This digipack for Ed Sheeran's album "X" uses a simple black and green color scheme. The symbol "X" is prominently featured on the front cover rather than the artist's name, implying the music is more important than fame. Within, cartoon drawings of X's appeal to younger audiences and show Ed Sheeran's creative personality. The back cover places the song list on the right rather than the left to further demonstrate creativity.

1. Analysis of digipacks

2. This digipack: Ed Sheeran- ‘X’
follows a simple colour scheme:
black and green. Despite being
quite simplistic it acts as a
convenience for the audience as its
easy to read.
Unusually, the symbol “x” is the
main feature of the front cover,
with the artist name being hidden
away on the side. This is significant
because it gives the audience ot
infer the traits of his personality,
this being that he cares more
about his music than his fame,,
aspiring many to look up to him
and hopefully increasing the
revenue for the album. An
alternative interpretation is that
due to Ed Sheerans previous
album: ‘+’ being such a huge
success, fans are likely to make the
connection between the albums
and therefore recognize the album
on the shelf.
In terms of the inside of the digipack on the left hand side, there
are lots if cartoon drawings in the shape of an ‘X’ giving it
relevance to the album. However it reinforces the creative side of
Ed Sheerans personality alongside his music. It also expands his
target audience as it infers the album is suitable for those of a
younger age because the drawings can be viewed as quite
childlike. The CD itself is quite basic
The legal information for the
album is placed beneath and
alongside the barcode as it’s a
necessity to include however it
doesn’t need to be the main
focus.
The back cover of the digipack
contains the songs in the album,
however unlike other
mainstream CD’s they are on the
right hand side, despite those of
his main target audience- UK,
reading from left to right. The
reason behind this is to reinforce
the creative side of his music.
The image on the back infers Ed
Sheeran is arising and breaking
out of his shadow.
The CD its self in addition, is also
quite simplistic making the
digipack have a more formal and
professional look, attracting
those of the older generation.

3. The colour scheme of this
digipack makes this
album more appealing to
those of a younger age ,
in comparison to the very
formal look of the
magazine advert. The use
of the bright colours
enables the album to
stand out on the shelf,
increasing the chances of
it being bought.
The artists name is
prominent on the album
in san serif capital letters,
this infers she’s relying
more her fame to sell her
album than the music
itself, suggesting she's an
established and well
known artist influencing
people to buy her music
due to her being
respected. The CD itself contains a white background, having connotations of innocence,
goodness and purity which is juxtaposed with the red roses. Red roses covey
heartfelt sorrow and regret although, at the same time is assoiated with
romance. This therefore suggests there’s something more to this album that
fans of Lana Del Ray are likely to want to discover.
The front cover portrays
how Lana Del Rey is
trying to sell her album
through her name rather
than through the music.
This is shown through the
font size of her name,
which is large and on the
top of the page creating a
symbolic hierarchy of
importance. In
comparison to the album
name, born to die which
is in a smaller font.
However due to being
placed near the heart of
the artist, it suggests that
shes passionate bout her
music and it comes from
the heart. The use of the
direct address creates a
relationship between the
audience and the artist.

4. Looking at the CD itself,
the heart infers the
album is targeted at
females rather than
males. However it
reinforces how
passionate the artist is
to her music, suggesting
her music comes from
the heart. The colour
scheme of white and
light pink, reinforces this
idea of love, setting a
tone for the album itself.
The font used is a sans-
serif font which
therefore makes it easy
to read, whilst giving the
cd a professional look.
The CD itself
additionally portrays
elegance through the
simplistic font and
minimal writing.
The front cover image is
very stiking through the
close up image of the
artist almost ‘breaking
out’ of the page. This
combined with the use
of the MES: gothic
makeup presents Jessie
J as someone who's
rebellious and here to
make a stand. Attracting
those who are also
ready to break out of
their shell. Due to Jessie
having a younger fan
base, the CD itself tones
down the mood for the
CD making it appear as
more child friendly.
The back of the digipack is very basic in comparison to the front cover. This is
because those of a older age stereotypically look back of a CD in order to gather
more information. However the front cover of the digipack is used to stand out
on the shelf making it more likely to be recognized and then bought.