1. Niamh Smith
8 Cherry Lane
Cuddington
Northwich
CW8 2PJ
07961744367
miss_niamh_smith@hotmail.co.uk
Personal Statement
Recently graduated Marketing and Business person who is highly organised with meticulous attention
to detail in all aspects of work. Experienced in both sales and marketing currently thriving within the
bridal industry. A proven track record of achieving and exceeding sales targets through successful
marketing efforts and campaigns.
I am an enthusiastic marketer with experience of the digital marketing/e-commerce environment,
within a high end, luxury retail brand market. Passionate about marketing and business management,
particularly within the retail environment; I obtain long-term aspirations of achieving a global marketing
managerial role.
Experience/Achievements
Bridal Digital Marketing Manager & Sales Consultant – Cheshire Brides of Frodsham – August 2014 –
Current
Experienced sales and digital marketing consultant within a small successful team for Cheshire Brides
of Frodsham. Responsibilities include;
- Customer service is the primary focus within my role creating a unique, tailored and magical
experience for each and every client.
- Responsible for maintenance and allocation of marketing budget.
- Publisher of content for all marketing and sales material, social media & blog posts, press releases
and presentations to ensure a consistent voice across multiple channels
- Proven track record of sales, hitting and exceeding targets and on time distribution of marketing
material to consumers.
- Consultation with senior management to understand and set communication and marketing
strategies.
- Daily consultation with wholesale and designer house suppliers regarding orders, delivery, and
account queries.
- Experience of managing the store during the owner’s absence for sales and buying trips, annual
holidays etc. My confidence has grown significantly during these times, improving my abilities to
deal with all aspects of the business. These include my usual customer facing sales role and daily
marketing efforts, my day to day management of the business takings and expenditure, plus the
service role in back of house, accounts and all necessary paperwork.
-
Marketing Executive - VTEC Direct – October 2013 – August 2014
Marketing executive position held at the UK’s leading Honda specialist parts company VTEC
Direct.com. Responsibilities include;

2. - Responsible for developing creative and effective online based marketing strategies to
generate enthusiasm and traffic to the company website.
- Working closely with senior management to understand priorities and targets of VTEC
Direct.
- Responsible for management and allocation of marketing budget.
- Writing and proof reading all marketing material; very competent using Microsoft
programs.
- Direct correspondence with consumers via online forums, social media and email
regarding product queries and general advice for Honda VTEC customers to manage
and maintain effective web and social media presence.
- Developing ROI focused marketing and advertising plans.
- Event support for racing events and Honda fan club meets.
- General marketing administrative responsibilities.
Key Holder - Lulu Guinness – November 2012- October 2013
A temporary Christmas sales role was obtained in November 2012.
January 2013 a permanent contract was offered which then led to a promotion to Key Holder within
the following 3 months of employment.
Responsibilities and experience include:
- Luxury high end designer brand; providing customers with the luxury customer service
expected within this environment – highly developed skills in one to one customer
interaction.
- Responsible for staff training regarding Brand Standard and Product Knowledge..
- Responsible for opening and closing the store, handling cash, and daily reports – highly
competent in Microsoft Office, Retail Pro and Futura EPOS Systems.
- Responsible for visual merchandising and window displays to create the desired
boutique style that the brand seeks to portray throughout the store.
- Skilled in stock room management and deliveries including responsibility for both
accepting & managing outgoing deliveries and IBT’s.
- Supervising a team of customer service assistants, organising breaks, setting staff rotas,
motivating for KPI purposes, responsible for opening and cashing up tills and ensuring
customer service is of an excellent standard
Education and Qualifications
2012 – 2015 – 2:1 BA Hons in Business Management and Marketing.
Liverpool Hope University.
2010 – 2012 – 3 A-Levels (Business Studies: B, English Language: B, Theatre Studies: C)
St. Nicholas Catholic Sixth Form
2005 – 2010 - 10 GCSE’s A-C including (Maths: B, English Language: A, English Literature: A,
Business Studies: A, Applied Science: AA, Religious Studies: A, Drama: A, Citizenship: C,
Geography: B )
St. Nicholas Catholic Sixth Form

3. Interests/Skills
A challenge is something that I both embrace and seek. I completed the London Marathon on 13th
April 2014 raising almost £1000 for charity; this was completed alongside my full time University place
and my part time job. Following the successful outcome of this challenge, I have now set myself the
new target of completing the Paris Marathon April 2016. Preparation, dedication and planning are all
essential to ensure success in this endeavour, and I believe these skills transfer perfectly to any role
within a marketing role.
I have a great understanding of team cohesion being crucial to meeting targets, achieving high
standards of customer service and maintaining an enjoyable working environment. But I am also very
aware of the need for clear leadership to encourage the marketing team to have distinct focus on the
targets set.
Extremely keen to begin the stepping stones on my career in marketing.
Competent using most Microsoft Programmes and all well known ICT based tasks; exceptional
reading and writing skills and confident in mathematics.
References
Available on request.