This document summarizes 10 underused social media ad formats on platforms like Reddit, Pinterest, Twitter, Facebook, Instagram and Snapchat. These include promoted posts and video ads on Reddit, in-stream and carousel ads on Twitter, messenger and in-stream ads on Facebook, collection ads on Instagram, and Snap ads on Snapchat. The document provides details on the format, benefits and how each ad type works.

1. 10 UNDERUSED SOCIAL
AD FORMATS
@AMELIATRAN

2. ABOUT @AMELIATRAN

3. EXPERIMENTATION CAN GO A LONG WAY
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Jason

4. EXPERIMENTATION CAN GO A LONG WAY

5. REDDIT
Internet’s home for conversation
Community of passionate fans
Recent redesign to improve Desktop (first in 10 years!)

7. REDDIT

8. #1. REDDIT: PROMOTED POSTS
❖ Reddit’s premier ad format
❖ Includes upvotes, downvotes, comments
❖ Provide a better experience for your target
audience
Format Options
❖ Auto-play video
❖ Image
❖ Text
❖ CTA

9. PINTEREST
A safe and happy place to
INSPIRE. ENGAGE. IMAGINE.
250M monthly users (up 25% YoY)
Promoted Pins don’t interrupt

10. #2. PINTEREST: VIDEO ADS
❖ High-quality videos for users to find ideas, and
do what they love
❖ Autoplays in-feed when 50% in-view
❖ New max width provides you greater impact
❖ 67% of video viewers say Pinterest inspires
them to take action
Formats:
❖ Standard width (same size as a promoted pin)
❖ Max width (spans 2-column feed)
➢ Launched in late Q1 2018

11. TWITTER

12. Evolved platform to offer content that is
SIMPLE, BOLD, LIVE, INFLUENTIAL
for the folks that want real-time, in real-time
TWITTER

13. #3. TWITTER: IN-STREAM
❖ Leverage quality video within audience’s timeline
❖ Premium access to 200+ publishers
❖ 100% Brand Safe, fraud free & measurable
❖ NEW ability to add CTA; rolled out late Q3 2018
How It Works
❖ Video format; pre-roll before video clips
❖ Plays within tweet of partner
❖ Skippable after :06
❖ Ability to whitelist & blacklist

14. #4. TWITTER: CAROUSEL
❖ Stands out in-feed
❖ Tell a rich story with existing content or UGC
(tweets from fans)
❖ Unit drives higher engagement, views and
clicks of existing content
Promote and syndicate out
❖ Branded rich media & videos
❖ Fan testimonials
❖ Influencer content

15. #5. TWITTER: CONVERSATIONAL
❖ Drive earned media and brand influence
❖ Invite users to advocate and spread your
campaign’s message
❖ Drive earned media with 1 click, instantly shared
brand content out to users @Followers
How it Works:
❖ Promoted tweets with CTA and
customizable hashtag

16. FACEBOOK +
INSTAGRAM
Slower growth but still MANY opportunities
with Instagram
Facebook Creative Hub helping you produce content
Launch of Video Creation Kit allowing advertisers
to create mobile-first content

17. #6. FACEBOOK: MESSENGER
❖ Messenger has global reach
❖ This is about targeting users right when they need you
Formats available:
❖ Can use same creative you’re already using for in-feed
❖ Sponsored messages allow you to retarget users
with specific promos
❖ Click-to-Messenger ads sends people to chat
with your business

18. #6. FACEBOOK: MESSENGER

19. ❖ Provide visibility with an already
engaged video watcher
❖ Deliver 5 - 15 s mid-roll video ads
❖ Think of it as a commercial break
❖ New!! Can now be combined with app
installs objective
Brand Safety:
❖ Exclude categories & block add from
specific websites and apps
#7. FACEBOOK: IN-STREAM

20. #8. INSTAGRAM: COLLECTION
❖ Makes it easier for people to discover
and convert via mobile in an
immersive way
How It Works:
❖ Includes a cover image or video
followed by several product images
❖ When someone clicks on a Collection
ad, they'll land on Instant Experiences
(formerly known as Canvas)

21. #9. FACEBOOK: AR ADS
Coming In 2019
❖ Will let Facebook users "try on" items
as they browse, including things like
sunglasses and cosmetics
❖ Extension of app experiences
❖ AR ads in the News Feed will work only in
the US at launch
How It Works
❖ Tap ad and open camera to try product
on yourself or see how product will look
in your home

22. SNAPCHAT

23. Snap ads are just as effective as TV
Premium content designed for mobile-first,
mobile-only, by the best storytellers
Improvement with self-serve platform
SNAPCHAT

24. #10. SNAPCHAT: SNAP ADS
❖ Vertical videos that run up to 10 sec
❖ Placed on original shows, Our Stories,
publisher Stories or people’s public
Stories
Benefits
❖ When you want users to take specific
action (swipe up) without needing to
leave the app
❖ Great for small businesses, easy-to-
use

25. @AMELIATRAN
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