The document discusses various topics related to products, including what constitutes a product, different types of products, product development processes, and factors that influence consumer adoption of new products. It defines what a product is, describes different product classifications like convenience products and shopping products. It also outlines the typical phases of new product development, from idea generation to commercialization. Additionally, it discusses different types of innovations like continuous, discontinuous, and factors that influence how quickly consumers adopt new products.
Final presentation for Principles of Marketing (Managment 331) course
Purpose: Present marketing plan, including research, execution and evaluation, for a product (either in existence or imaginary)
PowerPoint created for mock presentation to shareholders to outline results and future implications from a business simulation.
Team project Results: 97 for presentation and 94 for business simulation.
Dimensions of Consumer Decision Making
NeuroMarketing
Model of consumer Decision Making
Category wise , impulsive, passive ,CDM
FMCG vs Durable
Use of celebrity in CDM
Types of CDM
Strategies of applying CDM
Curious marketer
Tip of the Iceberg
Final presentation for Principles of Marketing (Managment 331) course
Purpose: Present marketing plan, including research, execution and evaluation, for a product (either in existence or imaginary)
PowerPoint created for mock presentation to shareholders to outline results and future implications from a business simulation.
Team project Results: 97 for presentation and 94 for business simulation.
Dimensions of Consumer Decision Making
NeuroMarketing
Model of consumer Decision Making
Category wise , impulsive, passive ,CDM
FMCG vs Durable
Use of celebrity in CDM
Types of CDM
Strategies of applying CDM
Curious marketer
Tip of the Iceberg
This is the actual Powerpoint we used to present to the Target executives when my project team and I were chosen as finalists in the student marketing competition to revitalize the Target cosmetics department. I edited the whole presentation and also did the entire financial/budget analysis section. The various strategies also have a lot of my influence. I also did the concept mockup.
Five critical strategies to succeed in your product management careerAIPMM Administration
Have you ever wondered why some Product Managers are highly successful, on the fast track and advance rapidly, while others are stuck at their current level?
The answer is simple - those who succeed have a plan based on proven strategies that they employ. You can be one of these highly-successful Product Managers, but you'll need to understand how to get there. And you'll want to start immediately.
To help you accelerate your success the 280 Group has spent several hundred hours conducting an in-depth research project about how to succeed in Product Management. Using data from over 30 studies and millions of dollars of research, the results of this project show precisely what YOU need to do to rise in your Product Management career.
These slides from the webinar will present the findings of the research, will show you exactly what you need to do to move forward and will result in you walking away with a concrete and specific plan of action.
This is the actual Powerpoint we used to present to the Target executives when my project team and I were chosen as finalists in the student marketing competition to revitalize the Target cosmetics department. I edited the whole presentation and also did the entire financial/budget analysis section. The various strategies also have a lot of my influence. I also did the concept mockup.
Five critical strategies to succeed in your product management careerAIPMM Administration
Have you ever wondered why some Product Managers are highly successful, on the fast track and advance rapidly, while others are stuck at their current level?
The answer is simple - those who succeed have a plan based on proven strategies that they employ. You can be one of these highly-successful Product Managers, but you'll need to understand how to get there. And you'll want to start immediately.
To help you accelerate your success the 280 Group has spent several hundred hours conducting an in-depth research project about how to succeed in Product Management. Using data from over 30 studies and millions of dollars of research, the results of this project show precisely what YOU need to do to rise in your Product Management career.
These slides from the webinar will present the findings of the research, will show you exactly what you need to do to move forward and will result in you walking away with a concrete and specific plan of action.
This presentation helps the beginner to build insight about the 2P's (Price & Product) out of the 4 Marketing P's (which are Product, Price, Place, & Promotion)
4. Product Layers Brand Name Quality Level Packaging Design Features Delivery & Credit Installation Warranty After- Sale Service Core Benefit or Service Actual Product Core Product Augmented Product
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8. Other Marketable Entities Profit (businesses) & nonprofit (schools & churches) Public health, environmental, family planning, etc. Politicians, entertainers, sports figures, doctors & lawyers Organizations Persons Places Business sites & tourism Ideas
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