1. Ammar Masarani
Contacts:
Email: amaasarani@hotmail.com.
Address: Hammersmith -London-UK.
Mobile: 07725330221.
Personal profile:
As sales and management expert of fragrance,beauty and clothes, I have had a lot of experience in working in
shops and stores for more than ten years, good attention to detail, excellent communication skills, learn new
systems quickly and, am able to communicate effectively and efficiently. Thorough knowledge of organization and
capacity for innovation and initiative, and analytical skills, team spirit at work I would aspire to be an Area
Manager.
Languages:
English: good in writing, reading and speaking.
Arabic: mother tongue.
Personal skills and attributes:
 Excellent organisational and administrative skills.
 Excellent attention to detail.
 Pragmatic/common sense of approach.
 Flexible work enthusiast.
 Accurate and consistent.
 Works effectively in a team environment.
 Ability to work under pressure,manage multiple tasks and meet deadlines.
 Result oriented, target driven and problem solving skills.
 Excellent IT Skills MS Office including Outlook and Internet.
 Good Excel Skills and Access and Sage Line 50.
Employment History:
1- Business Manager
LVMH Fragrance Brands (Loewe) in Harrods 13th Dec 2015 Present
Duties:
 Inspire the team to deliver exceptional sales and service by flexing between coaching and directive
management as appropriate.

2.  Responsible for supporting the Sales Manager in cascading corporate announcements and communications
to the team; ensuring the messages are delivered accurately and in an engaging manner.
 Responsible for supporting the Sales Manager in the development of talent within the team.
 Responsible for ensuring that the People Review process is adhered to.
 Build effective working relationships with support functions including buying, distribution, visual
merchandising and HR.
 Accountable for delivering world class service to the customer through the team’s performance.
 Constantly monitor the standard of service to the customer by the team to ensure that it is of the required
standard.
 Demonstrate exceptional coaching skills by providing feedback consistently to the team on all aspects of
sales and service.
 Responsible for delivering the agreed actions in line with the retail sales and service strategy.
 Maximise performance through setting stretching but achievable goals in sales and service for all team
members in conjunction with the Sales Manager.
 Support the Sales Manager to empower all employees to do everything necessary to satisfy the customer
within the given parameters.
 Use all available tools to analyse sales performance weekly and monthly; review and agree any corrective
action with Sales Manager.
 Provide qualitative feedback to the Sales Manager and Buyer on all merchandise issues, customer
comments and employee opinion and deliver next steps.
 Be aware of competitor activity; provide qualitative feedback to Sales Manager where appropriate. Deliver
any agreed actions.
 Support the Sales Manager to deliver the overall employee engagement for the division; with a focus on
commitment and involvement of all employees.
 Support the Sales Manager in delivering the expected retail standards and targets; address any concerns in
line with company procedures.
 Review staff scheduling regularly to ensure that the department is resourced effectively.
 Support the Sales Manager in managing the company KPI’s in line with company procedures to achieve
targets.
 Responsible for adhering to all company procedures and compliance targets including inventory control,
damaged and defective goods, stock loss and stock takes.
 Responsible for delivering the VM and back of house standards in line with company expectation.
 Understand and properly execute all systems, POS procedures,and departmental operating procedures
including sale set up/take down.
2- Account Manager
Clive Christian in Selfridges 1st
June 2015 till 12th
Dec 2015

3. As an ambassador for Clive Christian in Selfridges Perfumery Hall I am confident, professional and approachable
with the passion and enthusiasm to grow the business. I lead the counter team and drive sales to meet weekly
targets set by me and agreed with the Sales Account Manager – UK, building and maintaining a rapport with
customers, providing exceptional customer care,and have experience delivering a one-to-one service in a luxury
retail environment.
Duties:
 Leading the sales teams to meet weekly targets
 Motivating sales team and driving sales on the floor
 Line manager to Ground Floor Sales Specialists
 Day to day management of counter rota
 Ensuring all paperwork is completed and submitted to the Business Manager as required
 Set and agree sales targets with Business Manager
 Setting exemplary standards of customer service
 Acting as Brand Ambassador, portraying the brand philosophy in your demeanour, attitude and approach
 Maintaining standards in accordance with company guidelines
3- Business Manager
LVMH Fragrance Brands (Loewe) in Harrods 17th Dec 2012 till 31st
May 2015
4- Hospitality Assistant
Charlton House –Kings Fund-London – UK Sep 2012 Dec 2012
Duties:
Provide a first class service to visiting guests.
Maintain daily, all public meeting rooms in readiness for guests.
Preparation of crockery, cutlery and catering equipment before an event.
Serve meals buffet style and up to silver service standard when required.
Maintain the highest standards of hygiene at all times and that all relevant regulations and guidelines are adhered
to.
5- Sales Assistant
Zara-Westfield, White City, London, UK. Dec 2010 to Jan 2011
Duties:
 Focus on selling and up selling.
 Welcome all customers within one minute of entering the department.
 Ask open questions to establish customer needs.
 Direct customers throughout the Store or to the specific area the customer requests at all times, even when
going on breaks.
 Follow all Customer Care Standards, including telephone standards.
 Work as part of a team by sharing selling support duties & demonstrating flexibility with regard to hours &
days of work.
 Keep stock, stock rooms, till points and fixtures, fittings and merchandise clean and tidy.
 Adhere to Company dress code, attendance and time keeping standards
 Notify your best customers about new product arrivals that match their preferences
 Develop product knowledge, knowledge of competitors, product developments and market trends.
 Keep up to date of ongoing issues and developments within the company.
 Liase with my Manager and Buying team, suggesting alternative locations for products and provide
feedback through customers’ comments.
 Using appropriate sales techniques and product knowledge to reach the sales targets.

4.  Build and maintain customer relationships in order to build strong loyalty.
 Communicate with customers to assess and satisfy their needs, and meet or exceed their expectations.
 Maintain high standards of visual merchandising housekeeping in term of cleanness, display and stock
rotation
 Implement all merchandising as per the brand’s visual merchandising guidelines.
 Responsible for stock replenishment, promotion of products and new launches, and cash handling.
 Cleaning, prepare stock in hand, participate in inventories.
 Achieve the sales target by using advanced sales techniques and product knowledge.
6- Sales Associate
Chalhoub Group (Faces stores) September 2005 to May 2010
Tahliyah Street,Jeddah Mall, Jeddah, Saudi Arabia.
Worked in many departments in Faces Stores (selling perfumes and make up and clothes as well).
7- Branch Manager
Pierre Palman (French brand) July 2004 -August 2005
Al-Deek Building -Dablan Street - Homs- Syria.
Education & Qualification:
2010- Diploma of Sales Management and Marketing (Higher National Diploma HND level 4). Cambridge
International College.
2004- Bachelor of Economics (Economics Faculty of Damascus’ University). This is considered comparable to
British Bachelor degree standard by UK-NARIC (1 August 2012).
Courses & certificates:
2010: Certificate of Proficiency in Informatics.
2012: Extended Award in Employability and PersonalDevelopment.
2012: Computerised Bookkeeping and SAGE 50 (invoicing customers and paying suppliers ,to managing VAT
returns and year-end accounts.
2015: Diploma Perfumer from Galimard Perfumer 1747.
Hobbies& Interests:
Sports, socialising and travelling.
Be a volunteer as a fundraiser for humanitarian aid.
Notes:
 Have a UK driving licence.
References are available upon request: