This presentation talks about how to gain a competitive edge through social media analytics, and how to take advantage of social in education marketing. It is presented by Yan Rozovsky from Social Bakers.
Using Social Networking to Promote Your Business 2011Deborah Krier
This document discusses using social networking to promote businesses. It outlines the major social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It provides tips on setting goals and measuring results when developing a social media marketing plan. Key advice includes focusing on building relationships, being helpful and engaging your audience through questions and responses. The overall message is that social media is about connecting with people and promoting through word-of-mouth.
New technology and the Web have rendered traditional public
relations useless. The digitized global economy is transforming
entire industries, and also the way in which consumers and the
media acknowledge and handle brand messages.
The document discusses how to effectively execute content marketing. It recommends understanding your audience by creating buyer personas, creating content tailored to those personas that excites and interests them, and mastering relevant channels where your target audience gets information. It also stresses the importance of aligning content marketing efforts with sales methodology by establishing processes for sharing new content and evaluating performance. The goal is for content to engage customers at all stages of their journey.
Social media engagement is being studied by neuroscientists to understand brain patterns in relation to activities like shopping, drinking, and romance. These studies have led marketing to shift funds from traditional media to social media. Measuring followers does not guarantee engagement; marketers now measure actively engaged followers who regularly interact with branded content. Actively engaged followers are critical to increasing brand reach and trust. While followers cannot be measured by one number, comments, shares, mentions and endorsements are the most fundamental engagement metrics that increase brand reach in different ways. Analyzing how top customers engage can help value each metric and accurately measure social media marketing efforts relative to business goals.
Social media monitoring allows businesses to understand brand perception, audiences, and competitors. It provides insights on sentiment, discussions, and influencers to improve strategies. Regular monitoring of key performance indicators demonstrates the value of social media and online engagement to marketing, sales, customer support, and crisis management.
This document provides an overview of popular social media platforms and tips for using social media for marketing. It discusses Facebook, which has over 500 million active users who spend 700 billion minutes per month on the platform. It also covers blogs, YouTube, and Twitter, noting key statistics about users and engagement on each platform. The document then offers advice on how to market and become a trusted voice on social media, such as illustrating expertise, oversharing content from others, and making conversations about the audience. It emphasizes listening to audiences and notes that successful social media efforts will increase fan and follower engagement and conversion.
The document outlines Starbucks' 2016 social media strategy. The objectives are to grow the customer base and increase website traffic through social platforms. Key strategies include creating engaging content and encouraging employee/community sharing. Goals include increasing Instagram followers by 500,000 in 6 months and website visits from social media by 30% in 6 months. The roles, policies, measurement metrics, and critical response plan are also defined.
Using Social Networking to Promote Your Business 2011Deborah Krier
This document discusses using social networking to promote businesses. It outlines the major social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It provides tips on setting goals and measuring results when developing a social media marketing plan. Key advice includes focusing on building relationships, being helpful and engaging your audience through questions and responses. The overall message is that social media is about connecting with people and promoting through word-of-mouth.
New technology and the Web have rendered traditional public
relations useless. The digitized global economy is transforming
entire industries, and also the way in which consumers and the
media acknowledge and handle brand messages.
The document discusses how to effectively execute content marketing. It recommends understanding your audience by creating buyer personas, creating content tailored to those personas that excites and interests them, and mastering relevant channels where your target audience gets information. It also stresses the importance of aligning content marketing efforts with sales methodology by establishing processes for sharing new content and evaluating performance. The goal is for content to engage customers at all stages of their journey.
Social media engagement is being studied by neuroscientists to understand brain patterns in relation to activities like shopping, drinking, and romance. These studies have led marketing to shift funds from traditional media to social media. Measuring followers does not guarantee engagement; marketers now measure actively engaged followers who regularly interact with branded content. Actively engaged followers are critical to increasing brand reach and trust. While followers cannot be measured by one number, comments, shares, mentions and endorsements are the most fundamental engagement metrics that increase brand reach in different ways. Analyzing how top customers engage can help value each metric and accurately measure social media marketing efforts relative to business goals.
Social media monitoring allows businesses to understand brand perception, audiences, and competitors. It provides insights on sentiment, discussions, and influencers to improve strategies. Regular monitoring of key performance indicators demonstrates the value of social media and online engagement to marketing, sales, customer support, and crisis management.
This document provides an overview of popular social media platforms and tips for using social media for marketing. It discusses Facebook, which has over 500 million active users who spend 700 billion minutes per month on the platform. It also covers blogs, YouTube, and Twitter, noting key statistics about users and engagement on each platform. The document then offers advice on how to market and become a trusted voice on social media, such as illustrating expertise, oversharing content from others, and making conversations about the audience. It emphasizes listening to audiences and notes that successful social media efforts will increase fan and follower engagement and conversion.
