The document discusses the design elements of Kerrang magazine covers and how they appeal to their target audience. Kerrang uses bold colors, dramatic images of rock artists, and attention-grabbing fonts to attract readers. The covers feature dominant images of popular bands to draw in fans. Subtle messages about individuality and rebellion are encoded in design choices like the use of the color red. Kerrang aims to engage adolescents aged 13-19 from working class backgrounds who aspire to the rock lifestyle. Consistent branding and cover designs keep the audience interested issue to issue.

1. The masthead consists of the bold colours, red and white. This
can resemble how the genre of the magazine its based on, is
quite bold. On the title of the magazine there is almost like a
dint like appearance- this links to the dominant image as its got
that sticker affect, some skaters stick stickers on their
skateboards so it keeps that constant coordination towards the
dominant image.
The name of the magazine has an exclamation point, which
connotes shouting, like before , this is also representing the
genre of music in which the magazine is based on. This is
because people associate rock genres as screaming and
shouting.
An alternative idea from this is so it engages their target
audience when they walk past the magazine, creating the aim
to get them stop and buy the magazine- this could be because
of the bold fonts being used, and the exclamation point at the
end… as if its almost shouting at them.
The bold fonts used also help to represet how much that genre
stands out from mainstream music.
The dominant image used is the front singer of a
band Neck Deep, Ben Barlow. By creating him as the
dominant image for that weeks magazine cover,
helps attract more of KERRANG!’s audience build and
buy the magazine, as a result of fans of that particular
band or just himself will see it and be automatically
intrigued. His facial expression is shocked, which links
to the subtitle quote “he worlds most wanted”
creating a sense of mystery, curiosity, drawing the
audience in.
Ben appears of the front cover as dominating over
the masthead, this is because the magazine company
want to show off their popularity- they are doing this
cleverly by having some of the title missing, this is to
represent that their company is that big, they don’t
need to have there name visible, because of maybe
their bold choice in colours, they are well
remembered.
He appears to hold a skate board which shows his
causal part in life, allowing many other people from
that audience to relate in interests and will be
engaged by that. Its also sponsoring their band in a
senses they have there name on the skate board. It
also once again allows Neck deeps fan base to by the
magazine and become familiar with the company.
Everything kerrang does on their front page, in my
opinion is always helping them build up their target
audience , luring them in with big top name brands .
Kerrang has put the rest of the band as sub images, this
shows how the front singer is presented as the important
one and almost represents a hierarchy . Kerrang also shows
a sense of direct mode of address. This is shown when the
sub images are looking directly at the camera, as if they are
looking at us personally- by doing this is attracts us to the
images which is the magazines constant aim
Here they show another sub image but
of the same person that is in the
dominant image. Only this time it is with
a dog. This is to draw the attention,
possibly to female audiences because ,
nothing wins a girls heart like an animal
lover. It enhances the audience once
more.
Kerrang keeps a constant colour scheme throughout their front
cover, and as part of their target audience I know that that
constant colour scheme is shown throughout the magazine. The
use of the white on red is eye catching. The use of the colour red is
a use of semiology as it can suggest negative , evil, devilish beings.
Theoretically speaking, I think this is clever as rock music r centuries
has been portrayed as “the devils music” , so it’s a bold and risky
colour to use, but kerrang , adding the bold font, use this and
embrace it. The conative meaning for this, potentially maybe that
even though all these stereotypes of the music is represented, you
should still listen to the music, and be bold about it , to wear what
you want with pride and listen to what you want, by doing this it
creates the use of subject positon .

2. Here the creaters of kerrang magazine use a
different colour and font scheme to draw
away from the main topic of that weeks
magazine, allowing the audience to know
that even if they didn'’t like or listen to that
band there is still much much more in that
magazine about a big chunk of well known
bands. The bands names are written in a
different colour font, the use of the orange
has a massive impact as it stands out greatly
from the black background, the use of
capitalized letter also help to engage the
audience towards buying the magazine
because it personifies that the magazine and
the information's shouting directly at you to
buy the magazine - yet another ruse of direct
mode of address. ( ever magazine company's
aim is to make their magazine cover as
persuading as possible to get people to buy it
!)
Here the background of the magazine is a
collage of the band , this shows that they
are going to be a he part of the
magazine. Also, the sell line, “form skater
kids to the worlds most wanted” emerge
with the background because its almost
like it’s a wanted poster, multiple photos
to give that sense of emergency to find
them. The front cover shows a constant
theme .
Kerrang uses different band names to
draw more people in , they do this by
their skyline, as shown at the top of the
magazine. The name of the bands , again
are in a orange font, with bold
capitalized letters… again this is to over
egzadurate how much is in that
magazine.

