Analysing digipaks 3
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This document analyzes the digipak for the grime album "Marvell FM 4" by Marvell. It notes that the genre is grime based on the text style and clothing of the cartoon characters on the cover. The dominant colors on the digipak are black, white and red to match the Marvell logo. The main image features cartoon versions of the three artists in Marvell wearing colored t-shirts matching the logo. The analysis suggests the cartoons are used to portray a fun side of grime music rather than intimidating stereotypes typically seen in digipaks.
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Q2. Evaluation
The graphics, color scheme, font, and music used in the documentarian's documentary, print advert, and radio trailer are all the same bold white fonts on a dark background, red outlines, and the song "Read All About It" to clearly and effectively link the materials together and draw audiences for a consistent message about the documentary's theme of books.
Band photos
This document analyzes and summarizes several music artist promotional photos based on compositional techniques like rule of thirds and use of lighting, clothing, and positioning to convey information about the artist's genre and persona. Key signs identified across photos of The Wombats, Eminem, My Chemical Romance, Lady Gaga, Foster the People, and Kanye West that provide clues about their music styles and images.
Film poster analysis
The document provides details from the research process for creating a film poster. It analyzes aspects of existing posters, such as layout, target audience, purpose, use of color, key images, and background. Examples are given for each aspect by breaking down a Twilight film poster. The purpose is to understand common poster conventions in order to design an effective poster that will advertise the film and attract the intended audience.
Mama poster annotation
The document analyzes the visual elements and conventions used in a movie poster for a horror film. It summarizes that the darker colors, isolated shot of the fearful child character, and worn costumes establish the mystery and fear associated with the horror genre. The sans serif title font and central positioning of the characters are conventional techniques that help attract attention and highlight important aspects of the film's plot. Overall, the poster employs standard horror genre conventions through its visuals and composition to intrigue audiences and provide clues about the supernatural storyline.
Main product and ancillary texts
The document discusses how the author conveyed consistency across their trailer, poster, and magazine cover for a film project. Specifically, it notes that:
1) The same font was used for the film title on the poster and magazine masthead to create brand identity.
2) The poster and magazine used the same color palette further linking the pieces.
3) Elements like the black and white key visual and similar fonts were used to connect the trailer and poster.
4) Consistency in conveying the director and film genre helped market the project to audiences.
Photography Analysis
The photographer chose one photo for a double page spread because it seemed the most natural and had better quality and definition than others. The brick wall and color scheme are prominent aspects of My Chemical Romance, and the subject is wearing an MCR jacket, making the photo relevant. The photographer will edit the photo by changing colors to fit the theme of the article and enhance aspects as needed. A second photo was chosen for the front cover because the colors fit the magazine's scheme. The photographer will also crop, resize and enhance this photo. Their friend is portrayed as Brendon Urie from Panic! At the Disco due to their similar style of plaid shirts, ripped jeans and pop-punk vibe.
Anyalise sytles
Grunge style uses a distorted image of a child with dark, bland colors to draw the viewer in. Punk style features a photo of the Queen covered by newspaper text cutouts, using the contrast of the Union Jack and black/white photo. Pop art features a bright, colorful photo of a woman made to stand out. Grunge uses dark colors and distortions while pop art uses bright colors to draw attention. Punk modifies national images to look rebellious.
How I used conventions from Sorority Row products in my production
Katy Bailey researched the trailer and poster for the film Sorority Row to inform her own work. She followed Sorority Row's trailer structure, showing disruption to equilibrium at 19 seconds. She also used an upbeat song initially and eerie music later to emphasize the antithesis between parts. For her poster, she took inspiration from two Sorority Row posters - using dark colors from one and including burning photographs like the other to convey horror.
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Q2. Evaluation
The graphics, color scheme, font, and music used in the documentarian's documentary, print advert, and radio trailer are all the same bold white fonts on a dark background, red outlines, and the song "Read All About It" to clearly and effectively link the materials together and draw audiences for a consistent message about the documentary's theme of books.
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The document discusses how the author conveyed consistency across their trailer, poster, and magazine cover for a film project. Specifically, it notes that:
1) The same font was used for the film title on the poster and magazine masthead to create brand identity.
2) The poster and magazine used the same color palette further linking the pieces.
3) Elements like the black and white key visual and similar fonts were used to connect the trailer and poster.
4) Consistency in conveying the director and film genre helped market the project to audiences.
Photography Analysis
The photographer chose one photo for a double page spread because it seemed the most natural and had better quality and definition than others. The brick wall and color scheme are prominent aspects of My Chemical Romance, and the subject is wearing an MCR jacket, making the photo relevant. The photographer will edit the photo by changing colors to fit the theme of the article and enhance aspects as needed. A second photo was chosen for the front cover because the colors fit the magazine's scheme. The photographer will also crop, resize and enhance this photo. Their friend is portrayed as Brendon Urie from Panic! At the Disco due to their similar style of plaid shirts, ripped jeans and pop-punk vibe.
Anyalise sytles
Grunge style uses a distorted image of a child with dark, bland colors to draw the viewer in. Punk style features a photo of the Queen covered by newspaper text cutouts, using the contrast of the Union Jack and black/white photo. Pop art features a bright, colorful photo of a woman made to stand out. Grunge uses dark colors and distortions while pop art uses bright colors to draw attention. Punk modifies national images to look rebellious.
How I used conventions from Sorority Row products in my production
Katy Bailey researched the trailer and poster for the film Sorority Row to inform her own work. She followed Sorority Row's trailer structure, showing disruption to equilibrium at 19 seconds. She also used an upbeat song initially and eerie music later to emphasize the antithesis between parts. For her poster, she took inspiration from two Sorority Row posters - using dark colors from one and including burning photographs like the other to convey horror.
Media analysis
The poster features a solitary male character in the center against a smoky blue background, implying mystery. The landscape format highlights his importance and loneliness. Dark, mysterious colors like blue and orange are used to convey sadness and danger. An image in the character's head of him holding a gun leaves an enigma about his past. The title "One Shot" and slogan "You only get one shot in life" connect to the theme of guns and suggest they will factor in the plot. Credits and ratings are also included to attract the audience.
Poster
The film poster takes elements from the existing film poster for 'Next' including using transparency to portray the ghostly female character, positioning the title and website address similarly, and including a landscape background and principal cast names. It challenges conventions by using a darker color scheme appropriate for the horror genre rather than the thriller/action colors of 'Next' and by adding a reflection to the title text not found in the original poster. The poster aims to draw initial attention to the male character before revealing the stalking female ghost and convey the narrative and appeal of the film.
Evaluating my magazine
The document discusses the development of a magazine cover project. It analyzes existing magazine covers to understand conventions like placement of images and text. The created cover features a prominent central image of a girl with text arranged around her. It challenges conventions by having the girl partially overlap the magazine title text. Overall, the cover follows conventions for layout but introduces some subtle challenges like overlapping elements and varied text colors.
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Comparison to existing product
The document compares the branding strategies of a new film production to an existing Sherlock Holmes franchise. Both productions use consistent fonts, imagery of recognizable lead actors, and similar color palettes across promotional materials like posters and magazine covers. They also portray common genre themes of mystery and tension through techniques like low-key lighting and the mysterious poses of protagonists. By representing characters and conveying these themes uniformly, the productions establish clear and conventional brand identities that link their various promotional elements together.
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The document discusses ideas for a movie poster based on analyzing existing horror/thriller posters. It notes that many posters show partial faces or characters blended together with a minimal color scheme to maintain mystery. The poster for the film "Split" using a white background is cited as inspiration. Elements like cracked faces, inclusion of multiple characters, and blur effects are highlighted as techniques to potentially incorporate into the poster.
Question 2
The document discusses how people are represented in a rock music magazine through the use of various technical elements in the front cover, double page spread, and contents page. On the front cover, the model is biting a guitar neck to convey aggression, a rock theme. In the double page spread, half the model's face is shadowed to imply a light and dark side. On the contents page, the model looks away giving an aggressive impression, and has closed body language showing they keep to themselves. Technical elements like camera angles, lighting, wardrobe, and colors are used across the representations to align with rock genre conventions like violence, intimidation, and gothic aesthetics.
How I used conventions from Sorority Row products in the production
Katy Bailey researched the trailer and poster for the film Sorority Row to help produce marketing materials for her own film. She used Sorority Row's trailer as a template, disrupting the equilibrium at the 19 second mark to draw in the target audience. Intertitles were placed after introducing the horror genre. Different music was used before and after the genre shift. For the poster, Bailey took inspiration from two Sorority Row posters, using a dark color scheme and the idea of a burning photograph of the main character.
Evaluation question #2
The document discusses the effectiveness of combining a film trailer with two ancillary texts, a poster and magazine. It describes design elements like color, clothing, images and fonts used consistently across the three products to connect them. Black and white is used for chilling ghost scenes while the same ghost image appears in color on all pieces. Different fonts suit each format while maintaining a cohesive sans-serif style. The consistent visuals and strategic variations in design make the combination of products an effective way to promote the film.
Presentation for question 2
The document discusses how various hip hop artists create cohesive branding across their different media texts by maintaining consistent themes, styles, and aesthetics. It analyzes the branding of Earl Sweatshirt and Tyler the Creator as examples, noting their use of consistent color schemes, photography styles, and urban themes. The author describes developing their own hip hop album packaging and promotional materials with a "gritty, urban" aesthetic by shooting their actor against dark, graffiti-covered backgrounds in black and white photos echoing "the industrial, hood vibe." The consistent visual style across the digipak, magazine ad, and music video allows the different texts to effectively work together to advertise the album through shared synergistic elements.