The document outlines Starbucks' 2016 social media strategy. The objectives are to grow the customer base and increase website traffic through social platforms. Key strategies include creating engaging content and encouraging employee/community sharing. Goals include increasing Instagram followers by 500,000 in 6 months and website visits from social media by 30% in 6 months. The roles, policies, measurement metrics, and critical response plan are also defined.
The document outlines Publix's 2017 social media strategy to increase customer interaction and traffic to its website. It includes an audit of current social media platforms, objectives to boost followers and email subscribers, a friendly online brand persona, strategies to engage customers, a social media policy, and plans to measure results.
Publix Super Markets is implementing a new social media strategy to increase engagement. The main objectives are to increase traffic and interaction on social media through contests using hashtags like #PublixCash. Contests will be promoted on Facebook and Instagram, which drive most traffic. The strategy also encourages employees to participate and promote contests to friends and family. Performance will be measured after 3 months, with goals of growing followers and engagement across all networks.
The document discusses cross-media and multi-channel marketing. It defines cross-media marketing as connecting different mediums like direct mail and the internet. Multi-channel marketing uses two or more channels like direct mail, email, and social media simultaneously. The document also provides an example of a successful cross-media campaign for Robert Morris University that improved their enrollment results.
Using Social Networking to Promote Your BusinessDeborah Krier
This document discusses using social networking to promote a business. It outlines the major social media platforms like Facebook, LinkedIn, Twitter, YouTube and blogging. For each platform it describes the target demographics and some key statistics about user behavior. It also provides tips for setting goals and measuring results when developing a social media marketing plan. Business owners are encouraged to be active on multiple sites to build relationships and take advantage of free advertising opportunities.
ECU Career Services Analytics Report Twitter FINALAaron Mullen
The ECU Career Services Twitter account gained over 108,000 impressions and averaged a 1.7% engagement rate over 91 days. The majority of followers are located in the Greenville, North Carolina area. The report recommends focusing Twitter efforts on this demographic, mentioning related ECU accounts to increase engagement, and having diverse staff share responsibility for the account to maintain interest.
This document outlines Starbucks' 2016 social media strategy. The goals are to become more active and engaging on social platforms to support revenue and build customer relationships. The strategy involves increasing promotions, daily posting, and follower growth across platforms. Key tactics include paid social advertising, owned content like monthly promotions, and leveraging hashtags. Performance will be measured through website traffic, follower counts, and engagement metrics.
The social media strategy document outlines Taco Bell's plan to increase user interaction and brand awareness on social media in 2017. The objectives are to increase website traffic by 20% through more posts, hashtags and Snapchat promotions. Key strategies include bi-weekly Snapchat filters, boosted Facebook/Twitter posts on weekends, and encouraging customer posts with hashtags and contests. Roles, tools, holidays, and response plans are defined, and reporting will be quarterly on engagement, followers and website traffic from social channels.
This document discusses social media marketing and provides key information about various social media platforms. It summarizes that social media is used to market products, promote brands, connect with customers, and foster new business. It then provides statistics on active users and engagement metrics for major social media channels like Facebook, Twitter, Instagram, LinkedIn, and YouTube. The document also discusses hashtags, content marketing strategies, the difference between social media marketing and internet marketing, using blogs for content, and tools for social media workflows and management.
Socialbakers - Improve your Social Media Strategies with Competitive AnalysisSocialbakers
Socialbakers is a global social media and digital analytics company with customers in 75 countries. Socialbakers helps companies like Samsung, GE and Kraft to measure the effectiveness of their social marketing campaigns across all major social networks - Twitter, Facebook, YouTube, Instagram, LinkedIn and Google+.
Our mission is to help brands gain better insight into the impact and effectiveness of their social media strategies and help drive tangible ROI from optimization and improvement.
This document summarizes a presentation about promotion, publicity, and public relations. It discusses key elements like communicating through media, printed materials, presentations, and websites. It also covers the changing media landscape, with traditional media declining and new media like the internet and social networks on the rise. Finally, it provides tips for public relations programs, like identifying important media outlets, sending out news releases, and leveraging media coverage to promote your business.
This social media strategy document outlines Taco Bell's goals to grow its online community and customer engagement in 2017. It includes an audit of current social media performance and customer demographics. Objectives are increasing website traffic from social media by 30% and Instagram followers by 3,000. The strategy identifies roles, tools, key dates, and a critical response plan to address potential issues like a misinterpreted tweet or structural collapse.
Presentation to Global Hair & Fashion Group MembersCandi Williams
This document discusses the benefits of social media marketing for hair salons and proposes a group social media marketing program offered by Global Hair and Fashion Group. Key points include that social media can generate more exposure and traffic for businesses. The program would provide regular content creation and posting to various social media platforms for a monthly fee of $250 per salon. Participating salons would receive social media page setup, monthly content, and analysis in exchange for occasional input to keep content relevant.
