Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to...4Good.org
Despite the popularity of social media including “micro-blogging” sites like Tumblr and twitter, traditional blogging is still one of the most important tools in your digital marketing arsenal.
Larger nonprofits have been early adopters of blogging, seeing the benefits in increased website traffic, email sign ups and online donations. A consistent, quality blog has been proven to have a direct benefit on marketing and fundraising efforts – so why do so many nonprofits ignore this powerful tool?
The question remains: How can smaller nonprofits get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals?
Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to...4Good.org
Despite the popularity of social media including “micro-blogging” sites like Tumblr and twitter, traditional blogging is still one of the most important tools in your digital marketing arsenal.
Larger nonprofits have been early adopters of blogging, seeing the benefits in increased website traffic, email sign ups and online donations. A consistent, quality blog has been proven to have a direct benefit on marketing and fundraising efforts – so why do so many nonprofits ignore this powerful tool?
The question remains: How can smaller nonprofits get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals?
Social Media for Economic Development OrganizationsGIS Planning
Social media is transforming communication and marketing for economic developers. This presentation includes information about how economic development organizations can implement successful Facebook, Twitter, and Linkedin strategies for success.
Social media provides economic developers with many new channels to reach traditional and new audiences. This discussion includes changes in how communication is happening, who is now doing the communicating, where conversations about your communities are happening, and how you can successfully use new media platforms to engage your targets.
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
#NowHiring - The Role of Social Media in Agency RecruitingMichael Cirrito
LinkedIn & The Partnership for Public Service assess the rules of the road for Federal recruiters and talent acquisition professionals who want to be more engaged on Social Media. They spoke with The Office of Personnel Management (OPM), the Office of Government Ethics (OGE), and six different agencies to identify effective and approved practices for being more engaged.
50 Shades of Social Media: Navigating Policies, Laws, and Ethics Debra Askanase
Do you struggle with what you (and your colleagues) can and should say, or how you should respond to situations using social media? In this presentation for the Nonprofit Technology Conference, we consider real-world situations, walk through five ethical frameworks you may use to resolve social media conundrums, and look at ways to integrate ethical considerations into your social media policies, training, and practices. This presentation also walks through the case study of Phonedog v. Kravitz, a case involving who owns Twitter followers, and social media policy do's, don'ts, and supporting resources.
This presentation was developed and presented at the 2014 Nonprofit Technology Conference by Debra Askanase (Community Organizer 2.0, National Brain Tumor Society), Farra Trompeter (Big Duck), Carly Leinheiser (Perlman and Perlman), and Ashley Lusk (Threespot). The presentation design was created by Threespot.
Less broadcasting, more engagement! This presentation includes best practices and NGO examples of Twitter profiles, understanding who sees your @ messages, Twitter tools, examples of engaging practices by nonprofits, understanding Twitter influence, and theories of engagement.
Online Marketing, Part II: Turning Participants into Supporters-Stepping up Y...Kivi Leroux Miller
This is part two of a training given to arts and science organizations in Charlotte, NC on September 25, 2008. This presentation focuses specifically on nonprofit fundraising through email and social media.
IN THIS SUMMARY
Networking events make many people uncomfortable. In Smart Networking, author Liz Lynch confesses to feeling so small and overwhelmed at her first networking event that she only lasted five minutes. But Lynch did not give up, and today she has built two businesses through networking. She writes that people who network do not need to be extroverts or manipulate others, and they do not need to network all the time. Lynch contends that networking is not about doing more but rather about being strategic. What people must do is be themselves and network smart.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/smart-networking
Worcester County Bar Association Presents The LinkedIn LawyerDavid Barrett
The WCBA Law Office Technology Section presents "The LinkedIn Lawyer"
Thursday, April 8, 2010
4:00pm - 6:30pm
Worcester District Registry of Deeds Commonwealth Room
90 Front Street
Worcester, MA
David will demonstrate how the use of social media tools like Linkedin, Facebook, Twitter and legal blawging may enhance your legal practice. Topics will include: Generating legal referrals with social media, social media and legal ethics and social media for the busy professional.