Media evaluation task2
The three media products all represent the thriller genre through their use of dark, misty backgrounds and serious facial expressions that convey mystery and fear. The narrative theme is shown through the main character appearing on the magazine cover and poster, representing his importance to the story of trying to save his younger brother. The products focus on accurately representing the main character through his body language, dark clothing, and facial expression as the movie centers around his actions.
Evaluation q 2
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Magazine advert
This document summarizes the conventions used in a magazine advertisement for a metal band. It notes that the colors used are typically dark with low lighting, focusing attention on the band's name. Fonts include a splattered effect for the band name and serif styles otherwise. The layout positions all the artists threateningly in the frame in matching jumpsuits and masks. In terms of form, the ad follows conventions by including social media handles and details about the touring artists and event.
Evaluation Question Two
evaluation question two - how effective is the combination of your main products and ancillary texts?
Bullet boy
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Q2: How effective is the combination of your main product and ancillary texts?
The document discusses the effectiveness of combining a film's main product (trailer) with ancillary texts (poster and magazine cover).
Several elements were carried throughout the products to link them together, including fonts, color schemes, props, costumes and characters. For example, the same font and colors of black, white and blue were used in all pieces. The poster and trailer also both featured the main prop and billing blocks.
While genre, mood and certain elements were maintained across all pieces, appropriate conventions were also followed for each format. For instance, social media links were only included on the trailer and poster, while the release date was omitted from the magazine cover.
Overall, the combination of products was deemed effective
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Media analysis
The poster features a solitary male character in the center against a smoky blue background, implying mystery. The landscape format highlights his importance and loneliness. Dark, mysterious colors like blue and orange are used to convey sadness and danger. An image in the character's head of him holding a gun leaves an enigma about his past. The title "One Shot" and slogan "You only get one shot in life" connect to the theme of guns and suggest they will factor in the plot. Credits and ratings are also included to attract the audience.
Poster
The film poster takes elements from the existing film poster for 'Next' including using transparency to portray the ghostly female character, positioning the title and website address similarly, and including a landscape background and principal cast names. It challenges conventions by using a darker color scheme appropriate for the horror genre rather than the thriller/action colors of 'Next' and by adding a reflection to the title text not found in the original poster. The poster aims to draw initial attention to the male character before revealing the stalking female ghost and convey the narrative and appeal of the film.
Evaluating my magazine
The document discusses the development of a magazine cover project. It analyzes existing magazine covers to understand conventions like placement of images and text. The created cover features a prominent central image of a girl with text arranged around her. It challenges conventions by having the girl partially overlap the magazine title text. Overall, the cover follows conventions for layout but introduces some subtle challenges like overlapping elements and varied text colors.
Mood board
The document discusses ideas for a horror/thriller film poster. It analyzes posters from films like Halloween, The Exorcist, and American Psycho that feature close-up shots of antagonists using lighting effects and fonts that convey the dark tone of the films. Specific techniques mentioned include using chiaroscuro lighting, blood-splattered fonts, and splitting characters into two images to show duality. The document concludes by stating the poster will take inspiration from these analyzed posters to feature a close-up of the killer with lighting and fonts that hint at the plot and unsettling nature of the film.
Comparison to existing product
The document compares the branding strategies of a new film production to an existing Sherlock Holmes franchise. Both productions use consistent fonts, imagery of recognizable lead actors, and similar color palettes across promotional materials like posters and magazine covers. They also portray common genre themes of mystery and tension through techniques like low-key lighting and the mysterious poses of protagonists. By representing characters and conveying these themes uniformly, the productions establish clear and conventional brand identities that link their various promotional elements together.
Movie poster mood board
The document discusses ideas for a movie poster based on analyzing existing horror/thriller posters. It notes that many posters show partial faces or characters blended together with a minimal color scheme to maintain mystery. The poster for the film "Split" using a white background is cited as inspiration. Elements like cracked faces, inclusion of multiple characters, and blur effects are highlighted as techniques to potentially incorporate into the poster.
Question 2
The document discusses how people are represented in a rock music magazine through the use of various technical elements in the front cover, double page spread, and contents page. On the front cover, the model is biting a guitar neck to convey aggression, a rock theme. In the double page spread, half the model's face is shadowed to imply a light and dark side. On the contents page, the model looks away giving an aggressive impression, and has closed body language showing they keep to themselves. Technical elements like camera angles, lighting, wardrobe, and colors are used across the representations to align with rock genre conventions like violence, intimidation, and gothic aesthetics.
