This document provides information about using social media platforms like Twitter and LinkedIn for business purposes. It discusses listening to conversations on these platforms, sharing content through posts and links, creating content like blogs and videos, and building an online community. The document also covers reputation management through thought leadership activities and responding to criticism or crises online in a professional manner. The focus is on using Twitter and LinkedIn to engage customers, share expertise, and manage a business's online reputation.
The Changing World of Business BloggingMarketwired
The Changing World of Business Blogging: How to Make Your Blog Pay Off in 2012
Company blogs aren't what they used to be. With the evolution of social media and greater emphasis on relationship building, the business blog has become a vital content channel and a conduit for two-way communication. Your blog boosts brand visibility, builds customer trust and drives sales leads. Join us on March 28 for new techniques that can help you make your business blog more effective. Learn about:
• The current state of blogging – why 2012 is different from 2011
• How to establish your blog's purpose, voice and schedule
• Integrating your blog with social networks like Facebook, Twitter and Pinterest
• Marketing your blog to new readers and keeping them engaged
• Design tips for an effective blog
• And more
While many companies struggled to maintain their figures over the last year to eighteen months, others have grown - even in these tough economic times. One significant factor in their success appears to be the level of engagement with customers and stakeholders.
Sally Falkow (APR) Social Media Strategist at Expansion Plus, and Rebecca Lieb, VP North America, Econsultancy will discuss research that shows how important engagement has become and how it is tied to financial success.
They'll present case studies that show that this applies just as much to small and medium businesses as it does to large corporations.
The Changing World of Business BloggingMarketwired
The Changing World of Business Blogging: How to Make Your Blog Pay Off in 2012
Company blogs aren't what they used to be. With the evolution of social media and greater emphasis on relationship building, the business blog has become a vital content channel and a conduit for two-way communication. Your blog boosts brand visibility, builds customer trust and drives sales leads. Join us on March 28 for new techniques that can help you make your business blog more effective. Learn about:
• The current state of blogging – why 2012 is different from 2011
• How to establish your blog's purpose, voice and schedule
• Integrating your blog with social networks like Facebook, Twitter and Pinterest
• Marketing your blog to new readers and keeping them engaged
• Design tips for an effective blog
• And more
While many companies struggled to maintain their figures over the last year to eighteen months, others have grown - even in these tough economic times. One significant factor in their success appears to be the level of engagement with customers and stakeholders.
Sally Falkow (APR) Social Media Strategist at Expansion Plus, and Rebecca Lieb, VP North America, Econsultancy will discuss research that shows how important engagement has become and how it is tied to financial success.
They'll present case studies that show that this applies just as much to small and medium businesses as it does to large corporations.
Turbocharging your Business with Social Media MarketingJeff Bullas
Learn how your business can be found online on a crowded web using social media marketing, including Facebook, Twitter, YouTube and LinkedIn and other social media networks.
How to Use Guerrilla Marketing to Grow your Deal Site, Build your Subscriber Base, Increase Your Numbers, and Run a Better Operation. By http://dailydealbuilder.com.
The internet is weird, transparent, and drastically changing the behavior patterns of hundreds of million of humans on earth. The way information spreads and is consumed is insane. The internet has drastically altered the way we shop, communicate, operate business, and learn. I believe 2013 is the year of the Hashtag "#" and the implications and opportunities are enormous for us as both business owners and consumers.
Questions, Comments, Support, or to set up a Demo, email: support@hcdesk.com.
Thanks,
Marc Horne
http://dailydealbuilder.com
Effectively Market Your Events and Your CommunitySarah Page
Presentation given during the Texas Midwest Community Network annual conference in Abilene, TX on October 23, 2013. Presentation is entitled "Effectively Market Your Events and Your Community".
Online PR and Reputation Management 2015Eoin Kennedy
Online PR course covering changes in the media, SEO press releases, media trends, social journalism and pitching, online video, content curation, surfacing content, Newsjacking, Native Advertising, Strategy, Social Media Platforms, Listening and Monitoring and Crisis Management.
