Publix sms pdf
•
1 like•362 views
The document outlines Publix's 2017 social media strategy to increase customer interaction and traffic to its website. It includes an audit of current social media platforms, objectives to boost followers and email subscribers, a friendly online brand persona, strategies to engage customers, a social media policy, and plans to measure results.
Report
Share
Report
Share
Download to read offline
Recommended
Publix Social Media Strategy
Publix Super Markets is implementing a new social media strategy to increase engagement. The main objectives are to increase traffic and interaction on social media through contests using hashtags like #PublixCash. Contests will be promoted on Facebook and Instagram, which drive most traffic. The strategy also encourages employees to participate and promote contests to friends and family. Performance will be measured after 3 months, with goals of growing followers and engagement across all networks.
Publix final
The document outlines a social media and digital marketing plan for Publix to promote the "Publix Table" theme. The plan includes increasing engagement on platforms like Facebook, Twitter, Instagram and Pinterest by reposting customer content tagged with #PublixTable. It also details creating a website theme, app, online ads and blog to position Publix as a family brand and connect better with customers through social media, with a goal of increasing sales by 20% over 12 months with a $200,000 budget.
Project 1 PUR 3622 University of Florida
This document outlines Publix's 2018 social media plan. The objectives are to grow its online grocery shopper community and promote Instacart delivery. Strategies include boosting Instagram posts about Instacart, using #whereshoppingisapleasure, and partnering with a chef for recipe videos. Key dates are holidays and a toy drive. Roles, policies, and response plans are defined for Facebook, Instagram, Twitter and YouTube. Results will be reported quarterly.
Emily flood pur3622
This document provides a social media audit and strategy plan for Taco Bell. It analyzes Taco Bell's current social media presence, including follower counts and engagement rates across platforms. It identifies objectives like reaching 2 million followers by 2018. The strategy recommends posting regularly to promote brands and specials, using hashtags and humor. It also provides a critical response plan and proposes continuing efforts to build the Taco Bell foundation and customer loyalty through engaging content.
Chipotle Social Media Strategy
Chipotle's social media goals for 2016 include growing online followers and increasing engagement on their main social media websites. Their content strategy will focus on adding more imagery and videos to regain customers lost after an E. coli incident. As of September 2016, Chipotle had the most followers on Facebook and lowest engagement on LinkedIn. Their target audience is mostly ages 18-30 and they want to increase social media metrics like followers, engagement, and shares over the next six months through paid, owned, and earned strategies like sponsored posts, contests, and safety videos.
Social Media Strategy
The social media strategy document outlines the Theatre Strike Force's goals of establishing an online brand presence and promoting their club. Their objectives include increasing followers on Twitter and visual content on Facebook. Their brand persona is conversational, relatable, fun, and engaging. Key dates include upcoming shows in August, September and October. Roles include social media chairs who will post and engage, and PR chairs who will create event pages. Metrics like followers, engagement, and website traffic will be tracked.
Taco Bell Social Media Strategy
The social media strategy document outlines Baylor Cherry's plan to increase engagement on social media platforms in 2017. The objectives are to grow followers, increase engagement rates, and promote the company brand. Strategies include contests, hashtags, user-generated content and monitoring competitors. Key roles assign responsibilities for content creation, community management and reporting. Metrics such as followers, engagement and sentiment analysis will be used to measure success.
Social media strategy
The social media strategy document outlines objectives to grow the company's online presence and increase sales through social media. Two major strategies are highlighted: increasing the volume of discount coupons and events advertised on social media, and encouraging customer feedback. Key roles and responsibilities are defined for social media team members. Metrics such as follower growth and engagement rates will be used to measure the success of the strategies.
Recommended
Publix Social Media Strategy
Publix Super Markets is implementing a new social media strategy to increase engagement. The main objectives are to increase traffic and interaction on social media through contests using hashtags like #PublixCash. Contests will be promoted on Facebook and Instagram, which drive most traffic. The strategy also encourages employees to participate and promote contests to friends and family. Performance will be measured after 3 months, with goals of growing followers and engagement across all networks.
Publix final
The document outlines a social media and digital marketing plan for Publix to promote the "Publix Table" theme. The plan includes increasing engagement on platforms like Facebook, Twitter, Instagram and Pinterest by reposting customer content tagged with #PublixTable. It also details creating a website theme, app, online ads and blog to position Publix as a family brand and connect better with customers through social media, with a goal of increasing sales by 20% over 12 months with a $200,000 budget.