How I used conventions from Sorority Row products in the production
Katy Bailey researched the trailer and poster for the film Sorority Row to help produce marketing materials for her own film. She used Sorority Row's trailer as a template, disrupting the equilibrium at the 19 second mark to draw in the target audience. Intertitles were placed after introducing the horror genre. Different music was used before and after the genre shift. For the poster, Bailey took inspiration from two Sorority Row posters, using a dark color scheme and the idea of a burning photograph of the main character.
Evaluation question #2
The document discusses the effectiveness of combining a film trailer with two ancillary texts, a poster and magazine. It describes design elements like color, clothing, images and fonts used consistently across the three products to connect them. Black and white is used for chilling ghost scenes while the same ghost image appears in color on all pieces. Different fonts suit each format while maintaining a cohesive sans-serif style. The consistent visuals and strategic variations in design make the combination of products an effective way to promote the film.
Presentation for question 2
The document discusses how various hip hop artists create cohesive branding across their different media texts by maintaining consistent themes, styles, and aesthetics. It analyzes the branding of Earl Sweatshirt and Tyler the Creator as examples, noting their use of consistent color schemes, photography styles, and urban themes. The author describes developing their own hip hop album packaging and promotional materials with a "gritty, urban" aesthetic by shooting their actor against dark, graffiti-covered backgrounds in black and white photos echoing "the industrial, hood vibe." The consistent visual style across the digipak, magazine ad, and music video allows the different texts to effectively work together to advertise the album through shared synergistic elements.
Media evaluation task2
The three media products all represent the thriller genre through their use of dark, misty backgrounds and serious facial expressions that convey mystery and fear. The narrative theme is shown through the main character appearing on the magazine cover and poster, representing his importance to the story of trying to save his younger brother. The products focus on accurately representing the main character through his body language, dark clothing, and facial expression as the movie centers around his actions.
Evaluation q 2
The document discusses the effectiveness of combining a main media product (a movie trailer) with ancillary texts (a magazine cover and poster). Key elements like costume, colors, fonts, and characters were carried throughout all three products to create cohesion and link them together. Audience testing showed the combination was successful, with viewers identifying connections between the products. Specifically, a white mask featured prominently in all three works to tie them together and create intrigue around the main character. Limiting colors to black, white, and red also helped bind the products and genre. Similar fonts further reinforced the connections.
Magazine advert
This document summarizes the conventions used in a magazine advertisement for a metal band. It notes that the colors used are typically dark with low lighting, focusing attention on the band's name. Fonts include a splattered effect for the band name and serif styles otherwise. The layout positions all the artists threateningly in the frame in matching jumpsuits and masks. In terms of form, the ad follows conventions by including social media handles and details about the touring artists and event.
Evaluation Question Two
evaluation question two - how effective is the combination of your main products and ancillary texts?
Bullet boy
The document analyzes and summarizes the key elements of a movie poster called "Bullet Boy". It discusses how the juxtaposition of the dark back and bright front of the character conveys his dark past and hope for the future. It also describes how the graffiti-style title, smoke around the character, and images in his head relate to crime and violence from his childhood. The slogan and possible meanings of "You only get one shot at life" are meant to intrigue audiences. The close-up facial expression suggests the main character's deeply thoughtful and reflective nature.
Q2: How effective is the combination of your main product and ancillary texts?
The document discusses the effectiveness of combining a film's main product (trailer) with ancillary texts (poster and magazine cover).
Several elements were carried throughout the products to link them together, including fonts, color schemes, props, costumes and characters. For example, the same font and colors of black, white and blue were used in all pieces. The poster and trailer also both featured the main prop and billing blocks.
While genre, mood and certain elements were maintained across all pieces, appropriate conventions were also followed for each format. For instance, social media links were only included on the trailer and poster, while the release date was omitted from the magazine cover.
Overall, the combination of products was deemed effective
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This photograph shows Tom Brady dressed in a black suit resembling a dog's fur, with similar tones in their faces. The photograph uses the rule of thirds to draw attention to their eyes and teeth as they bare them in the same facial expression. Brady engages in direct address to appear more fierce. The broad depth of field and simple background ensure equal focus on Brady and the dog. High contrast lighting emphasizes their faces while avoiding shadows. The connotation is that Brady is as fierce as the dog and highly masculine.
Conventions of teasers
The document analyzes the teaser trailer for the film "Animal Kingdom". It discusses how the teaser uses establishing shots of natural scenery and institutions associated with the film's genre to set expectations and attract audiences. It also introduces the main character and other actors through close-ups and title cards to generate recognition and interest. Mystery is built through dialogue, expressions, and a color palette suggesting danger to engage viewers and make them want to learn more about the film's plot.