Social Media 101 for Artists and MusiciansKatt Stearns
This presentation covers over some of the popular social platforms for artists and musicians. This is a 101 presentation that will walk you through the setup and basic social media. In this presentation we cover:
- What is social media
- How to create a social media strategy
- Facebook Marketing 101
- Twitter Marketing 101
- Instagram Marketing 101
- Setting up Google+
- YouTube Marketing 101
- Creating viral content
Any questions please contact me at Katt@KattStearns.com
Social Media for Artists - How to Get Started, Best Practices and ResourcesKaren Kefauver
I love to help artists and with this presentation I aim to inspire, educate and persuade artists to create a Facebook business page for themselves and/or use other social media networks to promote their work. For more tips on social media, please like my Facebook business page here: https://www.facebook.com/karen.kefauver.business
Turbocharging your Business with Social Media MarketingJeff Bullas
Learn how your business can be found online on a crowded web using social media marketing, including Facebook, Twitter, YouTube and LinkedIn and other social media networks.
How to Use Guerrilla Marketing to Grow your Deal Site, Build your Subscriber Base, Increase Your Numbers, and Run a Better Operation. By http://dailydealbuilder.com.
The internet is weird, transparent, and drastically changing the behavior patterns of hundreds of million of humans on earth. The way information spreads and is consumed is insane. The internet has drastically altered the way we shop, communicate, operate business, and learn. I believe 2013 is the year of the Hashtag "#" and the implications and opportunities are enormous for us as both business owners and consumers.
Questions, Comments, Support, or to set up a Demo, email: support@hcdesk.com.
Thanks,
Marc Horne
http://dailydealbuilder.com
Effectively Market Your Events and Your CommunitySarah Page
Presentation given during the Texas Midwest Community Network annual conference in Abilene, TX on October 23, 2013. Presentation is entitled "Effectively Market Your Events and Your Community".
Online PR and Reputation Management 2015Eoin Kennedy
Online PR course covering changes in the media, SEO press releases, media trends, social journalism and pitching, online video, content curation, surfacing content, Newsjacking, Native Advertising, Strategy, Social Media Platforms, Listening and Monitoring and Crisis Management.
Social Media 101 for Artists and MusiciansKatt Stearns
This presentation covers over some of the popular social platforms for artists and musicians. This is a 101 presentation that will walk you through the setup and basic social media. In this presentation we cover:
- What is social media
- How to create a social media strategy
- Facebook Marketing 101
- Twitter Marketing 101
- Instagram Marketing 101
- Setting up Google+
- YouTube Marketing 101
- Creating viral content
Any questions please contact me at Katt@KattStearns.com
Social Media for Artists - How to Get Started, Best Practices and ResourcesKaren Kefauver
I love to help artists and with this presentation I aim to inspire, educate and persuade artists to create a Facebook business page for themselves and/or use other social media networks to promote their work. For more tips on social media, please like my Facebook business page here: https://www.facebook.com/karen.kefauver.business
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
4. Agenda
• Background to the Connecting Devon and Somerset and Get up
to Speed;
• Social Media Platforms for Business;
• Engagement Ladder: Listen, Share, Content & Community
Building;
• Reputation Management & Thought Leadership
• Crisis Management
• Focus on Twitter and LinkedIn.
5. Connecting Devon and Somerset
• A ground breaking partnership encompassing 6 LA areas to
deliver improved and superfast broadband to rural areas;
• Improved broadband (>2mbps) to every business and
community across Devon and Somerset by 2016;
• Faster broadband (>24mbps) to at least 90% of the area by
2016.