$10.00 for WCBA Members
$40.00 for Non-Member
Seating is limited so please register in advance by contacting the WCBA office at 508-752-1311. Door registration will be accepted.
For questions please contact the Worcester County Bar Association, 19 Norwich Street, Worcester, MA 01608.
In the age of information overload, having a social media measurement practice is the key to successful execution of your social strategy. This presentation, presented at Social Media for Nonprofits, covers what data points tell you that your community cares and is willing to take action, a methodology to figuring what data is relevant to your outcomes, where to find the metrics that matter, and why setting up the right metrics can make the difference between knowing that people visited a page on your website, and if your social media actions sent them there.
Getting the Most out of Linkedin for Nonprofits Debra Askanase
You need to know how to get the most out of Linkedin, and this presentation is full of best practices and examples. Learn how to optimize your personal and company Linkedin profiles, utilize the Groups and Answers features, and about the 10 things you can do to get the most out of Linkedin for you and your organization.
How and Why Associations should participate in social media. How to begin, What to do first. A basic overview of social media networks and use of media to promote classes, provide information, mediums to use and how to garnish member support and participation.
Grow your association with social media
Debbie Kirkland, Realtor
HomeSalesofTallahassee.com
The Social Website walks you through what is a social website, the goals of a social website, the categories and types of social media integration, many examples, and a DIY worksheet. This was presented at the 2011 Nonprofit Technology Conference with Seth Giammanco of Minds on Design Lab. More social website examples at http://getsocial.mod-lab.com, or submit your own.
Social Media Networking for Non ProfitsKristen Bonk
On August 24th, United Way South-Southwest Suburban Metropolitan Chicago invited me to present to non-profit management about online social networking.
I LOVED using www.slideshare.net throughout the entire process and hope this helps someone else as much as it helped me.
Turning Traditional Donors into Online EvangelistsDebra Askanase
Nonprofit organizations are challenged translating the value of social and digital platforms to their base of traditional donors. "Traditionalists" don’t use social media to support causes online, if they use social media at all. "Mainstreeters" are hesitant to use it to support their causes. This presentation covers: who is a Traditionalist and Mainstreeter, how do they hear about your organization, what are they looking for from you, and a strategy to empower these donors with the knowledge, tools, and resources to use social and digital platforms for your organization.
Marketing is the face of the company, Marketing gives personality to the life that is the firm. Even though Marketing is a critical function, it has sometimes lagged in tapping true potential of analytics for good reasons. Marketing is a complex function with multiple moving parts and it is rather difficult to bring in too much control required for tracking, measuring and acting on the insights. However recent developments in big data, technology, awareness, analytical maturity and analytical techniques have made this easier. This deck is a discussion on practical challenges, potential opportunities and proposes an analytics value chain approach bringing together data, analytics, research and testing to inform and drive Strategy, manage execution and drive business impact with quantifiable business impact. This presentation was done at Digital Summit 2016 at Los Angeles.
Social Media for Economic Development OrganizationsGIS Planning
Social media is transforming communication and marketing for economic developers. This presentation includes information about how economic development organizations can implement successful Facebook, Twitter, and Linkedin strategies for success.
Social media provides economic developers with many new channels to reach traditional and new audiences. This discussion includes changes in how communication is happening, who is now doing the communicating, where conversations about your communities are happening, and how you can successfully use new media platforms to engage your targets.
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
#NowHiring - The Role of Social Media in Agency RecruitingMichael Cirrito
LinkedIn & The Partnership for Public Service assess the rules of the road for Federal recruiters and talent acquisition professionals who want to be more engaged on Social Media. They spoke with The Office of Personnel Management (OPM), the Office of Government Ethics (OGE), and six different agencies to identify effective and approved practices for being more engaged.