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Student Album cover and Magazine advert analysis
The document analyzes two student album covers and their corresponding magazine advertisements based on how well they meet conventions of the rock genre. The first album cover and ad are criticized for using fonts, images, and colors that do not portray rock music or appeal to the target audience. In contrast, the second album cover and ad effectively use bold fonts, photos of the band members, black color scheme, and other design elements that successfully portray the rock genre and band's style while meeting conventions. Overall, the first materials are deemed unsuccessful while the second are praised for their genre-appropriate design and consistency across formats.
My Presentation
This document provides a summary and analysis of various aspects of an NME magazine cover and contents. It notes that the cover features dark colors and only men, making it seem masculine. It also likes the bold "NME" logo and use of Gorillaz characters. The contents page lists bands alphabetically and uses black, red and white colors consistent with the magazine's branding. An article about Gorillaz is described as neither praising nor criticizing the band, but seeming to promote it by portraying the band as weird and strange, fitting their image.
My Presentation
This document summarizes and analyzes various aspects of the design and content of an NME magazine cover and articles. It notes that the cover has a dark, masculine design featuring men. It also describes the use of graphics and colors in headlines and sections that make the content engaging and easy to navigate. An article about Gorillaz is assessed as both promoting the band through its description of them as strange, while also remaining neutral in its coverage. The document discusses design choices that would appeal to the magazine's target audience of music fans.
Evaluation - Question 2
Hannah Bennett created a promotional campaign for the band Mumford and Sons consisting of a music video, digipak, and advertisement. She aimed to create a cohesive folk image by using rural locations, vintage costumes, and maintaining consistency across the texts. Research into other folk artists informed the campaign's conventions. The rural settings, costumes, band presence, and typography worked to portray the band's metanarrative and challenge expectations while conforming to Dyer's star theory paradoxes. Cohesion was achieved through matching aesthetics, locations, and band portrayal across all three promotional media texts.
Album Poster Analysis
This document analyzes and summarizes several music posters to gather inspiration for designing a poster for the band The Skeleton Boys. It discusses posters for the bands Foals, Marina & The Diamonds, and All Time Low. Key aspects discussed include font choice, image selection, color schemes, layout of text, and how the posters fit the style and image of each band.
Research and conclusions2[1]
The document analyzes characteristics of alternative rock music videos, album packaging, and advertisements. It finds that they commonly feature close-ups of band members to build recognition, long shots to show their style and costumes, black clothing to denote the rock genre, and sexuality to appeal to audiences. They also typically include shots of band performances and darkness to signify rock. Branding is shown through themes, colors and images that match the band's image. Alternative rock packaging and ads stand out through bold colors and themes while incorporating black and white colors common to the genre.
Evaluation
Megan Stafford evaluates her rock music magazine project. She analyzes how her magazine uses conventions of real magazines like Kerrang! while also challenging some conventions. She represents the rock/emo subculture on the cover and aims her magazine at teenagers. Bauer Media Group or Future Publishing would be suitable publishers due to their similar rock magazines. The target audience is 14-19 year old males and females interested in rock music. Dark colors, images, and informal language attract this audience. Through the project, Megan learned skills using Photoshop, InDesign, and planning magazine pages.
A2 Media - Evaluation - Question 2
The document provides an analysis of media texts created to promote the album "Sigh No More" by the band Mumford and Sons. It summarizes the key conventions used across a music video, advertisement, and digipak design. These include rural locations, vintage costumes, and consistent aesthetics and imagery to create a cohesive folk image. Elements like direct address and incomplete narratives in the video also aim to intrigue audiences according to theories of star presence and absence. Overall, the analysis shows how the media texts work together to construct Mumford and Sons' public image and promote their album through conventional folk symbols and marketing strategies.
Target kerrang and vibe
The document discusses the target audiences and design elements of two magazines - Kerrang and Vibe.
For Kerrang, the target audience is 12-25 year olds who are mainly male and lower class, interested in rock/indie music. The magazine uses bold colors, random font placement, and informal language to appeal to this audience.
Vibe's target is 18-35 year olds of both genders from middle-class backgrounds interested in hip hop/dance music. It uses more sophisticated fonts and standardized colors and placement to seem more mature and appeal to an older audience.
The document then analyzes design elements like colors, fonts, and layout of sample magazine covers and pages to understand how
Evaluation question 2 ppt
The combination of the music video, magazine advertisement, and digipak are somewhat effective in representing the song and establishing brand identity. While the use of Guy Fawkes masks and similar text/color style provide consistency across products, the video could be improved with more actors and convincing scenes. Additionally, the products focus more on representing the song than the artist. Overall, the masks serve as the main recurring visual that helps tie the products together and begin to establish the brand.
Magazine analysis
The masthead of 'Total Film' magazine is located in the top third of the cover. Unlike similar magazines, it uses a white color that stands out from the color scheme. This shows the magazine's brand identity as the main image is placed over the masthead.
The main image features two people running, creating intrigue as to what they are running from. The main sell line promotes the film 'Adjustment Bureau' to draw readers in. Secondary lines and images provide more content previews.