Without this project 700,000 residents and 26,000 businesses,
with a combined turnover of £9 billion, have no certainty of
receiving improved or superfast broadband from a commercial
rollout
8. How do I know when superfast is coming?
www.connectingdevonandsomerset.co.uk/where-when/
9. What is Get up to speed?
• Fully funded business and community support alongside roll-out
of superfast broadband
• Helping to ensure we all make the most out of the superfast
broadband
Delivered by Cosmic Peninsula Consortium
10. What are we doing?
• Free sessions
• Showcase new technologies
• Hands-on Workshops – tablets, smart phones, internet
beginners
• Gadget shows
• Seminars
• Briefings
• Taster sessions
• Signposting to other services
12. What can you do to help?
• Host a session in work, in your community, in your
Association?
• Support the message
– Become a champion
– Distribute leaflets in your area
– Distribute leaflets from work
Any other ideas?
26. Listening
Use Social media as a highly effective listening device
• Colleagues/staff
• Journalists
• Peers
• Competitors
• Influencers
27.
28. Listen in on Hashtag Conversations
Industry Specific
#Manufacturing
#3DPrinting
#Engineering
Geographic Specific
#Plymouth
#Exeter
Media Specific
#JournoRequest
#PRRequest
Campaign Specific
#BetterForIt
39. Rise of the Internet Star
Research and use Influencers
40.
41. Internet stars are everyday people…
• Influencer marketing can be loosely defined as a form of
marketing that identifies and targets individuals with influence
over potential buyers. In the past, brands may have focused on
popular bloggers and celebrities but today there is a new wave
of “everyday” consumers that can have just as large an impact.
42. Influencer in LinkedIn?
• Follow influencer
• Connect with influencer
• Look for groups they are active in
• Join those groups
• Comment and add value
43.
44. Klout Expertise
Want to make better decisions and create better trust
when deciding who to follow?
Do you want to engage with the right influencers on social
media?
45. Meformers vs Informers
Researchers at Rutgers University
found that only 20% of us are
informers on social media, while the
other 80% are meformers.
Informers had more 2x followers of
meformers.
Sharing information is better for your
follower count than sharing about
yourself.
49. What is content marketing?
• Images
• Archived content
• Infographics
• Video
• Blogs
• Explainers
• Web pages
• PDF downloadable content
• Content for Syndication
• Podcasts
50. Adapted from ‘Media Cloverleaf’ by Richard Edelman
‘Content first' strategy
‘Tradigital’
E-news
Forums
Digital
magazines
Traditional
Media
Press
Social
networks
Facebook
Twitter YouTube
LinkedIn
Website
Responsive design
Mobile enabled
Owned
Content
Video, blogs,
Editorial,
photos
COPE
Create
Once
Post
Everywhere
54. WordSwag
‘Brands that stand out have a strong, consistent visual identity’
• Ensure you have consistent branding, font, colours, style, filters
and tone
55. http://www.youtube.com/watch?v=HXNfDO-hGF0
More video please
• Video first?
• Product descriptions, visualisations
• Expert analysis, talks
• Case studies, testimonials
• 1 in 3 Millennials watch online
material and virtually no
broadcast TV
• Becoming significant in Search
Results
• Pre sales – research
• Post sales - support
56. Customer Support
Creating video content for
customer retention & staff
engagement and training:
Sony Xperia have created a
YouTube channel of all their
support and advice guides.
61. Audit your Real Estate
• Audit your reputation
– First Name Surname (if unique)
– First name Surname, Location
– First name, surname, Business
– Business name
• Develop more content
– Include more web pages about you
– Upload more photos, title your name
– Blog about you and your business
– Include history of the business
65. Use Content to Align your Brand
• Improve brand penetration
– New age, audience
– Different audience
• Help them to understand your story…
66. Mulberry
• Mulberry – ‘hand crafted in Britain’ brand
• Commissioned a series of focusses on similar brands
• Wedgewood
• Aston Martin
• Mackintosh
• Saying – ‘we are like these brands’ #mulberryteacup
67.
68.