Project 1 PUR 3622 University of Florida
This document outlines Publix's 2018 social media plan. The objectives are to grow its online grocery shopper community and promote Instacart delivery. Strategies include boosting Instagram posts about Instacart, using #whereshoppingisapleasure, and partnering with a chef for recipe videos. Key dates are holidays and a toy drive. Roles, policies, and response plans are defined for Facebook, Instagram, Twitter and YouTube. Results will be reported quarterly.
Emily flood pur3622
This document provides a social media audit and strategy plan for Taco Bell. It analyzes Taco Bell's current social media presence, including follower counts and engagement rates across platforms. It identifies objectives like reaching 2 million followers by 2018. The strategy recommends posting regularly to promote brands and specials, using hashtags and humor. It also provides a critical response plan and proposes continuing efforts to build the Taco Bell foundation and customer loyalty through engaging content.
Chipotle Social Media Strategy
Chipotle's social media goals for 2016 include growing online followers and increasing engagement on their main social media websites. Their content strategy will focus on adding more imagery and videos to regain customers lost after an E. coli incident. As of September 2016, Chipotle had the most followers on Facebook and lowest engagement on LinkedIn. Their target audience is mostly ages 18-30 and they want to increase social media metrics like followers, engagement, and shares over the next six months through paid, owned, and earned strategies like sponsored posts, contests, and safety videos.
Social Media Strategy
The social media strategy document outlines the Theatre Strike Force's goals of establishing an online brand presence and promoting their club. Their objectives include increasing followers on Twitter and visual content on Facebook. Their brand persona is conversational, relatable, fun, and engaging. Key dates include upcoming shows in August, September and October. Roles include social media chairs who will post and engage, and PR chairs who will create event pages. Metrics like followers, engagement, and website traffic will be tracked.
Taco Bell Social Media Strategy
The social media strategy document outlines Baylor Cherry's plan to increase engagement on social media platforms in 2017. The objectives are to grow followers, increase engagement rates, and promote the company brand. Strategies include contests, hashtags, user-generated content and monitoring competitors. Key roles assign responsibilities for content creation, community management and reporting. Metrics such as followers, engagement and sentiment analysis will be used to measure success.
Social media strategy
The social media strategy document outlines objectives to grow the company's online presence and increase sales through social media. Two major strategies are highlighted: increasing the volume of discount coupons and events advertised on social media, and encouraging customer feedback. Key roles and responsibilities are defined for social media team members. Metrics such as follower growth and engagement rates will be used to measure the success of the strategies.
SMM Project 1 - Shake Shack Social Media Strategy
This document outlines Shake Shack's social media strategy for October 2017. The objectives are to create deeper connections with customers and increase revenues through brand loyalty. Strategies include increasing social interactions and promoting CSR initiatives using hashtags. A social media audit assessed current performance on networks like Facebook and Instagram. Roles and responsibilities, policies, and response plans are defined to guide social media activities. Progress will be measured using quantitative KPIs like follower counts and interactions as well as qualitative indicators like sentiment analysis.
Project 1:Taco Bell Social Media Strategy
The document provides a social media strategy for Taco Bell. It includes an audit of Taco Bell's current social media presence, objectives to increase engagement and transparency, and strategies like paid ads, contests, and behind-the-scenes videos. It also outlines roles, policies, and a plan to measure growth in followers, engagement, and website traffic and conversions across platforms like Twitter, Facebook, and Instagram.
Culver's Social Media Strategy
This document outlines Culver's social media strategy for 2017. The main goals are to increase awareness and relevance of Culver's on social media to drive traffic and revenue. Key strategies include posting consistent, engaging content on relevant platforms and recording consumer testimonials. A social media audit revealed Facebook has the largest follower count and engagement. Objectives are to post 7 times daily across platforms and increase interactions by 40%. The strategy identifies roles, tools, timing of key initiatives and metrics for measuring success.
Taco bell Social Media Strategy
Taco Bell has seen success in increasing engagement on social media, particularly Snapchat. Snapchat saw the largest growth in followers out of Taco Bell's platforms and had over 344 million average engagements per month. Millennials are Taco Bell's primary target market and increased Snapchat use has helped reach this demographic. Overall, more frequent posting across social media helped boost customer awareness of the brand.
Chick-fil-A Social Media Strategy
This is a proposed social media strategy for Chick-fil-A. I followed the format in Hootsuite Social Media course as taken for my public relations class.
