This document analyzes how a media product uses, develops, and challenges conventions of real media products. Specifically, it discusses: 1) How a magazine advertisement for a fictional album follows conventions like central layout, main image, consistent fonts while also promoting the album and music video together with character images rather than band photos. 2) How a digipak for the album uses images from the music video for consistency across promotional materials while developing conventions by varying light/dark tones to match the video rather than using a single color scheme. 3) How the digipak challenges conventions by having contrasting dark and light covers rather than a consistent color scheme through the whole digipak. This matches the varying tones

1. In what ways does my media product use,
develop or challenge forms and conventions
of real media products?
Ancillary Texts

2. Magazine advert
Conventions I used
● Central aligned layout
● Main image
● Consistent font use
● Album name in large font
● Information provided is
similar to that on a real
product; release date, songs
on album, social media
details

3. Magazine advert
Conventions I developed &
challenged
● The use of a main image to
promote the album. However,
instead of an image of the
band/artist I used one of the
character of the music video.
This is to promote the CD and
music video as a full package
● The main image is similar, rather
than the same as the album
cover. This has been done
before, for example there are
different images used to promote
Ellie Goulding's and King Of
Leon's albums (see magazine
advert research)

4. Comparison of images for ancillary texts
The images are both of the character in the
music video looking down at her 'moon' but they
are composed slightly differently and have
different lighting. They are similar enough to
obviously be promoting the same product but
different enough to be suitable for their
purposes.

5. Digipak

6. ● Image is stretched across two panels where the
disks are slotted
● The spine is very conventional; it has the basic
information required
● The images used in the digipak relate to the
video and create a consistent look throughout
all the promotional package
● The tracks are listed on the back cover as well
as the label information
Conventions I used

7. Conventions I developed
● Often, the digipak has a very consistent theme colour. My theme colour is
not highly consistent but I did this to make it match the music video. For
instance, there are light scenes and darker scenes, and the images used on
the panels of the digipak are either very light or very dark. This defies the
convention of a consistent theme colour in order to make the digipak more
cohesive with the music video, therefore making a more effective
promotional package.
● Not only did I use similar tones and colours, I also used stills taken while I
was filming the music video. This type of consistency makes a lasting image
on the audience's mind as they associate images in the video, digipak and
advertisments with the song and the band.

8. Conventions I challenged
● There is often a consistent colour scheme running through
the front cover, spine and back cover of the digipak
● However I chose to defy this convention by having a dark
image on the front and a light colour scheme on the spine
and the back cover. The colours are similar (neutral tones
with green and pink hues); it's the tones that contrast.
● This was a by-product of choosing light and dark images
for the digipak, discussed in the previous slide. I feel like
defying this convention doesn't make the product any less
effective as the consistency of the product isn't hindered.
The front cover and back cover don't necessarily contradict
one another because they are back to back therefore the
contradiction isn't very obvious.