New toothpaste brand
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This document provides a marketing plan for a new Bangladeshi toothpaste brand called Smile ODent. It aims to provide oral care at an affordable price for lower income people. The plan outlines 3 variants of the toothpaste. It performs a SWOT analysis and discusses targeting the market, positioning the product, distribution strategies, and advertising. The objectives are to reduce oral infections and provide an affordable yet high quality product. An action plan and controls are proposed to monitor the marketing department's performance. The conclusion expresses confidence that the product will succeed by creating awareness of oral care and offering quality at affordable prices.
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Colgate has been in business since 1806 and began as a starch, soap and candle factory. It introduced its first toothpaste in 1873 and was the first to sell toothpaste in a tube in 1896. Over time, Colgate expanded globally through acquisitions and is now a leading oral care brand present in over 200 countries. Currently, Colgate focuses on innovation, emerging markets growth, and leveraging technology while facing competition from brands like HUL. It aims to increase rural penetration in India through affordable products and promotions.
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This document provides a summary of four toothpaste brands in India: Colgate Sensitive Pro-Relief, Colgate MaxFresh Gel, Pepsodent Sensitive Pro Relief, and Close Up gel toothpaste. It analyzes each brand's business definition, target market, competitors, positioning, and strategies. It finds that Colgate and Pepsodent are targeting the sensitive toothpaste market, while Colgate MaxFresh and Close Up compete in the growing gel toothpaste segment dominated by Close Up. The document evaluates each brand's competitive advantages and challenges penetrating their respective markets.
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- Traditional oral care methods like neem sticks are still commonly used in India, with low toothpaste consumption and a shortage of dentists.
- Colgate and Hindustan Unilever dominate the organized toothpaste market with over 85% share.
- When faced with aggressive competition from cheaper local brands, Colgate launched its own cheaper brand, Colgate Cibaca, which gained 50% of the discount segment market share within a year.
- A history of Colgate is given, from its founding in 1806 selling soap and candles to becoming a global consumer
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The document provides information about setting up a toothpaste manufacturing business in India. It discusses the toothpaste market size and growth prospects. It outlines the key requirements and considerations for starting a toothpaste production plant, including machinery, raw materials, manufacturing process, land and building needs, personnel requirements, project costs and financials. The document also analyzes the major players in the Indian toothpaste industry and provides their financial statements and comparisons.
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Colgate has been in business since 1806 and began as a starch, soap and candle factory. It introduced its first toothpaste in 1873 and was the first to sell toothpaste in a tube in 1896. Over time, Colgate expanded globally through acquisitions and is now a leading oral care brand present in over 200 countries. Currently, Colgate focuses on innovation, emerging markets growth, and leveraging technology while facing competition from brands like HUL. It aims to increase rural penetration in India through affordable products and promotions.
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Toothpaste industry of india as of 2012 , its suppliers, customer market , marketing intermediaries and PESTEL analyses of the market
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Colgate was the first company to sell toothpaste in collapsible tubes in 1896. It is now one of the largest consumer products companies in the world, selling its oral care, personal care, home care, and pet nutrition products in over 200 countries. Colgate offers a wide range of over 40 patented toothpastes under its brand, targeting issues like cavities, stains, gum disease, sensitivity, and whitening through formulations containing abrasives, fluoride, and other ingredients that fight bacteria. Its top-selling product line is Colgate Total, which promotes 12-hour protection against various oral health issues through multiple product variants.
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3) Colgate uses integrated marketing communications including traditional, digital, and promotional activities to connect with consumers.
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Colgate rural marketing jay
Colgate is a world renowned brand that has been in India since 1937. It dominates the oral care market with 48% share and earns 93% of its revenues from oral care products like toothpaste. While urban penetration of oral care products is high, in rural India traditional products like neem and ash are still commonly used. To increase rural penetration, Colgate launched programs like 'Sampark' that used door-to-door campaigns, mobile vans, and partnerships with local leaders and retailers to educate consumers and improve access to products. Colgate's long presence and focus on rural markets have contributed significantly to its market leadership position in India.
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Segmenting, Targeting and Positioning of the toothpaste industry
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An ice-cream which is diabetic friendly, gives you energy and because of its packaging,kept out of the refrigerator it takes at least an hour to melt.