50 Shades of Social Media: Navigating Policies, Laws, and Ethics Debra Askanase
Do you struggle with what you (and your colleagues) can and should say, or how you should respond to situations using social media? In this presentation for the Nonprofit Technology Conference, we consider real-world situations, walk through five ethical frameworks you may use to resolve social media conundrums, and look at ways to integrate ethical considerations into your social media policies, training, and practices. This presentation also walks through the case study of Phonedog v. Kravitz, a case involving who owns Twitter followers, and social media policy do's, don'ts, and supporting resources.
This presentation was developed and presented at the 2014 Nonprofit Technology Conference by Debra Askanase (Community Organizer 2.0, National Brain Tumor Society), Farra Trompeter (Big Duck), Carly Leinheiser (Perlman and Perlman), and Ashley Lusk (Threespot). The presentation design was created by Threespot.
Less broadcasting, more engagement! This presentation includes best practices and NGO examples of Twitter profiles, understanding who sees your @ messages, Twitter tools, examples of engaging practices by nonprofits, understanding Twitter influence, and theories of engagement.
Online Marketing, Part II: Turning Participants into Supporters-Stepping up Y...Kivi Leroux Miller
This is part two of a training given to arts and science organizations in Charlotte, NC on September 25, 2008. This presentation focuses specifically on nonprofit fundraising through email and social media.
IN THIS SUMMARY
Networking events make many people uncomfortable. In Smart Networking, author Liz Lynch confesses to feeling so small and overwhelmed at her first networking event that she only lasted five minutes. But Lynch did not give up, and today she has built two businesses through networking. She writes that people who network do not need to be extroverts or manipulate others, and they do not need to network all the time. Lynch contends that networking is not about doing more but rather about being strategic. What people must do is be themselves and network smart.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/smart-networking
Worcester County Bar Association Presents The LinkedIn LawyerDavid Barrett
The WCBA Law Office Technology Section presents "The LinkedIn Lawyer"
Thursday, April 8, 2010
4:00pm - 6:30pm
Worcester District Registry of Deeds Commonwealth Room
90 Front Street
Worcester, MA
David will demonstrate how the use of social media tools like Linkedin, Facebook, Twitter and legal blawging may enhance your legal practice. Topics will include: Generating legal referrals with social media, social media and legal ethics and social media for the busy professional.
$10.00 for WCBA Members
$40.00 for Non-Member
Seating is limited so please register in advance by contacting the WCBA office at 508-752-1311. Door registration will be accepted.
For questions please contact the Worcester County Bar Association, 19 Norwich Street, Worcester, MA 01608.
In the age of information overload, having a social media measurement practice is the key to successful execution of your social strategy. This presentation, presented at Social Media for Nonprofits, covers what data points tell you that your community cares and is willing to take action, a methodology to figuring what data is relevant to your outcomes, where to find the metrics that matter, and why setting up the right metrics can make the difference between knowing that people visited a page on your website, and if your social media actions sent them there.
Getting the Most out of Linkedin for Nonprofits Debra Askanase
You need to know how to get the most out of Linkedin, and this presentation is full of best practices and examples. Learn how to optimize your personal and company Linkedin profiles, utilize the Groups and Answers features, and about the 10 things you can do to get the most out of Linkedin for you and your organization.
How and Why Associations should participate in social media. How to begin, What to do first. A basic overview of social media networks and use of media to promote classes, provide information, mediums to use and how to garnish member support and participation.
Grow your association with social media
Debbie Kirkland, Realtor
HomeSalesofTallahassee.com
The Social Website walks you through what is a social website, the goals of a social website, the categories and types of social media integration, many examples, and a DIY worksheet. This was presented at the 2011 Nonprofit Technology Conference with Seth Giammanco of Minds on Design Lab. More social website examples at http://getsocial.mod-lab.com, or submit your own.
