The document discusses how the aging population is a major global megatrend that will significantly impact markets. It notes that in just 8 years, 1 in 5 Sri Lankans will be over 60 years old. The aging population presents both challenges and opportunities for marketers to develop new products and services catered to older consumers' needs. Key areas to focus on include health, caregiving, housing, mobility, finance, and leisure activities designed for older adults. By understanding the behaviors and needs of the growing senior demographic, marketers can tap into the substantial spending power of this market segment.
In honour of Finland's centenary in 2017, we want to highlight the megatrends affecting work, democracy and inclusion, and growth and progress that are relevant to the Nordic model. All of these are themes specifically at the core of the Nordic model's future. Find out more at www.sitra.fi/megatrends
Read the executive summary for Senior Lifestyle Associates, Inc. to gain an in depth look at our goals. If you have any questions contact info@seniorlifestyleassociates.com.
The Intuit 2020 report, authored by Emergent Research in partnership with Intuit Inc., explores the demographic, social, economic and technology trends that will affect consumers and small businesses, and those who serve them over the next decade.
http://about.intuit.com/futureofsmallbusiness/
This special edition of the Economist -- in partnership with the Rockefeller Foundation and OECD -- explores long-term living standards, crises and their impact; technology and jobs; pensions, and migration and climate change.
The following report identifies nine global megatrends that are most salient to the future of governments. While their individual impacts will be far-reaching, the trends are highly interrelated and thus demand a combined and coordinated set of responses.
In honour of Finland's centenary in 2017, we want to highlight the megatrends affecting work, democracy and inclusion, and growth and progress that are relevant to the Nordic model. All of these are themes specifically at the core of the Nordic model's future. Find out more at www.sitra.fi/megatrends
Read the executive summary for Senior Lifestyle Associates, Inc. to gain an in depth look at our goals. If you have any questions contact info@seniorlifestyleassociates.com.
The Intuit 2020 report, authored by Emergent Research in partnership with Intuit Inc., explores the demographic, social, economic and technology trends that will affect consumers and small businesses, and those who serve them over the next decade.
http://about.intuit.com/futureofsmallbusiness/
This special edition of the Economist -- in partnership with the Rockefeller Foundation and OECD -- explores long-term living standards, crises and their impact; technology and jobs; pensions, and migration and climate change.
The following report identifies nine global megatrends that are most salient to the future of governments. While their individual impacts will be far-reaching, the trends are highly interrelated and thus demand a combined and coordinated set of responses.
This report has been produced using market research gathered by The Nielsen Company. This has given the Credit Suisse Research Institute the ability to conduct a consistent multiregion survey while also incorporating questions specific to the countries
surveyed in the report.
The Global Futures Forecast 2013 covers the top trends that will impact business, society and individuals in the coming year. It is published by Dr.. James Canton, Futurist, Keynote Presenter, author the Extreme Future, CEO Institute for Global Futures, a San Francisco based think tank.
Exploring the Relationship Between Mobile Phone and Senior Citizens: A Malays...Waqas Tariq
ย
There is growing ageing phenomena with the rise of ageing population throughout the world. According to the World Health Organization (2002), the growing ageing population indicates 694 million, or 223% is expected for people aged 60 and over, since 1970 and 2025.The growth is especially significant in some advanced countries such as North America, Japan, Italy, Germany, United Kingdom and so forth. This growing older adult population has significantly impact the social-culture, lifestyle, healthcare system, economy, infrastructure and government policy of a nation. However, there are limited research studies on the perception and usage of a mobile phone and its service for senior citizens in a developing nation like Malaysia. This paper explores the relationship between mobile phones and senior citizens in Malaysia from the perspective of a developing country. We conducted an exploratory study using contextual interviews with 5 senior citizens of how they perceive their mobile phones. This paper reveals 4 interesting themes from this preliminary study, in addition to the findings of the desirable mobile requirements for local senior citizens with respect of health, safety and communication purposes. The findings of this study bring interesting insight to local telecommunication industries as a whole, and will also serve as groundwork for more in-depth study in the future.
Megatrends2017extfullfinal slideshare-170104014006Doug Warner
ย
Megatrends by HP: Shaping Our Future - 2017
- Perspectives on changing demographics, globalization, technology and other key trends that together will change the world in which we live.
Design and Edits by Doubleshot Creative: Patty Tulloch and Meghan Cordella
Contributors: Luke Thomas, Andrew Bolwell, Prianka Srinivasan and Greg Blythe
Interested in learning more about Megatrends? Reach out to me on Twitter: @lukeeboy
Global socio-economic, demographic and technological forces which HP calls Megatrends will have a sustained and transformative impact on businesses, societies, economies, cultures and our personal lives in unimaginable ways in the years to come.