Presentation to Global Hair & Fashion Group MembersCandi Williams
This document discusses the benefits of social media marketing for hair salons and proposes a partnership with Global Hair and Fashion Group to provide social media content and management. Key points include that social media can increase exposure and lead to more business according to industry reports. The partnership would provide regular content creation and posting to various social media platforms for $250 per month per salon.
Cadbury social media management - case studyCrowdControlHQ
Each Cadbury brand has its own active social media presence. With thousands of Cadbury chocolate lovers engaged as fans and followers, Cadbury needed a way to manage their social media presence and keep control over it while also listening to the community and keeping the conversations going. CrowdControlHQ was the perfect tool to manage the situation
The document discusses social media reporting and analytics. It covers setting goals for social media use, measuring return on investment, analyzing audiences and engagement, competitive analysis, spend analysis, and tools for reporting. Free tools discussed include Facebook Insights, Twitter Analytics, Tweetbinder, and Tweepsmap. Premium reporting tools are also mentioned. The document provides information on using analytics to understand social media performance and optimize strategies.
The document discusses cross-media and multi-channel marketing strategies. It defines cross-media marketing as connecting different mediums, like adding a URL to direct mail, to track responses across channels. Multi-channel marketing uses two or more channels simultaneously, like direct mail, email, and social media, to increase campaign effectiveness. The document provides examples of using different technologies like QR codes and personalized URLs to connect offline and online channels and gather customer data. It also presents case studies of colleges that saw increased engagement and fundraising results from cross-media campaigns integrating direct mail, email, and web landing pages.
This document discusses how UNBOUND uses social media technology and their proprietary social graph to help brands build communities and engage target audiences. UNBOUND maps email addresses to social profiles to identify influencers within communities of interest. They then use interactive widgets and viral marketing strategies to engage influencers and spread branded content through social networks in a targeted way. Case studies show how UNBOUND has helped brands like Lincoln and music platforms substantially grow their audiences and engagement.
The singer pleads for mercy and to be released from a relationship where their partner has them under a spell and playing games. They acknowledge that their partner knows what they are doing and has trapped the singer good. In the chorus, the singer begs for mercy and to be released, asking why their partner won't let them go.
The document outlines Publix's 2017 social media strategy to increase customer interaction and traffic to its website. It includes an audit of current social media platforms, objectives to boost followers and email subscribers, a friendly online brand persona, strategies to engage customers, a social media policy, and plans to measure results.
Publix Super Markets is implementing a new social media strategy to increase engagement. The main objectives are to increase traffic and interaction on social media through contests using hashtags like #PublixCash. Contests will be promoted on Facebook and Instagram, which drive most traffic. The strategy also encourages employees to participate and promote contests to friends and family. Performance will be measured after 3 months, with goals of growing followers and engagement across all networks.
The document discusses cross-media and multi-channel marketing. It defines cross-media marketing as connecting different mediums like direct mail and the internet. Multi-channel marketing uses two or more channels like direct mail, email, and social media simultaneously. The document also provides an example of a successful cross-media campaign for Robert Morris University that improved their enrollment results.
Using Social Networking to Promote Your BusinessDeborah Krier
This document discusses using social networking to promote a business. It outlines the major social media platforms like Facebook, LinkedIn, Twitter, YouTube and blogging. For each platform it describes the target demographics and some key statistics about user behavior. It also provides tips for setting goals and measuring results when developing a social media marketing plan. Business owners are encouraged to be active on multiple sites to build relationships and take advantage of free advertising opportunities.
ECU Career Services Analytics Report Twitter FINALAaron Mullen
The ECU Career Services Twitter account gained over 108,000 impressions and averaged a 1.7% engagement rate over 91 days. The majority of followers are located in the Greenville, North Carolina area. The report recommends focusing Twitter efforts on this demographic, mentioning related ECU accounts to increase engagement, and having diverse staff share responsibility for the account to maintain interest.
This document outlines Starbucks' 2016 social media strategy. The goals are to become more active and engaging on social platforms to support revenue and build customer relationships. The strategy involves increasing promotions, daily posting, and follower growth across platforms. Key tactics include paid social advertising, owned content like monthly promotions, and leveraging hashtags. Performance will be measured through website traffic, follower counts, and engagement metrics.
The social media strategy document outlines Taco Bell's plan to increase user interaction and brand awareness on social media in 2017. The objectives are to increase website traffic by 20% through more posts, hashtags and Snapchat promotions. Key strategies include bi-weekly Snapchat filters, boosted Facebook/Twitter posts on weekends, and encouraging customer posts with hashtags and contests. Roles, tools, holidays, and response plans are defined, and reporting will be quarterly on engagement, followers and website traffic from social channels.