PUR Social Media Strategy Project
Starbucks aims to increase engagement and build its online community through social media in 2016. Key objectives include driving more traffic to the website and increasing positive brand mentions. Starbucks will use a friendly tone on social media and encourage user-generated content. It has a responsive critical response plan and measures engagement through quantitative and qualitative KPIs.
Starbucks
This document outlines Starbucks' 6-month social media strategy. It includes audits of their networks, audience, and competitors. The objectives are to increase interaction by 30% and followers on Instagram by 2.2 million in 6 months. The strategy involves increasing visual content and paid promotion. Key dates involve holidays and evaluation is quarterly. Roles and a critical response plan are defined to monitor social media. Engagement and follower metrics will measure results.
Taco Bell Social Media Strategy
This document outlines Taco Bell's 2017 social media strategy. The objectives are to increase mobile app usage and website traffic through engaging social media posts. A social media audit found Snapchat and Twitter generate the most engagement. The strategy involves increasing Snapchat promotions of the mobile app and boosting content on Facebook, Instagram, and Twitter. Metrics like website traffic sources and social followers will be tracked quarterly to measure success. The roles and response plan ensure consistent, policy-compliant social media management.
Pur project 1
This document outlines Starbucks' 2016 social media strategy. The goals are to become more active and engaging on social platforms to support revenue and build customer relationships. The strategy involves increasing promotions, daily posting, and follower growth across platforms. Key tactics include paid social advertising, owned content like monthly promotions, and leveraging hashtags. Performance will be measured through website traffic, follower counts, and engagement metrics.
PUR- Starbuck Social Media Strategy
The document outlines Starbucks' six-month social media strategy beginning in October. The objectives are to grow their online following and increase customer satisfaction/loyalty by sharing more personalized content. Two key strategies are increasing published content and promoting customer interaction. Goals include a 40% increase in Twitter/Instagram followers and more unique website visits from Facebook/LinkedIn. Progress will be measured through analytics on social media engagement, website traffic sources, and the #FallintoStarbucks campaign performance.
Wendy's Social Media Strategy
Wendy's social media strategy aims to expand its customer base through platforms like Snapchat, Twitter, Facebook and Instagram. The strategy involves updating these platforms with deals, store updates and creative graphics. An audit found Twitter had the most followers while Instagram had the highest engagement. Objectives include increasing sales through promoting deals and the brand. Roles, policies, response plans and metrics are outlined to guide the social media efforts.
Weston Hucknall Social Media Strategy Taco Bell
Social Media Strategy for Taco Bell, in order to implement ways to engage consumers and expand our online presence/brand personality.
Shake Shack by Emily Byrne
This document outlines Shake Shack's social media strategy and objectives. The goals are to increase followers, engagement, and brand awareness across platforms like Facebook, Instagram, and Twitter. A social media audit found highest engagement is on Facebook and lowest is Twitter. Competitors like Chipotle and Panera have strongest presences on Facebook. The strategy focuses on increasing traffic through Facebook content and hashtag campaigns on Twitter. Objectives include gaining 2,000 more Instagram followers in 4 months while targeting millennial audiences. The document also provides policies, response plans, and methods for measuring results.
Starbucks' Social Media Strategy
This document outlines Starbucks' social media strategy. The major goals are to gain more followers and increase engagement on social media pages. Strategies include creating content that appeals to target demographics and driving more conversation. A social media audit found Instagram has the highest engagement while LinkedIn has the least. Goals include increasing engagement and followers on LinkedIn and Facebook. The strategy involves paid, owned, and earned social media placements. Metrics include website traffic, follower counts, and engagement rates across platforms.
Project 1 - Social Media Strategy
This document provides a social media strategy for Zappos. It includes an audit of Zappos' current social media presence and sets objectives to increase traffic and engagement. The strategy outlines the brand's online persona and voice, and recommends paid, owned and earned strategies across platforms like Facebook, Instagram, Twitter and Snapchat. It also defines roles and responsibilities, and provides templates for critical response planning and reporting metrics and results.
Social Media Strategy - BurgerFi
This document provides a social media strategy and audit for BurgerFi. It includes objectives to increase engagement and traffic by 20% in 6 months through boosted posts, hashtags, and video content. Key performance indicators and a measurement plan are outlined. Roles and a critical response plan are defined. The audit finds Instagram has the highest engagement currently and sets goals to expand reach and followers across platforms over the next 6 months through targeted campaigns.
Presentation jordanwalsh
This is my presentation for social media management. Social media strategy on Whole Foods Market. #UFSMM
University of Florida, Social Media Management PUR3622, summer C.
