Amway is a multi-level marketing company founded in 1959 by Jay Van Andel and Richard DeVos in Ada, Michigan. It now operates internationally with offices in countries across Asia, Africa, Europe, and the Americas. Amway's first product was a liquid organic cleaner. Today it sells health, beauty, homecare, and nutrition products including skin care brands, vitamins, and dietary supplements sourced from organic plants. In 2013, Amway reported global sales of $11.8 billion, a 4.4% increase from the previous year. Going forward, the company aims to improve and launch new products, promote entrepreneurship, and increase revenues in a socially responsible manner.

1. Student's Name: Xin Xi Kiong
Student’s Number: 2179423
Tutor’s Name: Gerry McCann
Company Name: Amway
Subject: Business Information Systems
*

2. *
* Founders:
* Van Andel
* Rich DeVos
* Founded in 1959 in Ada,
Michigan. (Heritage, 2013)
*International offices:
*Australia
* Asia
* Africa
* Scandinavia
* Ukraine
* Russia and
* Vietnam (Amway, 2015)
*First Product (1959):
*Liquid Organic Cleaner
(L.O.C.).
*first concentrated, bio-
degradable, and
environmentally friendly
cleaning product.(Heritage, 2013)
*Health, beauty and
homecare (Amway, 2015)
(History Timeline, 2013)

3. *the world's top five largest
selling, finest skincare
brands.
*skin care, cosmetics, and
anti-aging creams and
serums
*vitamins to dietary
supplements.
*sourced from plants that
are grown and cultivated
organically (Europe, 2011-2015)
*
(Beauty, Amway, 2013) (Make up, Beauty Amway, 2013)
(Beauty, Amway, 2013)
(Vitamins & Supplements, Nutrition, Amway,
2013)

4. *
Amway global sales reported a rise of $500 million in 2013 to 11.8 billion for the year ending
on December 31, 2013, a growth of 4.4 percent of the company’s revenues. (Martinez, 2014)
• Launch of BodyKey by NUTRILITE™
• eSpring Water Purifiers
• world’s top 1 selling brand of home water treatment
systems (Room, Amway reports record sales of USD$11.8 billion, 2014)

5. *
*Improve and launch new products
*Promote entrepreneurship
*Revenues is expected to increase steadily
*Sustaining performance is achieved in a socially
responsible and environmental- friendly way

6. Bibliography
(n.d.). Retrieved 2015, from http://en.wikipedia.org/wiki/Amway
Amway. (n.d.). Retrieved January 27, 2015, from http://www.vente-directe-vdi.fr/fr/wp-
content/uploads/company_logos/2014/09/amway-logo.jpg
Amway. (2015, January 24). Retrieved January 27, 2015, from Wikipedia:
http://en.wikipedia.org/wiki/Amway
Beauty, Amway. (2013). Retrieved February 3, 2015, from Amway:
http://www.amway.com/Shop/Product/Category.aspx/Artistry-
Beauty?dsnav=N:4294966147-4294964910-4294964530
Euromonitor International. (2015). Retrieved January 27, 2015, from Amway Claims: Euromonitor
International Limited; Beauty and Personal Care 2011, premium cosmetics and premium
skincare category and subcategory; global 2010 value RSP.
Europe, A. (2011-2015). Innovative. Retrieved January 27, 2015, from https://www.amway.ie/about-
amway-new/did-you-know
Founders' Fundamentals. (2013). Retrieved January 27, 2015, from Amway:
http://www.amway.com/about-amway/our-company/heritage/founders-fundamentals
Heritage. (2013). Retrieved January 27, 2015, from Amway: http://www.amway.com/about-
amway/our-company/heritage
History Timeline. (2013). Retrieved January 3, 2015, from Amway: http://www.amway.com/about-
amway/our-company/heritage/history-timeline
Make up, Beauty Amway. (2013). Retrieved February 3, 2015, from Amway:
http://www.amway.com/Shop/Product/Category.aspx/Artistry-Beauty-
Makeup?dsnav=N:4294966147-4294964530-4294966696
Martinez, S. (2014). Amway Annual Sales (Billions USD). MLive/The Grand Rapids Press.
People, Products, Performance. (n.d.). Retrieved January 28, 2015, from
https://www.amway.ie/about-amway-new/responsible/people-products-
performance#tab=3
Room, A. P. (n.d.). Retrieved January 27, 2015, from
http://globalnews.amway.com/pressroom/news-release/news/amway-reports-record-sales-
of-usd118-billion#sthash.87VS0Pwx.dpuf
Room, A. P. (2014). Amway reports record sales of USD$11.8 billion.
Vitamins & Supplements, Nutrition, Amway. (2013). Retrieved February 3, 2015, from Amway:
http://www.amway.com/Shop/Product/Category.aspx/Vitamins-Supplements