Imc sensodyne toothpaste vishal k_140914
The document discusses Sensodyne's integrated marketing communication campaign in India. It aimed to increase awareness of tooth sensitivity as a dental issue and position Sensodyne as the preferred brand for sensitive teeth relief. The campaign used various touchpoints like in-store demonstrations, print ads, TV commercials, dentist recommendations, and free samples. By educating consumers and emphasizing Sensodyne's clinical efficacy, the brand was able to gain a leadership position in the tooth sensitivity category in India.
AMP Energy Drink Media Plan
This media plan proposes establishing the theme of "AMPology" to promote the AMP energy drink brand in a way that appeals to its target demographic of 18-34 year old males. The plan aims to position AMP as understanding its target audience better than competitors by listening rather than dictating messages. A variety of traditional and non-traditional media are recommended, including cable TV, magazines, local radio, and national spot radio, to build awareness and engage senses in line with the "AMPology" theme. The goal is to portray AMP as celebrating individualism and non-conformity in a way that resonates with its target.
TOOTHPASTE IN INDIAN CONTEXT(HERBAL)
Dabur is India's largest ayurvedic company founded in 1884. It produces Dabur Babool toothpaste, which has a 30% market share in India's oral care market and is the fastest growing brand. By lowering the price of Dabur Babool toothpaste to Rs. 5, the company increased its profit and market share, especially in rural areas. The brand is positioned as an affordable yet effective herbal toothpaste.
Marketing Plan of a new product line for bangladesh
This document presents a marketing plan for Refresh Drinks BD Ltd., which manufactures fruit juices and drinks. The company aims to increase its market share, product line, and profits while better satisfying customers and creating brand awareness. Its target segments are kids, teens, youth, working people, and the travel industry. Competitors include Shezan, Nestle, RC, Pran, and AFBL. Strengths include updated technology, quality products, and reasonable prices. Weaknesses include being new to the industry and having a small distribution network. The marketing mix discusses products, competitive pricing, promotion through various media, and distribution channels.
Doritos Final Media Plan
The Nacho Cheese Doritos media plan utilizes a multi-pronged approach across magazine, television, internet, and in-store advertising to engage consumers and drive sales. The plan aims to maintain market share by reinforcing quality and motivating consumption during key seasons like football. Advertising will appear in publications like Us Weekly and on channels like Cartoon Network to reach a wide audience. Interactive elements on Doritos.com and social media will encourage brand loyalty. In-store promotions include floor graphics, displays, and sampling.
MARKETING STRATEGY OF DABUR
This document provides an overview of Dabur India Limited, a leading Indian consumer goods company. Some key points:
- Dabur was founded in 1884 and has grown to become India's largest Ayurvedic and natural health care company with a portfolio of over 250 herbal products.
- It has a presence across multiple consumer product categories like hair care, oral care, health care, skin care, home care, and foods.
- Major brands include Dabur, Vatika, Hajmola, Réal, and Fem. Dabur Chyawanprash and Vatika hair oil are among its most popular products.
- The company has annual
Market plan herbal gel
This document provides a market plan for a new herbal hair gel product being introduced by Herbal Care Ltd. in India. The plan includes details about the company and product, market analysis, segmentation and targeting, marketing mix strategies including pricing, distribution, and advertising. The total estimated advertising cost for the first year market introduction is 16.5 crore rupees.
dabur red toothpaste marketing strategies
This document summarizes the past performance, objectives, and marketing strategy for a new herbal toothpaste product called SensiCure aimed at the sensitive teeth market in India. It discusses expanding the product portfolio and geographical reach in recent years. The objectives are to gain 3% market share in the sensitive toothpaste category worth 150 crore rupees within 3 years. The marketing strategy involves penetrating tier 2 and 3 cities through distributors and retailers while providing them higher margins. Pricing is set at Rs. 70 through a penetration strategy. Most promotion spending will be on sales promotions to stimulate customer purchases.
State of the Word 2011
The document discusses the benefits of exercise for both physical and mental health. It notes that regular exercise can reduce the risk of diseases like heart disease and diabetes, improve mood, and reduce feelings of stress and anxiety. The document recommends that adults get at least 150 minutes of moderate exercise or 75 minutes of vigorous exercise per week to gain these benefits.
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Marketing Plan for a new product-IMPULSE ICE-CREAM.
