2. Digipak analysis
For my first analysis of my artists digipaks I have
chosen to do the ascent.
3. Genre
The genre is hard to identify from looking at the
digipak. There is one way you can tell it is of the
grime genre, though, and this is by the use of a
huge gold chain, to show money.
4. Colour
The colour scheme on this digipak is fairly dark,
with the exception of a t-shirt and text. On the
front and back, it has white text, so it can stand
out from the dark, black background.
5. Main image
The main image on both the front and the back of
the digipak involve the artist not directing the
audience by looking away from the camera. This
suggests he has something to hide, or a lack in
confidence. Most grime album covers involve the
artist looking directly at the camera to increase
fear factor.
6. Representations
I don’t believe that Wiley would want to convey a
grime stereotype, due to the choice of clothing
and name of the album. A waste coat is not a
typical choice of clothing for grime artists, so
Wiley definitely wants to stand out from the
crowd.
7. Font use
As like Wiley’s clothing, the font doesn’t convey
grime too. Also like the clothing, it shows
sophistication. This could mean that Wiley is
trying to change his style.
8. Audience
The audience would still be the normal young,
grime demographic. Although, by proving
sophistication, Wiley could raise his target
audience.
9. Size and layout
The main image is extremely large compared to
other aspects of the digipak such as the small
writing on the back and the medium size title on
the front. This suggests that the image is more
important.