69. Rise of the Humans
• Ability to humanise your brand
• This will be the single-most important factor in social
media success in 2015
73. Responding to Negative Feedback
• What to do with online criticism
• Acknowledge – thank them, apologise
• Investigate – have all the facts and policies to hand
• Respond – address specific points include the
investigation, include any action points
74. • Write it all up in Word first
• Keep your tone even and professional
• Respect their right to complain
• Don’t attack the person
• Only respond to the issues – not the sub-plots
• Have your crisis plan ready
75. Types of Criticism
• Problems : Someone has an issue with your product or service
and has laid out exactly what went wrong.
• Criticism : Even more helpful is when the comment comes with
a suggestion attached. Many customers — including some of
your most loyal — will use social media to suggest ways in which
you can improve your product or service.
• Attack : While the attack itself may not be merited, the issue
that catalyzed it does have merit in this type of negative
feedback.
• Trolling : The difference between trolling and an attack are that
trolls have no valid reason for being angry at you
76.
77. You probably should not respond if…
• You are angry
• You want to point out your opponent’s flaws
• Your critic is nasty
82. Using You Tube to respond – Case Study
• Taco Bell - a rumor spread online
questioning whether the fast food
chain used real beef in its products.
“You don’t want people to even be
questioning if you’re using beef in
your tacos.”
• Taco Bell president immediately
went to YouTube with his response.
• They also contacted their over 7
million fans on Facebook and ~150k
Twitter followers.
• As Dorie said, they already had an
army of people who were favorably
inclined toward Taco Bell. “They
were able to quickly reach them and
dispel rumors.”
84. What is Twitter?
83% of
businesses would
recommend
Twitter to other
small or medium
sized businesses.
Discover what is
happening all over
the Globe right
now, share
information and
connect with
others.
284 million
monthly active
users and 500
million tweets
sent every day.
85. Getting started……..
• Choose a username – Keep it short; easy to spell and reflects
your business
• Choose a good profile picture – your avatar. Get rid of the egg!
• Write a short profile about you/your business – keep it short
and interesting and use keywords
86. What is a Tweet?
A Tweet is a message containing 140 characters or
less. It can include text, photos, links or videos.
89. Who to follow?
• Journalists – local and national;
• Local organisations and business relevant to your own;
• Charities;
• Retailers;
• Colleagues & Clients;
• Local Councillors;
• Events and attractions.
93. What to do and what not to on Twitter
• If someone retweets you or mentions you, acknowledge this;
• Always show your personality, let people appreciate the human
behind the brand;
• Use Twitter as a tool to direct people to your blog; your shop;
your website;
• Tell your followers about motivations, inspirations , interests,
local events, news stories and attractions;
• 80% of your tweets should be interactions with others; 20%
about your business.
94. What to do and not to do on Twitter
• Try not to Tweet too much; around three times a day is a good
benchmark;
• Do not get into arguments or debates on Twitter. If you have an
unhappy client or customer, respond and apologise online but
take the conversation offline;
• Don’t get upset if you aren’t followed back, or if you get
unfollowed. It may be that your content isn’t relevant at that
time……….
• Concentrate in the people who are following you, give then
what they want to hear
95. Twitter Activities
• Create your account – make sure you choose a good handle and
your bio has keywords;
• Follow at least 10 other users;
• Start to Create your lists;
• Send your first tweet; use at least one handle and one #
105. Be Active and Promote
Be active
Your profile is more likely to be viewed when you are
actively updating and participating. Make sure you use all
the tools available to keep your profile up to date and use
the status bar to provide comment on interesting industry
news.
Promote!
Use LinkedIn to become an active member of the online
community relevant to your industry. Participate in group
discussions, review white papers and look to network via
these methods. This will help you stand out and increase
your credibility.
106. Top Tips for LinkedIn
1. Start your Own Group
They are thriving hubs of information, discussion and brand
engagement. You can develop authority, trust and exposure
across a network of thousands of interested connections.