SydneyDenninger 'Starbucks" Social Media Strategy
The document outlines Starbucks' 2016 social media strategy. The strategy aims to grow Starbucks' online following and drive sales by encouraging traffic to social media platforms through creative content. Two key strategies are increasing content volume and encouraging sharing. Objectives include increasing website visitors and engagement. The strategy details brand persona, content types, hashtags, paid/owned/earned approaches, roles and a critical response plan. Measurement found goals were met for Facebook likes and Instagram followers but not Twitter engagement. Sentiment was positive regarding seasonal hashtags and visual content.
Project 1 sm strategy
This document provides a social media strategy and audit for Starbucks. The objectives are to grow the online following on social media channels like Instagram, Twitter and Facebook to increase website traffic and support revenue goals. A social media audit found that Instagram has the highest engagement rate. The strategy is to increase content posted across all channels by 30% over 6 months, with a specific campaign using #StarbucksSpringBreakBod on Instagram. Progress will be measured through increased followers and engagement on each channel.
McDonald's Social Media Analysis Q4 2015
This document provides a social media report summarizing McDonald's performance on Facebook and Twitter between October 1st and December 31st, 2015. On Facebook, McDonald's gained over 100,000 new fans and had an average engagement score of 244. Ad campaigns and photos received the highest engagement. On Twitter, McDonald's gained nearly 5,000 new followers and had an average engagement score of 145. Posts with hashtags engaged the best and mentions were most frequent. Customer responses averaged a 8 hours and 56 minutes response time with a 68% response rate.
Chick-fil-a: Social Media Strategy
The document provides a social media strategy for Chick-fil-A. It includes an executive summary, social media audit, objectives, brand persona, strategies, roles and a critical response plan. The main goal is to increase video/picture sharing across platforms to represent Chick-fil-A's quality ingredients and family focus through engaging content. Strategies include publishing emotional video content and increasing post frequency and interaction across time zones. Measurement will occur quarterly through metrics like follower growth and engagement rates.
Social Media Strategy Dunkin Donuts
Dunkin Donuts conducted a social media audit to guide their 2016 strategy. They found Instagram drives the most traffic and engagement but want to increase activity on Facebook and followers on Instagram. Their objectives are to increase unique visitors to profiles by 25% in 6 months through greater brand awareness and hashtag use, as well as increase Facebook posts and Instagram followers. Their strategies include paid promotion of top Facebook posts each Friday and promoting the unique hashtag #AmericanRunsOnDunkin to encourage user generated content.
More Related Content
What's hot
SMM Project 1 - Shake Shack Social Media Strategy
This document outlines Shake Shack's social media strategy for October 2017. The objectives are to create deeper connections with customers and increase revenues through brand loyalty. Strategies include increasing social interactions and promoting CSR initiatives using hashtags. A social media audit assessed current performance on networks like Facebook and Instagram. Roles and responsibilities, policies, and response plans are defined to guide social media activities. Progress will be measured using quantitative KPIs like follower counts and interactions as well as qualitative indicators like sentiment analysis.
Project 1:Taco Bell Social Media Strategy
The document provides a social media strategy for Taco Bell. It includes an audit of Taco Bell's current social media presence, objectives to increase engagement and transparency, and strategies like paid ads, contests, and behind-the-scenes videos. It also outlines roles, policies, and a plan to measure growth in followers, engagement, and website traffic and conversions across platforms like Twitter, Facebook, and Instagram.
Culver's Social Media Strategy
This document outlines Culver's social media strategy for 2017. The main goals are to increase awareness and relevance of Culver's on social media to drive traffic and revenue. Key strategies include posting consistent, engaging content on relevant platforms and recording consumer testimonials. A social media audit revealed Facebook has the largest follower count and engagement. Objectives are to post 7 times daily across platforms and increase interactions by 40%. The strategy identifies roles, tools, timing of key initiatives and metrics for measuring success.
Taco bell Social Media Strategy
Taco Bell has seen success in increasing engagement on social media, particularly Snapchat. Snapchat saw the largest growth in followers out of Taco Bell's platforms and had over 344 million average engagements per month. Millennials are Taco Bell's primary target market and increased Snapchat use has helped reach this demographic. Overall, more frequent posting across social media helped boost customer awareness of the brand.
Chick-fil-A Social Media Strategy
This is a proposed social media strategy for Chick-fil-A. I followed the format in Hootsuite Social Media course as taken for my public relations class.
