This presentation provides an overview of Amway, including its product lines, target markets, objectives, use of direct selling, and importance of communication. It describes Amway's various communication channels like corporate events, publications, and its website. It also discusses Amway's Artistry brand of cosmetics and skin care products and how distributors can become Artistry consultants.

1. PRESENTATION
ON
Presented by:
PAWAN KAWAN
MBA II
UNIGLOBE COLLEGE

2. Contents of Presentation
 Introduction of Amway
 Product lines of Amway
 Target Market and Customers
 Objectives of the Case Study
 Direct Selling
 Importance of Communication for Amway
 Choosing the communication channel
 Communication Channels used by Amway
 Website of Amway
 ARTISTRY
 Conclusion

3. INTRODUCTION
 Amway is an American multinational direct selling company
located at Ada, Michigan.
 Amway was founded in 1959 by Jay Van Andel and Richard
DeVos.
 The name stands for “American Way.”
 The company has sales growth of 17%, exceeding USD$10.9
billion for the year ended December 31, 2011
 The company has 2.5 million independent distributors in more
than 70 countries worldwide.
 Amway ‘s Vision:
Helping people live better lives.

4. Product lines of Amway
 It includes:
 home care products,
 personal care products,
 jewelry,
 electronics,
 Nurtilite dietary supplements,
 water purifiers,
 air purifiers,
 artistry,
 insurance and cosmetics.

5. Target Market and Customers
The range of consumers group is very
large which is from babies to elders
Women are the main consumers

6. Objectives of the Case Study
 To know the secret behind success of Amway
 To know about the communication channel used in
Amway
 To understand the important of communication in
large company like Amway

7. Direct Selling
 Direct selling is the marketing and selling of products
directly to consumers.
 The starting point for any kind of direct selling
activity is the preparation.
 The main benefit of direct selling is that it allows
distributors to focus on individual customers and
their needs.

8. Importance of Communication for Amway
 Communication is the activity of conveying information
through the exchange of thoughts, messages, or
information, as by speech, visuals, signals, writing, or
behavior.
 Amway need to communicate 35000 distributers
 To achieve the intended result
 Inefficient and wasteful to send a message to every distributer

9. Choosing the communication channel
 The choice of communication channel used by Amway
depends on what needs to be communicated.
 The way in which a message is delivered has an important
impact upon how it is received.

10. Amway’s Communication Channels
 Corporate Events
Corporate events include specially arranged functions, such
as product fairs, conferences and seminar.
Events include:
• Pace Setter
• Direct Distributor
• Leadership Seminar
• Launch into '98

11. Amway’s Communication Channel cont…
Training
Lines of sponsorship
Publications
• Amagram
• Diamond & Leaders' News
• Newsgram and WAD (Warehouse Authorised
Distributor) Bulletin
• Special Literature

12. Amway’s Communication Channel cont…
 Other Communication Channels
• Direct distributors are targeted via a monthly mail-
out
• Packing slips have short messages printed on them
• A telephone team at the Amway Information Centre
handles ongoing enquiries
• Amway has recently launched their first ever brand
advertising campaign.

13. Website of Amway
www.amway.com
It includes:
What is Amway Limited?
Amway & the Community
The Amway Product Range
The Amway Business Opportunity
Amway News

14. ARTISTRY
 The Artistry brand sales facial skin care products and
cosmetics since in 1968.
 As of 2000, the Artistry range included over 400
products.
 Artistry is produced by Access Business Group and
marketed by Amway in more than 90 countries.

15. To become ARTISTRY Consultants, distributors attend
a training course which covers:
 learning about the skin
 skin care products
 cosmetic application - basic techniques
 cosmetic products - application, co-ordination and
advanced techniques
 merchandising session - how to build an ARTISTRY
business.

16. Conclusion
 Amway is one of the world’s largest direct sales companies.
 Anybody involved in direct selling should be fully trained
and familiar with all aspects of products and customer
needs.
 Effective communication at Amway involves making prior
decisions about who needs to receive the messages.
 The processes of communication at Amway are designed
to help distributors become well trained and professional
in all their dealings.