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1
Sanjeevani marchande
6037
WHAT IS SOCIAL MEDIA?
2
WHY SOCIAL MEDIA IS IMPORTANT?
‘‘Social networks are one of the fastest growing industries in the
world’’.
true value of social media for your online presence
SOCIAL MEDIA
4
5
SOCIAL NETWORKING
•FACEBOOK
•GOOGLE+
•TWITTER
•LINKEDIN
6
Facebook is the biggest and arguably most powerful social network in the world
with 1.55 billion active monthly users. Regardless if you are a startup or fortune
500 company, you need to be on Facebook and start *engaging with your
consumers.
FACEBOOK
7
GOOGLE+
Google+ is something of a black sheep in the world of social media. Even as a
young network of three years that has grown faster than many of the current
leaders, Google+ has been disparaged and shunned by much of the public for the
moves Google has made with it. Google+ has long required users to use their real
name as their screen name, a move which was made even more unpopular when
Google announced that YouTube comments would take place through Google+.
8
TWITTER
Twitter is an online news and social networking service where users post and
interact with messages, "tweets," restricted to 140 characters. Twitter was created
in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams and
launched in July, whereby the service rapidly gained worldwide popularity. In
2012, more than 100 million users posted 340 million tweets a day, and the
service handled an average of 1.6 billion search queries per day.
9
LINKEDIN
LinkedIn is a business and employment-oriented social networking service that
operates via websites. Founded on December 28, 2002,and launched on May 5,
2003, it is mainly used for professional networking, including employers posting
jobs and job seekers posting their CVs. As of 2015, most of the site's revenue
came from selling access to information about its users to recruiters and sales
professionals. As of September 2016, LinkedIn has more than 467 million
accounts, out of which more than 106 million are active.LinkedIn allows users
(workers and employers) to create profiles and "connections" to each other in an
online social network which may represent real-world professional relationships.
Users can invite anyone (whether a site user or not) to become a connection.
10

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Understanding of social media

  • 2. WHAT IS SOCIAL MEDIA? 2
  • 3. WHY SOCIAL MEDIA IS IMPORTANT? ‘‘Social networks are one of the fastest growing industries in the world’’. true value of social media for your online presence
  • 5. 5
  • 7. Facebook is the biggest and arguably most powerful social network in the world with 1.55 billion active monthly users. Regardless if you are a startup or fortune 500 company, you need to be on Facebook and start *engaging with your consumers. FACEBOOK 7
  • 8. GOOGLE+ Google+ is something of a black sheep in the world of social media. Even as a young network of three years that has grown faster than many of the current leaders, Google+ has been disparaged and shunned by much of the public for the moves Google has made with it. Google+ has long required users to use their real name as their screen name, a move which was made even more unpopular when Google announced that YouTube comments would take place through Google+. 8
  • 9. TWITTER Twitter is an online news and social networking service where users post and interact with messages, "tweets," restricted to 140 characters. Twitter was created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams and launched in July, whereby the service rapidly gained worldwide popularity. In 2012, more than 100 million users posted 340 million tweets a day, and the service handled an average of 1.6 billion search queries per day. 9
  • 10. LINKEDIN LinkedIn is a business and employment-oriented social networking service that operates via websites. Founded on December 28, 2002,and launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs. As of 2015, most of the site's revenue came from selling access to information about its users to recruiters and sales professionals. As of September 2016, LinkedIn has more than 467 million accounts, out of which more than 106 million are active.LinkedIn allows users (workers and employers) to create profiles and "connections" to each other in an online social network which may represent real-world professional relationships. Users can invite anyone (whether a site user or not) to become a connection. 10