This report has been produced using market research gathered by The Nielsen Company. This has given the Credit Suisse Research Institute the ability to conduct a consistent multiregion survey while also incorporating questions specific to the countries
surveyed in the report.
The Global Futures Forecast 2013 covers the top trends that will impact business, society and individuals in the coming year. It is published by Dr.. James Canton, Futurist, Keynote Presenter, author the Extreme Future, CEO Institute for Global Futures, a San Francisco based think tank.
Exploring the Relationship Between Mobile Phone and Senior Citizens: A Malays...Waqas Tariq
ย
There is growing ageing phenomena with the rise of ageing population throughout the world. According to the World Health Organization (2002), the growing ageing population indicates 694 million, or 223% is expected for people aged 60 and over, since 1970 and 2025.The growth is especially significant in some advanced countries such as North America, Japan, Italy, Germany, United Kingdom and so forth. This growing older adult population has significantly impact the social-culture, lifestyle, healthcare system, economy, infrastructure and government policy of a nation. However, there are limited research studies on the perception and usage of a mobile phone and its service for senior citizens in a developing nation like Malaysia. This paper explores the relationship between mobile phones and senior citizens in Malaysia from the perspective of a developing country. We conducted an exploratory study using contextual interviews with 5 senior citizens of how they perceive their mobile phones. This paper reveals 4 interesting themes from this preliminary study, in addition to the findings of the desirable mobile requirements for local senior citizens with respect of health, safety and communication purposes. The findings of this study bring interesting insight to local telecommunication industries as a whole, and will also serve as groundwork for more in-depth study in the future.
Megatrends2017extfullfinal slideshare-170104014006Doug Warner
ย
Megatrends by HP: Shaping Our Future - 2017
- Perspectives on changing demographics, globalization, technology and other key trends that together will change the world in which we live.
Design and Edits by Doubleshot Creative: Patty Tulloch and Meghan Cordella
Contributors: Luke Thomas, Andrew Bolwell, Prianka Srinivasan and Greg Blythe
Interested in learning more about Megatrends? Reach out to me on Twitter: @lukeeboy
Global socio-economic, demographic and technological forces which HP calls Megatrends will have a sustained and transformative impact on businesses, societies, economies, cultures and our personal lives in unimaginable ways in the years to come.
Global socio-economic, demographic and technological forces which HP calls Megatrends will have a sustained and transformative impact on businesses, societies, economies, cultures and our personal lives in unimaginable ways in the years to come.
Interested in learning more about Megatrends? Visit hpmegatrends.com.
What are the megatrends that affect our future? How will our lives change as a result of the need for ecological sustainability, intensifying globalisation and technological development? Find out more at www.sitra.fi/megatrends
Introducing our 2015 FMCG trend report. We have looked at all the recent global and local trends on the FMCG category across the Consumer and Food Services industry. Enjoy!
On the streets, on social networks and at the ballot box, people are voicing their discontent. They are worried about the environment. They are demanding social equality. They are advocating for better living and working conditions. And they are reacting to perceived institutional injustices. In short, they are angry at their leaders and they are making sure their voices are heard. This is not about a handful of radicals shouting from the wilderness. What we are witnessing is a massive shift in the โmiddleโ. Indeed, the voices on the fringes of these issues largely remain shrill and extreme. What is changing is the quiet chorus of voices that make up the middle ground (i.e., the average voter).
For many governments, this upswelling of discontent could not be happening at a worse time. Public budgets are highly constrained (either by debt or by borrowing limits). Technologies are rapidly changing. New risks are emerging. And planning is becoming infinitely more complex. The pace of response from governments is proving to be inadequate.
Similar to Sri lankas aging population and readiness of marketers to serve this segment (20)
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
ย
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
โข 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
โข SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
ย
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
๐ข Email Access
๐ข Bank Added
๐ข Card Verified
๐ข Full SSN Provided
๐ข Phone Number Access
๐ข Driving License Copy
๐ข Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1โช(218) 203-5951โฌ
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Putting the SPARK into Virtual Training.pptxCynthia Clay
ย
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
ย
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
ย
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Business Valuation Principles for EntrepreneursBen Wann
ย
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
ย
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
3.0 Project 2_ Developing My Brand Identity Kit.pptx
ย
Sri lankas aging population and readiness of marketers to serve this segment
1. Just 8 years time, 1 out of 5 Sri Lankans would be over 60 years. Marketers, are you ready
to serve this mega trend?