Additional elements include a skyline and slogan that promotes the magazine as a modern movie guide. Placement of price, barcode and publisher logo are discreetly placed in the bottom right corner.
Neck deep kerrang analysis
The document discusses the design elements of Kerrang magazine covers and how they appeal to their target audience. Kerrang uses bold colors, dramatic images of rock artists, and attention-grabbing fonts to attract readers. The covers feature dominant images of popular bands to draw in fans. Subtle messages about individuality and rebellion are encoded in design choices like the use of the color red. Kerrang aims to engage adolescents aged 13-19 from working class backgrounds who aspire to the rock lifestyle. Consistent branding and cover designs keep the audience interested issue to issue.
My magazine research
The document analyzes and summarizes aspects of music magazine covers and content pages, including their color schemes, photography, writing styles, text-to-picture ratios, and fonts. Key aspects noted include the use of dark colors and photos on rock magazine covers to appeal to their target audiences, the inclusion of quotes and names to inform readers concisely, and variations in these design elements between covers meant to attract attention and interior pages meant for overview.
My magazine research
The document analyzes the design elements of music magazines NME and Rock Sound, including their covers, content pages, and double-page spreads. It discusses the color schemes, photography, writing styles, text-to-picture ratios, and fonts used and how they target younger audiences interested in rock, punk, and indie music genres. Key details like quotes, names of bands and albums, and live photos are used to engage readers in the 17-30 age range. Darker colors and edgier styles on Rock Sound differentiate it slightly from NME but they aim to attract similar demographics.
Neck deep kerrang analysis
The document discusses the design elements of the Kerrang magazine cover. It aims to attract its target audience of rock music fans. Some key design elements discussed include:
- The bold red and white masthead resembles the bold genre of rock music.
- The title uses an exclamation point to convey excitement like rock music.
- A dominant image of band member Ben Barlow is used to attract fans of that band.
- Additional band images and names are featured to draw in more readers interested in other artists.
- Bold fonts, colors, and imagery are used throughout to loudly grab attention as people pass by.
Research
Thank you for sharing your thoughts. It's helpful to understand what draws audiences to
superhero films and promotional materials. Bright colors, recognizable characters and catchy
phrases seem most effective at grabbing attention based on your feedback. I'll keep these insights
in mind as I design promotional content for my superhero film concept.
Question 2
The document discusses the effectiveness of combining a music video with ancillary texts (a digipak and magazine advert) for the band Milburn. The creator tried to establish a retro, pop art brand identity across the materials by coloring in parts of the images and using bright lighting in the video. Key themes like a mysterious identity and isolated field location were maintained across products to link them together. While the creator believes they established a clear brand, they note ways it could have been strengthened, such as using consistent imagery and bold, capitalized text throughout.
Evaluation
Megan Stafford evaluates her media magazine project. She discusses how her magazine uses conventions of real magazines such as including a barcode and price on the cover. While her magazine follows conventions like using exclamation points and poses on the cover, she challenges conventions by using bright colors instead of dark ones typically seen. She represents rock music fans and aims her magazine at teenagers aged 14-19. She learned skills like using Photoshop and InDesign to construct her magazine pages and cover.
Evaluation Question 1
This document discusses the conventions used in real media products like album digipaks and advertising campaigns and how the student's media products challenge or develop those conventions. It explains that the digipak uses consistent fonts, photos of the artist, a recurring motif, and the artist/album name. The advertising campaign similarly features the artist/album name, links to the digipak, the release date, consistent fonts, and bright colors. The student aims to follow conventions like these to appeal to their target audience while developing conventions through elements like a recurring doodling motif rather than an official logo.
Analysis of music magazines
The document provides an in-depth analysis of the layout, design elements, and stylistic choices made across the cover and interior pages of several issues of rock music magazines. Key points analyzed include:
- The use of splash images, fonts, colors, and layouts on the covers that aim to represent the boldness and rebellious nature of rock music. Photographs and text are analyzed for how they connect the audience to the artists.
- Consistent use of colors, fonts and design elements across covers and interior pages to create continuity and a recognizable house style.
- Interior page designs that utilize headlines, images, and text snippets to entice readers towards specific articles and widen audience appeal.
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Analysing digipaks 6
Roll Deep's album "Return of the big money sound" features a digipak with a bright pink and blue color scheme and images of outer space, though it also depicts grime conventions through a large image of a council estate. While the colors are bright, the overall design is dark due to the black background and gray image. The digipak aims to convey that the group doesn't forget where they came from and that "Roll deep" is more important than the album name, targeting the normal young grime demographic through images of familiar council flats.