This document discusses social media marketing and provides key information about various social media platforms. It summarizes that social media is used to market products, promote brands, connect with customers, and foster new business. It then provides statistics on active users and engagement metrics for major social media channels like Facebook, Twitter, Instagram, LinkedIn, and YouTube. The document also discusses hashtags, content marketing strategies, the difference between social media marketing and internet marketing, using blogs for content, and tools for social media workflows and management.
Socialbakers - Improve your Social Media Strategies with Competitive AnalysisSocialbakers
Socialbakers is a global social media and digital analytics company with customers in 75 countries. Socialbakers helps companies like Samsung, GE and Kraft to measure the effectiveness of their social marketing campaigns across all major social networks - Twitter, Facebook, YouTube, Instagram, LinkedIn and Google+.
Our mission is to help brands gain better insight into the impact and effectiveness of their social media strategies and help drive tangible ROI from optimization and improvement.
This document summarizes a presentation about promotion, publicity, and public relations. It discusses key elements like communicating through media, printed materials, presentations, and websites. It also covers the changing media landscape, with traditional media declining and new media like the internet and social networks on the rise. Finally, it provides tips for public relations programs, like identifying important media outlets, sending out news releases, and leveraging media coverage to promote your business.
This social media strategy document outlines Taco Bell's goals to grow its online community and customer engagement in 2017. It includes an audit of current social media performance and customer demographics. Objectives are increasing website traffic from social media by 30% and Instagram followers by 3,000. The strategy identifies roles, tools, key dates, and a critical response plan to address potential issues like a misinterpreted tweet or structural collapse.
Presentation to Global Hair & Fashion Group MembersCandi Williams
This document discusses the benefits of social media marketing for hair salons and proposes a group social media marketing program offered by Global Hair and Fashion Group. Key points include that social media can generate more exposure and traffic for businesses. The program would provide regular content creation and posting to various social media platforms for a monthly fee of $250 per salon. Participating salons would receive social media page setup, monthly content, and analysis in exchange for occasional input to keep content relevant.
Presentation to Global Hair & Fashion Group MembersCandi Williams
This document discusses the benefits of social media marketing for hair salons and proposes a partnership with Global Hair and Fashion Group to provide social media content and management. Key points include that social media can increase exposure and lead to more business according to industry reports. The partnership would provide regular content creation and posting to various social media platforms for $250 per month per salon.
Cadbury social media management - case studyCrowdControlHQ
Each Cadbury brand has its own active social media presence. With thousands of Cadbury chocolate lovers engaged as fans and followers, Cadbury needed a way to manage their social media presence and keep control over it while also listening to the community and keeping the conversations going. CrowdControlHQ was the perfect tool to manage the situation
The document discusses social media reporting and analytics. It covers setting goals for social media use, measuring return on investment, analyzing audiences and engagement, competitive analysis, spend analysis, and tools for reporting. Free tools discussed include Facebook Insights, Twitter Analytics, Tweetbinder, and Tweepsmap. Premium reporting tools are also mentioned. The document provides information on using analytics to understand social media performance and optimize strategies.
The document discusses cross-media and multi-channel marketing strategies. It defines cross-media marketing as connecting different mediums, like adding a URL to direct mail, to track responses across channels. Multi-channel marketing uses two or more channels simultaneously, like direct mail, email, and social media, to increase campaign effectiveness. The document provides examples of using different technologies like QR codes and personalized URLs to connect offline and online channels and gather customer data. It also presents case studies of colleges that saw increased engagement and fundraising results from cross-media campaigns integrating direct mail, email, and web landing pages.
This document discusses how UNBOUND uses social media technology and their proprietary social graph to help brands build communities and engage target audiences. UNBOUND maps email addresses to social profiles to identify influencers within communities of interest. They then use interactive widgets and viral marketing strategies to engage influencers and spread branded content through social networks in a targeted way. Case studies show how UNBOUND has helped brands like Lincoln and music platforms substantially grow their audiences and engagement.
The singer pleads for mercy and to be released from a relationship where their partner has them under a spell and playing games. They acknowledge that their partner knows what they are doing and has trapped the singer good. In the chorus, the singer begs for mercy and to be released, asking why their partner won't let them go.
Búsqueda en la base de datos de scopusBego Beltran
Este documento describe los pasos para realizar una búsqueda en la base de datos Scopus sobre cómo la higiene bucal y el consumo de chucherías afectan la aparición de caries en niños y adolescentes. Inicialmente, se traducen los términos de búsqueda al inglés y se realiza la búsqueda en Scopus utilizando operadores booleanos. Luego, se seleccionan 5 artículos relevantes que se exportan a Mendeley para organizar las referencias bibliográficas en formato Vancouver.
