2. Founder:
Richard Devos and the Van Andel family own
Amway and its parent company.
Steve Van Andel is the chairman of Amway.
Doug is its president.
Established in 1959
Headquarters: Ada,Michigan,United states
Revenue : 8.4 billion $
3. Amway stands for American company.
Selling makeup and vitamins to friends and
family is a way of life at Amway
international.
One of the world’s largest direct-sales
business , Amway boasts more than 3 million
independent consultants who sell its
catalolog of more than 450 personal care ,
homecare ,nutrition , and commercial
products.
4. It markets products and services of other
companies in more than 80 countries.
Revival-like tecniques are used to motivate its
distributers to sell its products and find new
recruits.
Amway expanded overseas to Australia in
1971,to Europe in 1973,to parts of Asia in
1974,to Japan in 1979,to Latin America in 1985,
To China in 1995,to Africa in 1997 and to India
and Scandinavia in 1998,to Russia in 2005,and to
vietnam in 2008.
5. Brands:
Amways product line grew from LOC,with the
laundry detergent SA8 added in 1960 and
later the hair care product Satinique(1965)
and the cosmetics line Artistry(1968).
Today Amway Nutrilite organic farms in
Brazil,Mexico,and the united states (California
and Washington states)
6. Household cleaners:
Amway is best known in North America for
its original multi-purpose pcleaning product
LOC,SA8.
SA8 with bioquest was rated the best
performing laundry detergent , scoring 99
out of a possible 100 points.
7. Health and beauty :
The majority of Amway ‘s sales come from
the health and beauty sector and in North
America the Amway Global /Quixtar website
is ranked the #1 health and beauty website
by internet Retailer.
In south Korea Amway is ranked one of the
top two companies in toiletries and
cosmetics.
8. Amways health and beauty brands include
the following parts:
Artistry
Beautycycle
Time Defiance
Artistry Essential
Pure White
Satinique
Tolsom
9. It also includes ;
Body series
Glister
Moiskin(south america)
Nutrilite
Nutriway(Scandinavia and Australia/New
Zealand
eSpring
Atmosphere and icook and as well as XL and
X5 energy drinks.
10. Amway combines direct selling with a network
marketing strategy
IBOs (independent business owners)may both market
the products directly to potential customers and also
recruit and train other people who become IBOs
themselves and in turn have the same opportunity
Each IBOs may earn income from the retail marup on
any products they sell personally,plus a performance
bonus based on the sales volume they and their
downline have generated