PUR Social Media Strategy Project
Starbucks aims to increase engagement and build its online community through social media in 2016. Key objectives include driving more traffic to the website and increasing positive brand mentions. Starbucks will use a friendly tone on social media and encourage user-generated content. It has a responsive critical response plan and measures engagement through quantitative and qualitative KPIs.
Starbucks
This document outlines Starbucks' 6-month social media strategy. It includes audits of their networks, audience, and competitors. The objectives are to increase interaction by 30% and followers on Instagram by 2.2 million in 6 months. The strategy involves increasing visual content and paid promotion. Key dates involve holidays and evaluation is quarterly. Roles and a critical response plan are defined to monitor social media. Engagement and follower metrics will measure results.
Taco Bell Social Media Strategy
This document outlines Taco Bell's 2017 social media strategy. The objectives are to increase mobile app usage and website traffic through engaging social media posts. A social media audit found Snapchat and Twitter generate the most engagement. The strategy involves increasing Snapchat promotions of the mobile app and boosting content on Facebook, Instagram, and Twitter. Metrics like website traffic sources and social followers will be tracked quarterly to measure success. The roles and response plan ensure consistent, policy-compliant social media management.
Pur project 1
This document outlines Starbucks' 2016 social media strategy. The goals are to become more active and engaging on social platforms to support revenue and build customer relationships. The strategy involves increasing promotions, daily posting, and follower growth across platforms. Key tactics include paid social advertising, owned content like monthly promotions, and leveraging hashtags. Performance will be measured through website traffic, follower counts, and engagement metrics.
PUR- Starbuck Social Media Strategy
The document outlines Starbucks' six-month social media strategy beginning in October. The objectives are to grow their online following and increase customer satisfaction/loyalty by sharing more personalized content. Two key strategies are increasing published content and promoting customer interaction. Goals include a 40% increase in Twitter/Instagram followers and more unique website visits from Facebook/LinkedIn. Progress will be measured through analytics on social media engagement, website traffic sources, and the #FallintoStarbucks campaign performance.
Wendy's Social Media Strategy
Wendy's social media strategy aims to expand its customer base through platforms like Snapchat, Twitter, Facebook and Instagram. The strategy involves updating these platforms with deals, store updates and creative graphics. An audit found Twitter had the most followers while Instagram had the highest engagement. Objectives include increasing sales through promoting deals and the brand. Roles, policies, response plans and metrics are outlined to guide the social media efforts.
Weston Hucknall Social Media Strategy Taco Bell
Social Media Strategy for Taco Bell, in order to implement ways to engage consumers and expand our online presence/brand personality.
Shake Shack by Emily Byrne
This document outlines Shake Shack's social media strategy and objectives. The goals are to increase followers, engagement, and brand awareness across platforms like Facebook, Instagram, and Twitter. A social media audit found highest engagement is on Facebook and lowest is Twitter. Competitors like Chipotle and Panera have strongest presences on Facebook. The strategy focuses on increasing traffic through Facebook content and hashtag campaigns on Twitter. Objectives include gaining 2,000 more Instagram followers in 4 months while targeting millennial audiences. The document also provides policies, response plans, and methods for measuring results.
Starbucks' Social Media Strategy
This document outlines Starbucks' social media strategy. The major goals are to gain more followers and increase engagement on social media pages. Strategies include creating content that appeals to target demographics and driving more conversation. A social media audit found Instagram has the highest engagement while LinkedIn has the least. Goals include increasing engagement and followers on LinkedIn and Facebook. The strategy involves paid, owned, and earned social media placements. Metrics include website traffic, follower counts, and engagement rates across platforms.
Project 1 - Social Media Strategy
This document provides a social media strategy for Zappos. It includes an audit of Zappos' current social media presence and sets objectives to increase traffic and engagement. The strategy outlines the brand's online persona and voice, and recommends paid, owned and earned strategies across platforms like Facebook, Instagram, Twitter and Snapchat. It also defines roles and responsibilities, and provides templates for critical response planning and reporting metrics and results.
Social Media Strategy - BurgerFi
This document provides a social media strategy and audit for BurgerFi. It includes objectives to increase engagement and traffic by 20% in 6 months through boosted posts, hashtags, and video content. Key performance indicators and a measurement plan are outlined. Roles and a critical response plan are defined. The audit finds Instagram has the highest engagement currently and sets goals to expand reach and followers across platforms over the next 6 months through targeted campaigns.
Presentation jordanwalsh
This is my presentation for social media management. Social media strategy on Whole Foods Market. #UFSMM
University of Florida, Social Media Management PUR3622, summer C.