Este documento trata sobre conceptos básicos de redes locales. Explica la diferencia entre datos y señales, define la señalización y sus funciones principales, y clasifica los medios de transmisión de datos en guiados y no guiados. También describe características de señales análogas y digitales, y conceptos como espectro, ancho de banda, modulación y codificación de datos.
Imágenes para ilustrar una charla sobre producción cultural crítica en el Curso de Gestión Cultural de la Escuela de las Artes de la Universidad Carlos III y el Círculo de Bellas Artes. Curso dirigido por Lurdes Fernández de Off Limits
Este documento describe los requerimientos nutricionales a lo largo del ciclo de vida, incluyendo la alimentación para mujeres embarazadas y lactantes, niños en edades preescolar y escolar, adolescentes y adultos. Explica la importancia de una dieta balanceada y variada en cada etapa para apoyar el crecimiento, desarrollo y mantenimiento de la salud.
Este documento presenta una guía de aprendizaje para enseñar a los aprendices a realizar mantenimiento correctivo en equipos de cómputo. La guía incluye instrucciones detalladas para desarmar y armar un portátil, así como laboratorios para corregir fallas en diferentes componentes como fuentes de poder, unidades de almacenamiento y monitores. El objetivo es que los aprendices adquieran la competencia de realizar mantenimiento correctivo en equipos de cómputo de manera segura y siguiendo el procedimiento establecido.
Este documento presenta una guía clínica sobre la alimentación en niños con dificultades para masticar y tragar derivadas de alteraciones del sistema nervioso. Explica que más del 30% de los niños con secuelas neurológicas moderadas o severas presentan alteraciones en la alimentación, lo que puede causar desnutrición y problemas respiratorios. Recomienda que la evaluación y tratamiento se realice de forma multidisciplinaria, y que se optimice la alimentación oral mediante técnicas para hacerla más segura, o bien se
Este documento trata sobre la nutrición parenteral y enteral. Describe la nutrición parenteral como una forma de administrar nutrientes de forma intravenosa sin usar el tracto gastrointestinal. También cubre las indicaciones, ventajas, desventajas y complicaciones de la nutrición parenteral total y parcial. Además, explica la nutrición enteral como una alternativa que utiliza una sonda para administrar nutrientes a través del tracto gastrointestinal.
Individuo y cultura: el problema de la socializacionMlozana196
Este documento describe conceptos clave relacionados con la naturaleza humana, la cultura y la sociedad. Explica que el ser humano es un animal cultural que adquiere su identidad a través de procesos de socialización primaria y secundaria. Además, analiza las nociones de individuo, cultura, subcultura y contracultura. Finalmente, aborda actitudes como el etnocentrismo ante la diversidad cultural.
Islam is a monotheistic religion that means submission to the One God. There are five main pillars of Islam: 1) the belief in one God, 2) establishing daily prayers five times a day, 3) concern for the needy through almsgiving, 4) self-purification through fasting during Ramadan, and 5) the pilgrimage to Mecca for those who are able. Practicing Muslims strive to fulfill these five pillars.
Using emerging media data to drive marketing campaigns - 22 march 2011Ron Jacobs
Ron Jacobs presented on using emerging media data to drive marketing campaigns. He discussed how marketers can capture behaviors from digital and social media to identify influencers and understand consumers. Social media marketing differs from direct marketing in being more conversational and transparent. Marketers need to show accountability and effectiveness through key performance indicators aligned with business goals. Social media is generating large amounts of data that can provide insights if analyzed properly.
INTEGRATED MARKETING - Getting It RightKnowledge360
Social Media Strategy & Delivery for Business
Conventional & Integrated Marketing
Trends & Time Lines
Social Media - Deep Impact on Business
Social Media – A Revolution
Social Media - Strategy
Social Media – Current Landscape
Social Media - Evolving Influencers
Social Media – Tools
Social Media – Delivery
The document provides steps for creating an effective social media plan, including preplanning, listening to conversations, creating target profiles, setting goals, joining conversations, and measuring returns. It recommends starting with platforms you can actively maintain, developing an editorial calendar, being transparent and authentic, and establishing baselines and key performance indicators to track results over time.
Using Social Content to Build and Empower an Online Ccommunity webinar 4.20.11Earthbound Media Group
Brands across all industries are increasingly seeing the relevance and value in building a Knowledge Center – a dedicated channel (Blog, Facebook, YouTube, etc.) filled with up-to-date, entertaining and meaningful content targeted to your core and secondary audiences. Knowledge Centers have proven to be capable of solving many of today's common business challenges such as strengthening customer service, improving your brand's value, enhancing public perception and sentiment and generating new customer interest. In this webinar, we will explore how a diversity of organizations – from large Fortune 500 corporations to small non-profits – are publishing powerful content to establish an empowered and dynamic community of loyal customers.
Your business is important and connecting with your customers is vital.