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Marketing Plan of a new product line for bangladesh
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marketingplanfornewtoothpastebrand-160328180635.docx
This marketing plan summarizes the strategy for a new toothpaste brand called "SmileOdent" targeted at lower income consumers in Bangladesh. The plan outlines market research conducted on existing brands. It then discusses objectives to reduce oral infections and provide an affordable product. Key elements of the marketing strategy include targeting lower income groups, positioning based on product benefits and affordable price, and a product line with three variants. The plan also covers pricing, distribution through wholesalers and retailers, and advertising through billboards, radio, and television featuring cricketers. Sales promotions will focus on the tagline "Smile can change your life."
Floralshine PRESENTATION
The document summarizes a marketing plan for a new toothpaste called Enamel Cap. It discusses the product's unique formula and benefits, the target markets of therapeutic, cosmetic, and uninvolved customers. It analyzes competitors like Unilever, P&G, and Colgate and conducts a SWOT analysis. The marketing strategy will use various promotional tools over 3 years to gain market share. Sales forecasts have been made based on research of potential buyers. The plan aims to grow sales and margins within 3 years by better understanding customers and continuously innovating.
yas Marketing Project Report.pdf
Our product ORAL Clean is a multipurpose toothpaste that whitens teeth, strengthens enamel, protects gums, and prevents tartar and plaque buildup. It contains a unique blend of lemon and baking soda. We targeted adults, kids, families, and the elderly by developing different products. Our promotion strategies included advertisements on social media, sales promotions, public relations events, and branded trucks to promote the product.
Consumer buying behaviour & STP-dental market
Pepsodent is a leading toothpaste brand in India with the second highest market share. It uses segmentation strategies like rural/urban geographic segmentation and variants for different consumer needs. It has experimented with various positioning strategies over time like lasting protection and germ fighting. Consumer behavior is influenced by cultural, social, personal and psychological factors. The dental market in India is growing due to factors like aging population and dental tourism.
Ora Care
Ora Care is launching a new bubble gum product that cleans teeth. The gum contains ingredients that remove plaque and protect teeth from cavities and germs while also giving fresh breath. It can be used anywhere and is convenient for busy urban professionals. The company aims to target middle and upper class urban populations in major Pakistani cities with a flexible, health-conscious product. It will be priced accessibly and distributed widely through retailers.
Sensodyne tooth guardian
This document provides an analysis of Sensodyne's planned electric toothbrush, the Sensodyne Tooth Guardian. It begins with an introduction to the product and the need it addresses. Next, it performs a brand analysis, industry analysis of major competitors, and SWOT analysis. It then provides details on market segmentation, target markets, positioning, product strategies, pricing strategy, and promotion and marketing campaigns. The overall marketing strategy focuses on product differentiation, collaborating with dental specialists, advertising, and exploring retail marketing channels.
Mkt340 group 5_ad_analysis_final
The document compares two toothpaste advertisements - one for Sensodyne for sensitive teeth and one for Colgate. It analyzes elements of each ad such as objectives, target audience, executional style, effectiveness, and visual messages. For Sensodyne, the ad aims to raise awareness of pain relief benefits and targets people aged 20-50 with sensitive teeth. It uses a doctor's recommendation and realistic style. For Colgate, the ad combines mint and salt flavors to defend against germs and targets those with gum problems. It focuses on neem leaves and salt and shows celebrity endorsements and doctor recommendations.
New Product Launch - Confectionery
- Rising Sun Productions Ltd. aims to launch a new gel-based chewing gum called CHEWYP that does not contain animal fat or cause tooth decay like other gums.
- Market research found demand for a soft, long-lasting flavored gum and lack of awareness about drawbacks of current gums. CHEWYP will satisfy these needs.
- CHEWYP will be competitively priced at Rs. 1 to penetrate the market, while innovative packaging and oral care benefits will attract customers. Production costs allow for profit while matching competitors' prices.
Product lanuch sathosha
The document outlines the plans for launching a new line of ayurvedic products by Annpurna Food Corporation, including conducting market research, identifying target demographics and psychographics, developing the product identity, determining pricing strategies, and developing a marketing plan addressing the 4Ps of product, price, place, and promotion. The company aims to provide healthy ayurvedic alternatives to tobacco products using traditional ingredients and establish distribution in both rural and urban areas.
Colgate-Palmolive Company : The Precision Toothbrush | HBS Case Presentation ...
