Rihanna has maintained a consistent brand identity across her albums, merchandise, concerts, posters, website and music videos over the years. She is always the dominant image, shown as her own brand. Over time, her image has become more sexually empowered and independent, moving from innocent to rebellious. She represents herself as fearless and talented. Her use of color, font styles and clothing choices reinforce her brand identity and remain recognizable to fans.

1. Rihanna
Brand Identity

2. Rihanna’s First and Recent
Albums
Brand Identity
Rihanna here is being quite
controversial, this shows
she is looking quite 1980’s,
rock chick style. The fact
she is wearing a leather
jacket may come across
that she is being quite
rebellious. The font here is
very bland, hard to come
across and very simple.
Rihanna here is looking
very pop, she comes across
as quite polished and hip
hoppy. The font is very girly
and pop styled, and her
clothing is very pop, 1970’s
jazz type.

3. What has stayed the same?
Brand Identity
On all of Rihanna’s Albums, Rihanna is the dominant image, this is because she is
shown as her own brand identity and is showing she is important.

4. What has changed??
Brand Identity
Over the years of each album being released, Rihanna is showing a different message
each time on her album. Over the albums Rihanna has become more self conflicted,
and showing off her body more. Rihanna has ‘the figure’ which many people crave for,
this will give her fans and maybe show her as an inspirational character or role model.
Rihanna is representing her self as a independent, fearless, talented women.

5. Rihanna’s Merchandise
Brand Identity
All of Rihanna’s T-shirts either have a picture of her in the centre again showing she is
her own character and her own identity, or alternatively Rihanna has a set ‘font’ which
is placed at the front of the T-shirt with the letter R, this allows people to recognise
that this is her Merchandise and she is representing herself.

6. Rihanna’s Merchandise
Brand Identity
Rihanna’s First 3 perfumes were very similar and follow the same design, however they
have different colours. Rihanna’s first perfume was named fleur, this was another word
for flower this shows she began innocent, lovely and a good girl, her next perfume was
called rebelle, this labelled her as a rebel and at this time of her fame she was very
rebellious, and this gave her that name. Rihanna’s third perfume was called nude, this
represented her self as a sexually empowered women, and showed how she acted,
dressed around that time. Rihanna's latest perfume is called rogue this shows she is a
mischievous liked women, with a innocent look but a rebellious personality and a
desire to stay natural and perfect. These perfume showed what she thought a women
should be and how a women should like.

7. Rihanna’s Concerts
Brand Identity
In Rihanna’s ‘Diamond’ concert the colours used are very dark to begin
with. Rihanna starts the concert off with a blacked out back ground and
one spot light on her. During the performance a lot of white lights are
shone, this links back to her albums and her merchandise design of the
colours of Blacks, Whites and Reds. Rihanna is wearing a gangsta style
baggy long top with a gold chain and some high knee boots, this is
dominant again showing she is representing who she is, how she has
changed and what she can do now she is older then what she was on her
first album.

8. Rihanna’s Concerts
Brand Identity
Here Rihanna’s Performance again starts off in blacked out background,
this shows the continuously of her colours and ‘brand identity’. Rihanna
here has represented herself as the same as 3 of her albums she has with
red hair, this shows she is still sticking with her choice of colours for now.
Which also again links with brand identity.
Moving up the table, Rihanna is wearing a totally different outfit to what
she wore on the concert the slide before. This shows she has become
much more older, mature, more self conflicted and more sexualised,
showing she is more of an object.

9. Rihanna’s Posters
Brand Identity
Alternatively Rihanna on her other poster she is nearly
naked, this shows she isn't body shy, becoming more
sexualised, she is also becoming more rebellious as she is
showing off her tattoos (this isn't a normal place to have
a tattoo, as her tattoo is under her boobs) and expanding
the audience by male gaze. She is happy with her body.
Here Rihanna’s posters
again have a dominant
image of herself on the
front, The font on
Rihanna's posters have
either her name or the well
known ‘R’ that people
relate her to. The fonts
used on the album covers
are the fonts that Rihanna
uses on all of her
marketing, this font is
easily recognised as
Rihanna’s and is noticed as
her brand identity.
On one of Rihanna’s posters she is just
showing her face, again being the
dominant image, Rihanna is following
the colour scheme of the red, she has
red hair and red lips, also the ‘R’ on the
poster is also red. On another poster
Rihanna is sitting on the floor with a
top covering her top body and shorts
showing her legs, this shows Rihanna is
moving up the scale becoming more
self conflicted and less body shy.
This also shows she
could be
representing her
self as a character
making more of her
fans and the public
become more
inspired and less
body conscious.

10. Rihanna’s Website
Brand Identity
Rihanna’s Website now is very classy and she is representing herself as a classic
Hollywood star, showing the films she has appeared in. This shows how big she is
becoming and the publicity she has got.
Her website links very much to her latest album American oxygen, the colours are
very bland, and black and white. Again showing class. This is showing she keeps
updating her website with every song release and updating herself as a person.

11. Rihanna’s Music Videos
Brand Identity
Rihanna’s first Released song was Pon de replay released on 25th November 2009.
Rihanna’s Latest released song was American Oxygen on 16th April 2015.