While marketing makes your audience aware, being social makes them buy.
They buy into your brand, buy into your idea, buy your products.
Because social media is the single largest digital platform for business development, it's important that you make your mark. #sayitwithink
With the proper strategy, Social Media marketing online and offline creates limitless opportunities to engage customers in the moment.
Create the conversation, live the experience...#sayitwithink
The document provides an overview of creating an effective social media plan in 6 steps: 1) preplanning to understand customer insights and current marketing, 2) listening to online conversations, 3) creating customer profiles, 4) setting goals, 5) joining conversations, and 6) measuring returns both qualitatively and quantitatively. It emphasizes the importance of transparency, engagement, establishing baselines and timelines to track results from social media activities.
This document discusses social media and Web 2.0 best practices from SAP. It covers:
1) Topics around Web 2.0, social media, and SAP's involvement including blogs and communities.
2) Why companies should embrace social media, including increased revenue, brand awareness, and search rankings.
3) Common pitfalls around social media like not having clear objectives or engaging audiences. It provides tips on avoiding these pitfalls through strategy and goals.
You've Created a Social Media Campaign-Now What?Webbed Marketing
The document discusses strategies for implementing and measuring the success of social media campaigns. It provides examples of case studies that demonstrate how specific organizations used social media to achieve goals like increasing brand awareness, driving traffic, and measuring returns on investment. Key tactics discussed include identifying influencers, setting clear and measurable goals, determining compelling content, and tracking both qualitative and quantitative metrics.
Social media provides opportunities for businesses to engage with customers and communities. Effective social media programs involve developing a strategy, integrating social media into business functions, managing engagement, and measuring results. Key elements include defining goals, appointing leadership, establishing policies, identifying communities, developing content and measuring metrics like engagement, mentions and conversions. Tools like Twitter, Facebook, forums and alerts can help monitor conversations and spread content.
This document summarizes the Engage 2014 conference on social media. It discusses how brands used social media during events like the World Cup, the rise of platforms like Instagram for brands, and how video is becoming more prominent on Facebook. It also outlines the stages of social media maturity for brands, from early adoption to integration, and how social media measurement has evolved from basic metrics to evaluating return on investment. Finally, it introduces new tools from Socialbakers like content detection and a Social Health Index to help brands improve their social media strategies.
The document provides guidance on creating an effective social media plan in 6 steps: 1) Preplanning to understand customer needs and behaviors, 2) Listening to online conversations, 3) Creating target profiles, 4) Setting goals, 5) Joining conversations strategically, and 6) Measuring returns both qualitatively and quantitatively. It emphasizes the importance of transparency, engagement, expertise, and consistency across social media channels to build relationships and trust over the long-term. Budgets should allocate for both time and tools to automate processes and measure analytics and returns on investment.
This document provides an overview of social media and how businesses can use it for sustained growth. It discusses key concepts like social media being a conversation not a broadcast, the power shift to customers, and declining effectiveness of traditional advertising. The document outlines developing a social media strategy with objectives, actions, and performance measurement. It also addresses analyzing your social media landscape and readiness, and ensuring organizational support through resources, policies, and assigning responsibilities.
Now that social media is becoming a mainstream marketing and PR component we need move beyond experimenting and testing. It's time to figure out how to get social media right. Learn about using Facebook, Twitter and YouTube.
This presentation provides an overview of social media and how it fits into digital marketing strategies. It discusses key social media platforms and metrics for measuring social media performance. Several case studies of companies using social media successfully and unsuccessfully are also summarized.
Bill Balderaz spoke to a group at WOSU about measuring your social media presence. Perhaps the most important, and difficult, aspect of marketing is proving value. Once executed, campaigns are tracked and measured to the point of exhaustion. This is especially true with online marketing campaigns. However, many online marketing campaigns and promotions are difficult to measure; creating "more buzz" is not a measurable metric. This discussion will identify which metrics are credible and how to quantify them. In addition, the session will address how to explain the results of complex online marketing campaigns, such as word of mouth episodes.
The document discusses developing a successful social media strategy for businesses. It recommends evaluating the social media landscape, conducting an internal readiness assessment, developing a strategic plan with objectives and key performance indicators, implementing the plan professionally, and ongoing monitoring and measurement of performance and return on investment. It emphasizes engaging customers through dialogue rather than one-way broadcasting to build relationships and leverage social media for business goals.
The document provides an overview of creating an effective social media plan in 6 steps: 1) preplanning; 2) listening to current conversations; 3) creating target profiles; 4) setting specific goals; 5) joining conversations; and 6) measuring returns. It also reviews key social media statistics, examples of effective social media use by companies, and tips for budgeting and getting started with social media.