SydneyDenninger 'Starbucks" Social Media Strategy
The document outlines Starbucks' 2016 social media strategy. The strategy aims to grow Starbucks' online following and drive sales by encouraging traffic to social media platforms through creative content. Two key strategies are increasing content volume and encouraging sharing. Objectives include increasing website visitors and engagement. The strategy details brand persona, content types, hashtags, paid/owned/earned approaches, roles and a critical response plan. Measurement found goals were met for Facebook likes and Instagram followers but not Twitter engagement. Sentiment was positive regarding seasonal hashtags and visual content.
Project 1 sm strategy
This document provides a social media strategy and audit for Starbucks. The objectives are to grow the online following on social media channels like Instagram, Twitter and Facebook to increase website traffic and support revenue goals. A social media audit found that Instagram has the highest engagement rate. The strategy is to increase content posted across all channels by 30% over 6 months, with a specific campaign using #StarbucksSpringBreakBod on Instagram. Progress will be measured through increased followers and engagement on each channel.
McDonald's Social Media Analysis Q4 2015
This document provides a social media report summarizing McDonald's performance on Facebook and Twitter between October 1st and December 31st, 2015. On Facebook, McDonald's gained over 100,000 new fans and had an average engagement score of 244. Ad campaigns and photos received the highest engagement. On Twitter, McDonald's gained nearly 5,000 new followers and had an average engagement score of 145. Posts with hashtags engaged the best and mentions were most frequent. Customer responses averaged a 8 hours and 56 minutes response time with a 68% response rate.
What's hot (20)
Similar to Publix sms pdf
Chick-fil-a: Social Media Strategy
The document provides a social media strategy for Chick-fil-A. It includes an executive summary, social media audit, objectives, brand persona, strategies, roles and a critical response plan. The main goal is to increase video/picture sharing across platforms to represent Chick-fil-A's quality ingredients and family focus through engaging content. Strategies include publishing emotional video content and increasing post frequency and interaction across time zones. Measurement will occur quarterly through metrics like follower growth and engagement rates.
Social Media Strategy Dunkin Donuts
Dunkin Donuts conducted a social media audit to guide their 2016 strategy. They found Instagram drives the most traffic and engagement but want to increase activity on Facebook and followers on Instagram. Their objectives are to increase unique visitors to profiles by 25% in 6 months through greater brand awareness and hashtag use, as well as increase Facebook posts and Instagram followers. Their strategies include paid promotion of top Facebook posts each Friday and promoting the unique hashtag #AmericanRunsOnDunkin to encourage user generated content.
Social Media Strategy Dunkin
Dunkin Donuts conducted a social media audit to guide their 2016 strategy. They found Instagram drives the most traffic and engagement, though they have the most Facebook followers. Most users are 18-30 years old and engage via Instagram and Twitter. Objectives are to increase unique visitors 25% via brand awareness and hashtags, boost Facebook activity, and grow Instagram followers. Strategies include paid Facebook boosting, promoting the #AmericanRunsOnDunkin hashtag, monitoring branded conversations, and offering promotions to loyalty members.
Chick-fil-A Social Media Strategy
Our social media strategy aims to represent our company's quality food and family focus online. Our goals are to gain 30% more Facebook, Instagram, and Twitter followers, make daily posts, and improve engagement. We analyzed our social profiles, finding Facebook gets most traffic but LinkedIn lowest engagement. Competitors' strengths include visual posts and video. Our brand is entertaining, family-oriented, and trustworthy. Strategies include paid Instagram ads, owned hashtags, and earned media monitoring. After 4 months, all networks grew followers and engagement except LinkedIn. Positive feedback was received except some tied our values to exclusion. We will work on LinkedIn, more hashtags, and another event.
Alexia Schmidt Social Media Plan Whole Foods
The document provides a social media plan summary for Whole Foods. Key points include:
- Maintain a strong presence on each channel and grow video content, especially on YouTube.
- Current top channels are Facebook and Instagram, while YouTube and Pinterest have room for growth.
- Objectives include increasing video content by 15% and unique visitors from social media by 20%.
- Measurement will track key metrics like social followers, engagement rates, and website traffic.
Starbucks Social Media Strategy, Project 1 #SMM
This social media strategy was created for Starbucks to grow its online following and community as a whole.
McDonald's Social Media Strategy
This is a proposed social media strategy for McDonald's. I followed the format in Hootsuite Social Media Strategy A-Z.