By Maxwell Ranasinghe
A mega trend is a major movement, pattern or trend emerging in the macroenvironment; an
emerging force likely to have a significant impact on the kinds of products consumers will wish to
buy in the foreseeable future. They appear in global level and with slight variations in individual
countries, the trend would continue in the same direction. (Dufva, 2020)
Mega trends
Megatrends include macro-economic forces that impact business, economy, society, cultures, and
personal lives, defining our future world. Megatrends transcend geopolitical and physical
boundaries. Current Megatrends include: Global Warming and climate change; Human longevity
associated demographic transition, scarcity of vital resources such as food, water, and land, global
population growth, Urbanisation, Digitisation and robotics, Artificial Intelligence, shifts in
geopolitical power; and Global Pandemics (Helps 2016)
Disruptive Approach
We have experienced that we cannot solve problems associated with these mega trends in 21st
Century with the approaches and the tools developed in the 19th and 20th Century. I argue that
fundamentally disruptive approaches should be used to address them. The issues that arise because
of these mega trends cannot be solved taking one or two mega trends in isolation. A systemic
problem-solving approach needs to be adopted. A change to the structure and seen the issue in a
wider lens and finding solutions through an interdisciplinary approach is much advocated. I also
argue that older generation find difficult to find answers to them and the new generation, โthe
digital nativesโ may hold the key. It is instinctive for this generation to use empirical data and
sophisticated algorithms to assess situations, decisions, challenges, and choices. They have
unprecedented access to data, intelligence, and applied knowledge their parents would probably
not have dreamt of.
Demographic transition
Since this article is not meant for the discussion of the big picture of the political, socio economic
issues in general associated with mega trends, we will attempt to discuss the marketerโs point of
view in getting adjusted to the changes and exploiting the opportunities because of the mega trends
taking place. We would narrow down the topic by taking one important mega trend, the
demographic transition in the world and Sri Lanka. We will explore what is the value of the market
of this segment, what innovative ideas and products needed to be developed and how could the
gaps be filled in the marketplace by the marketers.
The projections are real
2. According to studies, the aging population has become a mega trend, and has led to global
demographic shifts (Cheal, 2000). This has been one of the most important societal developments
of the 21st century. Between 2015 and 2030, the global population of people aged 60 and over is
expected to increase by 56 percent, from 901 million to 1.4 billion. Besides, by 2050, the global
population of older people would have more than doubled, hitting almost 2.1 billion. It is predicted
that by 2030, one out of every six people will be over the age of 60 (Bolwell,2017). The United
Nations (2017) states that the globe's older population aged over 80 years is expected to rise by
around threefold to over the present level by 2050. In 2017 there were 137 Million people older
than 80 years, by 2050 it is anticipated to increase to 425 million. Furthermore, it is analyzed that
in the high-income economies, the ageing phenomenon is more advanced. According to 2020
figures, Japan has the world's highest elderly community, with 28.2 percent of the population aged
65 or over. Followed by Italy with 22.8 percent, and third Finland with 21.9 percent (Population
Reference Bureau, 2020).
Where Sri Lanka stands
Sri Lankaโs experience isnโt unusual in Asia and the Pacific. The graph below illustrates the trend
how the Sri Lankaโs elderly population is increasing.
Source: Kuma (2017)
In just mere 8 years, one out of five would be a person in the category of over 60 years of age.
Further, if you study the gap well, you will observe from 2040, the over 65 years age bracket is
getting expanded markedly and over 40% of the population would be over the age of 60 years by
3. 2100. More importantly, if you observe the two top sections of the columns, light blue and green
which denote over 75 years of age is expanding disproportionately to other older population.
The implications of the aging population for marketers
An aging population has several implications. These include potentially adverse impacts on growth
from a falling share of the working-age population; an effect on savings as consumption and
savings behavior vary over the life cycle of an individual; and fiscal implications as pension costs
rise, along with the cost of providing health and long-term care for the elderly. The demand for
goods and services from this segment would be different from other segments of the population
and it be a major part the market. However, we do not see a proper plan by the government to face
this status. Even the private sector seems to have not taken this important future change in their
customer profile.
Need for innovations
The entrepreneurs need to come up with efficient implementation of innovative ideas to deliver
new and suitable goods and services to changing needs of the impending market to have a
competitive advantage over the others and most significantly to increase profitability. According
to the economist Joseph Schumpeter, Entrepreneurs generate value by leveraging a new innovation
or, more broadly, an untested technical possibility for manufacturing a novel item or developing
an existing one in a new way, or by opening up a new source of supply of goods or a new outlet
for items (ลledzik,2013).Is our corporate sector planning and working on these lines to face the
future changes in the market place or commercial businesses are unprepared to meet the needs of
aging consumers.