Darrah Courter owner of Rippling Effect will present "Leveraging Social Media". Darrah professionally trains and manages campaigns utilizing social media tactics and strategies. She has shared her expertise with various organizations like: American Marketing Association, National Association of Remodeling Industries and Small Business Development Center. Presentation January 19, 2011
New Webinar: Review of Hottest Social Media Lead Generation Tools for 2012Social Jack
This document provides an overview of the top social media lead generation tools for 2012 and discusses strategies for effective social media marketing. It highlights key metrics and tactics for platforms like Facebook, LinkedIn, Twitter, blogs and email marketing. Sample stats are given to illustrate the growth and engagement on major social networks. Tips are provided for content creation, engagement and measurement across different social channels.
Similar to Analytics: How to Employ Them to Continuous Improvement (20)
De-mystify the confusing pros and cons of CRMs to be one step closer to selecting and implementing a CRM that works for you. Session participants will receive a CRM decision-making worksheet. Presented with Montana State University.
Survey results from 57,000 international students in over 60 countries highlight current international student sentiments and motivations following Brexit and the travel limitations set in place by the current US Administration.
Language schools are a valuable element of campus internationalization efforts and student recruitment initiatives. Our AIEA session offers perspective on how to align global marketing plans with language program recruiting efforts.
Storytelling is a powerful tool to help you engage with your audience. What's the strategy and tactics behind it? Let's find out from Paul Jensen's presentation.
The document summarizes presentations from a January 2017 conference in San Diego on regional analysis and the ground game of international student recruitment. Presenters discussed trends in global student mobility, top countries of origin for international students, historical international student enrollment data in the US, Optional Practical Training trends, projections for global economic and middle class growth, and strategies for international student recruitment through agent networks, in-country partnerships, and college fairs.
Are you confident in your institution’s strategy for international recruitment in the upcoming (and uncertain) years? Don’t sit back passively and take a “time will tell” approach. We want you to be prepared and informed so you can implement a plan based on research and best practices.
The document summarizes key points from a conference on using data to develop an effective recruitment plan. It discusses external factors like election rhetoric and currency fluctuations that influence international student mobility. Data from a 40,000-respondent survey found students from Latin America and Asia were less likely to study in the US if a particular presidential candidate was elected. US undergraduate enrollment growth is slowing overall but increasing from China, India, and Vietnam. Political influences and economic conditions must be considered for recruitment planning.
The document summarizes discussions from the 8th Annual Conference on Harnessing Language Schools as University Pathways in Miami on December 1-3, 2016. It provides an agenda for the conference including perspectives from the International Language Institute of Massachusetts (ILI) on their approach to recruiting and university partnerships. Data is presented on 352 institutions with on-site language schools in the US analyzing factors like public vs. private ownership and average percentages of international students. The ILI section discusses their mission and curriculum focused on language teaching and their work with university partners through clear information, marketing, and agent partnerships.
Intead's 2nd webinar on how to market universities to the world in light of the U.S. presidential election results (a bit more perspective than we had even 2 weeks ago).
Digital marketing approaches for China and other international student recruiting regions. How data and digital tools can help you plan effective global marketing activities.
Successful international student recruiting draws on regional market knowldege and specific digital marketing skills. Positioning your institution, allocating your resources and adjusting your message and outreach to the country environment will lead to sustainable and scalable recruitment activities.
Which international markets are now the best recruiting
targets for your international student enrollment plans?
The College Board and Intead present
the latest data available on trends in international student
mobility and how to use the data to inform your digital and
off-line marketing efforts.
International students live on their mobile devices and
interact on social media daily. This interactive session
is specifically designed to de-mystify mobile marketing
complexities in new markets. Topics addressed include:
mobile website design; audience engagement; mobile lead
generation tools;. specific data about mobile marketing
opportunities in the Middle East; and mobile marketing in
the context of a larger student engagement plan.
This document provides information about marketing to Chinese students. It discusses trends in the number of Chinese students studying abroad, with the number growing 400% between 2004-2005 and 2014-2015. It also notes that 77% of Chinese students studying abroad in the US come from just 10 cities in China. The document then discusses how WeChat has become a major social media platform in China, with over 500 million active users, and how institutions can use WeChat to market directly to Chinese students and families. It provides examples of how Maxway Education, an education consulting company based in Hong Kong, has successfully used WeChat for client institutions, including posting content, providing customer service, and promoting events.
Really exciting, groundbreaking new research we are conducting with FPP EDUMedia about student motivations to study abroad. We presented this along with global perspectives from University Cattolica Sacro Cuore and American University
The document outlines the results of mystery shopping tests conducted by various international education organizations to evaluate institutions' responsiveness to prospective international student inquiries across different channels. Key findings include overall low response rates to email and social media inquiries, with most institutions responding within 2 weeks. Response rates varied by region and platform, with US institutions generally responding more slowly than others. Exemplary institutions that responded quickly and engaged prospectively across multiple channels are highlighted. The presentation concludes with recommendations for institutions to adopt regional engagement strategies to better connect with prospects worldwide.
