
when products or services come
• Integrity
into contact with a customer
• Responsibility
• Courage
12. Touchpoint or Talking Point?
Talking Point:
interesting item for discussion: a
topic, or aspect of something, that
• Integrity
provokes a lot of discussion
• Responsibility
• Courage
13. Routine or Remarkable?
Routine:
the usual sequence for a set of
activities; something that is
• Integrity
unvarying or boringly repetitive
• Responsibility
• Courage
predictable, and monotonous
14. Routine or Remarkable?
Remarkable:
worthy of notice or commenting
on, unusual or exceptional and
• Integrity
ableResponsibility
•
to attract attention
• Courage
31. The people who
“link, like, and list”
us are among a
brands most valuable
• Integrity
• Responsibility
• Courage
marketing assets.
32. The people who
“link, like, and list”
us are among a
brands most valuable
• Integrity
• Responsibility
• Courage
marketing assets.
33. 2010 – Fortune 100 Companies…
65% are on Twitter
54% are on Facebook
29% use YouTube
33% maintain a blog
source | Burson-Marsteller & Digital Media Study (February 2010)
34. 2011 – Fortune 100 Companies…
77% are on Twitter
61% are on Facebook
57% use YouTube
36% maintain a blog
source | Burson-Marsteller & Digital Media Study (February 2011)
41. 1. Word of Mouth Marketing . . .
Honest and
authentic.
Brands to consumers
and consumers to
consumers.
. . . is Credible
42. 2. Word of Mouth Marketing . . .
Listen,
participate,
respond and
engage in
conversations
. . . is Social
43. 3. Word of Mouth Marketing . . .
Transparent
& trustworthy
Protects privacy
among all parties.
. . . is Respectful
44. 4. Word of Mouth Marketing . . .
Defined,
monitored,
& evaluated
. . . is Measurable
45. 5. Word of Mouth Marketing . . .
Easy to share.
Over and over.
. . . is Repeatable
46. 54% of US adults identified
old-fashioned Word of Mouth
as most important influencer
of purchase decisions.
source | “Digital Marketer Report, Experian – 2011
47. Four decisions
every marketer,
every brand
• Integrity
• Responsibility
. . . all of us,
• Courage
can make.
48. 1. Decide to listen
2. Decide to be affected
3. Decide to respond
4. Decide to be engaged
69. Social engagement mantra
“PEMCO’s success
depends on the
positive opinion of
people like me.
They listen,
participate,
• Integrity
• Responsibility
encourage and
• Courage
enable me to
share with others.”
70.
71.
72. source | Scott Adams Dilbert Cartoons @dilbert.com | 09-13-10
73. source | Scott Adams Dilbert Cartoons @dilbert.com | 09-13-10
74. source | Scott Adams Dilbert Cartoons @dilbert.com | 09-13-10
75. Don’t let your first day of social be “not so good”
source | Scott Adams Dilbert Cartoons @dilbert.com | 09-13-10
76. Let’s connect!
Twitter:
@NW_Mktg_Guy
Facebook:
Rod Brooks
Linked In: • Integrity
Rod Brooks • Responsibility
• Courage
Blog:
www.rodbrooks.com