Taco Bell Social Media Strategy
This document outlines Taco Bell's social media strategy and objectives for 2017. The objectives are to increase engagement and traffic across platforms by 40% on Facebook, 30% on Instagram, and 20% on Twitter. The strategy involves capitalizing on holidays, boosting popular posts, and holding competitions and giveaways. Key dates include holidays and quarterly reporting in February, May, August, and November. Roles and responsibilities are defined, along with brand voice guidelines, critical response plans, and metrics for measuring performance.
Project 1 marco’s pizza
Project 1: Social Media Strategy
I used Marco's Pizzeria for my project on making a media strategy plan.
Chick-Fil-A Social Media Marketing
A powerpoint presentation on the popular fast-food chain company, Chick-fil-A, and its social media marketing strategies.
Chick-Fil-A's Social Media Strategy
This is a Social Media Strategy for Chick-Fil-A, that I put together for Social Media Management (#UFSMM) at the University of Florida.
Zappos
Zappos' social media strategy aims to increase social media followers and drive more traffic to their website. Their objectives are to increase unique visitors from social media by 20% and increase Twitter followers by 3000 in 6 months. Key strategies include increasing branded content on Facebook, Twitter and Instagram by 30% and using hashtags to engage customers. Progress will be measured through quantitative metrics like social followers and traffic sources, and qualitative sentiment analysis.
Project 1 Whole Foods
The document outlines Whole Foods' social media strategy and objectives. The key priorities are to increase online followers and use Facebook Live. Two main strategies are finding unique ways to gain more followers on all channels and using Facebook Live to promote products. Goals include a 2,000 follower increase across channels in 4 months. Key roles, policies, response plans, and metrics are defined to support the objectives.
Wendys social media strategy shashank mishra
The document provides a social media strategy for Wendy's. It includes an audit of Wendy's current social media presence and performance on platforms like Twitter, Instagram, Facebook and LinkedIn. Key findings from the audit include that Facebook drives the most traffic to Wendy's website and that Instagram has low engagement. The strategy outlines objectives to increase followers, engagement and website traffic. It also defines social media roles and provides guidelines for content, paid strategies, timing of posts and responding to issues.
Taco Bell Project 1- Kelly
Taco Bell's social media strategy focuses on growing their online presence and engagement. Their primary objectives are to increase social media activity to at least one post per day on each platform and assign managers to each platform to improve engagement and consistency. Their brand persona is exciting, fun, and sassy. Key dates include Taco Tuesdays and Cinco de Mayo. Measurement shows Facebook has the most traffic and growth while engagement increased across all platforms.
Project 1 Social Media Strategy
The document provides an audit of Long Tall Sally's social media presence including assessments of their networks, traffic sources, audience demographics, and competitors. It outlines objectives to increase younger users and video content across platforms. Strategies include paid promotion, using branded hashtags, and monitoring competitor hashtags. Metrics and reporting dates are also provided.
PUR3622 - Taco Bell Social Media Strategy Project
This is a project I created for my social media management class. It details a social media strategy for Taco Bell.
Chick Fil-A Social Media Strategy
This document outlines Chick-Fil-A's 2017 social media strategy. The objectives are to maintain the company's #1 ranking on social media and increase engagement. The strategies include encouraging conversations, sharing relevant content, and hosting monthly contests. A social media audit found that Facebook has the most followers and engagement drives most website traffic. The strategy involves monitoring competitors and responding to issues. Progress will be measured quarterly through social metrics and sentiment analysis.
Social Media Strategy
The document outlines Wendy's 2017 social media strategy. Key objectives include increasing engagement on Twitter through humorous posts to build the #WendysRoast persona and brand recognition among 18-30 year olds. The strategy proposes boosting popular posts, monitoring keywords to respond to competitors, and increasing visual content on Facebook and Instagram through paid, owned, and earned efforts such as user-generated memes. Progress will be measured through social metrics, website traffic, and sentiment analysis to refine the strategy focusing on Twitter growth.
Whole Foods Social Media Strategy
This document provides a social media strategy and audit for Whole Foods. Key points include:
1. The objectives are to increase followers and drive more traffic to the website through engaging content on platforms like Instagram, Facebook, and Twitter.
2. A social media audit found Facebook has the highest engagement rate and is the top traffic driver to the website. Instagram and Twitter are also important platforms.
3. Strategies include boosting popular posts, encouraging user-generated content with hashtags, and responding to customers on social media.
4. Progress will be measured through quantitative metrics like followers and website traffic, as well as qualitative sentiment analysis of customer interactions. Increasing visual content and the use of has
Similar to Publix sms pdf (20)
Recently uploaded
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
Slides presented by Phil Hornby, Founder and Director of "for product people", at Cambridge Product Management Network, on Monday 17th June 2024.
