Rihanna's image has dramatically changed over her career from innocent teen to edgy rebel to powerful role model. Her early music was dancehall/R&B and she presented a sweet image, but after being abused by Chris Brown, she adopted a darker, more rebellious style with her "Good Girl Gone Bad" album. Now with short dark hair or colorful styles, she aims to empower other abuse victims through her music videos while mixing up her sound and image to keep audiences interested. Her evolving image has helped her remain popular and stay relevant in the music industry over 15 years.

1. RIHANNABy: Sarah, Becky, Duresh, Mahida and Ishma

2. Robyn Rihanna fenty Rihanna’s date of birth= February 20th 1988 Birth place= Saint Michael, Barbados Moved to United States at the age of 16 In 2003 Rihanna met an American music producers Evan RodgersIn January 2005 Rodgers began shopping Rihanna’s four-song demo to different recording companiesThe music genre she plays:R&B

3. Hip Hop

4. Pop

5. DanceEarliest years... In Rihanna’s early years (2005-06) most of her music was mainly dancehall/R&B. Rihanna’s first ever single “Pon de replay” created her image as being sweet and innocent. “Pon de replay” received moderate success in the charts, whereas her second single SOS gave her first number 1 in the US charts. Her single “unfaithful” also became a major worldwide hit reaching the top ten around the world. Her second album “Good Girl Gone Bad” introduced a more rebellious image.This also brought about more chart success with arguably her biggest single “Umbrella” was the number-one single in the United Kingdom for ten consecutive weeks. The other singles released from the album were also successful such as "Shut Up and Drive“ and "Don't Stop The Music“.

6. Later in her career... These before and after images show the change she has gone through from sweet and innocent to rebellious and mysterious.

7. What changed rihanna’s image?After being badly beaten by her then-boyfriend Chris Brown. The 22-year-old tried to use the awful experience for good, speaking out and encouraging abused women to leave their partners. But the pop star is now being criticised for starring in a controversial music video which some say glorifies domestic violence.

8. She adopted a more rebellious image while recording the album ‘good girl gone bad’, eventually dying her hair black and cutting it short.

9. New York magazine described Rihanna's early look as a cookie-cutter teen queen while stating that she has the ability to shift looks so dramatically and with such ease.

10. She has now made a name for herself with her stylish and risqué fashion sense and funky hair dos.

11. After her big issue with domestic violence, she comes across in he videos as the victim. Rihanna released the video for her song “Man Down” in which her character struggles with the choice to kill her rapist. This can be seen in a lot of her videos where she entices the audience to feel pity for her. On Twitter, in response to the video, she said in part, “Young girls/women all over the world…we are a lot of things! We’re strong innocent fun flirtatious vulnerable, and sometimes our innocence can cause us to be naïve! We always think it could NEVER be us, but in reality, it can happen to ANY of us! So ladies be careful and listen to yo mama! I love you and I care!” This shows her character from going from innocent to strong and she has clearly made herself look like a role model to women around the world who suffer due to their vulnerability. However her latest image from songs like Russian Roulette have changed, from a strong dark haired bob she has gone to red/purple hair colour. Her new album cover appears to show the tougher side of Rihanna, following the much publicized beating at the hands of her former boyfriend Chris Brown. This imagine is her visual motif, this strong, powerful woman to represent women fighting back. Her aim is to become a role model to women who have been victims of domestic violence just like her.

12. The music videosHowever, in one of her new songs ‘man down’ before the song even starts playing, you get a close up of her breast -> One of Rihanna’s first well known song is ‘pon de reply’. In this music video the first close-up is of her In both these music videos you have scene in a dance club, however in pon de reply, the way Rihanna is dressed is less revealing from what she is wearing in the man down video. In Rihanna’s pon de reply music video I think the record company is selling her voice, however because over time she has become well known they now have started to sell her assets and character more than her voice. Pon de reply uses only one location (club) whereas man down uses many (the streets, bedroom, shops, club etc.)

13. How a star’s image develops over time through music videos. The opening shot of pon de reply is an editing effect that has been used, this reinforces the ‘star’ image because it is as if something new is starting. Also in both these music videos they start off with a narrated storyline, and this continues in the lyrics. Close-ups have been used more in the man down video and this once again reinforces the star image and this enables the audience to be more up close to her.

14. Rihanna-“Girl power”We as a group think Rihanna is popular today as she has changed her image over the past 6 years to keep her audience interested and surprised which we all have been at some point i.e. with the change in character in music videos, hair styles and hair colour.

15. Her latest music videos this year have been “California king bed” released in May and “Cheers to that” released in August. Both these music videos as well as the songs have a different theme which shows the different sides to Rihanna and the kind of artist she is today.Cheers to that is the sort of song fans are used to as it is upbeat as we think of Rihanna s music as upbeat. This music video was a documentary of her loud tour to suggest she is thankful for her fans and how they have supported her through her personal life and how that’s affected her image even if some have been dramatic i.e. the hair style change.