Size of the market
The corporate sector needs to study the market dynamics in terms of the potential size, growth,
and power of the older adult market taking into consideration population aging as an opportunity
for business expansion. This analysis should not be restricted only to Sri Lanka and the mega trend
of aged population would be all over the developed and developing world. It is already a reality in
many countries. By 2030, 21 more countries will join the ranks of the super-aged, including the
APEC member economies of Canada, Hong Kong, New Zealand, Singapore, the Republic of
Korea, and the U.S. Japanโs older adult population will continue to swell, reaching an estimated
30% aged 65 or older by 2030; Hong Kong will be close behind at 29% of their population aged
65 or older by 2030. Certainly, there is no doubt about the power of the older adult market, with
older adults projected to spend $15 trillion annually by 2020 (Content Strategist, 2014). Further,
those over aged 60 years will generate more than one third of global consumption growth (Dobbs
and Woetzel, 2016) and more than half of all growth in urban consumption in the coming years
(McKinney & Company podcast, 2016) We are in a globalised world and we not only serve local
markets but also the international markets. As such, we need to take this global mega trend into
consideration very seriously as products and services needed by our export market needs would
change dramatically. Therefore, the companies likely to be successful in future should strive hard
to understand the complex needs and wants of the older population.
What to offer
4. There could be many products and services required for the aging population.
Major areas to consider in developing products and services for this segment would be in the health
sector, nursing and caregiving, retirement homes, home deliveries, nutritional products, family and
community relationship, shopping experience, access to shopping and special aids and devices in
shopping malls and supermarket for adults, finance, insurance, mobility, cosmetics, fitness, online
marketing, travel and tourism, safety and security, affordable housing, IT and robotics, religious
services, entertainment specially designed with older population in mind.
Conclusion
Contrary to the popular opinion that chemically laden food after the green revolution has reduced the life
span of people, innovations in medicines and improved health care systems have made people live longer.
The older segment of the market is growing, and they have different needs that are not served well as in
the other segments and it is going to be a substantial part of the market. Marketers will be able to serve
this segment better when they understand needs and the behavior of this segment well. improved and
innovative products to suit the burgeoning market. On the other hand, the government should have
investigated this phenomenon seriously and have a national policy in supporting the special requirements
of this segment. Further, the in the current business model, the government should encourage private
public partnership to develop investments to serve this segment. Countries like Sri Lanka should not
invent the wheel again, they should study what other countries have done and learn and find any other
specific area that they should develop to suit their own needs.
References
Helps (2016) What is a megatrend. Available at https://charliehelps.co/what-is-a-
megatrend/[Accsessed 3 October 2021]
Kumar (2017) Social Development and Protection Aging and the Elderly Statistics Charting Sri
Lanka's aging population
Available at:
https://www.un.org/en/development/desa/population/publications/pdf/ageing/WPA2017_Highlig
hts.pdf[Accessed 4 October 2021]
United Nations (2017) World Population Ageing, Economic and Social Affairs. United Nations
The Content Strategist (201=$0 =Tips for marketing to baby boomers in the digital
age. Available at https://contently.com/strategist/2014/07/16/4-tips-for-
marketing-to-baby-boomers-in-the-digital-age/. Accessed 4 October 2021.
Dobbs R, Remes J, Woetzel J. (2016) Emerging demographics are the new
emerging markets. Harvard Business Review.
https://hbr.org/2016/07/emerging-demographics-are-the-new-emerging-
markets. Accessed 4 October 2021.
5. McKinsey & Company Podcast (2016) Getting to know urban elderly
consumers. Available at: http://www.mckinsey.com/industries/consumer-
packaged-goods/our-insights/getting-to-know-urban-elderly-consumers.
Sendzik, K. (2013) Schumpeterโs View on Innovation and Entrepreneurship. Research
Gate [online]. Available from:
https://www.researchgate.net/publication/256060978_Schumpeter's_View_on_Innovatio
n_and_Entrepreneurship [ Accessed on 28 March 2021].
Bowell, A. (2017) Changing Demographics: Shifting the tapestry of society. Megatrends
by HP [online]. Available from: https://hpmegatrends.com/changing-demographics-
shifting-the-tapestry-of-society-3a91e23afb7b [ Accessed on 25 March 2021].
Cheal, D. (2000) Aging and Demographic Change. Analyze De Politiques [online]. 26,
pp. S109-S122. Available from: https://www.jstor.org/stable/3552574 [ Accessed on 25
March 2021].
contact Maxwell on : maxran1@yahoo.com