Experience from the field with Fresno State, University of Wisconsin-Milwaukee and Admission Table explaining the challenges of implementing digital marketing and international student engagement. How every campaign gives us new knowledge to make improvements every step of the way
LinkedIn is a powerful source of information on college and university alumni. This case study pulls on publicly available information on the international network of SUNY Stonybrook alumni. We did not collaborate with SUNY to collect or present this data.
How will online education affect international student mobility and opportunities. Representatives from Coursera, University of Wisconsin-Milwaukee and International Education Advantage (Intead) present trends, facts and discuss the implications.
More from Intead - International Education Advantage, LLC (20)
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...TechSoup
Whether you're new to SEO or looking to refine your existing strategies, this webinar will provide you with actionable insights and practical tips to elevate your nonprofit's online presence.
A Free 200-Page eBook ~ Brain and Mind Exercise.pptxOH TEIK BIN
(A Free eBook comprising 3 Sets of Presentation of a selection of Puzzles, Brain Teasers and Thinking Problems to exercise both the mind and the Right and Left Brain. To help keep the mind and brain fit and healthy. Good for both the young and old alike.
Answers are given for all the puzzles and problems.)
With Metta,
Bro. Oh Teik Bin 🙏🤓🤔🥰
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...EduSkills OECD
Andreas Schleicher, Director of Education and Skills at the OECD presents at the launch of PISA 2022 Volume III - Creative Minds, Creative Schools on 18 June 2024.
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...indexPub
The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
7. Education Vertical and Social Media – Untapped Potential
The most connected generation/demographic
Work for engaging brands
Abundance of content (research, thought
leadership, videos, photos, sports, music, etc)
Surrounded by socially savvy resources
8. Evolution of Social Media Among Brands
3rd Socially
Native
Setting Up
Listening
Basic reports
Content
Some ads
Early Stage1st
2nd Socially
Devoted
Social care
Even Better Content
Properly engaging with fans
Deeper Analytics incl.
competitive
Integrating into business
All employees involved in social
Measurement set to match
business objectives
80% Companies 10-20% Companies 1% Companies
9. Three Major Shifts in Social Media Marketing
Content Marketing
Social Media Advertising
Social Customer Care
10. Content is KING, but engagement is
QUEEN and she rules the house!
11. Average US Facebook User is a Fan
of 70 Pages
Average Brand Posts 40x /month
17. Social Advertising
Newsfeed/Mobile ads are taking over
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2010 2011 JAN 2012 FEB 2012 JAN 2013
Facebook market ads Newsfeed
NEWSFEED ADS
(incl. mobile)
18. Social Media Cycle
Discovery
- Know your audience, business objectives
- Know where you audience congregates
(sites, devices, geography)
- Start Monitoring (brand, product,
competitors, influencers, etc)
Listening
- Understand your audience
- How and where they participate (activity
level)?
- What other brands do they interact with?
- Understand their sentiment about your brand,
product/service
- Who are the key influencers?
Planning & Execution
- Identify your social media goals
- Plan for the right networks
- Budget allocation
- Know your value prop/key differentiators
- Develop appropriate content
- Have the right partner/team in place
Measurement &
Optimization
- Focus on the right metrics
- Test, test, test
- Accelerate spending where goals are met
- Refine
23. Social Care Requires Commitment & Investment . . .
The best company on both Facebook and
Twitter in customer service.
Alcance: 200+ blogs
and forums,
registered
membership of over 2
million
Posts mensuales:
c200
Posts mensuales:
c10k (peak 20k)
Visitantes
mensuales: c750
Fans: c500k Posts
mensuales: c1k
Followers: c40k
Tweets
mensuales: c4k
(peak 8k)
NPS:
78%
eForum
www
Ingresos de upsells:
$ 1,5M / año
Contact Deflection:
20%
10 Languages
More than 100 Employees 1 Hour Response Time, 24/7
26. Common Mistakes Brands Make Today
Using Only Basic Reporting
Posting Through Native Platforms
Not Looking at Industry Trends
Ignoring Customers
Ignoring Social Media as Only a Marketing Channel
27. Fans / Fan
Growth
Activity of
Your Page
Engagement
Rate / Reach
Response Rate
Response Time
Social is not about one metric, it’s about all of them
$
Paid media
28. Socialbakers is a Social measurement and marketing suite with
client bases in more than 100 countries and 14 offices worldwide.
New York
San Francisco
Los Angeles
Atlanta
Mexico City
São Paulo
London
Paris
Prague/Pilsen
München
Istanbul
Dubai
Singapore
50% Of Global
FORTUNE 500
3,000+
customers
800,000
visits per month