Amway was an early and successful direct selling company in China until a ban in 1998. To continue operating, Amway reinvented its business model to focus on retail outlets and representatives instead of multi-level marketing. This localization strategy helped Amway rebuild successfully and become a model for adapting to China's changing environment and regulations. By working closely with the government and communities, Amway regained its position as a top direct selling company in China.
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