This document discusses using social networking to promote a business. It outlines the major social media platforms like Facebook, LinkedIn, Twitter, YouTube and blogging. For each platform it describes the target demographics and some key statistics about user behavior. It also provides tips for setting goals and measuring results when developing a social media marketing plan. Business owners are encouraged to be active on multiple sites to build relationships and take advantage of free advertising opportunities.

1. Using Social Networking to Promote Your Business

2. what is social networking? Social networking (or media) focuses on building online communities of people who share interests and/or activities. Most social network services are Web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.

3. marketing 1.0

4. marketing 2.0

5. who is online? 62% are 25-54 years old

6. plan Plan THEN act Incorporate into existing marketing efforts Define goals and objectives Target market Action to take Budget Resources

7. plan Measure results Goals Costs ROI Revise

8. it’s all about… Relationships, Relationships, Relationships!

10. Be a resource AND ask questions

11. 90/10 rule

12. Don’t let people forget you

13. Be responsive AND say Thank You!

14. Grammar, spelling and punctuation DO count!

15. Do not ever lie, swear, tell bad jokes and so on

17. focus! blog

18. facebook Over 500 million active users, HALF log on every day 61% of users are over 35 62% earn at least $60,000 Second most popular website in U.S. People have Profiles; Businesses have Pages

19. profile

20. page

21. examples

22. examples

23. advertising Can promote website or Facebook pages, events, applications and groups Daily budget Schedule Target audience Location Demographics Likes and interests Connections

24. linkedin Over 85 million members 71% are over 35 years old 69% earn at least $60,000 48% have attended college 37th largest website in U.S.

25. profile

26. connections

27. company page

28. groups

29. answers

30. advertising As low as $10 per day Target audience Geography Industry Job function

31. twitter Over 175 million registered users Over 100 million tweets sent every day 30% of users earn over $100,000 24% are 35-49 49% have some college education

32. page

33. youtube Over 2 billion videos watched every day 36% are 18-34 years old 29% earn over $100,000 13% have attended graduate school 4th largest website in the U.S. “90% of Internet traffic will be video by 2012” (Nielsen)

34. channel

35. advertising Target audience Demographic Interest-based Content Buzz

36. blogging Almost 150 million blogs 25% of bloggers are 25-34 years old 29% are 35-44 years old 21% are 45-54 years old 50% post 1-3 times a week 67% of bloggers are men

37. example

38. but I don’t have time!

39. time management

40. why? Word of mouth on steroids!!

41. tell people!

42. it’s all about…

43. final thought…

44. questions? Connect with me! www.facebook.com/deb.krier www.facebook.com/DebKrierTheSociaLight www.linkedin.com/in/deborahkrier www.twitter.com/debkrier www.debkrier.com/blog www.youtube.com/dkrierthesocialight