Presentation on HBS Case Colgate-Palmolive Company: The Precision Toothbrush. It thoroughly analyzes the various details provided in the case while carefully evaluating the final decision of positioning, branding, and communication of the Colgate Precision Toothbrush to the consumers.
Project on customer satisfaction
This document summarizes a study on customer satisfaction with Colgate toothpaste users in Kanjirappally Taluk, India. The study aims to understand customer satisfaction levels and factors influencing their purchase decisions. It introduces the topic, outlines the objectives and significance of the study, and describes the methodology used, which includes a questionnaire and statistical analysis of primary data collected from respondents. The full document provides more details on the introduction, problem statement, scope, objectives, methodology, tools for analysis, and sample questionnaire.
Project on customer satisfaction
This document summarizes a study on customer satisfaction with Colgate toothpaste users in Kanjirappally Taluk, India. The study aims to understand factors influencing customer purchases and examine customer satisfaction levels. It introduces the topic, outlines the objectives and significance of the study, and describes the methodology used, which includes collecting primary data through questionnaires and analyzing the data using statistical tools like percentages. The document provides an overview of the topics that will be covered in the full study report.
Colgate plax_Brand extension analysis
Colgate Plax is Colgate's flagship mouthwash brand in India available in 7 variants. It has a 46.1% market share in the oral care category led by toothpaste. The mouthwash category is growing rapidly at 29% annually and expected to reach Rs. 2,231 billion by 2018. Colgate Plax is positioned as a mouthwash that provides 12 hours of fresh breath and kills 99.9% of germs. It faces competition from Listerine, Pepsodent, and Himalaya but differentiates itself through multiple variants, freshness promise, and trusted brand value.
An Assignment On Entrepreneurship development
Lip Smacking Beverage Company plans to launch a new strawberry juice product. The marketing objectives are to introduce a new product and gain 10% market share in the first year. Financial objectives include increasing annual revenue by $2000 per month and achieving profitability within two years. The company will target kids, young people and older consumers. Marketing strategies include TV, newspaper and radio ads, product sampling, and sponsoring university sports events. SWOT analysis identifies innovative product and brand as strengths, and increased competition as a threat.
Reshal pgp30270 oral b sensitive
- Oral-B is a brand extension of toothpaste by P&G to target consumers suffering from sensitive teeth.
- The oral care category in India is growing at 15% annually and toothpaste makes up 80% of the category. However, Oral-B has not increased its market share significantly despite category growth.
- Oral-B launched a sensitive toothpaste in 2014 to target the 30% of Indians suffering from sensitive teeth. It uses a special ingredient to form an acid-resisting protective shield.
- The product is promoted through brand ambassador Madhuri Dixit and dentist recommendations. It faces competition from Sensodyne, Pepsodent, and other sensitive toothpaste brands
Chamak 32C (MBA - Live Project) Report
This document discusses marketing strategies for a new toothpaste brand called "CHAMAK 32C". It begins by introducing the group members working on the project. It then discusses various initial product ideas such as a bangal box business, loyalty testing service, and pet cafe, before settling on a toothpaste. It found consumers want a toothpaste that provides both dental relief and good taste. It then provides background on the oral care market and top brands like Colgate and Dabur. Company profiles of Colgate and Dabur are also included, outlining their history, financials, and product portfolio.
Colgate toothpaste content analysis by s sreekanth and snathavi rao
The document analyzes Colgate and its competitors in the Indian toothpaste market. It finds that Colgate has the largest market share at 55% and is considered synonymous with toothpaste by most consumers. It also examines the top 5 brands, including Close-Up, Pepsodent, Sensodyne, and Dant Kanti. The report then performs a SWOT analysis on Colgate and details several of Colgate's advertising campaigns and products over time such as Colgate Active Salt and Colgate Max Fresh.
Colgate - Palmolive, Harvard Business Case Study By Abhinav Singh
These slides are created by Abhinav Singh, MIT Manipal during Marketing Internship by Prof. Sameer Mathur (IIM Lucknow).
Launch plan template
The document provides an agenda and overview for a market launch plan. Key points include:
- A global and domestic market overview highlighting growth opportunities in oral care products in Asia Pacific and India.
- Competitor analysis identifying attributes like fresh breath, strong teeth, and herbal/natural positioning currently addressed by various brands.