Social Media Networking for Non ProfitsKristen Bonk
On August 24th, United Way South-Southwest Suburban Metropolitan Chicago invited me to present to non-profit management about online social networking.
I LOVED using www.slideshare.net throughout the entire process and hope this helps someone else as much as it helped me.
Turning Traditional Donors into Online EvangelistsDebra Askanase
Nonprofit organizations are challenged translating the value of social and digital platforms to their base of traditional donors. "Traditionalists" don’t use social media to support causes online, if they use social media at all. "Mainstreeters" are hesitant to use it to support their causes. This presentation covers: who is a Traditionalist and Mainstreeter, how do they hear about your organization, what are they looking for from you, and a strategy to empower these donors with the knowledge, tools, and resources to use social and digital platforms for your organization.
Marketing is the face of the company, Marketing gives personality to the life that is the firm. Even though Marketing is a critical function, it has sometimes lagged in tapping true potential of analytics for good reasons. Marketing is a complex function with multiple moving parts and it is rather difficult to bring in too much control required for tracking, measuring and acting on the insights. However recent developments in big data, technology, awareness, analytical maturity and analytical techniques have made this easier. This deck is a discussion on practical challenges, potential opportunities and proposes an analytics value chain approach bringing together data, analytics, research and testing to inform and drive Strategy, manage execution and drive business impact with quantifiable business impact. This presentation was done at Digital Summit 2016 at Los Angeles.
De fato, sabemos que as endorfinas são fabricadas por nosso organismo de forma natural, mas este processo não é espontâneo, pois certas atividades ajudam a fabricar “substâncias” de felicidade, tais como: exercício físico, alguns alimentos, leitura devocional, lembrar-se de coisas agradáveis ou escutar música.
We propose a new needs driven framework for managing data with Data Lakes - Scalable Metrics Model. Salient features are modularity, extensiblity, flexibility and scalablity. We want to have self-contained modules which can either feed Reporting/Decision engines themselves with the capability of connecting across various other modules for Deep dive Analytics/Mining.
This will be presented at a Global Big Data Conference at Santa Clara on Sep 2nd. Come join us for a fun and learning event.
Get Ready, Set, Engage! Using Social Media to Connect with Your MembersAIA National
Social media can be leveraged to help chapters connect with their members--all around such common goals as increasing awareness, gaining members, or highlighting chapter events.
Social Media is huge and any business not tapping into the power of these tools and networks is missing out.
Yet it can be overwhelming and difficult to know where to start and what tools to use.
This presentation was done as a webinar for entrepreneurs wishing to know top tips and tricks to making the most out of their social media efforts. Enjoy
Darrah Courter owner of Rippling Effect will present "Leveraging Social Media". Darrah professionally trains and manages campaigns utilizing social media tactics and strategies. She has shared her expertise with various organizations like: American Marketing Association, National Association of Remodeling Industries and Small Business Development Center. Presentation January 19, 2011
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Accelerate your Kubernetes clusters with Varnish Caching
Online Community Management Smackdown
1. Online Community Building Strategies For Non-profits, Political Campaigns, and Corporations Training Session Friday, June 17, 2011 M100, AB
2. #CommunitySmackdown What I Learned About Community Building at Netroots Nation Vs. Ten Easy Ways to Grow Your Online Community: Leading Lessons from Netroots Nation
6. What you’ll learn today How to create, engage, and leverage your community How to recruit How to staff What do I show my boss? How to create content Should I create my own network?
