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Who, What, Why, When and How in the Digital Revolution

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This document discusses key questions around using social media for business purposes. It addresses questions like how much a social media campaign costs, how much time it will take, whether an individual can hire someone else to handle their social media, which industries can benefit from social media, and legal concerns around social media use. It then outlines the "how" of setting up different social media platforms, including creating a website or blog, choosing a hosting provider, selecting a domain name, writing content, and publishing. Final checklists are provided for website setup and blogging. Options for managing social media posting and engagement are also presented.

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Who, What, Why, When and How in the Digital Revolution Jeremy Floyd, Bluegill Creative, @jfloyd photo by @haydnseek
6 No’s of Social Media
#1 How much does a social media campaign cost?
$210,600 photo via @yomanimus / data via eMarketer
#2 How much time is this going to take?
• 5-10 tweets per day • 5 facebook posts per week • 2 blog posts per week • engagement
#3 Can’t I just hire this guy?
#4 Who doesn’t use social media?
This guy.
800 Million
362 Million
160 Million
43 Million
#5 Can I use it in my industry?
#6 What are other legal concerns?
Defamation image used via @churl
image used via @raincoaster
image used via @opensourceway
What are employees saying?
Others • Tortious interference with a contract • Blog comments • Vicarious liability • Terms of service concerns
http://socialmediagovernance.com/policies.php
6 Yes’s of Social Media
1. Customer Service.
2. Sales
3. Awareness
4. Unification
4. Unification
5. Education photo by @toprankblog
6. Create Community photo by @rdecom
Inside • Evangelism • Social Media Policy • Process • Training • Staff
Inside Out • Evangelism • Strategy • Social Media Policy • Engagement • Process • IRL Networking • Training • Tools • Staff • Platforms
Social Media Usage 100 83 80 70 60 51 40 33 20 18 - 29 0 30 - 49 50 - 64 65+ 2011 Pew Research
The HOW.
WEBSITE
social media WEBSITE
Facebook social media WEBSITE
Facebook social media Twitter WEBSITE
Facebook social media Twitter WEBSITE Foursquare
Facebook social media Twitter WEBSITE Foursquare
Facebook social media Twitter Foursquare WEBSITE
Facebook social media Twitter Foursquare WEBSITE Blog
Facebook social media Twitter Foursquare WEBSITE Blog
Facebook Email social media Twitter Foursquare WEBSITE Blog
Facebook Email social media Twitter Foursquare WEBSITE Blog e-book
Facebook Email social media Twitter Foursquare WEBSITE Blog e-book
Facebook Email social media Twitter Foursquare WEBSITE Blog e-book
Listening
Setting up a website or blog
Hire a Professional. 1. Hire a Pro.
Creative Integrated Communications
photo via @levelten
photo via @sh1mmer
photo via @spullara
2. Hosting photo via @steelcityhobbies
DreamHost
Slamdot DreamHost
Slamdot DreamHost Media Temple
Slamdot DreamHost Media Temple 1and1
Slamdot DreamHost Media Temple GoDaddy 1and1
Slamdot DreamHost Media Temple GoDaddy 1and1 weebly
Slamdot DreamHost Media Temple GoDaddy 1and1 weebly Host Gator
Slamdot DreamHost Media Temple GoDaddy 1and1 weebly Host Gator Rackspace
3. Domain Name
http://www.thelongestdomainnameintheworldandthensomeandthensomemoreandmore.com/ 3. Domain Name
3. Domain Name
http://a.am 3. Domain Name
3 Site 3. Map photo via @yandle
4. Write Great Content
5. Publish
Final Checklist
Final Checklist • Add Google Analytics
Final Checklist • Add Google Analytics • Create Contact Form
Final Checklist • Add Google Analytics • Create Contact Form • Link to Social Media
Final Checklist • Add Google Analytics • Create Contact Form • Link to Social Media • Proofread
What if I’m Blogging?
Engage
photo via @crowt59
photo via @nikonvscanon
Facebook.
180 x 478
Twitter
Foursquare
Hire a Professional. Manage Social
Tweetdeck
Seesmic
Hootsuite
Hire a Professional. Email.
Questions? Jeremy Floyd @jfloyd

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