Amway, MBA-II, Uniglobe College, Kathmandu, Nepal

1. PRESENTATION
ON
Presented by:
PAWAN KAWAN
MBA II
UNIGLOBE COLLEGE

2. Contents of Presentation
 Introduction of Amway
 Product lines of Amway
 Target Market and Customers
 Objectives of the Case Study
 Direct Selling
 Importance of Communication for Amway
 Choosing the communication channel
 Communication Channels used by Amway
 Website of Amway
 ARTISTRY
 Conclusion

3. INTRODUCTION
 Amway is an American multinational direct selling company
located at Ada, Michigan.
 Amway was founded in 1959 by Jay Van Andel and Richard
DeVos.
 The name stands for “American Way.”
 The company has sales growth of 17%, exceeding USD$10.9
billion for the year ended December 31, 2011
 The company has 2.5 million independent distributors in more
than 70 countries worldwide.
 Amway ‘s Vision:
Helping people live better lives.

4. Product lines of Amway
 It includes:
 home care products,
 personal care products,
 jewelry,
 electronics,
 Nurtilite dietary supplements,
 water purifiers,
 air purifiers,
 artistry,
 insurance and cosmetics.

5. Target Market and Customers
The range of consumers group is very
large which is from babies to elders
Women are the main consumers

6. Objectives of the Case Study
 To know the secret behind success of Amway
 To know about the communication channel used in
Amway
 To understand the important of communication in
large company like Amway

7. Direct Selling
 Direct selling is the marketing and selling of products
directly to consumers.
 The starting point for any kind of direct selling
activity is the preparation.
 The main benefit of direct selling is that it allows
distributors to focus on individual customers and
their needs.

8. Importance of Communication for Amway
 Communication is the activity of conveying information
through the exchange of thoughts, messages, or
information, as by speech, visuals, signals, writing, or
behavior.
 Amway need to communicate 35000 distributers
 To achieve the intended result
 Inefficient and wasteful to send a message to every distributer

9. Choosing the communication channel
 The choice of communication channel used by Amway
depends on what needs to be communicated.
 The way in which a message is delivered has an important
impact upon how it is received.

10. Amway’s Communication Channels
 Corporate Events
Corporate events include specially arranged functions, such
as product fairs, conferences and seminar.
Events include:
• Pace Setter
• Direct Distributor
• Leadership Seminar
• Launch into '98

11. Amway’s Communication Channel cont…
Training
Lines of sponsorship
Publications
• Amagram
• Diamond & Leaders' News
• Newsgram and WAD (Warehouse Authorised
Distributor) Bulletin
• Special Literature

12. Amway’s Communication Channel cont…
 Other Communication Channels
• Direct distributors are targeted via a monthly mail-
out
• Packing slips have short messages printed on them
• A telephone team at the Amway Information Centre
handles ongoing enquiries
• Amway has recently launched their first ever brand
advertising campaign.

13. Website of Amway
www.amway.com
It includes:
What is Amway Limited?
Amway & the Community
The Amway Product Range
The Amway Business Opportunity
Amway News

14. ARTISTRY
 The Artistry brand sales facial skin care products and
cosmetics since in 1968.
 As of 2000, the Artistry range included over 400
products.
 Artistry is produced by Access Business Group and
marketed by Amway in more than 90 countries.

15. To become ARTISTRY Consultants, distributors attend
a training course which covers:
 learning about the skin
 skin care products
 cosmetic application - basic techniques
 cosmetic products - application, co-ordination and
advanced techniques
 merchandising session - how to build an ARTISTRY
business.

16. Conclusion
 Amway is one of the world’s largest direct sales companies.
 Anybody involved in direct selling should be fully trained
and familiar with all aspects of products and customer
needs.
 Effective communication at Amway involves making prior
decisions about who needs to receive the messages.
 The processes of communication at Amway are designed
to help distributors become well trained and professional
in all their dealings.