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You've Created a Social Media Campaign-Now What?
1. You’ve Created a Social Media Campaign — Now What? Measuring the success of social media
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3. Brand Focused vs Social Media Focused Brand Focused VS Social Media Focused Brands telling their story Joining a conversation Carefully defined and controlled Consumers defining your brand Being perfect Being genuine
33. Just Give Me A Number (OK, now I need more details)
34. An ROI Calculator Metric Value Spend Social Media Results Total Value ROI Impressions (CPM) $12 100000 $ 1,200 Leads $ 400 40 $ 16,000 Sales $3,000 7 $ 21,000 Total $10,000 $ 38,200 282%