Amway is a direct selling company founded in 1959 by Richard DeVos and Jay Van Andel. It operates in over 100 countries worldwide and has over 3.6 million independent business owners selling its products. Amway offers over 450 consumer products across home, beauty, and health categories. It has a vision of helping people live better lives through entrepreneurship opportunities provided by its direct selling model.

3. PRESENTED BY,
NEENU BABU

4. PUNCHLINE
͞we are listening͟

5. CEO͛S/FOUNDERS
JAI VAN ANDEL RICHARD DE VOS

6. CURRENT- CEO͛S
AL KOOP WILLIAM S PANCKNEY
GLOBAL(CEO) INDIAN(CEO)

7. HISTORY
FOUNDING
1949:- FOUNDED JA-RI INCORPORATION
1949:- NUTRILITE DISTRIBUTIONSHIP
1958:- ESTABLISH AN ORGANISATION OVER 5000
DISTRIBUTERS
1959:- FOUNDERS AND TOP DISTRIBUTORS
ESTABLISH ͚AMWAY͛
FIRST PRODUCT IS ͚FRISK͛ (IT IS A ORGANIC
CLEANER)

8. AND IT CHANGED TO LOC(LIQUID ORGANIC CONCENTRATE)
1960:-THEY ACCUIRE 50% SHARES IN ͚ATCO ͛ MANUFACTURING
COMPANY
1964:-AMWAY SALES CORPORATION, AMWAY SERVICES
CORPORATION AND AMWAY MANUFACTURING CAN MERGED INTO
SINGLE ENTITY ͟AMWAY CORPORATION͟
1972:- AMWAY BOUGHT NUTRILITE
1994:-FULL OWNERSHIP FROM NITRILITE

9. HEAD QUARTERS
MICHIGAN , US.

10. COMPANY-PROFILE
TYPE PRIVATE
INDUSTRY DIRECT SELLING
FOUNDED 1959
FOUNDERS Mr. RICHARD DE VOS
Mr. JAY VAN ANDEL
HEADQUARTERS ADA, MICHIGAN, US.
AREA SERVED WORLD WIDE
REVENUE(Oct-2010) US $ 8.4 BILLON

11. KEY PEOPLE *DOUG VAV VOS (CHAIRMAN)
*ALKOOP (CEO)
*RUSS EVANS (EXECUTIVES VICE
PRESIDENT AND CFO)
EMPLOYEES 6000
WEBSITE www.amway.com

12. VISION $ MISSION
Our Vision
Helping people live better lives.
Our Mission
Through the partnering of Distributors, Employees, and the Founding Families
and the support of quality products and service, we offer all people the
opportunity to achieve their goals through the Amway Sales and Marketing

13. FOUNDERS FUNDAMENTALS
‡FREEDOM
‡FAMILY
‡HOPE
‡REWARD

14. THE VALUES
‡PARTENESHIP
‡INTEGRITY
‡PERSONAL WORTH
‡ACHEIVEMENTS
‡PERSONAL RESPONBILITY
‡FREE ENTERPRISE

15. AMWAY IN INDIA
ESTABLISHED IN 1998
LEADING DIRECT SELLING FMCG COMPANY
TURNOVER OF RS.1100 CRORES

16. CURRENT-STAGE
PEOPLES
AMWAY HAS MORE THAN 6000 EMPLOYEE
WORLDWIDE.
IN ADDITION, AMWAY HAS MORE THAN 3.6 MILLION
INDEPENDENT BUSINESS OWNERS (IBO͛S) AROUND
THE WORLD.
IN CHINA, AMWAY PRODUCTS ARE SOLD BY AMWAY
SALES REPRESENTATIVES.

17. PRODUCTS AND SERVICES
‡ OVER 450 UNIQUE, HIGH-QUALITY
PRODUCTS .
‡ ALL PRODUCTS ARE BACKED BY A CUSTOMER
SATISFACTION GUARANTEE.

18. ACHIEVEMENTS AND REWARDS
‡TRUSTED BRAND IN 2007

19. CODE OF ETHICS $ RULES OF CONDUCT
NO SELLING THROUGH RETAIL STORES
TRUTHFUL AND ACCURATE
NON-AMWAY SELLING ACTIVITES
MANIPULATION OF ANTI-STACKING
RETAIL EFFORT

20. CSR
AMWAY OPPORTUNITY FOUNDATION (AOF)
AOF A REGISTERED NON-PROFIT ORGANISATION WHICH LOOKS AFTER
AMWAY INDIA͛S CORPORATE SOCIAL RESPONSIBILITY (CSR).
AMWAY DISTRIBUTORS ARE ALSO VOLUNTEERS OF AOF AND THEY
PARTICIPATE IN AOF ACTIVITIES.
AOF CURRENTLY HAS TWO PROJECTS UNDER ITS AMBIT:
* NATIONAL PROJECT FOR THE BLIND AND
* NATIONAL PROJECT FOR CHILDREN .
GLOBALLY, AMWAY͛S CSR CAMPAIGN IS KNOWN AS THE ONE BY ONE
CAMPAIGN FOR CHILDREN.