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【网址🎉ac55.net🎉】
【网址🎉ac55.net🎉】欧洲杯赌球是世界上历史最悠久的博彩公司之一。其历史可以追溯到十九世纪末，确切时间是1886年。这家英国公司拥有超过15000名员工，是博彩行业规模最大的公司。欧洲杯赌球是英国最受欢迎的实体博彩公司之一，其排名仅次于欧洲杯赌球，旗下2800家投注站遍布全英国。
High-Quality IPTV Monthly Subscription for $15
Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
https://rb.gy/f409dk
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Discover the Beauty and Functionality of The Expert Remodeling Service
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
Kalyan Chart Satta Matka Dpboss Kalyan Matka Results
KALYAN CHART SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
9356872877Sattamatka.satta.matka.satta matka.kalyan weekly chart.kalyan chart.kalyan jodi chart.kalyan penal chart.kalyan today.kalyan open.fix satta.fix fix fix Satta matka nambar.Cover Story - China's Investment Leader - Dr. Alyce SU
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART KALYAN CHART
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
Sattamatka.satta.matka.satta matka.kalyan weekly chart.kalyan chart.kalyan jodi chart.kalyan penal chart.kalyan today.kalyan open.fix satta.fix fix fix Satta matka nambarSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Transport Solution
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
8328958814KALYAN MATKA | MATKA RESULT | KALYAN
8328958814KALYAN MATKA | MATKA RESULT | KALYAN KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM | MATKA PANA
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Recently uploaded (20)
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
Kalyan Chart Satta Matka Dpboss Kalyan Matka Results
Kalyan Chart Satta Matka Dpboss Kalyan Matka Results
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Publix sms pdf
- 1. Publix Social Media Strategy Shelby Martin February 19, 2017
- 2. Table of Contents 1. Executive Summary 2. Social Media Audit 3. Social Media Objectives 4. Online Brand Persona and Voice 5. Strategies and Tools 6. Timing and Key Dates 7. Social Media Roles and Responsibilities 8. Social Media Policy 9. Critical Response Plan 10.Measurement and Reporting Results
- 3. Executive Summary Our major priority for 2017 will be to increase customer interaction with the company through different social media platforms. Our focus will be to increase traffic to our main website by using other social media outlets and building stronger relationships with our customers.
- 4. Social Media Audit Network: URL Follower Count Weekly Activity Twitter @publix 228k 6 daily Facebook facebook.com/ publix 2,710,697 twice daily Instagram @publix 73k 4 times weekly Linkedin Publix Super Markets 69,751 1 per week
- 5. Audience Age Percentage Male/ Female Network of Choice Second Network of Choice 18-30 10% 57% Female 50% FB 40% Twitter 31-40 20% 43% Male 30% Twitter 20% FB 41-55 60% 10% Instagram 20% Instagram 56-80 10%
- 6. Competitor Company Social Network Strengths Weaknesses Winn-Dixie Facebook Catchy color scheme, posts frequently Almost no engagement with audience Aldi Facebook New, organic, affordable prices Not as well established as Publix
- 7. Objective In 2017 the focus of our social media strategy will be to increase our sales goals through increased interaction with customers through our various digital platforms. 1. Increase Twitter and Instagram followers by 2,000 within 6 months 2. 2. Increase number of email subscribers by 25% in 6 months
- 8. Online Brand Persona and Voice While interacting with our customers we are: • Interactive • Friendly • Fun • Customer-oriented • Helpful • Cheerful
- 9. Strategies and Tools Boost weekly posts Encourage customers to tag, mention and hashtag Publix Encourage customers to check into the store on Facebook
- 10. Key Dates Christmas Thanksgiving New Years Memorial and Labor Day weekends Easter Superbowl Sunday Valentine’s Day
- 11. Social Media Roles Karen Murino- Director for Brand Marketing and Analytics Kate Rahman- Digital Marketing Manager Maria Brous- Director of Media and Community Relations
- 12. Social Media Policy Our social media channels are used to spread company news, share information, and interact with customers. As a social media manager for Publix you are expected to follow these simple rules to provide a positive image for the company: Be respectful Use common sense Do not rude or insensitive Be helpful to customers
- 13. Measurement and Reporting Source Volume Percentage of Overall Traffic Conversion Rate Twitter 1300 unique visits 24% 3.4% Facebook 4500 unique visits 37% 2.7% LinkedIn 350 unique visits 13% 0.06%