This document provides a marketing plan for a new Bangladeshi toothpaste brand called Smile ODent. It aims to provide oral care at an affordable price for lower income people. The plan outlines 3 variants of the toothpaste. It performs a SWOT analysis and discusses targeting the market, positioning the product, distribution strategies, and advertising. The objectives are to reduce oral infections and provide an affordable yet high quality product. An action plan and controls are proposed to monitor the marketing department's performance. The conclusion expresses confidence that the product will succeed by creating awareness of oral care and offering quality at affordable prices.

1. Smile odent
Marketing Plan for new toothpaste
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2. -Prepared by-
Ali Arfi Shafat Chowdhury
Sabiha Shobnom Monika
M.D. Mostafijur Rahman
S.M. Nawroj Arefin
Samia Safrin Urmee
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3. Introduction
 Bangladeshi
toothpaste brand
focusing on oral care
for lower income
people.
 Affordable Price
 Stronger, whiter,
healthier teeth and
extra fresh breath.
 Blue color
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4. Current Marketing Situation
Availability Of New Option
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5. Current Marketing Situation
3 varients
Smile odent sensitive
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Smile odent pro-healthSmile odent fresh breath

6. SWOT Analysis
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7. SWOT Analysis
 Customers confuse
which flavors to
choose as it seems like
all has the same
functions.
 Colors and design on
the packaging is
rather pale compare
with the others.
 Contains no sugar
 Clinically proven active
ingredients to help relieve
sensitivity within 2 weeks.
 Proven carried protection of
fluoride
 A variety of flavors and
choices.
 Helps protect against
cavities, maintain healthy
teeth and gums.
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8. SWOT Analysis
 Most of the people
would prefer to choose
normal toothpaste
because it is cheaper
and they do not know it
can also be used as
normal toothpaste.
 Some customers
dislike the taste of
Sensodyne, as it does
not have strong taste
like normal toothpaste.
 Malaysian growing
awareness of hygiene
and product
innovation.
 With changing diet,
tooth sensitivity is
increasingly felt by
all age groups.
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9. Marketing Strategy
Targeting:
 Defining the abilities of the company
and resources needed to enter a
market
 Analyzing competitors on their
resources and skills
 Considering the company’s abilities
compared to the competitors' abilities
 Deciding on the actual target markets.
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10. Marketing strategy
Positioning:
• Product attributes
• Product benefits
• Beliefs and values
Product line:
 More hygiene among the entire
toothpaste brands in the
market proved by BSTI.
 Safety, germ free, good
smelled, healthy, hundred
percent secure product.
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11. Marketing strategy
 Distribution:
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12. Marketing strategy
Advertising:
 Billboard
 Radio
 TV Commercial
Sales promotion:
 Using cricket team player or
local movie hero for the
promotion of product.
 Emotional and rational
messages.
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13. Marketing Strategy
Brand Name
Smile ODent
Size Price
1. Smile ODent Fresh Breath 25gm 15Tk
50gm 32Tk
100gm 48Tk
2. Smile ODent Pro Health 25gm 17Tk
50gm 34Tk
100gm 49Tk
3. Smile ODent Sensitive 25gm 19Tk
50gm 36Tk
100gm 52Tk
Above all will be available 5gm 4Tk
Pricing:
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14. Objectives and issues
 Reduce the spread of oral
care associated infections
 Provide a best product in an
affordable price
 Bring smile in everyone’s
face.
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15. Action plan
 Targeted mallings
 Seminars
 Networking
 Strategic alliances
 Referrals
 Media placements
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16. Controls
 Earnings to the marketing department in order to determine
company statistics.
 Report all toothpaste coupon usage by retail chain and region.
 Count of the number of member’s from:
 SmileODent Smile
 Facebook
 Twitter and
 Myspace.
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17. Conclusion
Teeth are the strongest part of human body. But to take care of your
teeth you need to brush regularly. Our target markets don’t have the
idea of it. We will create awareness of using toothpaste. We believe
our product will be successful. We acknowledge that there are lots of
big competitors around and it will quite tough to compete with them.
But our product has some unique values and specifically for specific
target market. We are offering good quality product at affordable
price range. We will focus on quality and we will be consistent on
quality. Our target customer will be loyal if we keep continuing quality
product with affordable rate.
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