107. Top tips for LinkedIn
• 2. Endorse your connections’ top skills
By endorsing your connections, you can highlight their top skills
and expertise to their own network. You lend invaluable social
proof to their claims, and in turn, boost the likelihood of receiving
a similar endorsement.
• 3. Connect with people using a message
When connecting to new people, many users stick with the
default ‘I’d like to add you to my LinkedIn network’ message. This
can actually dissuade users from connecting with you, because of
how impersonal it seems. If you know a connection, prove it with
your message. Reference past work you’ve done together, or
highlight a specific group discussion you were both involved in.
108. Top tips for LinkedIn
• 6. Tag connections in relevant posts
In the same way that you can tag relevant people on Google Plus,
Facebook and Twitter, LinkedIn allows you to mention your
connections in posts. If you think a specific connection could
benefit from your latest share, tag them with the ‘@’ symbol, and
immediately boost the exposure of your content.
7. Add real value with your feedback and comments
To help you get the most out of these groups, it’s a great idea to
spend some time learning the best way to engage with your new
audience.
109. Learning into Action
Please take a moment to identify three actions you
are going to implement following todays workshop:
Action By when
1.
2.
3.
To kick things off get learners to introduce themselves;
Write up expectations on a flip chart; explain which will/will not be met.
LA = Local Authorities
Update March 2015: More than 100,000 homes and businesses in the two counties now have access to fibre broadband as a result of the CDS
Almost 90% of those can access speeds in excess of 24mbps
Engineers have installed more than 78,000 km of underground optical fibres
456 new fibre broadband cabinets are now ‘live’
A further 224 fibre cabinets have been installed and are waiting for final works to be completed
Facebook has reached 1.49 billion active users monthly. Surprisingly, approximately 82.8% of the daily active users are outside the USA and Canada. Furthermore, statistics have shown that every day 798 million of Facebook users are accessing this site from their mobile phones. As for the average age groups using this platform, the numbers show that 29% of the users are between 25 and 34 years old. The next age group is represented, of course, by the users aging from 16 to 24 years (25%)
There are 936 million daily active users on average;
Instagram has changed to a must have
300 million monthly active users; 60 million photos posted daily – 1.6 billion likes every single day;
#DevonHour #PlymouthHour
A # is a way of getting involved in a wider conversation. A # can be any word or phase, which cannot include punctuation that starts with the #. This word or phase can be used to communicate with others while taking about the same subject – TV as an example.
If you are searching this # you find tweeters all over the world tweeting about that subject. It is a very powerful tool.
Case Study
Use search and advanced search
Many ways – you sharing stuff;
You share they share; good content that others will share ideally influencers……
1,784,296 subscribers on YouTube
6.6 m subscribers
How do you find influencers?
Become a storyteller
Make it visual, engaging, emotional
What is Canva? – Canva allows you to create social media graphics, design presentations, cover pictures and more. You can use the images, and templates that they have or you can upload your own.
We wrote about Canva back in January 2015 you might want to read about it there – Canva the free design tool
Canva are now rolling out – Canva for work, a paid version – which will have more options – such as re-sizing your created images, which you cannot to do on the free version and much more – which I am excited to try.
Our bespoke Spring Summer 2014 London Fashion Week show invitations contained a miniature teacup and saucer created by iconic English lifestyle brand Wedgwood. The ‘dolls house’ teacups were based on famous Wedgwood Jasperware, invented by Josiah Wedgwood in 1775.
innovative show invitation
What to do if you are victim to a
This type of feedback is negative in the sense that it paints your business in a poor light, but it can be helpful in exposing real problems that need to be dealt with.
While this type of feedback may point out your flaws, and is thus negative, it can be extremely helpful to receive.
Essentially, you or your company did something wrong, and someone is angry. Usually TWO or more things have happened to them
.Also in this category are spammers, who will use a negative comment about your product or service (whether true or not) to promote a competing service.
