This is the Presentation that presented in front of 120+ persons and got awarded for this. This is based on the research conducted over in the area of NCR region.
Zomato is a restaurant search and discovery service founded in 2008 by Deepinder Goyal and Pankaj Chaddah. It currently operates in 23 countries, including India, Australia and the United States.[3] It features restaurant information such as scanned menus and photos sourced by local street teams, as well as user reviews and ratings. The company also provides cashless payment, online ordering, white-label apps, table reservation, and point-of-sale systems
Zomato is a restaurant search and discovery service founded in 2008 by Deepinder Goyal and Pankaj Chaddah. It currently operates in 23 countries, including India, Australia and the United States.[3] It features restaurant information such as scanned menus and photos sourced by local street teams, as well as user reviews and ratings. The company also provides cashless payment, online ordering, white-label apps, table reservation, and point-of-sale systems
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Zomato, a food discovery site that is transforming the global restaurant business and that is a member of the WSJ’s billion dollar startup club. Not only does it connect users and restaurants, it is also helping restaurants manage their finances, food and equipment orders, and design restaurants. Its core business is helping users find, book, and evaluate restaurants and helping restaurants advertise their services to users and accept bookings. However, the global network that Zomato is building of users and restaurants is enabling Zomato to extend its business into all aspects of F&B.
About the Company and it’s Product.
Business Model
The Market and Marketing
SWOT Analysis
Competitive Analysis
Porter’s Analysis
Consumer Behaviour Analysis
Positioning and Targeting
A short presentation presented by me and 5 of my friends as a final project, on the business policies, marketing strategies, and functioning of Zomato.
Amul ppt Presentation - largest food brand in India & AsiaAjay Kumar Gupta
This ppt presentation explain about Amul- Largest food brand in India and Asia. this is a in-depth analysis of GCMMF.
This ppt has been prepared during my PGDM.
We have described here that what factors make online food delivery sector grown rapidly and some Contents about 3 major players-
1- Zomato
2- Swiggy
3- Uber Eats
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Zomato, a food discovery site that is transforming the global restaurant business and that is a member of the WSJ’s billion dollar startup club. Not only does it connect users and restaurants, it is also helping restaurants manage their finances, food and equipment orders, and design restaurants. Its core business is helping users find, book, and evaluate restaurants and helping restaurants advertise their services to users and accept bookings. However, the global network that Zomato is building of users and restaurants is enabling Zomato to extend its business into all aspects of F&B.
About the Company and it’s Product.
Business Model
The Market and Marketing
SWOT Analysis
Competitive Analysis
Porter’s Analysis
Consumer Behaviour Analysis
Positioning and Targeting
A short presentation presented by me and 5 of my friends as a final project, on the business policies, marketing strategies, and functioning of Zomato.
Amul ppt Presentation - largest food brand in India & AsiaAjay Kumar Gupta
This ppt presentation explain about Amul- Largest food brand in India and Asia. this is a in-depth analysis of GCMMF.
This ppt has been prepared during my PGDM.
We have described here that what factors make online food delivery sector grown rapidly and some Contents about 3 major players-
1- Zomato
2- Swiggy
3- Uber Eats
Abstract: Online Food Applications such as Food Panda and Grab Food have become some of the most downloaded applications in the Philippines. They are well known for the convenience they offer and their user-friendly system. The researchers aim to determine the demographic study of customer preference in using online food applications. The study is qualitative and used snowball sampling and online food application users. The researchers have interviewed 20 participants; the results show that participants ages 19-22 years old use online food applications because of their convenience and accessibility. Also, most of them agreed that discounts affect customers' decision-making in ordering. The results indicate that online food applications have increased due to the pandemic compared to the variables used in the analysis. The most critical aspect that has a significant effect on online food applications is convenience and restaurant choice.
Keywords: Online Food Applications, Customer Perception, Customer Preference.
Title: DEMOGRAPHIC ANALYSIS OF CUSTOMER PREFERENCE IN USING ONLINE FOOD APPLICATIONS
Author: Lynn Jasmine M. Tatoy, Jome Kenneth S. Senier, John Carlou B. Segura, Mr. Mario Luis Jamoralin
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Research Publish Journals
Published on date: 01-april-2022
Vol. 10, Issue 1, pp: (1-18), Month: April 2022 - September 2022, Available at: www.researchpublish.com
For full paper details click on: https://www.researchpublish.com/papers/demographic-analysis-of-customer-preference-in-using-online-food-applications
This project was ideated and executed by me and my mentor who helped in the successful completion of the summer project. This was done during my last term in BBA as a part of my curriculum.The aim was to draw a conclusion on the preference between the above mentioned mode of shopping for clothes within my district Nadia. The study was conducted with the use of a survey form which was designed by me and simple factor analysis which will definitely be useful for future business development and also the consumers.
A study of effectiveness of mobile ads & smarphone consumer attitude towards itVijayendra Dwari
In this report author attempt to discuss in detail the direction in which Mobile Advertising is heading in India and try to establish consumer attitude towards acceptance of Mobile advertising. Further we try to establish how effective this medium really is vis a vis consumer mind space.
consumer buying behavior for new mobile connection7620212071
This project will help marketing student who is looking for the project in mobile connection.so i request to all please go through the project and let me know if required,just mentioned your mail id i will forward you.
Also i will help the student to make there project successful in any stream. (asati.vinay@yahoo.in) this is my mail id where you can write whatever thigs you required related any projects, In future i will upload more projects.
