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Cross Media

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The document discusses cross-media and multi-channel marketing. It defines cross-media marketing as connecting different mediums like direct mail and the internet. Multi-channel marketing uses two or more channels like direct mail, email, and social media simultaneously. The document also provides an example of a successful cross-media campaign for Robert Morris University that improved their enrollment results.

Business
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Demystifying Cross Media and Multi-Channel Marketing Robert Smith Alpha Printing & Mailing www.alphacmm.com
What is cross-media? A Cross-Media campaign is one that connects one medium to another. ,[object Object],[object Object],[object Object],[object Object]
What is multi-channel marketing? Using two or more different marketing channels simultaneously to reach a customer and increase effectiveness of marketing campaign. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
One dimensional is limiting ,[object Object],[object Object],[object Object]
Why connect to the web? ,[object Object],[object Object]
Marketers are looking for help ,[object Object],[object Object],[object Object],[object Object],“ Companies that utilize relevant graphics and text can see a 2-5X lift in response rates” Source: PODi
Mobile marketing & QR codes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
QR code use cases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Across all generations, more people than ever are using social networks
Pulling it all together… social media purls email direct mail QR Codes sms text
A fully integrated multi-channel marketing solution www.BillGates.MySpecialOffer.com Real-time Dashboard
Let’s Examine an Award Winning campaign step-by-step ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Challenge for Robert Morris ,[object Object],[object Object],[object Object],[object Object],[object Object]
Robert Morris University Campaign Objectives ,[object Object],[object Object],[object Object],[object Object]
Robert Morris University
RMU4You Site
Welcome Page
Survey Page
Update Profile
Thank You (Attending) Page
Thank You (Attending) Email
Results for Robert Morris ,[object Object],[object Object],[object Object]
[object Object],[object Object],MARKETING Opportunities for Growth
Questions Contact: Robert Smith [email_address]
The campaign launch process

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