What’s horrid is the amount of anger behind a critical review
Greendale farm have their own fishery. They put this up on the tweet – but it went national, and got death threats and stuff as it was a protected species. Thresher shark. October 2013. What they did was shut down their social media channel. Instead of we had no idea and rea REALLY sorry. By not responding to bad things it looks like you don’t care
Their response? To close down all their accounts.
You will need to enter your full name; email address and password.
Twitter enables us an insight into a huge world that we wouldn’t otherwise be able to access. We can communicate with others throughout the globe. We can reach so many people about out business. It breaks down barriers and allows you to connect with everyone and anyone. It doesn’t take long to tweet, RT or interact any you can do it wherever you are!
Launched in 2006; 80% of tweets are sent from a mobile phone.
The power that Twitter has to reach your potential customers and increase awareness for your business is enormous.
Every account begins with an @. To tag (or include) someone else in your tweet you use @ and they will get notified that you have mentioned them and you can start a conversation. It is useful to note that if you use the @ at the beginning of the tweet, that tweet can only be seen by both yours and the recipients followers. This means is more private, but cannot be seen by a wider audience.
If you are tweeting as a marketing tool, then use the @ in the middle of the text, or add a simple full stop before you tweet.
By following a user, this means that every tweet they send will appear in your newsfeed.
RT – stands for retweet. A retweet is when you copy someone else's tweet to your followers. You can directly RT the tweet, ot you can add some of your own comments.
Favourite – Clicking on the star. Favouriting a tweet is an acknowledgment that you are grateful for a tweet that you have been mentioned in, but it also serves as a bookmark, enabling you to find that tweet later on with ease.
Navigate to Linkedin.com: You will need to create a profile with your name, surname, email address and password
Can connect with your FB account.
When you import your address book, we’ll upload detailed information about your contacts to our LinkedIn servers. We’ll use this information to suggest relevant connections for you, to help you browse, search, and organize your contacts on LinkedIn, and for other uses explained in our Privacy Policy. If you’re asked to enter your password, we’ll only hang on to it for a moment to authenticate your account. We’ll never email anyone without your permission. For more info, visit our Help Center.
LinkedIn keeps good track of your profile completeness. It is in your best interest to complete your profile. Include past and current work history, a summary, skills you’ve learned, etc
Post a professional image of you in your profile
One place a photo is helpful in getting noticed is LinkedIn. It adds to your credibility and makes your profile look professional. But remember to only use a professional image. This is defined as a head and shoulders portrait of you.
Complete your current title and summary
Your title should be genuine. Your summary should be a short, concise two or three paragraphs that should answer 3 basic questions- who are you, what do you do, and who do you do it for? Within your summary use keywords that will help you get found in LinkedIn search for example if you are a marketing professional, use keywords such as social media marketing, public relations etc.
Complete your past experiences and specialisations
Specialisations should answer the question – what makes you unique from everyone else in your line of work?
Join relevant groups
Primarily LinkedIn is known for its groups. Groups can be private or public. Find the ones that you are interested in to network, share experiences and in which you can learn and give your opinions
Pulse is an award-winning application that makes it easy to consume business news on mobile phones and tablets. Pulse has been named to the Apple's App Store Hall of Fame, chosen as an Android Editor's Choice app, selected as one of TIME's top 50 iPhone apps, and honored with the Apple Design Award.
The ultimate LinkedIn marketing strategy is also the simplest – start your own group. LinkedIn groups are thriving hubs of information, discussion and brand engagement. They bring together thousands of industry-relevant users, and make it possible to demonstrate the value of your business in an honest and beneficial way. Whilst maintaining a thriving network isn’t always easy, doing so will have massive ramifications for your business – developing authority, trust and exposure across a network of thousands of interested connections
Effective LinkedIn marketing is all about adding value to other users’ experiences. The quickest and simplest way to achieve this is through LinkedIn’s Skills section
It’s crucial that you only recommend people that you’ve previously engaged with. If you begin endorsing people for skills that they might not have, you begin to devalue the entire Skills system.