Going Card-Less - An Innovation for Customer Delightscmsnoida5
Amidst the tough competition, the companies
are striving hard to attract and retain the target
audience. With a view to sustain the company
and hang on with same customers for a longer
term, they look for ways to increase their customer
satisfaction way beyond their expectations. To
provide customer delight and in accordance with
the problems faced by customers who underwent
online shopping on a frequent basis, new service
of mobile wallet was introduced. This paper has
examined the concept of customers going cardless
by using the mobile wallet services and the
growth of these services at a fast pace.
Remarketing has been touted as one of the most sophisticated algorithms; changed the entire concept of marketing, from the ‘who’ to the ‘what’.
Consumers however, have a very different idea of the entire effort being put in for remarketing. Some think they are “being haunted”, some call it “being followed”, “an invasion to their privacy”, “desperation” on the part of the sellers or even “useless”.
The growing use of Internet in India provides varied opportunities for online shopping from both customer and seller perspective. If Electronic marketers (E-Marketers) know the factors affecting online Indian behavior, the relationships between these factors and the type of online buyers, they can further develop their marketing strategies to convert potential buyers into active buyerswhile retainingits original customer base. This study focuses on the factors which online buyers takes into consideration while shopping online. This research will help in finding the impact of e-market on customers’ purchasing patterns and how their security and privacy concerns about online marketinginfluences their online buying behavior. The study will further encompass the various important inputs which will equip the marketers for creating online marketing more lucrative and assured by adding value to the existing services.
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...Ang Chong Yi
In the heart of Singapore, where tradition meets modernity, He embarks on a culinary adventure that transcends borders. His mission? Ang Chong Yi Exploring the Cultural Heritage and Identity in Singaporean Cuisine. To explore the rich tapestry of flavours that define Singaporean cuisine while embracing innovative plant-based approaches. Join us as we follow his footsteps through bustling markets, hidden hawker stalls, and vibrant street corners.
Roti Bank Hyderabad: A Beacon of Hope and NourishmentRoti Bank
One of the top cities of India, Hyderabad is the capital of Telangana and home to some of the biggest companies. But the other aspect of the city is a huge chunk of population that is even deprived of the food and shelter. There are many people in Hyderabad that are not having access to
At Taste Of Middle East, we believe that food is not just about satisfying hunger, it's about experiencing different cultures and traditions. Our restaurant concept is based on selecting famous dishes from Iran, Turkey, Afghanistan, and other Arabic countries to give our customers an authentic taste of the Middle East
Presentation of comparative study between SWIGGY and ZOMATO
1. A Comparative Study on the
Perception of Centennials
towards Online Food
Companies
𝑀𝑟. 𝑉𝑎𝑠ℎ𝑢 𝑃𝑎𝑛𝑤𝑎𝑟1 ; 𝑀𝑠. 𝑀𝑎𝑑ℎ𝑢 𝑆𝑖𝑛𝑔ℎ2
Student of ITS Engineering College, Greater Noida
2. Introduction of Swiggy
Swiggy is an online food ordering and delivering service company based
in Bengaluru, India. It was founded in 2014 by Nandan Reddy, Rahul Jaimini, and
Sriharsha Majety.
Swiggy is operated by Bundl Technologies Private Limited in over 25 cities in
India
Introduction of Zomato
Zomato is an Indian restaurant service founded in 2008 by Deepinder Goyal and
Pankaj Chaddah. It currently operates in 24 countries.
It began operations under the name, Foodiebay.
In November 2010, the brand was renamed as Zomato.
3. Objectives
The objective of this study is to find out the best online food ordering and delivering
company i.e. ; Swiggy or Zomato.
To know the centennials perception about Swiggy and Zomato.
To find the best company who gives maximum level of satisfaction to the customer.
To understand the factors influencing by people order food online.
5. Data Collection
This study mainly focused on the customer perception of e-service quality
between two renowned companies Swiggy and Zomato.
This is the empirical research and the data has been collected from the
primary sources.
The questionnaire was sent to 100 respondents out of which 65 gave valid
responses.
The sampling area consist of NCR.
7. • Mobile Applications are more
prefer now a days over the
phone.
• Out of the whole 65
respondents, 57 used Swiggy
as compared to Zomato.
8. Mode of
Payment
SWIGGY ZOMATO
COD 29 29
ATM / DEBIT
CARD
26 22
PAYTM 35 37
MOBIKWIK 3 1
GOOGLEPAY 9 8
PHONEPAY 11 14
BHIM 3 3
Paytm is the preferable payment mode that is used by most of the customers.
Which Payment mode you used to make
the payment ?
9. Most of the people say that they
order once in a month.
How frequently do you use the online
ordering and delivering services?
13. According to the responses, 61.5%
customers are more satisfied with
Zomato and 38.5 % customer are with
Swiggy .
Are you satisfied with the services provided by ?
14. Findings
Mostly students those who are on the verge of completing their studies are using
online food and delivery services because they have their disposable income. So,
they can stand some of stair money over on ordering food through online.
Centennials prefer Mobile application more rather that ordering through phone.
Most of the centennials becomes the king aware of Swiggy and Zomato through
social media platforms instead of any other pamphlet, Hoarding, SMS.
Centennials are satisfied with the servies of both the online food provider but,
according to the survey according to the survey, we figured out that customers are
more satisfied with the Zomato as compared to the Swiggy.
15. Conclusion
1. The perception of the consumer varies according to various similarities and
difference based on their personal opinions.
2. The study reveals that mostly the youngsters / Gen Z are attached to the online
food ordering .
3. The study also reveals that the price of the products, discounts and special offers
have the most Influencing factor on online food ordering.