3. This double page spread was taken from another
kerrang magazine..
Here kerrang has used a running head in a noticeable
place to grab the attention to the reader. By putting it
near the dominant image, its hard to miss.
The font and the colours are bold. They resemble
kerrang’s bold red masthead and it is what the
company is remembered by the background of the
running head is black, which using bathes theory, is
just normal , but using the conational meaning, it
could also link to how black is seen as a stereotypical
colours for this genre of music, the colours black
resembles everything evil , and darkness. So using
these colours, really match perfectly to what the
magazine is about and the genre of music. The same
method applies for the red that has been used. It also
jumps out massively from the black background,
which also resembles how people see the music as
screaming .
The heading on the double page spread is to create a sense of
comedy. I know this with being apart of the audience for this
magazine.
It also creates a sense of mystery. it shows you me at six singer
Josh Franceshi and bring me the horizons singer Oliver Skyes..
By replacing the six and writing Sykes, so as a result of this
terrible pun, it allows the reader to be curious as to why Oliver
is with him.
The colour scheme still is repeated and Sykes is red to show the
different name of the band and to create that shocked and
almost confused reaction when you read it.
The layout of this double page spread is simple, which makes it
very effective for the reader as it almost cuts straight to the
point, as it doesn't’t drag on. It appeals o the audience in this
sense because there target audience is many adolescents, they
aren't going to read two pages worth of information, they will
lose interest .- so by doing this, kerrang allows the audience to
still be engaged but they cleverly don't go over bard with there
information.
The use of the drop cap, also known as a kicker, helps
set the rest of the article, its shows the introduction of
the article. Yet again, kerrang uses there iconic red bold
font to engage the reader onto reading that article.
Here the 2 band members are dressed quite casually. Which suggests that they quite laidback and comfortable in their own skin. This shows , to an extent Hall and receptions theory , as it
could potentially be a hidden message, that you should dress the way you want, be the way you want and you should be comfortable with how you are , the decode of this would be so the
audience feels like that’s the way they have to be, they might then aspire to be like those two. The informality of how Josh and Oli is dressed and positioned fits well with genre of music,
because it would look outplaced and the magazines theme wouldn't’t run smoothly if they were dressed formally as if they were going o an award ceremony. They way they are positioned
suggest a personal relationship, in this case, being friendship-this is also as Oli makes a love heart with his hands.
Due to this, it could make the audience curious and raise questions like are the going to do a collaboration ? Or are they touring together? Kerrang keeps the audience engaged constantly by
revealing information but all of it and the reason for things . The body language represented shows a friendly atmosphere, this could potentially be an encode(theoretically speaking) , and
the hidden message could be that you should treat everybody with love and in a friendly manner, the reader will realize this and some of the audience will aspire to be like them so by
presenting these men in a friendly manner , will help encourage people to become nicer people.
In terms of mise en scene, the lighting used on the two men is pointing directly on them, this shows that they are the main focus on this page, and that they are the important information. It
also creates a sense of dominance over everything else on this page. The company used cinematography and used a 2 shot to help show more information on the page because if someone
was not familiar with the bands, but recognized there appearance or face, it will help them realize.
the way the writer has written the article is informal,
this is because of who the magazine is aimed at,
adolescents who read this wont be intrigued or
possibly understand it if its wrote formally, like a
newspaper, also it links to the genre of music again.
Again kerrang is keeping the constant colour theme
throughout the magazine.

4. Gender: male AND female
Male- 50% of the audience read these
magazines and share interest in these things
Female 50% of the audience also read these
type of magazines and share these interests.
Age group of people that buy these types of
magazine is from 13 -19 year
olds(adolescents).
Physcographic- personally I believe strongly
that the category of aspirers falls under the
category of my target audience as they are
oriented to their image and appearance.
Another category that my target audience falls
under are the strugglers and reformers, due to
buying alcohol and seeking enlighten.
Social class- the social class in which would
mostly be my target audience varies from
working class (D) and casual/lowest grade
workers (E).