The document discusses how various hip hop artists create cohesive branding across their different media texts by maintaining consistent themes, styles, and aesthetics. It analyzes the branding of Earl Sweatshirt and Tyler the Creator as examples, noting their use of consistent color schemes, photography styles, and urban themes. The author describes developing their own hip hop album packaging and promotional materials with a "gritty, urban" aesthetic by shooting their actor against dark, graffiti-covered backgrounds in black and white photos echoing "the industrial, hood vibe." The consistent visual style across the digipak, magazine ad, and music video allows the different texts to effectively work together to advertise the album through shared synergistic elements.

1. How effective is the
combination of your main
product and ancillary texts?
Evaluation Question 2

2. When completing research into other artists I found that their was a trend that an artists
produced a brand or package when releasing a new album. Using synergy to ensure that
each of their texts whether its a magazine advert, digipak or television advert. I found that
they had a general theme. For example Earl sweatshirts brand involves the same
throughout including the same colour scheme and a similar style of photography , urban
theme throughout the advertising campaign which can be seen to the right;
This applies also to Tyler the creator’s branding who attempts to
keep the same theme throughout each of his texts for each album or
track, for this particular track, Yonkers, he chose a monotone theme.
This can be seen through the images to the left and below:

3. When creating the texts I decided to
develop a gritty, urban look, through the
use of generic themes from this particular
genre this can be seen in each of my texts
through the following images; as you can
see I created them in the same theme using
synergy to advertise the album through the
digipak, magazine advert and the music
video. As each of them are in the same
black and white style and in the dark
original street backdrop. As I believe this is
the main selling point for Hip Hop tracks as
they reach out to the audience as the
majority of Hip Hop artists come from the
background of their audience. I had this in
mind throughout the construction of each
of the texts.

4. When set with the task to capture images which could be used for a magazine advert and a
digipak for each panel. I decided to picture my actor in front of a dark background covered in
graffiti, as well as the worn away concrete. I feel I managed to create an industrial, hood vibe.
This can be seen in the following shots taken from each of my texts. As well as this when going
out to take the following shots I took into account the colourings of the locations despite already
having the idea of using the black and white tool. As the colour range of the original shots was
key on creating the appearance I had first desired. For example the different costumes chosen
for the actor was either black or white representing the positive and negative sides of members
of the typical hip hop society, such as crime vs success. A shot which shows this the split screen
shot I have used representing a rap battle, where each side is wearing opposing colours. This can
be seen to the right:
This shot involves my actor in front of a run down
warehouse representing the decline in the
industrial workforce and the lack of jobs creating
poverty.
This particular shot involves showing the darker
incriminating side of the ‘hood’ lifestyle. Through
graffiti covered wall.
I believe my combination of shots
works successfully due to the theme
being the same throughout I
managed to do this through
ensuring Mise-en-Scene is the same
throughout the entirety of each of
the texts as the costume is from the
same sub culture during each shot
as it is taken from the street, urban
fashion category.