- Details of a new "Brand" toothpaste including product benefits, pricing compared to competitors, and a SWOT analysis.
- A go-to-market strategy outlining identification of key retailer outlets, sales and visibility plans, promotional activities, and engagement strategies for business partners and consumers.
- An execution plan mapping out marketing activities and branding elements over 12 months to
Mm presentation rm2
The document discusses the target audiences, positioning, and value propositions of several toothpaste brands:
Colgate targets the whole toothpaste market and positions itself as providing decay protection, strong teeth, and fresher breath. Pepsodent targets kids and families and positions as providing long-lasting germ protection. Sensodyne targets those with dentine hypersensitivity and positions as providing 24/7 sensitivity protection in a niche premium market segment. Close-up targets youth and positions as providing freshness and confidence. Himalaya targets families interested in ayurvedic and herbal products and positions as an all-natural option that strengthens teeth and gums.
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Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
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New toothpaste brand
- 1. Smile odent Marketing Plan for new toothpaste 1
- 2. -Prepared by- Ali Arfi Shafat Chowdhury Sabiha Shobnom Monika M.D. Mostafijur Rahman S.M. Nawroj Arefin Samia Safrin Urmee 2
- 3. Introduction Bangladeshi toothpaste brand focusing on oral care for lower income people. Affordable Price Stronger, whiter, healthier teeth and extra fresh breath. Blue color 3
- 4. Current Marketing Situation Availability Of New Option 4
- 5. Current Marketing Situation 3 varients Smile odent sensitive 5 Smile odent pro-healthSmile odent fresh breath
- 7. SWOT Analysis Customers confuse which flavors to choose as it seems like all has the same functions. Colors and design on the packaging is rather pale compare with the others. Contains no sugar Clinically proven active ingredients to help relieve sensitivity within 2 weeks. Proven carried protection of fluoride A variety of flavors and choices. Helps protect against cavities, maintain healthy teeth and gums. 7
- 8. SWOT Analysis Most of the people would prefer to choose normal toothpaste because it is cheaper and they do not know it can also be used as normal toothpaste. Some customers dislike the taste of Sensodyne, as it does not have strong taste like normal toothpaste. Malaysian growing awareness of hygiene and product innovation. With changing diet, tooth sensitivity is increasingly felt by all age groups. 8
- 9. Marketing Strategy Targeting: Defining the abilities of the company and resources needed to enter a market Analyzing competitors on their resources and skills Considering the company’s abilities compared to the competitors' abilities Deciding on the actual target markets. 9
- 10. Marketing strategy Positioning: • Product attributes • Product benefits • Beliefs and values Product line: More hygiene among the entire toothpaste brands in the market proved by BSTI. Safety, germ free, good smelled, healthy, hundred percent secure product. 10
- 12. Marketing strategy Advertising: Billboard Radio TV Commercial Sales promotion: Using cricket team player or local movie hero for the promotion of product. Emotional and rational messages. 12
- 13. Marketing Strategy Brand Name Smile ODent Size Price 1. Smile ODent Fresh Breath 25gm 15Tk 50gm 32Tk 100gm 48Tk 2. Smile ODent Pro Health 25gm 17Tk 50gm 34Tk 100gm 49Tk 3. Smile ODent Sensitive 25gm 19Tk 50gm 36Tk 100gm 52Tk Above all will be available 5gm 4Tk Pricing: 13
- 14. Objectives and issues Reduce the spread of oral care associated infections Provide a best product in an affordable price Bring smile in everyone’s face. 14
- 15. Action plan Targeted mallings Seminars Networking Strategic alliances Referrals Media placements 15
- 16. Controls Earnings to the marketing department in order to determine company statistics. Report all toothpaste coupon usage by retail chain and region. Count of the number of member’s from: SmileODent Smile Facebook Twitter and Myspace. 16
- 17. Conclusion Teeth are the strongest part of human body. But to take care of your teeth you need to brush regularly. Our target markets don’t have the idea of it. We will create awareness of using toothpaste. We believe our product will be successful. We acknowledge that there are lots of big competitors around and it will quite tough to compete with them. But our product has some unique values and specifically for specific target market. We are offering good quality product at affordable price range. We will focus on quality and we will be consistent on quality. Our target customer will be loyal if we keep continuing quality product with affordable rate. 17
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