The document provides an overview of product planning and development. It discusses key concepts such as defining a product, product classification, branding, packaging, the product life cycle, and introducing new products. The stages of new product development include idea generation, screening, concept development and testing, developing a marketing strategy, business analysis, product development, test marketing, and commercial launch.

1. Product Planning and Development Maxwell Ranasinghe B.Sc. ( Business Administration) Hons. MAAT, Attorney at Law, CPM ( New Haven- USA)

6. The Product Attributes The Product Tangible Atrributes Design, Features, performances, Branding Packaging Intangibel Attributes Image, Value, Perception

8. Product category Product Lines Product sub category Product Brands Product width

10. Tangibility Continuum Pure tangible Tangible goods with service Hybrid- Equal Major service with goods Pure intangible Pencil Car restaurant Air line Lecture

11. Product Classification Products Consumer Industrial Convenience shopping Speciality Unsought Staple Impulse Emergency Materials and parts Capital Items Supplies & services Raw Materials Manufactured Materials Installations accessories Supplies Business services

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16. Introductory Growth Maturity Declining Relatively short Relatively short Longer period Longer or short Sales are usually slow and profits ar low Sales increase and profits will be high Sales growth become slow but volume big Drop in the sales Competitors will watch New competitors enter More competition and over capacity Competitors do not enter due to low margings Distribution has just begun More distributors take up the product Many distributors and undercutting Distributors reduce or give up

17. Introductory Growth Maturity decline Positioning and brand awareness Brand image is established Many brands fight each other Brand image is low Promotion budget very high Promo budget may be increased Promo budget may be standard or low Not much promotions done Only one or two manufacturers Few manufacturers Many manufactuers Abundoning manufacturing High Product failure rate Improve product quality and features Many changes in the Marketing mix to be done May have to take a decision to stay on or not

19. PRODUCTS THAT COME AND GO ( FAD)

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24. Types of new products Innovative Products Replacement products Imitative Products

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40. Concept Cars year 2008

48. Malli Ehenum Cup Eka Issuwa Ah!

49. Ah Mokada putha wenda Yanne?

50. Katada Adambara…

56. Wedeh lehesi nehe! Meka godak denek anaganna wedak…… Ha.. Ha …. Parissamin….. Maxwell