This document discusses principles for developing products and startups. It provides quotes emphasizing the importance of developing the market before the product, using an iterative process where product, design, and engineering work together, owning the development process rather than being owned by it, and learning fast rather than failing fast. The quotes come from experts in venture capital, product management, design, and government digital services.

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58. Fact : In the real world, most
companies do too much
development and spend too
much money too early
“
”
Fred Destin, Atlas Ventures

59. Most start ups fail because
they didn’t develop their
market - not because they
didn’t develop their product
“
”
Steve Blank, Author of Four Steps to the Epiphany

60. Products today – it’s not
some product manager that
has an epiphany. That’s not
how it works. Product,
design, engineering, [work]
side by side.
“
”
Marty Cagan, Silicon Valley Product Group

61. We own the process.
The process doesn't own us.
We call it Agile Jazz.
“
”
Tom Loosemore, Gov.uk

62. Don’t fail fast.
learn
fast
“
”
Tom Chi, Google X