Analysing digipaks 5
This document analyzes the digipak for Wiley's "Creating a Buzz" mixtape. It discusses several aspects of the cover design including the genre, bright colors, Wiley's tattoo, use of speech bubbles and words in the background, and how these aspects could attract a young audience. The main image of Wiley takes up two-thirds of the cover following the rule of thirds. Font sizes are used to emphasize different elements, with the mixtape name in smaller font than the background words.
Analysing digipaks 4
This document analyzes the digipak for Wiley's album "The Ascent". It notes that the genre is grime based on the inclusion of a gold chain. The color scheme is dark with white text. On both the front and back covers, Wiley is not looking at the camera, suggesting a lack of confidence atypical for grime album covers. Through his clothing choices and album title, Wiley aims to distinguish his style from typical grime stereotypes. The font and clothing convey sophistication, indicating Wiley wants to change his style. The target audience remains young grime fans but may expand due to the portrayed sophistication. The large front cover image is more prominent than other design elements.
Analysing digipaks 2
The document analyzes the digipak for Usher's album 8701. It summarizes that the front cover features a half-naked Usher to appeal to young female audiences, with dark and vibrant colors representing the genre of R&B. The main image of Usher's dominant pose is meant to create a voyeuristic appeal and encourage purchases, while hinting at the dancing featured in the music. The font sizes and positions are designed so that the audience reads Usher's name before the album title. The overall analysis is that the cover targets a young audience and connotes sexual music.
Questionnaire feedback
From surveying people aged 13-20, the document's author found that both genders and genres like pop, grime, and rock should be appealed to. While no single music artist was favored, most respondents liked watching music videos without strong preferences about storylines. The results also indicated album covers displayed on physical copies like CDs are important, while music videos alone did not provide clear guidance to the author.
Roll deep when im ere
This video analysis summarizes the music video "When I'm Ere" by Roll Deep. It notes that the genre is grime and the video fits the conventions of being a "hood video" filmed in a dark setting on a housing estate. The target audience is described as younger and working-class. The narrative follows the crew rapping about their local area while dressed in black tracksuits. Visuals and lyrics are synchronized, with the characters' pace matching the rhythm of the song. The video lacks intertextuality, voyeurism, or female characters.
Wiley can you hear me
This video analysis discusses the music video for Wiley's song "Can You Hear Me" featuring Skepta, Chipmunk and Ms D. The genre is described as grime/dance and the narrative follows artists performing to a crowd at a rave/party. Several characteristics of the video are highlighted, including a focus on dance scenes to represent the song's dance genre, and visuals that stay fast-paced to match the beat of the music throughout. The artists are represented as famous stars performing for fans on microphones, seeking to portray an image of success.
Wiley reload
Wiley - Reload ft. Chipmunk and Ms D is analyzed. The genre is grime/hip-hop but the old-school party setting from decades past seems to limit the audience. The narrative shows an old-school party throughout. Both Wiley and Chipmunk want to portray a sophisticated star image despite wearing vintage clothing. Intertextuality is shown through filming equipment used in the video.
Media music video 3
The document analyzes the music video "She Likes To" by the England 10, a group of 10 grime MCs. The video has a genre of grime and targets a young audience with its themes of partying and girls. It follows a linear narrative and represents the star image of the artists through closeups of them surrounded by girls at a private party where there is dancing, drinking, and expensive clothing on display. Visuals in the video are linked to lyrics when it shows closeups of a champagne bottle.
Media music video 3
The video "She Likes To" by the England 10 is a grime music video that depicts a party scene. It shows each of the 10 grime MCs surrounded by women at a private party where there is drinking and dancing. The video aims to portray the party lifestyle and construct a star image of the artists as those who can attract many women and enjoy luxury items like champagne. It uses techniques like close-ups of women dancing to provide voyeuristic appeal and please the male gaze.
Media music video 2
The music video for Roll Deep's "Green Light" follows a linear storyline where the backgrounds progress from red to amber to green, matching the song's title. It features the group rapping in front of these colored backgrounds along with sexy females dancing. The video aims to portray an image of success through money and women to its target audience of 16-24 year olds.
Media music video 1
The video analysis examines the music video for the song "Blind Faith" by Chase and Status. The genre is dance music. The video depicts a group of friends going out for a night of partying involving drugs, alcohol, and attending a rave. This targets a younger, more rebellious demographic between ages 16-24. It uses stereotypes of white males partying and implies that taking drugs leads to fun and adventure. The narrative follows the group's linear adventure throughout the night.
Media music video 1
The video analysis examines the music video for the song "Blind Faith" by Chase and Status. It finds that the genre is dance music featuring drugs, alcohol and partying. The target audience is likely 16-24 year old unemployed white males who enjoy illegal parties. The narrative follows a group of friends on a night out partying and implies that taking drugs leads to fun. Stereotypes of white males as not very classy are present.
