These are links to a variety of resources regarding personal brand and social media. Some were used in the development of my presentation to Eastlake DECA Founding 54.

1. Founding 54 Summit – 2009 Your personal online brand management. (15-20 minutes) Chris Brogan – 100 Personal Branding Tactics Using Social Media http://www.chrisbrogan.com/100-personal-branding-tactics-using-social-media/ Dan Schawbel – Gain a Competitive Edge by Establishing a Personal Brand http://jobsearch.about.com/od/careeradviceresources/a/personalbrand.htm Jacob Share – 50+ Tips to Brand Yourself Online http://www.personalbrandingblog.com/50-tips-to-brand-yourself-online/ Dan Schawbel – Personal Branding Bio http://danschawbel.com/personalbranding.htm Dan Schawbel – 5 Things you can do to have a Relevant Personal Brand http://www.personalbrandingblog.com/ Student Branding Blog http://studentbranding.com/ Howard Rheingold – A Slice of Life in My Virtual Community http://www.blip.tv/file/415207/ Student Branding Blog - Resources http://studentbranding.com/resources/ Personal Branding Wiki http://personalbrandingwiki.pbworks.com/FrontPage Wall Street Journal – Building your Brand – Alexandra Levit http://online.wsj.com/article/SB124071225561256493.html#articleTabs%3Dcomments Dan Schawbel – Media List http://danschawbel.com/press.htm Brand Blog - Meg Guiseppi – Personal Branding Worksheet http://blog.brand-yourself.com/2009/personal-branding-worksheet/ Brand Blog – Patrick Ambron – 4 Fool-proof Steps to Find your Ideal Job on LinkedIn http://blog.brand-yourself.com/tag/using-linkedin/ Brand Blog – Pete Kistler – Everything You Need to Start Building Your Personal Brand Right Now http://blog.brand-yourself.com/2008/everything-you-need-to-start-building-on-your-personal-brand/ The Boston Globe – Your online brand – Building and managing an effective reputation on the Internet http://www.boston.com/jobs/college/articles/2007/10/02/your_online_brand/ DMX Zone – Your Facebook “Brand” http://www.dmxzone.com/go?16623 New Media Cowboy – Jason Kintzler – Riding for the Brand http://jasonkintzler.com/riding-for-the-brand Mashable – The Social Media Guide – Dan Schawbel – HOW TO: Build the Ultimate Social Media Resume http://mashable.com/2009/01/13/social-media-resume/ Your Personal Brand What is personal branding? Personal branding is the process of how we market ourselves to others. Why is personal branding important?
18% of working college graduates report that their employer expects some form of self-marketing online as part of their job.
Digital Footprints, Pew Internet and American Life Project, December 2007.
22% of managers screen their staff using social networks and 10% of admissions officers verify potential students using social networks.
Careerbuilder.com & Kaplan
There are 1.5 million graduating college students for 2009 and employers are only hiring 1.3% more of them. Differentiation through branding is imperative for success.
Hartford Courant & WSJ 45% of companies conduct background checks on social networks (Careerbuilder 2009) 10% of college admissions officers conduct background checks on social networks (Kaplan 2009) Hiring is down 7% for the 2010 graduating class (NACE, September 2009) 63% of job-hunting college grads aren’t cleaning up their social network profiles (CollegeGrad.com, September 2009) 71% of college admissions officers receive friend requests from applicants (Kaplan, September 2009) Employers receiving 49 graduate applications for each vacancy (Association of Graduate Recruiters, July 2009) 59% of college grads send out 30 or more resumes as part of their job search (CollegeGrad.com, May 2009) Some Statistics about the new
Two Cultures
: the Culture of Knowledge and the Culture of Information 83% of adult respondents thought that a twelve-year-old knew more about the Internet than their elected representative in Congress (Zogby 2006) 48% of all children six and under have used a computer, and 30% have played video games (Rideout, Vandewater, and Wartella 2003) 55% of youth 12-17 use social networking sites (Pew 2007) 57% of teens who use the Internet could be considered media creators (Pew 2005), a statistic that may be an undercount, because it does not factor in newer digital forms of expression or those that produce artifacts other than written texts (Jenkins/MacArthur 2006) While engaged in an average of 2.7 simultaneous Internet Message conversations, 39% of surveyed college students were also writing academic essays while multitasking online (Baron 2006) 71% of students at the University of Minnesota use Wikipedia; 28% cite it (Adams 2006) 36% of students in a U.S./Canada study admit to
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plagiarism of sources from the Internet (McCabe 2004) 81% of faculty in the Humanities and Social Sciences get digital resources from Google-type searches (Harley 2006) Defined: Your total perceived value, relative to competitors, as viewed by your audience. Elements Personal Appearance - Including clothing, hygiene and attractiveness. Personality - Your values, goals, identity and behavior. Competencies - These are cognitive, business, communication and technical skills that enable you to perform your job responsibilities. The Differentiator - Offering a unique value proposition or benefit to your target audience. What’s your goal? What does your brand stand for? What’s your strategy? Why does it matter? Facebook and your personal brand Linked In and the power of your personal network