Rihanna's style in her music videos and on her album covers emphasizes sexuality and femininity. She wears tight, revealing outfits in low cuts and shorts that show her chest and legs. Her makeup and dark clothing create sex appeal. On her website and album covers, photos of her are often close-ups that draw the viewer's attention to her physical features, and she poses in flirtatious ways to look attractive and highlight her body. Across her career, Rihanna has cultivated a brand that represents herself as a glamorous and seductive artist.

1. Reasearch into Rihanna
Rihanna is a Barbadian recording artist who has been part of many
hip-hop/alternative rap songs.

2. How is Rihanna’s style represented in
hip hop videos?
Rihanna’s style consists of mainly revealing tight
outfits that show off her feminine assets. Most of
her outfits are low-cut and show her chest and the
short dresses and shorts show off her legs. Most of
her outfits are black, which can represent sexuality
and elegance. She also seems to wear black
leather gloves in some music videos. She aims to
attract men and inspire females.
She usually wears make-up such as red lipstick and
darker eye shadows, creating more sex appeal. For
example, even when she is dressed as a army
person she wore dark makeup and red lipstick to
still make her seem sexy. She looks very glamorous
and also often wears jewellery.

3. Common conventions in Rihanna’s alternative rap music videos
-There are Many close-ups of her face allowing emotion of the song to be shown. There also
close-up tracking shots of her face and body.
-She is normally in her own narrative and often mixes her narrative and performance shots
together. She normally has 2 outfit changes minimum.
-She often dances in the music videos and her body language is very flirtatious.
-Alchohal is often used as props in the videos she is in

4. 2005
2006
2007
2011
2011
Most of Rihanna’s main CD covers are closeups and she is directly addressing the
audience, attracting the audience on a
personal level. This shows off her make up
giving her a glamorous appearance. When it is
a mid-shot or long shot she has positioned her
body in ways that are quite revealing and show
off her female assets. The writing is often in
places that draw attention to her body or
certain parts of her. For example, in her 2011
album the writing is on her attracting you to
her body. Similarly, in 2007 album the writing
is in the centre attracting you to the curves of
her body.
2010
2009
Rihanna’s CD Covers

5. Rihanna’s Website
The main background picture on Rihanna’s
website changes every few seconds. In these
screen shots on her website we can see that
both of the outfits she’s wearing are quite
revealing. And most of the photos are long
and mid-shot to show them off. They are also
positioned flirtatiously, for example, in one
Rihanna has her hand down her trousers.
Most of the colours used on the
website are black, red and white. Black
and red are seen as being quite sexual
and romantic. White makes the
graphics and Rihanna stand out well
and be bold. She has her logo on the
top corner on every background
picture.

6. Rihanna’s website continues to represent quite a
seductive but glamorous artist, we can see this by the
outfits she is wearing. On her website you are able to
access information about her latest news, live
performances, press and fashion front covers and
articles, her songs and albums and a merchandise shop.