Evaluation question 5
The document discusses how the author attracted and addressed their target audience for a magazine called "Lockdown". To attract the audience, the author used a graffiti logo and purple font on the cover. Images on the front page featured trendy clothing and urban settings to appeal to readers. Taglines like "Lockdown the streets" and buzzwords about free items and reader polls were also used. Inside pages had diverse photos and articles along with consistent fonts and colors. Social media like Instagram was utilized to promote the magazine, receiving 44 likes within 24 hours of a post. The goal was to attract a younger demographic through appealing visuals and engagement across different media platforms.
Evaluation question 6
The document discusses the various technologies used to construct a product. It describes using Microsoft PowerPoint and Word for research, and uploading documents to Scribd and Slideshare. Prezi and Survey Monkey were also used for research. Photos were taken using high quality cameras, learning skills like photo setup, lighting adjustment, and focus. Adobe Photoshop was used to produce the product at a high quality, allowing image editing.
Evaluation question 7
The author learned many things from their preliminary task to the final product. In the preliminary task, they did no research on the print media industry or learn about the software and hardware used. For the final product, the author did research which helped outline codes and conventions needed. The author also improved their design skills, experimenting with layouts and using principles like the rule of thirds. Creating multiple plans helped guide the positioning and proportions of aspects in the final products. Planning was not done for the preliminary task.
Evaluation question 2
This document discusses how the media product represents various social groups. The front cover represents youth by featuring a young, stylish artist. The purple masthead of the magazine occupies both sexual orientations. The cover also represents the working class by mentioning experiences of hardship.
The contents page represents an older generation with its formal layout and newspaper color scheme. It includes images of both males and females to represent both genders. It also features an artist from a different ethnicity to represent diversity.
The double-page spread clearly represents youth through the image of the main artist. It also represents the working class through its urban photo. The spread is heavily male-dominated. The text represents both youth and older generations through its mix of
Evaluation question 1
This document discusses how the author's media product uses and challenges conventions of real magazines. It summarizes how each section of the magazine - the front page, contents page, and double-page spread - both follows and challenges typical magazine conventions in terms of design, formatting, color schemes, fonts, and photography. For example, the front page masthead uses a purple color which challenges conventions by being feminine, while the fonts and color scheme otherwise follow conventions. The contents page challenges conventions by using many images rather than just text, and the double-page spread changes the color scheme to match the subject of the photography. Throughout, the author considers typical magazine designs but also makes intentional changes to challenge norms.
Magazine photo shoot
The document discusses photos taken for a magazine article on grime artists. It includes 14 photos with explanations of why each was chosen and where it could appear in the magazine. The photographer chose shots that featured models prominently displaying grime fashion styles against plain backgrounds or urban settings. Photos were selected to potentially appear on the front cover, contents page, or double-page spreads based on compositional qualities and their ability to direct attention to subjects or brand names associated with grime music.
Analysing magazine features and connotations
The document analyzes the design elements and conventions used on the cover of a magazine. Key elements include:
1) The masthead is large and bold to grab attention, positioned in the top third as is typical.
2) The main cover line and image dominate the page, with the line positioned above to maintain prominence over the image.
3) Additional lines like the date, skyline, and buzz words are used to inform readers of content and attract potential buyers.
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Analysing digipaks 3
- 1. Marvell – Marvell FM 4 Analysis of digipaks
- 2. Digipak analysis For my first analysis of digipaks I decided to analyse Marvell FM 4 by Marvell.
- 3. Genre From the album cover, I can tell the genre is grime. This is because of the text style used in the title and the clothing the characters are wearing. Also, the parent advisory sign could suggest music of this sort so this helped me identify the genre.
- 4. Colour There are only three dominant colours on the digipak, and these are the colours of the Marvell logo – black, white and red. The artists are all wearing a different colour t-shirt, all to replicate the logo placed in the middle of the piece of clothing. Furthermore, the text uses these colours too, along with the background and parent advisory sign.
- 5. Main image The main image is of a cartoon. The cartoon consists of 3 people, which are drawn versions of the 3 artists in the group Marvell – Double S, Vertex and Shocka. The artist in the middle (Double S) is shown with glasses to make him stand out from the other two, this allows the audience to notice that he is the lead rapper.
- 6. Representations Personally, I don’t believe that Marvell want to convey a typical grime stereotype by involving cartoons. Most grime mix tapes are shown by intimidating digipaks, whereas I think Marvell are showing a fun side.
- 7. Font use The artists website is used at the top to attract the audience. The font isn’t shown as very dominant on the front of this mixtape and this means that the artists would rather have attention on the main image.
- 8. Audience I would say that the audience is the same as any grime mix tape – a young demographic. Although, using cartoons on the front would allow Marvell to lower their audience a little bit.
- 9. Size and layout There is no aspect that is majorly big, this could send a message to the audience that they aren’t trying to outline any particular feature as they are all collectively as important as one another.