7. Before we begin (What NOT to do) Don’t get freaked out (it’s a lot of work) Don’t only focus on social networks Don’t stop advocating for the user Don’t hide online (communities need management offline too) Don’t stop ‘til you get enough
8. Things that make me want to drink… When people say “new media” When campaigns don’t treat themselves like brands When people say “My users aren’t on Facebook” When community managers don’t believe in their cause When people are impatient
9. Solve a Real Problem What problem are you solving for people? Be specific Ask folks, try things, iterate
18. How Do I Monitor? Search and listen (Google Alerts, BlogPulse, BoardReader) Look for active users and patterns Facebook and Twitter searches LISTEN (yes, it’s worth repeating)
20. Listened, Responded, Now What? Keep track of everything Reward your users for being active Figure out mediums for engagement This is what will dictate a lot of your content Engagement through social networks
22. Sample Intern Posting: Project Amazing seeks a social media intern to join our growing team. The social media intern will work across departments and play a major role in our online communications program. The social media intern will: monitor social networks like Twitter and Facebook for mentions prepare statistics and metrics on social networks upload photos, videos, and multimedia content to organization’s social networks create Facebook events for organization monitor Facebook page for likes, comments, activity research emerging media trends and work with organization to implement new technologies help create and manage online profiles Research what other players in the market are doing Qualifications include: passionate about social media/issues active on social networks like Twitter, Facebook, and Foursquare Strong writing skills HTML and CSS skills a plus
23. Focus on Integration Adapt tools to current tasks Make social media elements part of routine Track all activity on an org calendar/task sheet Treat people online the way you would in “real” life
24. Community Management is NOT just Social Media Social media is a vehicle for bringing content to your community Community Management requires real-life/offline engagement too Twitter is your customer service tool Facebook is your hub for sharing Community = More than the fun tools involved
25. What Do I Provide My Community? Thought Leadership / Inspiration Networking Opportunities A Place to Share and AMPLIFY Their Stories Community Event Listings (NEVER UNDERESTIMATE THE POWER OF A GOOD CALENDAR) Curated News Job opps!
26. How Do I Get Attention? HEADLINES Story types Multimedia Linking Authenticity Distinguish yourself (find your niche!)
27. How Often Should I Communicate? What is the community’s expectation? How self-sustaining is it? Am I crunching on a goal? Is there relevant material?
28. How do I know it’s working? Web traffic (Google Analytics) Membership Feedback Mentions (Twitter) Revenue (Fundraisers/Facebook Causes) Referrals Growth over time
29. How do I know it’s working? Comments left on blog User conversations with other users Time between responses
30. What do I do with Analytics? Set Goals Review Metrics Identify Trends Update Strategy
32. What Numbers Matter? Online Website visitors Comments “Likes” “Followers” Offline Event attendance Money raised Calls to Congress
33. Only Numbers? Nope! QUALITY counts! Qualitative metrics include: New Community Members New Twitter followers VIP Retweets VIP Guest Authors VIP Interviews
34. Why a New Network? Real frustrations from you or others about limitations about existing networks to solve your problem Have capacity and energy to build new Strategic asset to have/control your own network Yes..it’s really hard to do but some great examples
68. What I’ve Learned about Community Building It’s REALLY REALLY Hard Most people fail There’s a talent/skill Hard to be consistent There’s a difference between just doing it and doing it well Many similar reasons to why conferences or associations or magazines succeed/fail
69. Questions? Adam Rosenberg Adam.Rosenberg@edelman.com @Phillyberg Steve Ressler founder@govloop.com @govloop Shana Glickfieldshanag@beekeepergroup.com @DCconcierge
Editor's Notes
The “Macho Man” Randy Savage embodied what it means to be a community manager. He was engaged with both his fans and his rivals on a nightly basis. Taking their feedback, and always responding with an exciting quote to get them excited about the brand. In an era before the web, the guy built a following of millions of fans and became one of the most recognized names in entertainment. A stretch? Maybe. But think about it as we go through this presentation
You want your intern to do all the things that will take up a lot of your time and scare you from doing social media. They don’t run the program, they fill in the blanks. They need to be users because they will know the tools well.
Saves time in the long run. It forces your social media projects to become quality, not quantity. You ask yourself “How can I use social media to make what I’m already doing better?”